The Passionistas Project Podcast

Emma Zack: Making Fashion Accessible to Everyone

Emma Zack is the founder of Berriez, a curated online vintage shop that celebrates curves, colors and fruit. Although they launched in Brooklyn in 2018, the seed was planted when Emma was just a teenager, frustrated by the challenge of finding fun and stylish clothes that fit her curvy body. Emma turn to secondhand shopping as a way to find what made her feel good in her skin. Berriez brings the fruits of Emma's satorial eye to others. Accessibility and representation are the core of Berriez. Like fruit, Emma wants every Berriez' customer to remember that they're uniquely vibrant, sweet and desirable at any size and shape.

Learn more about Emma.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington and today we're talking with Emma Zack, the founder of Berriez, a curated online vintage shop that celebrates curves, colors and fruit.

Although they launched in Brooklyn in 2018, the seed was planted when Emma was just a teenager, frustrated by the challenge of finding fun and stylish clothes that fit her curvy body. Emma turn to secondhand shopping as a way to find what made her feel good in her skin. Berriez brings the fruits of Emma's sartorial eye to others.

Accessibility and representation are the core of Berriez. Like fruit, Emma wants every Berriez' customer to remember that they're uniquely vibrant, sweet and desirable at any size and shape. So please welcome to the show Emma Zack.

What's the one thing you're most passionate about?

Emma: Well, if you had asked me that just a few years ago, my answer would not be what it is today. But, today, it would be making fashion accessible to everyone.

Passionistas: So how does that translate into what you do?

Emma: Berriez, I source vintage clothing over size, I would say, about medium and which surprisingly not many other vintage shops do the vintage world. Like the fashion industry in general is... primarily caters toward straight sized people, which is about like sizes double zero to six, eight source plus size vintage, which is actually pretty difficult to find.

But, I try my hardest to find it lately. I've been working with independent designers on expanding their size ranges, so I can also sell small sustainable brands in sizes XL to 5s.

I understand there's people who are double zero out there. But what I don't understand is that it's more, you can more readily find a size 00, then you kind of size, XL where, where like over 60 or 70% of the population is over a size, XL.

So something really isn't adding up. So I've been trying to, you know, confront that.

Passionistas: When did this first become something that you were aware of and something that evolved into this passion for you?

Emma: It became something I was aware of since I was like 10 years old for really going back because as I was a kid, I was also considered plus size quote unquote and You know, I always tell the story of shopping for my Bat Mitzvah dress.

And I was, you know, 13, I was plus-sized, but I wasn't like, you know, above a size 12 women's 12, you know, and I, for the life of me could not find a dress. You know, I couldn't find anything in the teenager section. My mom and I went to all these stores. I remember sobbing in the dressing room. And that's when I kind of let fashion, let me down.

And I was like, I'm not, I just can't find anything in my size. You know? And then it wasn't until a few years ago that I was so fed up with it, that I was like, you know what? I'm just gonna, I'm sick of this. I love fashion. And I'm sick of never finding anything in my size. It's just absurd.

Passionistas: So you mentioned your childhood, tell us where you grew up and what your childhood was like.

Emma: I grew up in Brookline, Massachusetts. It's just a suburb right outside of Boston. And I had a good childhood love my parents shout out to them and, but my sister and I were both always plus-sized. So it was something that, or weight and body image and clothing was always something that we discussed in our house, whether it be positively or most of the time negatively, because even what, 20 years ago, it was not like it is today. It was very much like you're going to fat camp because you're a size 14. But yeah, I mean, I was always the fat one in my friend group, which always left me feeling really shitty.  And but I always loved clothing. Like I can I've loved clothing since I was, since I, I can't even remember, but my mom says that I always dressed myself and I would play dress up in her clothes and my grandma's clothes. But yeah, I, I. I've been thinking a lot about my childhood and how that has influenced what I'm doing today.

And there's an, a connection that so strong and so powerful that, you know, I didn't even realize how much it has impacted me until now.

Passionistas: Who were some of your positive fashion influences when you were a kid?

Emma: I genuinely can't tell you any one, except for My grandma. I never met her, but my mom I was named after her and my mom swears that I am her reincarnated.

She was also a fashion-y stuff and she was also considered plus-size back in the 1940s, fifties. So she was like a size probably today. 10, maybe 10, 12. But you know, I grew up looking at her clothing and wearing her clothing. And other than that, I mean, it's sad, but I never saw anyone who looked like me in the media. So I didn't really have anyone to look towards.

Passionistas: Your mother was a role model for you as far as starting businesses. Right? So tell us about that. 

Emma: She started her own business when she was I actually don't know how old she was, but it was a long time ago.

And she started her own business, founded her own company that she still has to this day. She actually just stepped down as. CEO after 30 plus years of that role. But, you know, I grew up with her and she was always working so hard and like, I just remember going. On vacations or like on the weekend she'd be responding to emails and I never understood, you know, why does she need to respond to this email right now?

And now I'm like, oh my gosh, she was just so passionate about what she was doing. And that I'm the same way I always have to, you know, I'm always doing my job, you know, even if there's a day off, but. It's just because you love it so much, but that's what I grew up with. And you know, she has such a great work ethic and she is so kind, she treats everyone with so much respect and love.

So that's kind of how I've been approaching my business. And you know, it's, it's just really hard to run a business, which is what I'm learning now.

Passionistas: What was the business that she started?

Emma: My mom, her company is called Houseworks and it's an elder care business. So she helps seniors stay at home and she actually started it after her parents both died.

And that, that whole experience really took a toll on her. And she was just like, I'm going to devote my life to this. And she sure did. And now she's has one of the best elder care companies in the country.

Passionistas: What made you decide to leave Massachusetts and come out to California to study at Occidental College. And what did you study there?

Emma: I knew I wanted to go to a small school and, just cause I like more like individualized learning. And and I saw all the small schools on the east coast and I just wasn't really vibing with them. And then I saw Occidental and I was like, oh, is just perfect. Loved the energy there.

My cousins all live around there. So I decided to go out to California. My parents were not thrilled because it was so far. But I actually went to college and in my freshman year of college, I took this class called the prison industrial complex about the United States prison system and race in America.

I learned about the prison system and I. I thought it was the most, a horror. It was such, it was just atrocious. And I did an internship with the ACL of Southern California's jails project, and that's when I decided that I wanted to go into criminology and work in criminal justice. So that's what I studied in college.

Passionistas: That's a pretty far away field from fashion. So how long did you work in that area and how did you make that transition after college?

Emma: I moved back to Boston and I got a job at the CPCs innocence program, which is part of the public defender's office in Massachusetts that helps get innocent people out of prison.

So I worked there for about two years and then got. Another job in the field at the Innocence Project in New York City, which is like the head organization. So I moved to New York City for that job for, it was four and a half years ago. And I actually only left that job in December.

Passionistas: And what did you do there? What was that work like?

Emma: [It was very difficult. So when I first started, I was more of a paralegal and I'd have, I would answer all the calls. So I'd be on the phone with all of our clients all day. And it was just very mentally draining and difficult, but I learned so much. And then I became a case analyst.

So I would analyze all the cases that came into. The project and decide if it was a case that we should pursue or not. Then that road became just so draining because I was literally reading about rape and murder all day, every day. So I moved into our communications department where I was a writer. So I wrote all of our annual reports and yeah, I worked on publications and I, I enjoyed that a lot.

Passionistas: In your spare time where you starting the fashion company?

Emma: About two years into my job at the Innocence Project, my friend and I were just at my house and I was like, and that's how I'm going to start selling vintage clothing online.

And she was like, okay, cool. So we just inventoried a few pieces that I already had and made an Instagram. And just started from there. And then, yeah, so it was really, it's funny. It was totally just, I wasn't thinking of it as a business or anything. Excuse me. I was just thinking of it as like a side hobby that would get me kind of distracted in a way from my day job, which was so mentally draining.

Passionistas: Did you start by looking for pieces for yourself, and then you'd found you just had enough that you wanted to sell? Like, how did that happen?

Emma: So I was really into vintage. And at the time, I don't know if you know about the like Instagram vintage scene, but a few years ago people or businesses started using Instagram as a selling platform to sell vintage clothing, home decor.

So I was really into this world because I love sustainable fashion. And obviously I love vintage, but I was never, ever, ever able to find anything in my size. And at the time I was like a 12, 14, so that's wild. So I would buy pieces from these other sellers and, you know, they would have, they would model the pieces on Models that were like size four and something that size for that looks oversize on that model.

I would get it and it wouldn't even go over my arm. So to make a long story short, I just kept buying this, you know, really hoping that one day I'd find some stuff that fit me. And most of it didn't. And so that was where my. First batch of shit came from. And then obviously I started to have to go and get more, but it, yeah, it really came out of just like stuff doesn't fit me.

I have so much of it. And also, I didn't see anyone on the internet on Instagram. Selling clothes for vintage for plus size people. So I was like, I'm going to just do this myself. This is it's out there. You know, it's not like plus-size people didn't exist back in the day.

Passionistas: Once you started selling on Instagram, were you surprised by how many people were connecting to what you were doing?

Emma: I'm trying to remember how it grew so quickly, but it did. But honestly people would, and I still to this day, get all these messages that are like, oh my God, I'm so happy. I found you. There's no one else doing this. This is so necessary and, and stuff, but So it wasn't really surprising because I was like, I know I'm not the only plus size person.

And again, I'm old at the time. I was only a 12, 14. Now I'm a solid 16. But like at the time I should not have been like 12, 14 and not fitting into literally anyone. So I wasn't surprised to be honest, but I was surprised at how quickly it picked up. I was not expecting what's going on now. I was not expecting that.

Passionistas: So, is that why you quit your job because Berriez became a full-time job for you?

Emma: Yes. A few reasons. I think that the work, I think I was very burnt out from the Innocence Project or not even just the Innocence Project, but that work cause I had been doing it at that point for 10 years and it was so draining.

I'm an empath. So. I'm really sensitive to emotion. So I like I take on so many emotions and it was just, I couldn't disconnect, you know? So that was a big part of it just burn out. But also I couldn't juggle both anymore. Cause you know, it was 40 hours a week for innocence project and then another 40 hours a week for Berriez because I was doing Berriez on all evenings mornings, starting at like 6:00 AM and then all weekend. So I never. For about like a year. I just didn't take a break. Really.

Passionistas: So besides wanting people to have pretty clothes, is there like an emotional mission that you have with the company?

Emma: Of course. I mean, I think it's so much more about pretty clothes it's about being able to go somewhere and not feeling defeated and like someone doesn't care about you because I, even two weeks ago, my I went and visited my mom. My mom was a size eight. I would say we went to the mall for the first time in about like, what two years here, whatever. And we literally couldn't go into any stores because nothing, there was not a store in the, in the mall that had anything of my size.

And it's like, that's so disheartening and frustrating. It's like, I don't want other people to feel excluded. It's just not a good feeling. And I grew up with it and have felt it over and over and over and over again that I want people to come in and be like, oh my God, wait. Stuff fits me. And, oh my gosh, I feel good about myself because feeling good about yourself is what's gonna help you.

Do you know, your day-to-day tasks, whether that be working criminal justice or, you know, working at a bakery or whatever you're you're doing. I think clothes are so much more than just. How, you know, they look and I've really been getting in touch with that, especially during quarantine.

Passionistas: We’re Amy and Nancy Harrington and you’re listening to The Passionistas Project Podcast and our interview with Emma Zack. To check out her “Curated for Curves” store visit ShopBerriez.com.

Save the Dates for the 2021 Passionistas Project Women’s Equality Summit, being held virtually this year on August 20 through August 22. For details go to The Passionistas Project dot com/2021Summit.

Now here’s more of our interview with Emma.

So they're a form of self-expression. How do you use fashion as self-expression?

Emma: I love to express myself through fashion. I wear a lot of bright pop patterns and bold prints. I wear a lot of like novelty, sweaters and shirts that. Are funny and that don't that just show that Fasten doesn't need to be taken so seriously. I think there's and I experienced this as I'm in the fashion world, there's so much of it that is so exclusive. And so like, oh, well, if you don't look this a certain way, or if you don't wear this, this and this, you're not actually in the industry. Well, that's B S you know what I mean? So I try and just wear whatever I want to wear right now. I'm wearing lime green shorts, this really weird top in this big flower necklace. And yeah. I just encourage people to not listen to the quote unquote rules and fashion. Just if you like a shirt that's really bright, but you're, you know, bigger where it, who cares, you know, if it's quote unquote flattering.

Passionistas: How has COVID  affected your business?

Emma: It's been weird because before COVID, I was able to do pop-ups every weekend to make money. And during COVID, I obviously had to switch to like a a hundred percent e-com platform. So now I'm back. I'm like doing this a hundred percent e-com excuse me. And now of course, as I finally figured it out, popups are happening again. So but business, honestly, hasn't, it it's been, I've been growing, but I've been learning how much it takes and costs to grow and sustain a business.

And that's been probably the hardest part for me. And some, it just gets me so frustrated every time I think about it, which is every day. But Yeah. So COVID has not been great for business, but it's also at the, at, on the flip side, it has been great because my company has grown.

Passionistas: So now what are your future plans for Berriez?

Emma: So I've so many. This is my biggest problem is that I have so many ideas, but I also have, truthfully, I have ADHD. So my ideas are literally everywhere. I cannot sit still or focus, but my goal, all right, now, one of them is I've been, like I said earlier, working with independent women designers who are extending their size line for Berriez and these designers, the clothing is a bit more expensive than I usually sell, but that's just because all the designers are sustainable and the fabrics are all just like really beautiful fabrics and everything is just hand dyed or whatever. It may be. Everything is material meticulously crafted. And on top of that, I mean, I'm making sure that for each garment that I put out, I fit it on plus size people before it goes into production.

So that we're not just grading up from small sizes to plus sizes. It's like, we're actually going to fit this garment on a plus body. So that it's actually true to size where it's not that problem of like, Okay. Size 16 fits like a size 10. You know what I mean? Which I'm so sick of designers these days doing that because so many are like, we're a size inclusive and then their size 16 won't even go on my foot, you know?

So that's one and then two, I've been thinking a lot about, you know, I just got a studio space because I'm also. All of my stuff was in my basement and, February. So I finally moved it out of my basement. But I think that it would be really great to have a storefront because as a plus size person, it is so important to try on clothing before I buy them. And also back to the experience part where, you know, if you're a plus size person, you'd be able to walk into the store and be, find everything that fits you. You know what I mean? And not just like maybe one thing that's really stressed.

Passionistas: And I would imagine have a sales person who was supportive and understood, stood your normal trepidation about going into a store to shop for clothing.

Emma: Absolutely. I mean, probably a plus size sales person who knows, you know, who's got gone through this experience themselves and knows how to like fit the clothing on our to our 

Passionistas: Do you have any desire to design your own clothes?

Emma: Yeah. And so that was another thing that we're working on is my employee Eilee Lichtenstein, who is a brilliant creative genius.

Have you ever heard of the designer, Michael Simon? He made those like novelty sweaters in the late eighties and the nineties. So he's one of my all time here. I was, I think he, his mind is like, so genius to me.

So what we've been doing is we wanted to make our own novelty sweaters, but we didn't want to produce anything new. So we've been sourcing vintage sweaters and hand felting over onto the vintage sweater. So we've been making these novelty sweaters, but that are still sustainable on vintage sweaters.

So that's been a really fun idea. Our first collection sold out in 10 minutes, which has never happened in the history of anything. He will want the sweaters. So we're working on a batch of actually like knit tanks and sweater vest for the summer. So those will be ready and hopefully three weeks or so.

And then I would love to like, start producing those in a larger scale. And then also with vintage shirts, of course. And then also using like vintage shapes that I've found, you know, and patterning those to make new stuff, but out of sustainable or dead stock materials. So I've been trying to keep the business the sustainability model.

Passionistas: So you've talked about the frustration that you felt with the fashion industry, not representing plus size people. Do you think it's changed at all? Is it getting any better?

Emma: It absolutely is. It's even the past year. There's so many brands popping up that are like actually trying, I mean I have to shout out this one brand called Wray W-R-A-Y.

And she is just so brilliant because she is making, she just started extended her size range up to 6X, but the clothing is not like, you know how a lot of no offense plus size clothing is not cute. So. She is making plus-size clothing. That's like actually wearable art. You know what I mean? So that's great.

And then, yeah, there's so many brands, not so many, but there's a lot of brands popping up and doing that at the same time though. There are still so many that aren't doing it. Or doing it so wrong, like being like, were we sell a size XXL and the execs outfits, like a large and another thing is, is that media it's, the fashion media itself is changing in that like brands are hiring plus size models. Like, I don't know if you've seen athletes just extended their sizes target. Big companies are finally getting hip to it. You know,

Passionistas: What advice would you give to a young woman who wants to follow her passions like you have?

Emma: I would say to take the risk, but I didn't take that risk until I had fully thought everything through. And organize everything. So I think that was really important. And that was because of my parents. They were like, you want to quit your job, quit your job. How are you going to live? But, you know, it's a huge, it's a huge risk, but you're not going to find out if it works until you do it right. And if it doesn't work, then this is a whole long life ahead of you. So take the risk.

Passionistas: Thanks for listening to our interview with Emma Zack. To check out her “Curated for Curves” store visit ShopBerriez.com.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women-owned businesses and female artisans to inspire you to follow your passions. Sign up for a one-year subscription and get a FREE Mystery Box worth $40.

Save the Dates for the 2021 Passionistas Project Women’s Equality Summit, being held virtually this year on August 20 through August 22. For details go to ThePassionistasProject.com/2021Summit.

And subscribe to the Passionistas Project Podcast so you don’t miss any of our upcoming inspiring guests.

Until next time, stay well and stay passionate.

From Pot Brownies to Black Lives Matter with Art Activist Meridy Volz

Meridy Volz is an internationally acclaimed artist who’s known for her paintings of figures and use of shockingly innovative electric color to create a mood. In 2020, Meridy’s daughter Alia published the book “Home Baked: My Mom, Marijuana, and the Stoning of San Francisco,” which chronicled Meridy’s life running Sticky Fingers Brownies, an underground bakery that distributed thousands of marijuana brownies per month and helped provide medical marijuana to AIDS patients in San Francisco.

Learn more about Meridy.

Get a copy Alia Volz's book Home Baked.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington. And today we're talking with Meridy Volz, an internationally acclaimed artist who is known for her paintings of figures and use of shockingly innovative electric color to create a mood.

In 2020 Mary's daughter, Alia published the book. "Home Baked: My Mom, Marijuana and the Stoning of San Francisco", which chronicled marriages, life running Sticky Fingers Brownies,an underground bakery that distributed thousands of marijuana brownies per month and helped provide medical marijuana to aids patients in San Francisco.

So please welcome to the show Meridy Volz.

Meridy: Hi and thank you. It's great to be here.

Passionistas: Oh, we're so excited to talk to you today. What is the thing that you're most passionate about?

Meridy: I'm most passionate about my art, about expressing emotion through my art and about our activism in this day and age.

Passionistas: What is art activism?

Meridy: For me, art activism is using my creation of art to contribute to positive movement in the community to express feelings, things that are going on in the world right now in our, in our country right now, and do it through different mediums using color line, text your. And subject matter to express that and to bring change, to kind of shine the light on what is happening and give a very true response to it.

I'm very happy to be part of a movement for change in our time, which really is calling out for it.

Passionistas: Let's take a step back. What was your childhood like? And were there things in your childhood that inspired you to become an activist?

Meridy: It was a mixed bag. I was raised in a middle-class Jewish family in Milwaukee, Wisconsin.

My mother was a school teacher. My dad owned a Tavern. I always had art. I was born with a cran in my hand. And by the time I was three, I was drawing colorful people, which now 70 years later at the age of 73, I'm still doing it. And it was a somewhat difficult household. My mother was very strict and critical and somewhat abusive.

And so for me, that place. Where I was laying on the floor and leaning on my elbows, drawing that place where my cran touched the paper was my sanctum sank, Torian. It was my space and nobody could get into that world was mine alone. And it still is that for me, it's been that for me, man, entire life. And I was.

Recognize very young. I was six when I got a scholarship to go to art school at the Milwaukee art center, which had just opened by a teacher from the, who come around from the Milwaukee school board. And she'd pick up little samples of artwork from young students. To show. And I guess she, she showed them in different places.

Her name was Ms. Yuri, and I'll never forget. I forget her. She had pure white year and as a child Ms. Berry rhymed with flurry, and there was a lot of snow in Milwaukee. So I always associated her with whites. No, I'll never forget that white hair. And she got me my first scholarship. And then from then on, I had great teachers all along all through university.

There were some fabulous teachers who took me under their belt and mentored me. And I was born an artist and I'll die in artists. So I've always known my calling. That's been clear. I've been really lucky that way is I didn't have to search for my calling. It was there.

Passionistas: Was that part of the reason you went out to California?

Meridy: I was illustrating writing and illustrating children's books for the Rockefeller foundation in the seventies. And it was a great gig because I could do it from anywhere I love to draw. And it was the first medium that was bilingual. That was Tran translated into Spanish. It was reproduced on. Really early re reproducing machines.

And so it was cheaply produced, but it was bilingual material. It was the first and I illustrated it and I had gone to Europe because I could, and I could send my work into my boss from any country. And then my dad would pick up my paycheck and wire my money. I'd go to the next country. Well, I ended up going to Morocco and falling in love with a bare bare man that I met at a new year's Eve party.

And he turned out to be gay in the end, but he did end up coming to Milwaukee. And my dad said him back to get his act together before we got married. And he never came because he was clearly gay. He was living at that time with a hairdresser in Switzerland. So I was heartbroken and needed a change. And I had a friend who was in San Francisco and she was like, come on out.

And so I did, I packed everything up and I arrived in San Francisco to find that at that time, San Francisco was quite a wonderful place, a Haven for artists and. Gay and lesbian people where they could be more free and very open-minded. And so I coming from rather conservative Milwaukee there, I was, I was in San Francisco and that's how I got there and fell in love with the city, which was quite beautiful.

Passionistas: Then how did that lead to you making pot brownies?

Meridy: Well, I've always been spiritual. My spirituality is, is a smorgasbord of things. Even now, everything from Zen to Zen Buddhism, to Judaism, to Christianity, to Santa Maria. And part of that was I was into the Ching and into consulting the Ching. And I had a friend who had a little business on fishermen's work, she would go and she'd make all these wonderful baked goodies.

And she had a basket put the goodies in a basket to sell to the street artists who were on the Wharf. And she also had a bag where she carried one dozen pot brownies. And also, so those, and she called me, she had made enough money to move herself to Findhorn in Scotland, which was a commune at the time.

And she asked me if I wanted her business and I was like, Hmm. And I had been still illustrating children's books. I did a book for Filipinos, a book for the Chinese of book for the Jewish academy and was still working for the Rockefeller foundation. And I thought, well, that's interesting. And I tossed a hexagram and it surprisingly to me, it was very, very positive and I went, oh, wow.

But I'm not a baker. I can't cook, but I love seeing people and working and interacting and perhaps selling. And I had a girlfriend who loved to bake and still does. And so I took her on in the business and long story short. That's how it started. And we were stoners. I won't lie. We were, and we got the secret of how to do a good pop brownie back to grade five by only, and pretty soon the brownies caught on in the bakery at a go.

And that's how Sticky Fingers was born. And it started off recreationally and ended up with the, with the aids epidemic being the only thing which gave the people who were dying. And there were so many, it was stunning. I lost many, many, many, many friends during that time during the epidemic, it was the only thing which gave them relief.

And so it became something else. It was the birth of medical marijuana, and there was always art involved because we designed our own bags every time we went out. And so people collected those. So that was sticky fingers. When I look back on it now and having read Alia's book, my daughter's book five times now, it looks like somebody else's life to me.

Like I look at it. I was like, wow, that was really me doing that. Wow. So that's, that was then, and I never told people about it. Even my closest friends, it stayed secret until we were outed in Alia's book, which it was certainly time to do.

Passionistas: Certainly San Francisco evolved significantly during the time that you were there and you were doing that. How did your art evolve during that time?

Meridy: I've always been figurative. All my art, all of it has the figure in it, except one painting that was a commission in which I did on Anza-Borrego  in the spring, which is a place in the desert. And I did flowers and flowers and cacti, and I kept wanting to sneak a figure in there, like where's Waldo, but I've always been figurative.

Even my designs and the brownie bags were very often, most often figures, always a figure in there. And it's because the figure is a great vehicle for emotions. You can express your personal feelings or an idea, but for me, it's always very emotional. From the time I was little, it was that you can express that through a figure what the figure is doing or what's in their eyes.

That was the same. I was always colorful, always love color. I love pushing color to the maximum. I love using combinations of color that are revolutionary, that people wouldn't think of that where I take a lot of risks. With my color. And, you know, I always tell my students, especially my life drawing students, that if you, if you don't take risks, you can't be great.

You have to like be willing to fail in order for, to really, really be extraordinary. So those risks. I was, I've never been a safe artist. Never not in subject matter. Not I've always been right up on the edge. And that's where an artist needs to be an artist who just settles in to something is not on their edge and artists need to be on the edge.

And if you're not on your edge, you need to push yourself to the edge. And sometimes up and over the edge, may I add. So that's it. So my work back at that time, I've always gotten a lot of awards and things like that from the artwork, uh, you know, all through high school and then college. And then as an adult entering shows, you know, I've won many, many awards.

And I think it's because of taking the risk now, as far as marketing my work, that's another story is that. I have an enormous body of work here. Enormous. I've worked from the front row almost right from the beginning around me and I'm prolific, which means there's a lot of work here. And during the pandemic on some of the arts sites, I've made friends with digital artists and have viewed their work.

And I got a handed to him, man. They can put everything on a thumb drive. Like that, like as big as yours, um, right. I'm like looking around and I, I have a three bedroom home and every single interval has stacked artwork. Every inch, every closet, every shell, my garage so much work. And I always, like, I never wanted to be an art dealer.

And, you know, I'm a you'll inherit this way. Never wanted to be an art dealer. So she could do a big bonfire. I told her because everything is in the process anyway, you know, it was all in the making of the art for me. So I know that won't happen, but so I've never been great at the marketing of my own work.

And part of that is that it's very. I find it off putting when people are like, my work is great way to you see it. And I find myself in any medium musician or, you know, right. Anybody, I find myself stepping back from that a couple of feet and, and so it's very hard to do that. And so I sell, but I sure have a lot of work here so that I would say the art marketing.

I've been weakened, the art making I've been strong in. I dunno if that's evolved much my marketing skills.

Passionistas: You're listening to The Passionistas Project Podcast and our interview with Meridy Volz. To learn more about Meridy's artwork, visit MeridyVolz.art. And to get a copy of her daughter Alia Volz's book, "Home Baked," go to AlizVolz.com.

If you're enjoying this interview and would like to help us continue creating inspiring content, please consider becoming a patron by visiting ThePassionistasProject.com/podcast and clicking on the patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions.

Now here's more of our interview with Meridy.

How would you describe your art for someone who hasn't seen it?

Meridy: I would say my art as expressionists slash impressionist with an extreme palette and texture. I would say my work is extremely emotional, which goes under the category of expressionism. I would say Neo expressionists slash impressionists.

Passionistas: And where do you draw inspiration from?

Meridy: From what I'm feeling at the moment, my deepest, some of them dark feelings, not, you know, it's not, and in this day and age, somebody said, people came to see my work the other day and they were like, it's so deep. And you can just feel, especially the pandemic artist has a real feeling of sadness to it.

And I'm like, if you're not sad in this. These times then you're not paying attention. The loss of life been integrity and so much loss now. And I don't mean to wallow in our negative emotions. However, as an artist, I feel like I'm almost duty bound to record that like years from now, it'll be. An age in the movement of art that contains very, very deep feelings and you see less and less of figurative art and more and more of abstract art probably for that field for that reason is that I think abstract art comes from a different place in general.

I think it can dip into deep emotions, but you can look at a piece of abstract art and it can be a lot of things. The series that I've done during the pandemic, my black lives matter series was another story. I found that to be very relieving because it comes from a different place. It's not about me, and it's not about my emotions.

It's about a life well lived and recording something about the beauty of that person's soul something, you know, because the face. Is a map to that really in most cases. And so for me, it was coming from a much more objective point of view. So from the time George Floyd was murdered to new years, I did a hundred black lives matter portraits.

And that was starting out with black artists, artists who have passed. Who have contributed greatly to our culture. And that was my point. This is why black lives matter is that look at this image, enormous contribution to, to our culture, into the world's culture, but our culture specifically. And by first one I did was James Baldwin.

And I'm still working on this because it's evolved. But at which I will talk about, um, and I began to sell them all proceeds, going to different black lives matter causes. The first section of them went to the bail fund in Portland, when that was happening, the next section of money, which was raised, went directly.

Two black families in my community who are struggling, really struggling. And it went in, honestly it went through community members. I also work with at-risk teens. And so I worked in a church right here in desert hot Springs, where I taught gang kids off the streets. Art. So I met community activists in that community and they distributed the money for me directly.

Like there was a grandma who is feeding three kids who is being evicted because no stimulus check for so long and money went to them and, and so went directly to the community. And then the last section to Georgia for, uh, the election of Ossoff and Warnock. So I feel great about that. I mean, I personally gleaned a lot out of it.

One being able to come out of the deep emotions and just, it was soothing. It was like taking a nice girl shower after being in the heat and also to be active because I couldn't get out and protest. I'm too old to bang the streets anymore. And, and I could be a contributor. And that made me feel very much alive while in lockdown alone for 13 years.

So after that hundred I've been approached by, and this is current happening right now, I was approached by the democratic party of Riverside county. Did I want to do anything with them? So, yes, indeed. I do. And so I had the chair of the party. I had five women all. Meet here last Friday. In fact, everybody vaccinated.

Yay. And we met and they looked at my work. And so we're going to do merchandise using some of the portraits that I've done. For example, we're going to be doing posters, probably a calendar for 2022. And we're going to be starting with t-shirts or we're going to be starting with a John Lewis, onesie for newborn babies that says good trouble.

And I think that's just, as my boys in juvie hall would say, that's dope. So that's what we're working on now. And we're going to do a Stacey Abrams and Amanda Gorman and, uh, uh, Kamala, etcetera. And so that's happening and then a big fundraiser in the fall where I'll take some of these paintings and I'll split the proceeds with the party.

And I feel great about that because yay for the good guys. Anything I can contribute? I glean, I mean, it's not like, oh, Meridy you're so selfless. It's not, honestly, it's not, I gleaned so much out of it. It makes me feel productive. As does teaching my boys are in juvenile hall.

Passionistas:  Tell us how that started and tell us a little bit more about it.

Meridy:  It actually started in 2006 when we started to have the economic collapse, right. And in the recession and all of that. And I thought, how am I going to make money to survive during this. And people were not able to afford classes at that time. It was so bad. And I thought, Hmm. And I walked into juvenile hall and I said, do you have anybody teaching art here?

I had in the past done workshops at San Quentin, may I add that? I painting workshops that, and that was like in the, it might've been the nineties. And I really liked that. It touched on touch something of the rebel inside of me, maybe the outline side of me a little. So I've walked into juvenile hall and they said we don't have money for that.

And I said, how about a five, five the money? So I wrote a grant first grant I ever wrote, and I was awarded the grant and that's where my program started in juvenile hall, where it was for a few years. And then it moved to the church. All on grants. I'm a 16 time recipient of grants from the Anderson children's foundation.

Then it was working with kids on the streets, out of the church here in desert hot Springs, which by the way, has no air conditioning in the summer. And it's 120 degrees here in the summer. That was a real sweat box. I have to say. And then there was gunfire at the church. There was some hassled between the rival gangs.

And there was a shooter who is shooting at my kids coming into class. And that was an eye opener for me. At that time, what I did was I took the boys into the sanctuary and we kind of hovered there. And I was like, if any of you are carrying anything, get rid of it because the police are on their way. And I said to myself, I don't want to get shot to do this, you know, bullet through my head.

So I then started going into alternative schools and bringing the art there. And in addition to teaching the art, we did the fair and they won awards. We did different shows where the boys were able and girls in the schools as boys and girls. Now it's just only boys are housed in India. The girls are in another facility.

I think it Riverside. And so I started going into schools and I have been in schools since and virtual now with the pandemic. Now I'm sent into juvie by Riverside county office of education, and it's a pilot program it's not done anywhere else. And it's very effective. You cannot reform kids. You can't change them without giving them some positive juice and our bins around corners.

That's what I have found is that as an artist, I mingle with what you might consider incarcerated people. You might judge them and say that's lower, lower end. And then very high-end with the adults that I teach artists can run the whole spectrum. And you just are the same. I'm married the artists no matter where I am, nothing changes about that.

And so that's where it's at now. That's where our heart is now. I find that schlepping art supplies with my back right now becomes more difficult. The physicality of it all is just a little harder than it was before, but I'm still in there. I'm still in the game and doing it.

Passionistas: What is the impact on the kids that you're working with, but also on that community that they live in?

Meridy: That's huge in juvie. That's why I find out their first names and address them by their first names and not just the last names I try and get personal with them. I never asked them what they're in for, what was their crime or anything like that. That's not my concern. What my concern is, is my interaction with them, right at that point.

And art is very individual. Because it's you and the paper and the medium you're working on and your individual expression. So there's no right and wrong. Sometimes the kids are like, ah, this doesn't look like anything. And I'm like, it's great abstraction. And then I'll hunt up a picture of like a Pollock or a Kandinsky.

And I look at this, this guy is paintings are worth billions. Look at that, there's our room for everybody in art, everybody. And so I try and make it like that for them where it's very individual, I always deliver good news. So they're very anxious at the end of class to show me their work. I get to play music for them, which they don't get music.

So I'm their disc jockey. And I like to say that I know more about rap than any 74 year old should, but I find clean rap for them and a play it. They can request songs. Sometimes we do all these because they get nostalgic for home, like Otis Redding or the temptations, or like that. And even the rolling stones are considered oldies.

You know, it's like, oh God. So it becomes pleasurable for them. They put their head down and they do their work in the hour and then they come up and they show me and I'm like, that's great because you did that. That's fantastic. And I'll dress them. If I can do it by their first name, they're all dressed in the same uniform.

Same sweat pants and ma wearing masks. And so it's very hard to tell one from the next, but it means a lot if I can remember their names and I start to get it by seeing their artwork like us to see a style emerging and they're like, oh, that's Jonathan or that's Luis, or, you know, I'm getting it in my head.

And so the impacted them, number one, I look at them and I don't see a criminal. I look at them and I see the goodness and them, and that's huge when you're in a punitive, terrible lockdown situation. I've been in person there. I've taught in person many times and it smells like fear. There's a terrible rafting smell in there.

A recycled fear. It's not like any other smell and kind of teen boy BO mixed in with it. Smelly socks and gym shoes and sweat. And then it's got a really, because there's no open air, no open windows. So the energy recycled, if you look at it on an energy level, there's so many pictures, psychic pictures of destroyed vibes, fractured lives, broken, broken people, sadness.

Abandonment. I mean, it's all of that. So in that little hour, when I'm the weird grandma artists, because they get to see the art, it's special for them. If I sell something, I'll tell them, oh, I saw that. How much did you get miss? Would you do one for me? That's meaningful. I believe that I will be that experience will be something that they will remember in their lives.

It's a takeaway, whereas probably almost everything else in juvie. You want to forget because it's hard and horrible and they're just horrible. I certainly bring color in there too. Another wise, very doll situation. And I think I bring a little joy and I bring acceptance. You know, I don't judge them. I only have to say it once.

If you're requesting a song, say, please, so they always can I please listen to this? Thank you, miss. You know, they're all was pleased and tech and that's a good skill to learn. That's a life skill. And I always ended by saying, be kind to each other and be safe and I love you. And they're always like, we love you more, you know, and that's a counter herself that I think it's a small contribution, but I think it contributes to the positive for those boys.

I think if it was in every juvenile hall, we'd see less people in juvie. Factor. They had the art class before they committed the crime, which is why I took it to the streets and out of juvie. I thought if I could head this off before it gets in there before the kid does the deed. And so that one is hard to judge how effective versus I know I'm being effective here.

Passionistas:  Is there one lesson that you've learned on your journey so far that really sticks with you?

Meridy: You gotta take risks. You gotta just, if you fail, you fail. If you crash and burn you crash and burn, but if you succeed, you can be extraordinary. That would be one thing. And the other thing is just open your heart.

If you get it, be loving and accepting of people. Uh, frankly, it's a struggle for me right now with certain demographic of people. And I struggle with that because you gotta be loving, you gotta be open. And I feel so pissed off at 7 million people right now in this country. I just feel like, but you just gotta try, you know, be kind, be loving if you can, and contribute, take risks who contribute.

Get out on a whim. If you get bad feedback from somebody, that's their problem. People always say, follow your heart, but it's true. Find something you're passionate about. Passionistas and follow it. Do it, do it for the good, the greater good.

Passionistas: Thanks for listening to our interview with Meridy Volz. To learn more about Meridy's artwork, visit MeridyVolz.art.

And to get a copy of her daughter, Alia Volz's book, "Home Baked," go to AliaVolz.com. Please visit ThePassionistasProject.Com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Get a free mystery box with a one-year subscription using the code SUMMERMYSTERY.

And be sure to subscribe through The Passionistas Project Podcast so you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

Judith Halbreich: On a Mission to Connect the Disconnected

Judith Halbreich’s lifetime of advocacy work is focused on the importance of all children having a home base and continuous mentorship. She is a licensed clinical social worker and psychotherapist with a successful executive career in social services, clinical research and mental health. Judith is the founder of Home of Champions, a unique program in Upstate New York that identifies leaders emerging from the foster care system and supports them towards becoming champions of their best selves.

Learn more about Home of Champions.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington. And today we're talking with Judith Halbreich. Her lifetime of advocacy work is focused on the importance of all children, having a home base and continuous mentorship.

She is a licensed clinical social worker and psychotherapist with a successful executive career in social services, clinical research and mental health. Judith is the founder of Home of Champions a unique program in upstate New York that identifies leaders emerging from the foster care system and supports them towards becoming champions of their best selves.

So please welcome to the show Judith Halbreich

Judith: So happy to be here.

Passionistas: So Judith, what's the one thing you're most passionate about?

Judith: I am most passionate about changing policies and procedures and instituting some programming for the disadvantage youth or kids coming out of foster care, going to college that want to graduate and want to have a career and want to be leaders, but there are difficulties in obtaining that. So I am so passionate about them achieving their goals.

Passionistas: Why is that something you became particularly passionate about?

Judith: As a social worker in New York City, and as a caseworker I started off with having teenagers from probably the worst areas of New York, like East New York. And I had a group of kids 13 to 17 and we took them and I decided to take them away on retreats with staff to empower them, to give them self-esteem and we handpick them.

Many of them were in care foster care because they were abused, severely abused. And I can tell you one story of  a girl that was so severely abused, but she's so smart. And she went on to college and she became a director of a Bronx Rehab Center. So we took the youth to retreats with an independent living skills program, but with the sense that they are diamonds in the rough, they just need to have the support to be the best they could be.

I realized that, and then I became executive director of that agency. And one day after I left that agency to relocate. That one person that was severely abused, who made an incredible life for herself, came back to the agency and said, if it wasn't for this group of staff, that helped me. I wouldn't be where I am.

And to me, that was like the impetus for starting this program without a doubt. No one ever he has professionally. What? Because no one looks for it. What they've done. Right. You just do what you do on your path. But she came back and said, I want to say, thank you for the love and the encouragement. She went to college. She became a director of a clinic. That's one.

And there, there are many, but she's the one that came back. And that was kind of the realization that this absolutely works. The mentorship and the support that is needed for disconnected disadvantage, foster care youth to come out of a system that want to go to college that want to achieve.

They can do it. And Nancy, Amy, can you imagine that you and I had to support growing up and even if we didn't, it may turned out maybe mediocre for some people and maybe our situation, but for us, it's great. But can you imagine for those kids, it is a disaster, it's a disaster. They don't have that support.

Passionistas: Tell us about where you grew up and what your childhood was like.

Judith: My childhood. I had a mother who was an incredible lady. She went through hardships on her own, but always cared for and supported and foster care kids and adoption. She was a woman that was self-empowered. And not only did she take care of the community, those kids, but also she was.

And incredible business woman in the suburban long Island. So through her divorce, she actually went to the dark night of the soul and she retreated in the basement, but I learned what impairment is. She became a spiritual leader, a universal spiritual leader. Aside from that, her grandmother living in Queens, New York supported the community.

So all many young mothers she would bring, the grandmother would bring my mother's grandmother would bring baskets of food. Diapers anything or not diapers at that time, but a lot of food and anything else that these young mothers needed or the community needed. So I come from that background of giving back to the community when it was time for you to go to college, where did you go and what did you decide to study?

I actually went to, it was the time of the Civil Rights. We were witnessing a lot of stuff going on in New York. We couldn't get gas. There were some violent protests. It was very calm, nothing like today. So my mother decided I'm going to, you're going to go to Indiana. So I spent time at St. Mary's in Indiana.

I actually started the first drug rehab program online in Indiana University, but I had gone to St. Mary's and I worked under Birch by just doing a policy and procedure stuff, but I went into college, wanting to, I saw it teach elementary education and then one day I decided, no, this is not me, even though I wanted to do see it.

I did art and I said, no, I'm going to be a social worker. I'm going to impact whatever policies and procedures there are. That need to be, you know, revamped. I need to be an advocate. So it, my junior year, that's when it started. And then I had gone on to a graduate school in New York City.

Passionistas: So now tell us about your first job out of school. Was that McMann services for children?

Judith: That was Angel Guardian on Long Island. And I worked there for three years. I had some clients in Brooklyn and there was an opportunity for me to go to Fordham Graduate School of Social Services, and they had a one-year program, but because I graduated with a Bachelor of Science in Social Work too. I was able to get into that program at Fordham for a year, and I received my Master's and then moved to New York City following an offer at McMahon, which were run by the Franciscan Missionaries of Mary. And the Franciscans are incredible because they are professionally in all walks of life physicians, social workers, nurses, teachers, and here, they had this organization on 45th Street and First Avenue that it was a small operation.

Maybe we had 200 kids, the budget was a million something. But it made an impact. So I left my graduate school, got hired there as a caseworker, and that's when I started programming with independent living skills. Then later I became the director of social services and I started actually the first HIV foster boarding home program.

Now that was in a time when no one knew what HIV was. An AIDS. Well, we had, we had babies coming in and out of care back in the hospital, back and foster care and no one knew what to do. So I worked with the city of New York and with Ari, I'll never forget Ari Rubinstein and Albert Einstein who they, they were researching what this thing was, this disease and why kids were dying.

And then we established the first foster boarding home program because I had to go to Albany and fight. To get foster parents a better rate to take care of kids that was severely sick. I mean, can you imagine having babies that are going back and forth to the hospital and staying there, coming back, going there? You know, it was an incredible time. And then I became executive director and the first lay executive director of a Franciscan order.

Passionistas: And so why did you move on from there? And did you go to Boston after that?

Judith: The reason I left was because I got a proposal to be married and well, when you're in, you know, in your thirties and you get a proposal and I had proposals, but I thought, Oh no, this is my career, you know, but I got a proposal from my dear husband, but he had to be in Buffalo.

So he is I had to move from, after being executive director for a year, I moved to Buffalo with him, but the agency called me back to be on the board of directors. And then we had gone to Boston just for a year, but I stayed two years because I loved it. I wanted to move there. We had our daughter and I said, this is like the best place in the world. So I stayed there two years and then came back to Buffalo.

Passionistas: What did you do there?

Judith: Well, I was the marketing consultant for the commissioner of social services in Boston. Yeah. And my daughter went to a public school that was incredible. And I absolutely a hundred percent wanted to stay there, but what can you do? Right.

Passionistas: But then you ended up back in New York City.

Judith: So I worked with the University of Buffalo doing clinical trials for depression and women's studies. And then my daughter graduated high school and went on to college and New York City. And I then decided, cause my grants ended my husband and I agreed that I could get a position in New York City.

And then we would just go back and forth, which works for us cause we kind of travel, you know, for work anyway. And that's when I procured a position as director of a clinical director of a mental health facility in Harlem. And I was there for eight years.

Passionistas: What was that experience like?

Judith: It's very challenging. I loved my staff without a doubt. I had about 35 people seven psychiatrists and the rest psychotherapists, and we provided 33,000 visits, medical visits a year, but it was tough because. The community needs so much more than what we were offering. So it was tough. I started in my clinic coordinating healthcare and mental health.

Which is so important for the kids too. You can't just take care of one arm. You have to take care of the whole body, right. Something's going on. So I absolutely loved the community there. Some were dependent on drugs because that's the system, right? It's not just there it's everywhere, but I was really happy to hire a nurse who coordinated health and with us. And psychiatric care.

Passionistas: So now how did all this lead to founding a Home of Champions?

Judith: My daughter said that she had to interview somebody in Panama and would I come with her? And that's the time I was in New York city, my husband and I were going back and forth because he had a job here in Buffalo. And I was in New York and Bethany was at school in NYU, but she was interviewing somebody in Panama.

So I went with her and we decided to go to an off shore, like a, a small, tiny Island. And we did. And you can only bike ride there. So we did that and you don't get too many services there. So we stayed in a tree house and they had bikes, but the bikes were not suitable really, but we took them anyway and we later found out they weren't suitable.

And I fell off a bridge on the bike. I came up and my daughter said to me, and I would, you know, blood was gushing. And she said, when are you going to do this Project? When are you going to do this thing that you love for kids? As I was bleeding, mom, when are you doing it? Do it. You talk about it, like gushing the blood.

I come up, the bike wrapped around my neck does the handle and I went down, but then I was like, and then write your book. Do those things matter now, but that's a story because they were there no clinics. So some guy that was drunk, a taxi guy picked us up and he was throwing beer cans around. He took us to a clinic and he said, these are the symptoms that you have to watch. You're not going to be alive if you have one of those symptoms, because it's takes three hours to get you out of here to a hospital. So it worked.

Passionistas: What were the symptoms?

Judith: You said the symptoms were brain clot. Right? Then I would phase out, but I had no symptoms. I just bled, which was good. I would be dizzy, you know, unconscious, but I had none of those. That was the turning point of that. Because I was, again, I was working full time and it didn't matter. She, my daughter just said, Do it, you're not going to die now, mom.

Passionistas: So tell us about the organization itself and what's, what's the mission?

Judith: I was searching for property. I had gone to New York city looking upstate and found this property. That was perfect. It's an hour away from New York city. And it was the old estate of Floyd Patterson and the training camp of Muhammad Ali, Johannson and of course, Floyd lived there and Tracy Patterson, his son, who's still there in the area. So we purchased it. And for the past few years, it's a startup, we've been doing workshops and we have a champion curriculum.

So our mission is to identify potential leaders in the foster care system. So statistically. 400,000 kids are in care. 26,000 are discharged from care. So you get a kind of perspective. Now, a certain percent, I'm just talking about New York state a certain percent want to go to college. They do want to go.

They want to learn about vocations. They want to learn. So when they are discharged from care, it's either 18 or 21 and some can still remain if they're in college. But what happens is 3% of them graduate from college and it might be a little bit less. So in New York state, statistically, I mean, once they're discharged from care, one out of four become homeless.

One out of four are incarcerated two years after they're discharged, which is, and 42%. And, you know, I have the research to confirm this 42% don't complete high school, but I was, I, the reason that I did this mission and this vision was because of the kids I worked with. If they have an opportunity. Look, what they do.

One went off to college, became a director and that, that was like three or four retreats. And two years of mentoring. So this particular organization that I created is to screen foster care or now disadvantage youth that get to college on their own merit, or want to get to vocational school and have leadership qualities.

So when you look at the issue with kids in foster care, they go from one home to the next. And it's the average three, three transfers a year to different homes, different schools. So what happens is some of them create resiliency. So these what the society calls a misfit. No, some of them. Have this resiliency to adapt their tune into details.

Why you have to go from one home to the next. So when that happens, right, they have this extraordinary creative activity. Those are the kids we want before they get to pimps and create their own business, a fortune that way. But these are the kids. We want the ones that are resilient, you know, the ones that can.

Survive in a college atmosphere and that's what they want. So just let me skip Muhammad Ali said “Champions aren't made in the gyms.” So champions, they have the will and the skill are champions, but what's most important to be a champion is the, will the will. So I've noticed doing the workshops. And speaking was kids doing the workshops that when I have 35 kids in the workshop too, I know that it can be leaders.

Why? Cause they march on forward. They bring the rest of the group. They're not followers they're leaders. So that's our mission to identify future leaders among foster care youth or disadvantage youth. And I'm saying that because there are other kids in homeless shelters that want to go to college that are kicked out of their home because of abuse, but they have a potential and a strong, productive, they want to be strong, productive leaders. So those are the kids were screaming.

Passionistas: You're listening to the Passionistas Project Podcast and our interview with Judith Halbreich. To learn more about Home of Champions, visit HomeofChampionsNY.org .

If you're enjoying this interview and would like to help us continue creating inspiring content, please consider becoming a patron by visiting ThePassionistasProject.com/podcast and clicking on the Patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions.

Now here's more of our interview with Judith.

So, how do you find the kids or how do they get involved with the person?

Judith: Right now, I've been connected with New York City agencies and invite them to our workshops. But at this point, we're in a, we're trying we're fundraising to get. The residential part of the programming done. Now, when kids are discharged, I don't know anything about how to take care of themselves in an apartment, in a home. So we're building a tiny home village. So each tiny home is about a little under $20,000.

So on this property, our aim is to get those tiny homes in so they can learn independent living, financing, wellbeing, but it's a metaphor because they're going to learn how to build one. And then we're going to have those on campus for them to live in. But metaphorically, when you build a tiny home, you build the base, the foundation, the walls.

Well, our creation of this curriculum is what is the foundation of your life? You know, what are the rules? What's the roof, what's the interior. So the important thing is a consortium having a consortium and I have connected with not only New York City agencies and linkage agreements with many of them that know me from the past, but also the SUNY.

And then we have West Point coach in boxing who wants to come over. But this one of the things is discipline. If you don't have discipline, you can't do it. So they come over and Tracy Patterson has been at our workshops, just talking about boxing, but what. He's a world champion boxer, but he didn't get there overnight.

He had to have that will and the discipline to do it. And these kids, when I see them in workshops, they get it to two out of 35. And I don't know statistically what that is, but maybe handful get it. And they want to be part of the program and the others. Gradually if that's what they want. So our program is unique because it screens for leadership.

Cause you know, you and I had the opportunity. They don't, they don't have an opportunity and I'm a proponent for kids being in care until age 26. Because when they're discharged, they're discharged with the, I'm not saying agencies do a great job. They try to do a great job. Many of them, these kids are discharged, but they carry a backpack of, I read something, an article about a gal who carried a microwave in her backpack to go to college.

So what is going on? Where are they during COVID where are they? Yeah, they do get computers. Maybe if they're in a foster home or in a college. But really, I mean, I had an online summit and it was free talking about new careers the next 10 years. And it was really dynamic. Many of them couldn't get on for some reason they were absent.

Where are they? So that's another issue during this time we have to figure out. How to change a system. And I mean, it, if they have trouble trying to vaccinate all of us well, and they find a way, thank God to vaccinate all of us. Thank God. Maybe they can find a way on how to connect the disconnected. That is my mission.

Passionistas: What are some of the techniques and things you use in these workshops to help these kids get prepared for their journeys?

Judith: There is a curriculum that we've established. And I have an educator who goes through several methods, right of training. Now we realized just with his methods and then having kids there that basically we had to mentor them and train them on basics, how to use the computer, how to get on social media.

How to be interviewed, what is your goal? Just basic stuff. Now, this is very different than residential because residential that's a whole other and we're not there yet because I have to get these tiny homes in and I can place nine kids in the main house, but I really, and staff. But right now I'm thinking in a bigger way, I realize that they don't have the basics.

So I've invited several agencies and the SUNY at New Paul's business center to talk about just basic financial organization. I have a nurse practitioner who is amazing. She talks about wellbeing. What is wellbeing taking care of? A lot of the kids that come to us we take surveys and. We get their feedback.

They are not motivated or they're stressed out. They're worried about finances. So we have all that information and that's how we program our workshops and what they need. Basically. I noticed that a lot of the kids that are coming from New York City up to that area go back home and they can't communicate with their families after they're freshmen in college, they don't know the basics of living outside of home.

So our programming is going to be a little bit different now because we're going to have retreats on those youth that are going to college, but that spent two weeks with us on an orientation. What it is. To get into school, what will the skills they need and that it has to do with wellbeing, mental health, right?

When you're stressed, what do you do? The horrors of drug addiction, alcohol, all of that. Now I know colleges do that and I know social services do that, but when they're in a community of kids that are going to college, and then I have also a group of students that I'm working with that are going to be like mentors to the kids.

Before they come in. They're so excited. This is the first time I'm using this approach because. A lot of them are in homeless shelters and they want to get to college. They don't know how, but our programming has been very didactic. You know, you can't do so much with two days or three different weeks of training.

You have to see them for a longer period of time. So that's what we're aiming for in the summer. Hopefully we can do this. With COVID. We have to be very strict. And with young team with teenagers that are 18, 19, 16, 17, 18, 19, they have to be supervised with the COVID issue. That's a liability. So we've gone from doing workshops there to virtual, which that doesn't work. It doesn't work.

I don't know where they are and the kids that come on, I could see that they have a support, but the ones that I've invited are not there that were in our workshops. It's like a continuum. I think that there's lack of continuity, wherever they are. Lack of technical support has got to be.

And I know that several different outlets, like Time magazines, writing an article on this, several people are writing articles on this. These are the forgotten kids during COVID, but they were forgotten before COVID. I think it's much better that, you know, we see them face to face. Obviously, but we're going to do our best to do what we're doing now.

Like zooming, some of them don't know how to, or don't have a computer. They don't, and some of them don't have enough food. I don't know what's going on with them. Finances, lack of emotional support. This is a big issue that I don't hear it in the news at all. Where are they?

Passionistas: You mentioned the summit. Tell us more about that. When you did it recently, what was it about.

Judith: We did a summit — Future Ready Summit. And it was an overview. It was very interactive. So our participants were able to interact. It was to find out where they're at and what they need. Now they'd have to, again, be screened. They filled out a registration form.

They went online. It was free. And it was all about what their desire is for vocation or college, what they need to do to get there, like an overview. And then also building a, we haven't done the second, third one yet building a resume and interviewing. But most importantly is what are the jobs? That are out there that are $70,000 plus that you don't need a college education for.

It could be detectives or electrical line checking or electrical system checking. I mean, I didn't know that, but a lot of these kids have their own one wants to be a coder. The other one wants to be a social worker. So what do they need to do? This is what's the focus. And the dialogue. And then first of all, to show them how we're changing rapidly to robotics and what kind of jobs are there and the environment, where can they go to school?

Where financially, cause they do get some financial support and a good deal of it, but we can, they sustain themselves during college. What kind of careers there are, what's a knit community that they can work now. Now, some of them said, Oh, Uber, they could work for Uber because some of them were from New York city gardening because there are gardens in Brooklyn and there are all kinds of positions there.

And then I'm also LinkedIn with an agency that does entrepreneur planning. So if they have an idea to say agencies, fantastic, we it's called. We thrive. They actually sponsor them for an entrepreneurial product and design implementation. And I'm working with SUNY business center. The director there comes in to teach them about finance.

These kids don't know what's available for them. So we're, we're trying to do our best with, to link the kids that are. We don't know where they are. We've done a lot of research as to where they are. Many schools don't want to share because they don't know where they are. So how are we supposed to know?

But we start with what we have and then hopefully when we can manage this without, you know, the COVID crisis, we can get them on campus and start a residential program.

Passionistas: Is there a way for young people in need of support to find you and get involved with the program?

Judith: Right now, I have again, linkage agreements with the agencies, but I've reached out to freshmen in the neighboring colleges. And I have got a group of, of kids that are phenomenal. They're actually assisting with community outreach. They're assisting with creating a critical mass list of where are these kids. All right. You could see it's statistically on paper, or we've got a number of these kids, right? Where are they? So I've got students that are working on it.

I also have a Bronx reporter that is going to start working with me and hopefully I can get her to be on the board, but we're going to try to do TV spots, cable or whatever, because kids watch TV if they don't have computer. And I noticed that if you have 15 minutes segments and you, you girls know this, right?

I mean, this is the way to go, but kids watch TV. They don't go to the computer. Anything we can do to get them. Aware and to find out what they need. And as you know, Nancy and Amy is like I don't know how many articles about the Governor Newsom has increased the budget for foster care youth. In many different ways, I mean, he's given social workers more money to take care of them, family resource centers. I mean, he's really acknowledged that. And surveyed 16 social service agencies in this article to keep up with, it says California foster youth face even more challenges and mid pandemic, but it seems to me that he is on it. So I really appreciate what he's doing.

Passionistas: As allies. How can we, and our listeners support what you're doing.

Judith: If anybody knows anyone that has the same passion that I do. I'm looking for a consortium of a group of people that would be willing to sit in a think tank to see how we can solve this issue of connecting the disconnected.

That's number one, number two, anyone interested in marketing because I'm trying to market and raise funds for community center. If anybody knows a boxer that they could connect with, that would be terrific to spearhead this campaign. Basically that's what is needed, but I do need advocates with the same passion and mission, the same passion that I have to move this ahead.

Anybody in the tiny home business that would like to help us plan it because we're thinking about the tiny home on wheels. Cause then you don't need permits at least in California though. So, and then to be aware of when you, in living in your community, have your ears and eyes open because we need to know where they are, where are the kids?

That are discharged from care in the, even if they would just charge two years ago, what's happening in the homeless shelters. Are they there? Where are they? And to, I guess, support your local Congress person to be an advocate for connecting the disconnected. And I really mean that let's change the system.

If they could do this with COVID right, they're doing it. Maybe we could do this for our youth. Maybe we can have a system where we know where everybody is. Yes. Is it possible? It is.

Passionistas: What's your dream for these kids that you're helping?

Judith: That they love themselves and know, you know, whatever past they've had, that they. Love themselves, who they are and they are diamonds. People just have to see that, but they have to know at first, too. I've had such great opportunity and I'm so filled with, I can't get over these kids that I've met that are amazing. They could change the world and they need to have that support. And you know who the foster, the famous are.

I don't have to tell you well, why? Because they had that one person that cared… only one, one, one person that cared enough to say, you can go to college because you're so smart. Even I didn't have a big mouthand you're telling me you're so smart, and this is how you're going to do it, that encouragement.

So that's what I hope for them because it can be done. To see them flourish is an then to come back. You'd never, you very rarely see that when someone comes back to say it's because of being empowered, that changed my life. And this is a girl who was severely abused. I mean physically with her phalanges off the smart kid smart kid. And she was told that aside from all those physical things that happened to her. So there is a transformation that happens when somebody tells you you're worth it.

Passionistas: Thanks for listening to our interview with Judith Halbreich. To learn more about Home of Champions, visit Home fChampionsNY.org.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Get a free mystery box with a one-year subscription using the code SUMMERMYSTERY.

And be sure to subscribe to the Passionistas Project Podcast. So you don't miss any of our upcoming inspiring guests. Until next time stay well and stay passionate.

Santina Muha: Creating Content While the World Was on Pause

Santina Muha is a comedian, actress, writer, producer and disability activist. Her many roles in film and television include appearances opposite Joaquin Phoenix in the Gus Van Zant film “Don't Worry, He Won't Get Far on Foot” and the role of Beth on “One Day at a Time.” She recently wrote, recorded and shot a music video called “Ass Level.”

Learn more about Santina on her Instagram feed.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington and today we're talking with Santina Muha, a comedian actress, writer, producer, and disability activist. Santina's many roles in film and television include appearances opposite Joaquin Phoenix in the Gus Van Sant film "Don't Worry, He Won't Get Far on Foot" and the role of Beth on "One Day at a Time." She recently wrote, recorded and shot a music video called "Ass Level."

So please welcome to the show. Santina Muha.

Santina Muha: Hello, how are you?

Passionistas: We're good. We're so glad to have you here. What are you most passionate about?

Santina: I'm very passionate about TV and pop culture and all of that. I'm also very passionate about food, particularly Italian food and Italian culture. And I'm very passionate about dogs and animals and tea. I drink tea every day. I drink black tea in the morning. I drink green tea in the afternoon. I drink herbal tea at night, so I do drink more tea than anyone I know.

Passionistas: So let's go back to your childhood and when did you first become interested in pop culture and what was your childhood like and what role did pop culture play in that?

Santina: I was in a car accident when I was almost six years old. Any memories I have walking, I know I was at least five or younger. Right. And I can remember walking every time, like certain commercials would come on, I would jump up and position myself.

Like where would I be in this commercial? Okay. It's Zach, the legal maniac. I'm his little backup girlfriend and dancer, you know, like. And I was in dance when I was little and Oh, and then MTV. So I lived with, I lived in what I like to call an Italian full house because my mom and I moved back in with her parents after my parents got divorced and my two uncles lived in the house and they were young, my mom was 20 and they were her two younger brothers.

So they were still in high school. And I had so much fun living with these cool young uncles. We would watch MTV. I would dress up like Bon Jovi. I mean, cause I'm a Jersey girl. So of course Bon Jovi. It just was always in the background. And then when I got in the accident, I watched beetle juice every day.

They only had two movies on my floor, "Beetlejuice", and "Ernest Goes to Camp", which, so I watched the "Beetlejuice" every day and I played Super Mario Brothers. You could rent the Nintendo for like blocks of time and I would play that. So, I mean, it also kind of got me through some of those hard times where I couldn't leave my hospital room for essentially a year.

And so it got me through those tough times, too. I remember watching PeeWee Herman during my sponge bath every Saturday, it was like PeeWee's Playhouse during the sponge bath, you know? So it, it, it really got me through would watch golden girls with my non that that was my mom's mom and they were Italian off the boat.

So I spoke Italian as much as I spoke, if not more than English growing up. And my Nona who didn't really speak a lot of English and me who was four years old, we would watch golden girls together. So we, we didn't really understand the jokes. But we did know that when Dorothy made a face, the audience laughed right.

I learned some of my comedic timing from Dorothy Zbornak and Sophia on "The Golden Girls", you know, and all of that sort of translated to when I got out of the hospital. And now here I was this little girl in a wheelchair, the saddest thing anyone ever saw, you know, in our society. And they would look at me like, How you doing?

And I'm like, Oh God, I am depressing. So I would have to cut the tension. And I learned from golden girls and one day at a time, which I later got to be on the reboot. All of these shows, I learned like, Hey, make a joke, make a face, do it thing. And then it will ease the tension. It really has helped me just make it through, you know, life.

Passionistas: That seems like a common thread with the women that we've interviewed, who were in the comedy show, that we did that feeling of it's your responsibility to make everybody else feel comfortable.

Santina: Yeah. At six years old, I'm like telling adults. No, it's okay. We're I'm fine. I'm happy. I I'm in school. I have a boyfriend, whatever a boyfriend was at seven years, I held hands with a boy, whatever. I mean, I had to convince everybody that I lose. Okay. All the time. I'm still doing it.

Passionistas: Did you consciously feel that at six years old where you were aware you were doing it? I was adjusting, no, but it's an automatic thing.

Santina: Automatic. I didn't realize it until I was older. That that's what I had been doing. When you're younger, it's really the adults that you have to make feel better because the kids are like, cool. What is that? Can I try? Can I push, can I sit by you? Can I go on your special bus? And then once, once those kids start turning into adults, middle school, high school, that's when you're like, Oh no.

Now they're sad about me or think it's weird or think it's different. And now I had to start dealing with my peers in the same way that I was dealing with the adults, you know, cause kids don't care. First I was crawling, then I was walking. Nobody told me that change. Wasn't tragic. So then all of a sudden I was walking now I'm willing.

So I was like, Oh, that's wrong? Okay. Sorry. I didn't know. You know, as far as I knew, I was just on the trajectory. I didn't know. It was quote, wrong thing until everybody was like, that's not what we all do. And I'm like, Oh, sorry. I don't know. I'm just trying to get from point a to point B. Like you.

Passionistas: You had this love of pop culture, you kind of integrated comedy into your daily life to get through the reactions you were having from other people.

When did that love of comedy and acting become like a real thing for you? Like, I want to do this when I grow up.

Santina: The whole time. I mean, like I said, I would jump up and be in the commercials or, you know, I would watch "The Mickey Mouse Club" after school and put myself off of basically an order and say, Santa Ana, you know, wherever I thought I would fit, I wanted to be on saved by the bell.

I wanted it to be on nine Oh one. Oh. When I was little, I did my mom. I lived in New Jersey, so my mom would take me to audition. Sometimes I had an agent like commercial auditions and stuff like that. But in the end, a lot of times they would say, it's just too sad. You know, we can't sell fabric softener if the girl's in a wheelchair. And it's like, why do you think. That the fab. Do you think people are so stupid?

They're going to think this fabric softener, it's going to paralyze their children. Like what? We don't give people any credit. And then I'm like my poor mother who they have to hit to hand me backdoor and say, sorry, it's too sad to have a daughter in a wheelchair.

My mom's like, okay, well, great. Cause that's what I have. You know, it's like that right. It's up right when I was little, I just thought, Oh, that person stupid. I didn't realize wow. Society is kind of stupid. Sorry to say. No, it's getting better, but I'm talking about, it's just slowly starting to get better now.

And that fabric softener commercial. I was seven. So I mean, w come on six glacial pace here. I was a dancer before the accident and that I still dance like here and there, but I don't know, like comedy was always. Acting, it just always, I went right into the school plays in summer summer theater programs.

And I didn't think there was any reason why I couldn't do it. I just felt like, all right, I got to keep convincing people. I could do this. Just look I convinced them that I could be in the regular class in school and not in the special ed class. So God, there's something wrong with being a special ed, but if you need it, I didn't need it.

I just had to prove to everybody I could be among my peers. At all times, and not now, I'm still doing that in the acting world, but it was just always something I wanted to do. I just felt drawn to the entertainment industry. And in college, I didn't major in theater or anything, but I did major in communication.

So I did a lot of interviewing. And then my first job out of college was I had two jobs. I worked for the national spinal cord injury association and I worked for tiger beat magazine. It's like, I can't escape either one of these, because it's funny in the intro, you called me a disability activist and I'm like, God, am I?

I mean, it's like, I didn't mean to be, but you kind of can't help it because if you're doing anything normal, like in high school, I was a cheerleader and I thought, great, I'm gonna just going to be a cheerleader because everybody wants to, to do wheelchair basketball and wheelchair this and wheelchair that.

And I don't want to, I just want to be a cheerleader and I'm going to buck the system and I'm not going to be an advocate for anything. I'm just going to be asleep there. Meanwhile, I was the only cheerleader in a wheelchair. You can't help, but be an advocate because just because of the fact that people are looking at me.

Passionistas: Tell us a little bit about your work with them National Spinal Cord Injury Association. What did you do for them?

Santina: I was there communication director and also media point person I wrote for their publication, sci life spinal cord injury life. I interviewed a lot of bull, like different athletes, Paralympians. I worked with the spinal cord injury hall of fame.

I worked with putting that together. And things like that, but it was just all disabilities talk all the time. For me, it was just a little bit of an overload. I wanted to do comedy and it'd be more of a creative. And so eventually I had to leave there and move to Los Angeles and start working in comedy, but taking everything that I learned in all of those connections.

And now I have a show called "Rollin' with My Homies", where I interview other people with disabilities. And when we, when it was on the stage, we did improv off of those interviews, which was really fun, but I'm able to still keep in touch with all of the coaches, the texts that I made at the national spinal cord injury association.

And I know who these people are and what they're done, and I can sort of help bring them into the mainstream, which is my overarching goal is to help normalize the disability and. Where, you know, where if you see someone with a disability on stage, you're not like waiting to see like, Ooh, where's the joke.

I can't wait to see why she's in a wheelchair. You know? It's like, that's not funny. It's not, that's not the joke. Sometimes it's part of the joke, but it is the joke.

Passionistas:  Before we go to LA. So what did you do at Teen Beat?

Santina: We all had those posters on our walls growing up. Right? I mean, if you're pop culture, people, you I'm sure you did.

I did too. You know, Jonathan Taylor, Thomas, right. And Luke Perry is my number one love of my life forever. Everybody knows that. I had a friend who was working there and she got promoted to the LA offices and they moved her out to LA and she, they needed someone to replace her as their East coast correspondent.

And she was like, I have a friend who is very jealous of my job. She would love to do this. I had an interview. And then the very next day from that interview, I was in Manhattan at the opening of Dylan's Candy Shop interviewing Jesse McCartney. Oh. Was so fun. That's good at MTV music awards and movie awards, all these red carpet events, and I was freaking out.

It was so fun. So cool. I got to interview the Backstreet boys and the Jonas brothers and just whoever was hot at the time. Kelly Clarkson, LMF, FAO. You know, he was just really fun. I really loved being able to do that. And sometimes it was hard. Like one time I showed up somewhere and I had to interview someone who was doing Broadway show while they were getting their hair and makeup done.

And it was up a flight of stairs and there was no elevator in that building. And luckily I had my boyfriend at the time had driven me to Manhattan and he was going to go like, have a drink or something while I did my interview. And instead he ends up having to carry me up and down. So there were times where I had to navigate around being in a wheelchair, but I ultimately, I love that that was a job that I was doing that had absolutely nothing to do with the fact that I was in a wheelchair.

And then once I moved to LA, I started working with hello giggles, which I also really loved because I was writing more pop culture stuff. And again, when I applied for that, when I sent in my samples and I got the job, it was not based nothing to do with being in a wheelchair. Again, it was just based on my love of pop culture.

And that was another like nice win for me because sometimes you never know, like, Are they giving me an extra edge because sometimes it works in my favor. And then also it's like, wait, did I not get the job? Because I'm in a wilderness. Sometimes it works against me. So you just, it's nice when I don't have to think either way about it.

Have you always been a writer? Yes, I remember in third grade they sent me as the ambassador to represent our school to the young author's club meeting. Every Friday was creative writing day. And then on Monday they would read the best ones. And it was like weird. If, if mine didn't get read on that day, it was like, Whoa, I wonder what happened to Santina on Friday.

And I was, I was a big reader growing up. I went through a hiatus of reading, like once I discovered. Hot to be honest in middle school and high school, not middle school, high school. I started smoking a little, like having partying and then I was like, really? It's not cool. And then when I got older, I was like, Oh yeah, that's right. I like reading. And now I'm back to reading again and now I can do both. Now I can read what I'm gonna look, you know, smoke a joint and read on a Sunday. Hey, why not?

Passionistas: You created the Ask a Woman in a Wheelchair series for Buzzfeed, and it was hugely popular, got 10 million hits and counting. So how'd that come about and why do you think it was so popular?

Santina: They had a few, right. I think they had like an ask a lesbian one or something. And then someone there was like, I want to do a wheelchair one and co contacted me. And, um, and I was like, yes, let's, let's put this together. It's more about addressing the fact that people are asking these questions than it is about answering these questions, because there's a time and a place to answer those questions.

But I think that's why they do well, because I think people see themselves in it. You can't help, but be like, Oh God, I've definitely used the handicap stall before. Or I've for sure. Stared at someone or even gone up and asked somebody what happened. I can't blame people for their curiosity, but think about it.

If you've asked one person what happened. Think about how many times that person has had to answer that question, you know, it's like harmless to ask. That means I've had to answer it. Literally thousands of times I'm writing a book right now where I talk a lot about different things. And it's like, I just want to answer these questions from people because I understand the curiosity.

And by the way, if a child ever asks me, it's like, okay, great. Let's talk about it. But when it's an adult, I'm like, Do you really want to know how I Santina have sex? You want to know what I enjoy personally me? Or are you asking how people in wheelchairs that's like, what are you asking me right now in the middle of the supermarket?

What are we talking? I don't even know you. I get it. But also I'm like, come on. I try to think, like, if I see somebody with an impairment or something, do I want to just go up to them? What up? And it's like, no, I don't. So I don't know. It's a weird, weird line. It's like, we're just not doing a good enough job in.

The representation of people with disabilities in pop culture and in media. And it's always like so dramatic and they want to kill themselves at the end. And then the actor that portrayed them gets an Oscar. Meanwhile, I can't even book a commercial for a fabric softener knowing you're giving him an Oscar it's like, come on.

Passionistas: Absolutely. And, and I think what you said earlier is really important. Like we have to normalize the concept so that people will stop approaching you and asking that question.

Santina: For example, I'm dating, right? I mean, I'm single and dating, right. So sure. Of course, if I'm dating a guy, who's going to want to know like, what's going on, what happened at some point.

Right. But if that's like out the gate, I'm like, I don't know. Do you really want to get to know me? Or like what's, if your profile said you're divorced, it's not like I come at you, like what happened? Who blew it? Who, you know, who was the cause of that divorce? It's like, we'll get to those conversations.

We'll get to them. It's important to know. Everything about the person that you're with, but it is not important to know everything about the person who's sitting next to you at a show or whatever. And then also it's like weird puts like a weird pressure on me where I'm like, okay, I'll answer. I can answer.

But I'm only answering on my behalf because I don't know what XYZ other people do. You know how they drive, how they swim, how they, whatever. I don't know. I can only tell you what I do. So I don't want to answer this question. And then you go off in the world thinking now, you know everything about spinal cord injury, you know, you know what I mean?

I don't even know. I mean, that's part of my, what I love about my. "Rollin' with My Homies" is when I interviewed these other people in wheelchairs, I learned so much and I'm like, Oh, what a great idea I could do that? Or I should be doing that. Or, or like, Oh God, I would never do that. You know, it's, it's interesting to me to see the differences among the community, as well as the similarities.

Passionistas: How did you start that show?

Santina: I went to Italy and I, and I hadn't gone to Italy for. The whole beginning of my life, even though I really wanted to, like I said, I grew up speaking Italian. It is my motherland Sicily in particular, I'm Sicilian. And I just want it to go so badly, but everybody always said, Oh, it's going to be hard.

It's not really accessible. So old. And kind of, I let that get in my head for too long. And ultimately, you know, in my early thirties, I think was when I went and I said to my, my best friend, I was like, Please can we go? And she was going through some marital stuff at the time. So she was like, yeah, let's just go.

So we went, I trust her. I've known her since seventh grade and she's just like a great friend who has always had my best interest in mind. Like when she got her first car, she made sure it was a hatchback cause she could fit my wheelchair in the trunk, you know, and she doesn't even need that. So it was just, I knew she was the right person to go with.

We went to this town in Sicily where my Nona grew up, my grandmother grew up and I was like, pleasantly surprised by how accessible it was. And I said to my cousin, there are so many ramps here. What is going on? It's just an old fishing town in, in Sicily. And she said, Oh yeah, well, you know, if you, years ago we had a mayor or whatever, they call their person there.

And Sicily who decided to spend a day in a wheelchair. And roll around the city in a wheelchair and see what needs to be done. Um, and then he did it and then he put ramps here and there. And I was like, Oh my God. Yes. And it's like, not the exact same thing, but a day in the life can be helpful. We live in a world where people are obsessed with celebrity, right?

So let me, I have some access to some celebrities, some comedians through UCB, let me put them in wheelchairs and see what they learn and then how they can take what they learn now and bring it to the. Grips that they're writing and the shows that are show running and the shows they're directing, that's how it started.

And I did the first one was a fundraiser called don't, just stand there and then it's spun off their slot of wheelchair puns. People it's been off into Berlin with my homies. So I had a show at UCB called that girl in the wheelchair. It was a solo show. And I learned that when people came to see the show, they knew what they were in for.

They knew they were coming to see some disability humor and they could laugh. But when I did, uh, Piece of the show in like a variety or best of show at UCB and people didn't know what to expect or didn't know a girl was going to come out and start making fun of disability life in any way. The audience was like, Oh my God, are we, can we laugh at this?

I don't. What's she doing? She making fun of disability. Wait, is she really in a wheelchair? Like they didn't. Right. And so I learned that. I had to again, make my audience comfortable with disability before I could even start making these jokes. And so I found that if we first made fun of the episode of saved by the bell redacted thrill on the wheelchair, right?

The episode of "90210", their cousin Bobby comes to town and he's in a wheelchair. If we first made fun of that, then I could get my improvisors on board. Cause even the improvisers didn't want to touch. The wheelchair humor. I had been the monologist for as cat, you know, UCBs like flagship show four times.

And I would tell great stories about being in a wheelchair. And they would even the most seasoned improvisers would often take the wheelchair element out of the story. And I'm like, Nope, that's why it was funny. But they were like, I know, but we can't do that. So I said, okay, here's what we're gonna do.

We're gonna spend the first half of the show making fun of Zack Morris and NBC and the eighties. Then I'm going to bring up a person in a wheelchair. The second half of the show, I'm going to interview them. And by then, you're going to feel comfortable doing the wheelchair humor. And it worked, it really worked, but it took me a long time to sort of like figure out how to disarm people and get there.

And it works for the audience as well. So I think that's some of the things I've like honed over the years is how to incorporate disability and with comedy and make it okay. Cause you can't just come at people with a joke and they're like, are we allowed to laugh at that? You have to make, unfortunately. Make them comfortable first it's annoying, but it is what it is.

Passionistas: I imagine nowadays people are even more overly sensitive towards not laughing at things because they're trying to do the correct thing. And so even though it's becoming more of an awareness for people, is it, is it in somehow in some ways, a little bit harder now or is it getting easier?

Santina: It's both, it's harder, but in a way that it just makes you work a little smarter work a little harder. You didn't have to figure it out. Yeah. It's hard, right? Because you don't want to insult anybody. And that's really hard because there are people out there who are looking and to be insulted. There's a quote.

I love that. I try to remind myself constantly, which is you could be the juiciest, ripest peach, and there will still be people who don't like peaches. If I make my jokes, like if I try to make them too inclusive, I'm, I'm always going to be leaving somebody behind and then I don't want to hurt anybody's feelings.

You can't please everybody with every single joke with every single thing with her. And I'm writing this book of essays right now, and there are times where I'm like, Oh God, this is going to piss somebody off. I know it. No pun intended paralyzes me as a writer of like, then maybe I just won't. But it's like, no, you've got to put the book out because you're going to help more people than you're going to hurt.

But I don't want to hurt anybody, but, uh, it's a lot. We're all, you know, we're all as content creators, we're all dealing with this. Right. But it is scary because we are at a time right now where you don't know even something that's okay to say today might not be okay to say next year. And you're like, Oh shit.

Now it's in print. Once it's published, it's that it's done. You know? And even if I changed my mind or my point of view, which is. Something that has already happened to me, even from drafts that I've written, you know, before COVID times. And I'm like, Oh wait, this is, I gotta change this. You know? So it happens once it's out there, you know, good luck to us all.

Yeah. You have these open conversations with people and it's like, okay, you know what? That's true. That's sorry. I didn't realize that's messed up. So as well, I just, I want to be aware and. I try to give people the same courtesy. Like if someone says something that I feel like is sort of abelist, which is a term that even, I only learned in the past few years, I mean, people were being able as to me all my life, but I didn't know that's what it was called or what it was, but I try to educate before I cut people down or out, it depends on my mood.

I said early in the beginning, you know, if you get me on a compassionate day, great. But if you get me like on a day where I'm just like, I've had it, I don't know.

Passionistas: We're Amy and Nancy Harrington. And you're listening to the Passionistas Project Podcast and our interview with Santina Muha. To keep up with her projects, follow her on Instagram @SantinaMuha.

If you are enjoying this interview and would like to help us continue creating inspiring content, please consider becoming a patron by visiting the Passionistas Project.com/Podcast and clicking on the patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions.

Now here's more of our interview with Santina.

Passionistas: Was it through UCB that you hooked up with Amy Poehler to do the conversation on disability and comedy? Can you tell us about that?

Santina: I love her so much. Yes. I met Amy Poehler at UCB in the hallway one time and I was just like, woo. Oh my gosh. It was like, because she's, you know, she found it she's one of the four founders of UCB.

Uh, and so she's like the queen and it would be like running into Dave Thomas, right. His daughter at Wendy's. Right. So it's like, and, and I, I introduced myself to her. I was just a student at the time. And then I kind of came up through the ranks of UCB and became a performer. And then, you know, when they opened up.

The sunset location, which we were also excited about was just recently as closed now, which we're also sad about. We had a big opening party, you know, and I was on a house team at the time. So we got to like decorate and Amy was there. All the, everyone was there. Everybody was at that party and dance and just together, all of us dancing.

And it wasn't like we were there to watch Amy perform. We were all, all performance together. It was like, amazing. Oh my God dreams just coming true left and right for me, And then we kept in touch and then, you know, she did that. She directed that film wine country on Netflix. And she sent me an email that was like, I need a voice of a receptionist and she's from the East coast, too.

And she's like, and I feel like receptionists are always, they always sound like a little sweet, but a little bitchy. And I feel like that's how you sound. So could you come be the boy? I'm like, yup. I just like, felt so seen I'm like, that is what I am that's me. She nailed it. So I'm like, she got me. And then after COVID and there was a lot of issues with, you know, UCB in the way they handled diversity and inclusion and stuff like that.

And they made a lot of mistakes and they, you know, they're working on those mistakes. So a few of us started this group called Project rethink, where we addressed a lot of those issues. And Amy and Matt Bester, I met Walsh, Indian Roberts or the other founders, and they were all involved. We had a bunch of zoom meetings with them to tell them here's what we as marginalized.

Comedians feel, you know, we have all different types of marginalized comedians in Project rethink. So Amy and I got to talk over zoom that way over quarantine. And then through emails, we were like, Hey, why don't we do something like take this time that we have, that you see these not running right now that we have this sort of extra accessible platform accessible, meaning we can reach more people than just the people that can come to the LA location and do this thing we did.

And Amy is very passionate about giving a voice to comedians. That wouldn't otherwise, you know, or, or trying to do that, whether it's women, she has her smart girls thing and just UCB in general was created for that purpose to give comedians a platform.

Passionistas: Tell us about your experience working on the film “Don't Worry, He Won't Get Far on Foot.”

Santina: That was amazing. That was also through. UCB because they came, you know, Gus Van Sant, who directed that film. It's a very serious film, but he wanted it to have some levity. So he thought, well, I know what I'll do. I'll hire comedians to play the doctor, to play the journalist, to play them.

So that even though the topic is serious, there'll be some level of levity within. I think that, you know, there was like a smart move by Gus. So he came to UCB. It's based on a book written by a humorous too is quadriplegic. And he had a friend. In rehab, who was a spunky brown haired girl in a wheelchair.

So they came in, they're like, Hey, do you have this? And they were like, actually we do have one of those. They called me in for this audition. And then I got the call back and the callback was with gusta and sad and Francine Maisler, who's cast it, all these great things that, you know, when you're an actress, like the casting people are celebrities stress, right?

So I'm like, Oh my God, I'm going to be friends. I went in and did the call back. And I knew like, you know, sometimes you just know like, Oh my God, you know, you just can tell. A lot of people who have spinal cord injuries, what we do is we celebrate the day of our injury. It's like, because you could either mourn the loss of your legs or whatever, or you can celebrate the fact that you survived on this day.

When I was in high school, I locked myself in my room and I was very email about it. And then somewhere in college, on it's my anniversary is March ninth. I decided I it's. So when I had my accident, I was. At Robert Wood Johnson hospital in new Brunswick, New Jersey. So I always have like a bad connotation attached to new Brunswick.

Then when I went to college, I went to Rutgers, which was also in new Brunswick, New Jersey, and also the four most fun years of my life. So it kind of switched, you know, the way I thought about new Brunswick and being so close to Robert Wood Johnson. I said, one March night, I said, you know what, let's go bring flowers to the adolescent ward where I stayed.

There were two nurses sitting at the desk. One was sitting a little further off and one was sitting up front and I went up to the one sitting up front. I said, hi, I just want to give you flowers and thank you for everything you've done and everything you do as a nurse, you know, I was here many, many years ago.

I had a car accident and I was here and the nurse at the far end of the station goes Santina. And I was like, Oh my God. And she came over and she goes, Oh my God, you look the same, whatever she's telling the other nurse, this is Santina and this is San Antonio. And they're just like, Oh my God, you're saying, so it was like such, you know, I had made already an impact here and I thought, okay, this is what I need.

This is the universe telling me, this is the way to go. Now you do something like this every year on this day, because you've made an impact and you've got to keep doing that. So then every year on my anniversary, I would do something nice. And this one. Other things I've done is one year I had a roller skating party and I rented out the roller skating rink.

And I put all, because I said, we're all my friends were all on wheels today. Right. We're all going to be on wheels. And that was nice. So anyway, it just so happened that my first shooting day of don't worry, it was on March 9th. So I got to spend that day, that year in a park, right with Joaquin Phoenix and Gus Van Sant, directing us, just dancing in the park with walking Phoenix, both of us in wheelchairs. I mean, it was amazing. That's when you know, those are the times the universe is telling you you're on the right track.

Passionistas: So in 2018 you were cast as Beth on the TV series, the reboot of "One Day at a Time." So how did that come about and tell us a little bit about your experience on that show.

Santina: That was another thing where a friend of mine who I'd met through UCB was good friends with Gloria Calderon Kellett was the showrunner was the showrunner of "One Day at a Time."

And she said, you gotta meet my friend Santina. I think she'd be a great addition to the show because one day at a time was great about inclusion and diversity and not making a big deal about things and just kind of normalizing them. And I think that she would be a great addition to the show and Gloria was like, Oh my God, I know Santina.

And I've seen her perform at UCB. She would be great. And then they offered me this part. I do not do audition. So like we have the main character. Penelope is a veteran she's in the support group and the support group is run by Mackenzie Phillips, who was the original daughter on the show who, like I said, I used to watch with my nonna.

So another full circle moment for me to be sitting there in this support group now with Mackenzie Phillips and my nonna used to wear this ring. And I remember like I would play with the ring while we watched TV together. And I would wear that ring on the show every, every time. Just to kind of like, I'm really big on all that stuff.

I'm big on full circle moments and I'm big on like that happened then to get me to where I am now, you know, I pay attention to all this stuff. And what I loved about doing one day at a time is that it was like the best of, of all of my worlds here, because it was a multi-camera. And so for people who don't know multicam is like, when you're watching a show like full house or family matters or whatever, where the audience is laughing.

Right. And it it's. So you get to shoot the show. In front of a live audience. So that's like the improv, but then also you get hair and makeup and craft services and you get to tell your family and friends what channel it's on. Right. Which is something you don't get from improv. So I got to do both things at the same time that I loved and feed off of the audience, but then also tell my family, you know, what time they could watch it and where, and when.

And then I got to work with all of the, I mean like Rita Moreno. Are you kidding? Me and Jesse Machado, who I loved on "Six Feet Under". And I was just like in awe of everybody around me, Judy. Right. It just, I feel like now I have to, I'm not going to mention everybody because all of them, Oh, it was the best. It was the best. And I've been on like other sets. They're not all the best. That was great.

Passionistas: You're not just a comedian. You're not just an actress. You're a creator. And I think that's really important to give you a chance to talk about that.

Santina: I have two films that are actually at slam dance right now. And one is "Ass Level", which is a comedic, you know, parody, rap song type thing, where I talk about all the perks of being in a wheelchair, because I thought, God, everybody's always talking about how much it sucked all the time, but sometimes like it's a cut the line sometimes, you know, I get free parking.

So I thought, Oh, you know, rack is like a fun way to like brag, you know? And it's like, I, I grew up loving. Uh, Salt-N-Pepa and Missy Elliott and all this like will kill all was like really fun. Nineties raps. I wanted to paint, pay homage to that. I also did for the Easter Seals disability film challenge this year, the, the street last year, the theme was the genre they gave us was documentary.

And so the, my team that we decided we were going to do the spilled challenge, we were like, Oh, okay. Now we've got to make a documentary. All right. We're all coming to, you know, comedic creators. So we're like, well, What are we going to do? And I said, here's something cool. In COVID times I've been meeting all these people over zoom and they don't know I'm in a wheelchair until I tell them, which is very different because usually people see me, they see the wheelchair and right away that that's everything.

Now that I tell them it's filtered or wow, she's in a wheelchair. And she did that. She was in a wheelchair and she did that. Right. So it was really like, this is interesting. I get to meet people. They get to know me first and then I can fold the wheelchair into the conversation. So we did a documentary and that's called full picture.

It's doing really, really well getting great reviews. It's a short doc and I hope people check it out because I learned some stuff about myself too, in my own, like sort of implicit bias that I had internalized ableism that I have, you know, from whatever media and pop culture has put into my head. Right.

And I'm really proud of that and proud of this book. And I'm also writing two movies right now, one by myself and one with two writing partners. And I'm just trying to create content, especially now that. In this time where I can't really, you know, go anywhere, do anything because the world is on pause. There's a great opportunity to, to write. And that's what I've been doing, just so I don't feel like lazy.

Passionistas: What advice would you give to a young woman who is living with a disability?

Santina: If you think you can't do something, then. And you probably aren't thinking of all of the ways that you could do it. You might not be able to do it like this, but I I'm sure that there's a version of the thing that you want to do that you can do.

Or maybe that thing that you want to do is leading you to the next thing of whatever it is. Right. So just know that even if it doesn't look like. What you're imagining sometimes it's not about the experience of the circumstance, but the feeling that you, that you have. Right. And you can achieve that, feeling, doing something, doing something you'll get there. Right. You'll get to that feeling. Even if it doesn't look externally, like what you thought it would.

Passionistas: Thanks for listening to our interview with Santina Muha. To keep up with her projects, follow her on Instagram @SantinaMuha.

Please visit ThePassionistasProject.Com to learn more about our podcast and subscription box filled with products made by women-owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list to get 10% off your first purchase.

And be sure to subscribe to The Passionistas Project Podcast. So you don't miss any of our upcoming inspiring guests until next time. Stay well and stay passionate

Tammy Levent on Overcoming Obstacles and Moving Forward

Tammy Levent is a keynote speaker, business strategist, best-selling author and TV travel correspondent. Tammy is the founder of Elite Travel, an award-winning national travel agency and the founder of It's My Bag, a nonprofit organization that donates suitcases to children in foster care. Tammy most recently launched Heavenly Puffs, a classic Greek dessert that are like donut holes with the policing crunchiness on the outside, and a unique fluffy, airy interior.

Having overcome many obstacles in her personal life and career, Tammy is on a mission to teach others that it's truly not what happens to you, but how you deal with your situation and move forward. She proudly shares her remarkable rebound story as a lesson for others who are currently suffering.

Learn more about HeavenlyPuffs.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington and today we're talking with Tammy Levent a keynote speaker, business strategist, best-selling author and TV travel correspondent.

Tammy is the founder of Elite Travel, and award-winning national travel agency and the founder of It's My Bag, a nonprofit organization that donates suitcases to children in foster care. Tammy most recently launched Heavenly Puffs, a classic Greek dessert that are like donut holes with the policing crunchiness on the outside, and a unique fluffy, airy interior.

Having overcome many obstacles in her personal life and career, Tammy is on a mission to teach others that it's truly not what happens to you, but how you deal with your situation and move forward. She proudly shares her remarkable rebound story as a lesson for others who are currently suffering. So please welcome to the show, Tammy Levent.

Tammy: Thank you. Thank you. I enjoy being here.

Passionistas: What are you most passionate about?

Tammy: I'm passionate about the travel industry since I still own Elite  Travel, but I also have a consulting business, which is Task, which I felt like people were stumbling over travel. Host agencies came in, they didn't know how to up, I'll travel for travel agents and online's ended up ruining a lot of businesses. So I ended up getting the consult business and that's doing amazing. We're sold out for this June in Cancun.

Everything I do. I think I'm passionate. I really can't single it out. I have the charity, it all ties into travel. I get suitcases for foster care kids. We've gotten over 20,000 suitcases now. And recently I have a manufacturer of suitcases that gives us their older versions or models of their suitcases.

[Honestly, they look the same. There's no difference, but I'll take the suitcases for the kids and they deliver probably 300 every other month to us brand new for kids. And they're in Canada and they ship them all the way to Florida for us on their dime. So it's great. And then of course my new adventure, which has been crazy, it's a rollercoaster.

I mean, who would think of 58? I'm starting a new business. I would never think that this is time that you think about retiring.

Passionistas: That doesn't seem like a word that's in your vocabulary.

Tammy: No, it's not. My daughter does when you get to retire and I go, wait, what is that? I think I'm a control freak. So I don't think it's a matter of sitting back and doing nothing because even if I was to retire, I would find something to do.

I just can't do nothing. Like I know people that are retired that basically sit around the house to gardening and really don't do anything. If I did that, you just might as well bury me because it's not, it's not gonna work well for me.

Passionistas: We just talked about the end. Let's go back to the beginning. Tell us about your childhood, where you grew up and what your childhood was like.

Tammy: I grew up in New York. I am from immigrant parents. I think I heard about the war about at least 10,000 times growing up, my mom was a war baby. She went through world war two. She had [00:03:00] a baby brother that died in our arms at two years old from starvation. So took them two weeks to bury the baby. You know what I mean?

I heard these stories over and over again. My grandmother was a red cross volunteer, met my grandfather at a hospital because her husband. At the time was not my grandma's not my biological grandfather. He died during the Albania or so it seems like there was war after war, after war, back in those days.

And I listened to a lot of that. I learned to not to be frugal because they were very giving, but I learned to save money. I learned from a young age, you're not going to throw food out. Or make something else with it. Like my grandmother would have leftovers and now she made something else, completely else different with it.

And I know from my children do the same thing, but I know of my children's friends who just like, Oh, throw it out. I didn't grow up that way. That's like the worst thing you could possibly do. I hated it, but I learned fluid Greek. I know how to read it, write it, speak it. I was the first born here. So there was a lot that I had to sometimes translate for them.

And I was the only child my mother met my father. She was 15, he was a very famous singer. He was an actor. In fact, I found an old ticket of his not too long ago. And he was charging in 1957, $15 to go to his concert. So he was very famous. His songs are still played until today and, but he was 30 and she was 15.

That was normal back then. The sad part of it is he was very abusive. I found out later in life that he was a big a mess. He was already married in Greece with a family. They ended up coming here, met my two brothers and my half brothers and my half sister eventually. But what a way to, to find this out later on.

He was extremely emotionally and physically abusive with my mother. And with me later on, mostly not sexually abusive, which I'm very shocked about because he did rape my three-year-old niece. And ended up in jail for quite a long time in Greece. And that was not that long ago. Then he died about four years ago, but I stopped talking to them when I was 12, but I spent a lot of time with my grandmother.

My parents were entrepreneurs. They owned a smaller restaurant than a bigger restaurant, and they made so much money that they had property in the Hamptons. They had a bowling alley that had two other restaurants. They had yachts, but they didn't forget about me. I mean, they were still in my life, but it was like a part-time parents and full-time grandparents.

If that makes sense. I learned a lot from my grandmother. I mean, that's who pretty much raised me. And a lot of who I am today has a lot to do with her, instilling with me with a lot of things. When I was little, all my friends it's coming, I went to a private school to see my big fat Greek wedding. It's the same type of, you know, the mascot and the whole lunch thing.

And that's what I went to school with. But I, you know, how they talked about the Greek thing. It's exactly the same thing. Um, but I used to get teased a lot because I never was allowed to really wear pants. Don't in school, we wear dresses. I was different. I was not normal. There was something different about me.

I don't know what it was like. I think it's because my parents had so much money. I was raised differently when I would go with them to the restaurant. They wouldn't spend time with me, so they would send me upstairs. So the girls that were in charge of decorating the Macy's windows and Harold square, I mean, how lucky can you get right.

But I was little, I didn't understand now I get it. But I was with the sales team all day. It's like listening to Tony Robbins all day, but you're a child and you're listening to this and you're learning, I guess I was absorbing and then watching my parents work and work and work and work. And then they sent me away on vacation to Greece by myself.

When I was seven, I was the first child to ever cross international waters. Without an unaccompanied adult and not jury war, like for no reason. Okay. The kid's going on vacation by herself to Greece. Yeah, that itself. I remember it like, it was yesterday, it was very frightful, but I mean, that was my upbringing.

And then they moved to Florida and then I went from the straight private school to a school that I could do anything I wanted to. And I was just not used to that. My mom used to be a seamstress. So she used to sew on the side and by then they were divorced. Now my parents work and I used to find her vote patterns.

Like we're like really chic in New York and Paris, but not here in Florida, maybe two years later or something. So I used to wear the freakiest looking clothes to school, and I used to get always like, who is she? What is she, what does she do? And, and teased again. But I think I created that myself, but I didn't care.

I've always been a free spirit of do whatever you want and do what you feel is right and best and what makes you feel good? And I've been that way since a young girl. And, uh, I think that's, what's also developed me and made me who I am today because I pretty much do whatever I want and say what I want.

And it's gotten me to a lot of trouble sometimes, and maybe lost some deals along the way. But at the end it feels good. Like it was the right.

Passionistas: So what was your first business venture and how old were you?

Tammy: I had to lie about my age, going to my first job. I started working at probably 13 years old for my parents. And then I moved to New York when I was 16. I graduated when I was 16 and I graduation day, I told my mother I'm leaving for New York. She goes, where are you staying? I go, I don't know. I'll figure it out. When I get there. She's like, you can't just go to New York and figure it out when you get there. I'm like, why not?

So I go to New York and I went to a laundry mat. I remember back in the day, we didn't have cell phones. We didn't have computers. I had a sheet of paper on a wall. And it used to be strict with phone numbers, like maybe in your door or something like looking for a roommate or whatever, get that's how I found my roommate in the worst neighborhood, in New Jersey, in East orange, New Jersey.

Like, can it be any worse here? Anyway, and then I worked for my uncle a little bit, who was weird, um, but that wasn't too long and then six months working for him. And then I worked three jobs. What a surprise. I worked in two diners, working as a hostess at a rest in a waitress that was when I only have three hours sleep.

And then I worked for this shipping company and this shipping company was shipping overseas and needed only someone to speak Greek. That's all they wanted. Wow. That's not what they got. So I was fans, lady for them and it was that's where I met my husband, but he was my boss at the time. And I was 17, but I had a lie because there's going to hire me in 17.

So I told him I was 18 just to get in and get the job. And I was translating. And one day they left me there by myself. When people walked in and I said, Oh, I could sell you a refrigerator, washer, dryer, the whole kitchen, the whole apartment. I can do it myself. So I sold everything and they came back and they were like, wait, First thing I yelled at for, cause I'm supposed to only be the translator, like assistant.

I'm not supposed to be selling anything. Yeah. Oh, you're pretty good. Okay. So they kind of annoyed me because I found out that they didn't have any competition. I'm like, what world are we at? It's 17, but there's no competition. So I decided to go against my boss, go to him, his shipping company that he shipped with and asked them if I could create all new business.

Within their company as a first strategic partnership, no money with the appliances and say, I could speak Greek you're Greek. Why are you buying from him? He's taking away your customers. Why don't I come in and let me start my own division here with the appliances. And at the time I was 17. When I started the negotiations, it was December.

So it was like 17 and a half. By the time I was just turned 19. 19 years old in charge of all the appliances that they never even had before in that company.

Passionistas: That's incredible. And that's just the beginning of the story.

Tammy: The very beginning.

Passionistas: When you ultimately moved to Florida in 89, you opened a jewelry store.

Tammy: I moved to Florida because I was pregnant and I wanted to be near my mom. And you are my family. So, and the export business was slowing down because then it became open trade in Europe. So I ended up, we sold our portion of the company. We came down here. I had a lot of complications during my pregnancy on my daughter wants me to come out at six months and I was in the hospital probably for a good month and a half.

While I was in the hospital, my nurse was worrying like the biggest, most gigantic diamonds I've ever seen in my life. I'm like, are you sure you work as a nurse? And she's like, yeah, my husband owns a diamond company. I said, Oh, I don't want to know more about that since I was in the hospital for so long where I was, I came in to visit me.

And I said, Oh, I'm really intrigued. Maybe when I'm out of here, I'll open up a jewelry store. We opened up on Halloween day and then five years later, we had an armed robbery. They came in and they robbed and beat my ex-husband now, but, uh, pretty bad, 50 to 60 blows to his head to the point that it was very violent till he was brain damaged.

In fact, when I went into the hospital, I kept on telling him that that's not my husband. He was so disfigured that I couldn't even recognize him. And we lost everything. Everything at that point, the angel, the shore, everything that we got robbed, my kids were young. And then I started, then I went to work in a telemarketing company, total Loyola room.

When I tell you I worked for a company that was a boiler room every day, I thought that somebody was going to come in and I was going to get arrested. But at the time I didn't have a choice. I had to do whatever I had to do to support my family. My husband wasn't able to do anything. And I was working about 14 hours a day, seven days a week, selling fake trips.

And the police did come in about a year later, but it wasn't because of the business they came in and they asked for me, that was because we just found out that my grandmother was driving the car. She passed out at the wheel and my daughter, who was nine at the time. And my baby was two to control the car to save her brother.

And she turned the steering wheel and her grandmother. Died on the impact. They hit a brick wall going 45 miles an hour. And my grandmother's body when she turned the steering wheel to the right fell on top of Katie, my baby took off his seatbelt and jumped in the front seat to be with his sister and his grandmother, not knowing.

And he flew out of the windshield and he had an orbital eye fracture. They told me they didn't know if he could see my daughter's face, went into the air conditioning duct, and her mouth was open from screaming that the. Do you know where the vent is, where the AC is, that comes out. That blower went right into a ramp and completely severed her tongue and then cut all of the inside of her mouth.

And her kneecap was cut as well. They told me how fortunate I was, my grandmother died. So at the time, now you have to understand it's only about a year later. We have no money. My husband's still has brain damage. She never even came to the hospital. It's like, he was just in another world. My children were both in intensive care.

I didn't know how I was going to find them. I just prayed and said, just God given to me anyway, and we'll figure it out. Uh, we had the funeral to deal with that. I, I didn't know what to do. And I was working at this, the telemarketing place. We just moved into a bigger location and they just gave me a new position as Tammy the trainer.

To train all their 500 employees when I started with them, those 20, because I was the top sales person to train all their employees. And they gave me a whip, the pleather weapon. That's how the whole WHIP IT story starts. And I was sitting in the hospital, looking at this whip and all I could think about it was Easter week and Holy week.

And all I could think about is how Christ sustained all this torture. And I'm like, but I don't understand why. And I'm looking at this pleather little whip. And then I came up with incredible Women Having Infinite Power In Themselves. WHIP IT. My license plate says it. I have an avatar that says it. I would have it a lot that I do. I have a WhipIt.com. A lot stems from that.

And while I was in the hospital, my kids were in there for a while. A nurse came in and she said, if it had nothing to do with money, what would you do? So I would travel the world and she goes, that's your passion. That's what you need to do. I can't really say what I said, because as I said, yeah, I'm really going to pull in the money out of my, you know, what I will get out of?

Like, are you crazy? Do you understand that I lost everything? She gave me a newspaper the next day. And I found a job in outside sales built this guy's company, and then he retired. I took over and when I started my own, it was minus 180,000 and I built it over 180 million in travel business today, but just think it all started from.

That room in the hospital. So nothing is impossible. Nothing, nothing is impossible. I don't believe in problems. I believe in only solutions. I don't believe in “I need money” because I proved it over and over again, you could start a business without any money. I have an ebook. I think you guys downloaded it. I got a little message that you did. It gives you examples of how many strategic partnerships that I've done along the way.

Passionistas: How did you take it from nothing to what it is today?

Tammy: There's a lot of things that I did as first. And a lot of people don't know I'm going to share that with you. The worst thing that happened to me is that I decided to, I, I, I had his company, he told me to go around the block and get corporate accounts.

Like, let's say you have an insurance company and go and get that corporate room. Well, what's he going to do? What kind of travel was that going to be? So I really thought about where I should be in who I should be contacting. So my very first contact. Was Frito-Lay and PepsiCo, because I knew somebody who worked there and I ended up getting that account and we did the Herman lay award, which was half a million dollar budget account.

And I did this huge event for them and it went flawless and they loved me and it was great. Then the next account I got was like Ikon office solutions. You know, them from the copiers, they were around the corner, but I knew the girl there. So. I don't throw away people. In fact, I still have every business card that I've ever collected from day one that someone gave me, even from the time I'm in New York, it's a filing cabinet.

That's huge. I can't throw it out. Or any of the cards out. It's a really bad thing to have because I could use the space, but I feel like I'm throwing people out. And it's so funny to look at some of these because some of the numbers on them, even from New York still have letters. I mean, even back then, there were still using them in some of these businesses that were still using old cards that just a name and a phone number was no email.

There was nothing logos were like hardly anybody had logos, but I collect people. So join that sometimes when I need someone I'll look, look through it and say, Oh, well now it's used, I can Google that person and find them again, or search them on Facebook, what I need, you know? And I always built, I always say in strategic partnerships, you need to bring what you have to the table and what your assets are and what your attributes are to bring to the table.

And then you have to know what Amy's attributes are Nancy's are and what they could bring to the table. So what I wanted to spin off and leave my home. Cause I was working from home, which is so weird, isn't it like, that's where it all started. And here we are backing in is back to where it started. So leaving my home, I really wanted to leave and I needed a partner, but I didn't have money for an office.

I didn't have that kind of money. So I went ahead and started looking, where would I look? Where would I look to find somebody that's in the travel business? That's the top of their game. That would listen to me and say, I have 3 million and following I'd like to partner with you open up the Tampa Bay business journal.

And it had a book of list and it lists the top travel agencies in the entire area. The first one was like, Amex. Second one was like, AAA I'm like, okay, third one down was this company called Bay travel. And this is how the conversation went. I can't even make this up. Well, we travel. Yeah. Hi, this is Tammy Levent is the owner in that's Don Allen.

And, um, what did you need? I said, well, you tell him that I have $3 million in following that I'd like to bring to the table and partner with him. She goes, hold on place. And gone comes on the phone. He's like, what? I go, yes, I have a following of business. I'm willing to give you 30% of it. If you could just give me a home for my business, I don't need anything else from you.

That's all I need. Okay. Come in and talk. Within a week, I was there. So I was there for like two years and it was time for me to move on because as changes were made, I didn't pay rent. I didn't do anything game 30%. He did not want to conform with the changes. Does that make sense? Like we saw commissions were cut.

He didn't want to charge fees. He was only corporate corporate, corporate corporate. I was leisure, leisure, leisure. Cause I knew that leisure was more money. And I enjoy planning a trip for Nancy and Amy. I did not enjoy planning a trip for the guy who called me and see two way and said I wanted one a, I just did not do it for me.

You know what I mean? I hated it. So. I told him that I was leaving. I left on September 1st, 2001 with my own place, with everything really super excited had 22 employees moved into this place in Clearwater, but before 9/11. We had a really bad hurricane hit. And I came into the office to check up on it over the weekend after the hurricane, it I'm like, I'm good.

I'm in an office building the roof leaked. It was a flat roof. And all the ceiling tiles fell on every computer that we had, everything was like gone. Thank God I had insurance and it took a minute to get the claim done. But then of course, 9/11 happened all my new employees that were with me left.

They're like, okay, travel agencies are gone. And all the customers that I had, I was on the phone with each and every one of them saying, Hey, it's $200 deposit. Really gonna make a difference if he canceled today, if you wait 30 days in 30 days, if you still want to cancel, we'll go ahead and we'll refund you the money because to break a habit.

Or to make a change or to forget something will take about 30 days. So I knew this and going in with it, and that's why I was like playing psychiatrist with all these people, not to cancel their trip that I saved each and every person.

And at the time that that happened was also something we markable right before then sandals was doing their, their wedding. But nobody in as a travel agency was selling destination weddings. I was the first to do that. So my business has soared from $300,000 a year, let's say at leisure bookings to like 3 million in one year doing destination weddings. And that same year I was writing for AOL wedding I'll dash for the, not for brides.com.

They had all these forums that I was speaking in, and I was getting so much business because I was the guru of destination weddings. So I started that and we really built that. So we had that going to all these weddings. Now I want to cancel. I'm like, just wait, just wait. There was only one person, only one that actually canceled.

So, but then we stuck with it with a little team that we had and we just kept plugging away. The first thing that I did was get an equity line on my home to make sure that all my employees were getting money. And then I just started calling all my creditors and said, Hey, this is what's going on. Can you work with us?

And everybody did at the time, not like now they don't care. You know, it was a little different, you could discuss things and talk things then. But what happened to me a 9/11 is what saved me today during COVID. I knew exactly what to do the minute I heard. You have to train your brain to think the way that I do.

I don't think I was born with this. I think I've trained myself through these years. What to do in a crisis, how to overcome it. Like I was watching the list the other day and it says, Oh, it seemed that most Americans now are saving money and they're frugal. And the things that were important to them back then were not important.

Now you should've been doing that from day one, maybe because my grandmother told me this, like during the war, what's important. What's not important. A label is not important. We all like it. Yeah. Like my Louis Vuitton purse. But do I have to go out and get a hundred of them? I don't think it's that important.

It's certain things, certainly criteria, certain, certain things are in our lives that we don't need. At the end of the day, when we're gone, we want to leave a legacy. We want to leave something, invest back into yourself because that's what you have. And that's the only thing that you have is your own.

Passionistas: We're Amy and Nancy Harrington and you're listening to the Passionistas Project Podcast and our interview with Tammy Levent. To learn more about her delicious Greek dessert visit HeavenlyPuffs.com. Now here's more of our interview with Tammy.

You have a problem, something happens to you. What's your initial reaction is your initial reaction to go to the place of, okay. What do I do? Or do you have like a period of time where you kind of let it wash over you?

Tammy: My kids were tragic. I didn't have time to think I had a funeral. The husband, no money, everything got thrown at me. And the first thing that was the most important was what the kids. Right. We have to get them better.

And then I evaluate, evaluate everything, but everything is on a notepad. Everything is written down of the process of what I'm going to do next. And everything is a process of here's the problem. Here's a solution. Even if you write it down, what's the problem. What's the solution. What is the potential problem? How can I resolve this problem before it becomes a problem? What is the potential problem?

I mean, if you want me to give you an example of what happened with COVID and the travel agency, So I went and got my award in New York in February, and things were strange in New York. They were just weird. When I tell you weird, it was like, what's going on?

And you shoes. There's like, no people here. I think New York knew before anybody else does. That makes sense. I think they were talking about it, but no one knew anything yet because it was just bizarre. I felt like I was walking. In a black hole, like everywhere, we went, restaurants weren't going on. There was no mask to wear, but I went to this event and every year this event is like sold out, but there was like half sold out.

I came back to my room. Then I went to DC to another event that was even worse, like what's going on. So after that I went to Chicago, that's when it hit. So from February, when I went to these events to be was the end of February. Now I'm in Chicago, I'm with my son and his 8,000 square foot home is a little sheltered as little bubble.

We put on the TV and they're talking about the Corona virus pandemic, and I'm watching Cuomo and I'm watching this. My son goes, there's a bunch of bullshit that listen, and I have the millennials going to talk to me, right. I'm like, yeah, you believe what you want. I don't care if it's government controlled aliens came down, China gave it to us.

Whatever happened, this is not going away. So you have to have a plan, Jordan, how plan? Because this is going to go down. He's like, what do you mean, mom? I said, just like anything else, this is a war on us in a different way. Listening to my grandmother. We go back again. So what I did was I took my pen and paper and I said, okay, the first thing I have to do is I got to call my creditors, find out what they're doing.

The second thing I have to do is call my, lease my car payments and extend them and put a hold on car payments for three months. Next thing I have to do is call my mortgage, see if I can refinance. And now I have so much equity in my house seat, not take out all the equity to take out half the equity. So at least I can live off of that for a year if I needed to.

Next thing I have to do is call all my clients before they call me, be proactive, tell them that we're going to hold onto everything, move everything for a year and hold onto their payments. May try to get any cancellations where due. I learned that from nine 11. The next thing I have to do is call the IRS.

Cause I have a forever mortgage with them. So I have to call the IRS and tell them they're not getting their 2000 a month that they're going to get $25 a month. That went over very bizarre, which I called him. And I go, I know that I paid 2000 a month, but we're only gonna pay you 25 a month. And he goes, excuse me.

I go, yeah, go to your supervisor is COVID I don't have any money. He just COVID hasn't hit yet. I go, it will. I'm telling you right now. So make your $25. He goes, he came back. He goes, wow. My supervisor said, you'll give you $25 for two years. I go, okay. Sounds good. So we got that taken care of. I called all my cars, three cars that we have for all three companies.

Every one of them gave me three months that I didn't have to pay for it. Well, that's 1500, 1600 a month times three. Save that money. First thing I did the minute that SBA opened the mid, that opened midnight, have my alarm. First thing I did was filed for the SBA loan, got approved, got way more than I even thought that I would got the PPP down the same way and then follow it up with those.

I also got a twenty-five thousand dollars grant. Got the house refinanced. Guess what? They're not doing it now. They're not giving any loans out anymore. You can't even get a loan if you want it. Or if I now got the house refinanced, put my husband on it, he wasn't on it before and said to him, I'm slapping 30 years.

I know that only had 10 years on the house. I don't give a crap about the house. Here's 30 years. You can pay it off. Whatever happens, lived in it all my life. I really don't care. Got the money out of it. It's yours when I'm gone. I really don't care. So I got that all taken care of, talk to all my suppliers, try to figure out what we were going to do, how things were going.

And then the last thing that this is all, while I'm in Chicago. In one day, I got all the stuff from winning tonight because I was making my list the most important things to halt on all my credit cards. You're not charging any more. Tammy, first thing I did, then the second thing is that I opened up new accounts.

I had savings account and escrow account to put all my customers money in an escrow account. Make sure that's not touched. Did all that and make sure all that's taken care of. I did that when I got back. But the next thing that I did was I said to my son, I have to leave tomorrow. He's like why? I said, because they're going to shut the airport.

No, they're not. They're not. I said, the next thing they're going to do is shut down, Chicago. No, they're not. I'm like, okay. You're just remember. Remember my words. I leave the next day. Ghost town in Chicago airport. Following day, they shut down the airports. What happened a week later, everything was shut down.

So that is being proactive and knowing what to do, I guarantee you, 90% of America is going to know what to do. Next time. Something happens. And if you don't live through it, you're not going to go through it. Somebody could be telling you over and over again. I think my grandmother told me enough everyday how poor they were and they had, they didn't have any food that I listened to it so much that the first thing that came we're going to get any food.

And then you go to the grocery store, right? Any toilet paper? I, this is a little bizarre, craziest part of the whole that story. I did. One more thing that others thought about too late and couldn't do it was too late. I said, people aren't going to have jobs. I need to figure out travel's going to be halted.

I travel consulting is going to be halted and that's all I had at the time. I have the food truck, but no one is going to do events. Right. So that was halted. I said, I need to find a job. That's idiot proof that I could do that will always be needed, that I can get it now, before everybody else bombards it.

So I signed up for Instacart. And I got in with Instacart and they don't hire anymore. And I got in with them. So I'm in grandfather now. So if I want to do is to card today for a little bit, I could do it. And since everyone was quarantine, the first month I worked Instacart was in April for the whole month of April.

I made $6,000 doing Instacart. I was exhausted. Like I couldn't move. I started like so early in the morning until seven days a week. And then my husband started doing it by now. They don't even let you let anyone in anymore, but, but I'm grandfathered in God forbid that happens. So there's another, you know, fate, you're gonna lose your job. You're gonna lose your income. Think of it another way. Never went on unemployment. Never did it.

Passionistas: How did all of this lead to Heavenly Puffs?

Tammy: When we first started Puffs about a year and a half ago, I was invited to do a New Year's Eve party at someone's restaurant with the food truck, because that's all we had was the food truck. And we wanted to do something as a side business. Warren Buffett said that if you don't have 51 different streams of income, you're going to go bankrupt. I was like, Oh, my God. I only have two more now. So I said, let's do a food truck. My mother goes, let's get in real estate. I can always get you a food truck because what do you wanna do a food truck for?

I said, because this way we can meet people on the weekends and maybe I can get some more travel business, like register to win a free trip or something like that. So let's just work on the weekends for festivals and we'll be fine. It'll give us something to do. Like we have nothing else to do, right. So we go ahead and we started doing festivals and we were booked every weekend.

Every weekend, we're making 3000, $4,000 every weekend that New Year's Eve, we were at this guy's restaurant and people were coming up ordering these puffs, which are so delicious and greet their local mothers to one of the oldest desserts in the world. It was created seven 66 BC from a Sicilian. They gave it to the Greeks for the first Olympics and only given to the winners.

That's it. No one else could have them. So it's really crunchy on the outside and a really light and airy on the inside. So it's almost like a vignette. It's almost like a doughnut funnel cake. It's so amazing. We drizzle honey and cinnamon a little bit though. So we were doing it and we did that event, but now people are drunk.

This is what they're doing. $20 round here. I'll have an order of pops. There were only $5, but I get $20 because they're drunk and it's new. Year's, everyone's happy. $50, $20 when gave me a hundred dollars for two orders. I'm like, can you guys do this? Like every night at this place? At the end of the night, the owner of the place was a little tipsy and he goes to me, Hey, it's four in the morning.

I want to get home. He's still partying. The place looks coyote ugly. It's like champagne everywhere, food everywhere, napkins everywhere, the old Greek guy, he says, I'm going to give you an idea. If you can make these frozen. You just tell them to a food service and to supermarkets. And we would buy them because we don't make them.

Cause it takes three hours to make. And then some people don't order them. Then we have to throw them out. I go, you would tell me that no one has these frozen. And he's like, no, for real, he's like, yeah, I go, okay, year and a half later we have COVID what did I tell you about throwing away people where people say.

Listen, the problem with this world is no one listens. Listen to it. Half the time this media, this whole thing with bias is going to do this. Trump's going to do that, blah, blah, blah, is people don't listen to the entire conversation. They take one excerpt and that's the way things are going to go. Listen, Google learn.

So it may, I'm sitting hold. We can't do Instacart because now they're, I mean, we are, but not really. Cause people are saying, just drop it off at the door. We're not even making the tips anymore because people are going broke. So I decided to go ahead and. Just say home and figure out what I'm going to do.

Okay. I'm making my list of things that I could do. So you're looking for this work, that work. I said, no, I can't work for someone. It's not going to happen. I go home. Maybe I should try making these little pops frozen. Like he said, it's not a bad idea. I've time right now. Nothing else to do. So I would start with the truck, go in there every day.

I was making five to 700 of them and throwing them out. They were not coming out. Right. I go, no wonder no one in bed did this. Cause it's stupid. They're coming out like silver dollar pancakes. I would take them. I would cook though. Halfway put them in the freezer, excited to get up in the morning to look and see.

And my little round ball was like, It was like flat out, like, no, he can't look like that. So I practice and did it over and over. My husband was helping me like the first week. And after that, he's like, why do they know what's invented it? You know how my mother's whatever. So I was stuck there doing it myself.

I was determined to get it done. And then the chemistry came from school. Uh, everything is temperature, temperature. Let me start using temperature control and temperature. That's the temperature of that. And the yeast I started researching and reading, I could write a book about yeast right now. I read everything there was about use.

I got rid of the instant yeast that I was using. I got rid of the other yeast that I was using, and I started making my own yeast and using the real old fashioned like grandma used to make use of. What a difference. Anyway, so I did that. They made it opened up the freezer. It was still around ball. I'm like, Hey, so I started frying up my oil.

I said, I'm going to defrost them. Cause I don't want to put them in there frozen. And now I'm going to see what happens when I cook them. I put them in the fryer. I tried it. I go with that. It's tastes like I just made it like from scratch on believable. Let's see what happens when I leave it in there for two weeks.

So now we're looking at the end of May, about their beginning of June. Sure enough, they were perfect. I take them June first take my little bag of frozen bag. Go to the guy who said you should embedded them. I said, I want you to try these. I went to the chefs that do not tell them what they are cooked in them back, watered in the front.

He says, Tammy brought these over. Oh yeah. She makes them amazing. Well, thank you. I said try them because I've had them before I go try them now. So he tries no disease. You're super good. Just like you make her the best. And I go, huh? They've been frozen for two weeks. He goes no way. And I go, yeah, he goes, you need to get a package.

This, you do that. I know nothing about food service. I was thrown to the wolves, but I had time and I had COVID on my side. He was the first restaurant to get it. Then I went to another one and another one and another one before you. No it, and I have, I built a sales team. Then I, then somebody from food service called goes, I've been in the business 40 years.

What you have is amazing. You're the only one in the world with this. I want to help you. He comes and helps me. He's a consultant. He turns 300 an hour helps me for free. Helps me get distribution. Now this week. Just today. They got it. Yeah. Where a supermarket in Canada wanted five pallets. They just got their sample today at a clear customs and at 500 supermarkets.

This is only since June that it got created, but we didn't get it. We were testing it out here or there. And then I got my manufacturing license in September and then got asked to be in the Superbowl experience because I can't make these in the food truck anymore. So I partnered. With a catering company.

Cause I knew that they're deader than dead and I can't use the space in a restaurant. It's not enough room for me. So I partnered with Delectables, find catering, what do I do again? Another strategic partnership, pay them very little rent. Every time I had an interview, make sure that I included them, but she had a way to get into the Super Bowl because she did it every time it was in Tampa.

So she got me into the Super Bowl. And we were in front of 35,000 people a day. Like I was blown away. I was there going, is this for real? Like, it keeps on pinching myself. Like I just created this just a couple months ago. And here I am at the Super Bowl experience. And today I have a letter of, this is my first announcement.

You guys want the first news ready? We just got invited to do the Grand Prix today. We, I just can't believe we will be honored if you were participating in partaking with your heavenly puffs of the Grand Prix. So we went from starting it from zero money, nothing to, I don't even know where we are right now, to be honest with you.

All I know is that we just keep growing every day. I mean, I have like six employees now, and now we're looking for a bigger space. We already outgrew that and now they want us to stay there and they're trying to work away that we could still stay there and build a bigger place within the place. We're trying to figure all this out now. Like we need to figure out something.

Passionistas: So what's your definition of success?

Tammy: So funny, cause I have something on my wall and I live by it and it doesn't matter how much money you have, what you have. There's [00:38:00] one thing, integrity. It's something that my grandmother instilled in me. Definitely integrity, no matter what you do or how poor you are, no matter how rich you are, you always have to have that integrity of how you treat others, how you're treated and how you live your life.

Passionistas: Thanks for listening to our interview with Tammy Levent. To learn more about her delicious Greek dessert visit HeavenlyPuffs.com. Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list to get 10% off your first purchase, and be sure to subscribe to The Passionistas Project Podcast so you don't miss any of our upcoming inspiring guests. Until next time, stay well and stay passionate.

Nekei Lewis Is on a Mission to Inspire One Million Entrepreneurs

Nekei Lewis is an entrepreneur, Amazon author, technology enthusiast and startup coach. Nekei has worked for over 10 years as a digital expert creative with an extensive background in branding, marketing and strategy. She's assisted more than 475 businesses with branding, marketing, digital and guerrilla marketing strategies. Her expertise ranges a variety of industries from retail, real estate, restaurants, service-based businesses, mobile apps, sustainable solutions, nonprofits, solar, tourism, hospitality, advertising, cosmetics and apparel. Nekei advises startups and is capable of building brands from the early idea stage.

More about Nekei Lewis.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Nekei Lewis, an entrepreneur, Amazon author, technology enthusiast and startup coach. Nekei has worked for over 10 years as a digital expert creative with an extensive background in branding, marketing and strategy.

She's assisted more than 475 businesses with branding, marketing, digital and guerrilla marketing strategies. Her expertise ranges from a variety of industries from retail, real estate, restaurants, service-based businesses, mobile apps, sustainable solutions, nonprofits, solar, tourism, hospitality, advertising, cosmetics and apparel. Nekei advises startups, and is capable of building brands from the early idea stage. Her company specializes in logo, design presentations, website hosting, early stage advisory and digital marketing strategies.  

Nekei Lewis: Hi everyone. Thank you so much for inviting me. I'm so excited to be here.

Passionistas: Thanks for being here. We really appreciate it. What are you most passionate about?

Nekei: I am most passionate about inspiring others and helping people too. Become their best version of themselves that can either mean from being the best version of building your first company to maybe you have an idea that you already started and you are just looking to improve upon it. I feel super passionate about that.

Passionistas: How do you do that?

Nekei: Through my business,  I have actually developed a program, which is to help people and coach them through the idea stage into. Full production of the company. So example, you may have this idea. You want to start, let's say like haircare brand or something of the sword. You have no idea where to start, but you just have this vision, right. But sometimes, you know, when you have a vision, you just, you really don't know what's the first steps. Like what should I do? So, what I have done is I've created a 30 day programs. We'll get everything you need to get done for your idea and your vision off the ground. So I've made it actual a book.

It called “Launch X in 30 Days,” which it is on Amazon. And I host like private coaching to help people through that. So that is one of my passions. It's my main passion. It's like my, my give back way. I help and inspire others. I've always had this goal to inspire like 1 million entrepreneurs. I don't know.

That's a lot, but from women and also men, I've worked with so many different people in so many different industries. So when you said part of 75, I knew, I thought about, I was like, Oh my gosh, you're right. It's been so many, like use amount of people I've actually encountered and companies, the people coming to me and they're just like, okay, I have an idea.

Let's say. I want to start my first store. I worked with a lot of retail owners and building their first store and getting that first apparel store. When, you know, people are more used to shopping a little bit more back in the day, actually go into a store, picking up a product. So, and it just happened.

People started their first apparel brands too, even in the, in the, in the solar industry. I had worked previously with, with different ideas station. Most of the people I'd worked with all ideas stage. I was like, look, I'm the early stage of my business a year in two months in three months in people like, look, I don't even have a name for the company yet. Can you help me?

Passionistas: So let's take a step back a little, tell us where you grew up and what your childhood was like.

Nekei: I grew up in a smaller town. It's called walkie village and it's in Clifton. So it's area in Clifton, very quiet town. I went to, um, private school for eight years. So I was one of those nerdy girls.

Okay. Who sat in the front seat, like where the teacher was. And I was like, hi. Hello. Yeah, I'm going to do that. I'm doing my homework. Okay. Sure. What else do you need anything else? Like, yeah, I was that one. I was that one, right? The teacher's pet. The one getting the perfect day is I actually, for three years I got perfect attendance.

Grades five through eight. I did not miss a day. Ladies. I was not playing. I actually remember in my childhood, I was the one, like, I was really like 10 and I was still now learning different little small things. But anyways, so I had a lot of clothes that were small and I actually grew up with my dad. So I actually wasn't raised by a mom.

I was actually raised by my dad. So I just honestly was like, Oh my gosh. These clothes are so small. What am I going to do with it? So I don't know. I had this crazy idea to take my clothes, go in front of my house, put little hangers up. And like on Sundays.

And that was my first entrepreneurial experience. Right. So I would be out there and I hung up my little clothes and everything like that. No waiting to people if a little side up. And I was just waiting, you know, for someone to come by and I make money because people were like, yeah, they saw my shoes for $2, my shirt for $1.

They're like. We'll take, we'll take it off. I mean, I think it'd be like $20 that day, but guess what? $20 back in, am I going to tell you when, because I was telling my age, but when he dollars back then was like, you could buy a whole basket of stuff. Like I'm going to shop for $20 and told me like six bags, you know?

So I was so excited to sell my first little things. And that was one of my first like entrepreneurial projects that kind of got my feet wet. And then we had the school project. So we have this school project and the school project was to create like a little company. I think it was, this was like more high school was a little bit, a little bit early and later I remember actually in high school, I was like, okay, well, I'm going to do a fitness company.

So I did my first fitness company. And I created it. It's probably like 13 or something, but yeah, I did a membership-based fitness company. Now, if I went global with this thing, I would have built planet fitness. It was so similar. So then you went to Rutgers, right? I went for like two years and then some way through it, I just felt this entrepreneurial, but I wanted to kind of go off on my own.

So I did go off on my own for a bit. I wanted to pursue like my own thing, my own passions. I actually wanted to start my first model agent thing. So I actually started my first Molly to see at age 18, I started working at 16, but I was doing my first mile, age is 18. So I left college and I was like, look, I'm starting once the big Apple I had about maybe about 12 models signed.

And then I landed my first gig. So when I was 18, I got this girl to a course light campaign. And I made my first $3,000. I remember like the check gave it for her. And I was like, I'm her agent? And I got a piece of that super exciting show. I was booking models. That was my first business. You know, booking models back in the day was called demure models.

Passionistas: How did you figure that out?

Nekei: I was learning all this stuff in college. I was like, what is this? I can go build this on my own. So I was like, you know, I'm going to be proactive and I'm going to go out there and there was. Oh, running and making it happen. And it's probably exciting. But then I got lost in the world of modeling and, you know, I did some modeling stuff.

So I did a couple of print things here and there. After I started working with the girls, people were like, Hey, you know, cause I'm young. And at that time, okay, well you're young, you're hot. Right? Why can't we use you? You know, I was like, no, I'm going to be the background. See, only background I wanted to collect whole money.

Passionistas: Did you go back to school or did you just move on to your next venture after that?

Nekei: After that I would say I just continued pursuing my dreams. I really did. I just felt that pursuing my dreams was the best way that I can live. And I felt living that way was more pure for me from a heart perspective. So I was the die hard.

I'm going to live from my dreams kind of girl from then on to be frankly honest. And I continued from there too. I did a couple of moving around. So I ended up getting an opportunity to start another different company in Florida. So that's when I went down to Florida.

Passionistas: And what'd you do there?

Nekei: When I was in Florida, that's when everything, a little bit more started to click for me, I did a little music for a little bit, a little while I was a singer.

I wanted the entrepreneurs who was trying and doing everything and it was like looking to figure out, okay, how and where can I really get there? So. I did [00:09:00] some saying I was the one performing really passionate about music. Like I love music. I love dancing. I love all that stuff. Right. So from then in Florida, it was just open.

It's just different. Like, everyone is like, Hey, you know, you're from New York praying, you know, what do you do? And I realized along that part is when I started getting into graphics that I had to do graphics for myself. And then I realized like, Whoa, I can actually live doing this. I started doing some graphic for myself, and then I learned a little bit more than I started to do myself, a little Photoshop for myself.

And then I started doing some other programs and I was like, wow, this is interesting. And then other people saw my graphics and they're like, can you do that for me? I'm like, yeah, like, okay, we'll pay, you. You'll pay me. So they loved everything I was doing for myself. So I started a PR firm. So it was doing the PR from some people who may know me from back in the day, it was called like cliche PR firm.

And it was so cliche, that was the thing. Right. And then I'm like, okay, I'm getting clients. Now. People are like, Hey, you know, you're going to promote yourself in marketing, which can I pay due to that? Really great. So now I'm going to key our clients to market and I got graphic clients. And now because I'm doing the music and print CDs, I'm printing, t-shirts, I'm doing graphics, I'm doing CD covers all this stuff.

Right. And we're paying me for it. So I'm like, okay, well, that's how it was kind of making, like, my little living had my little side jobs still, but I was still feeling it out. You know, I didn't go quite all the way.

Passionistas: What inspired you to go all the way?

Nekei: Meeting different people, especially down there in Florida, I met so many different aspects. So that's when I actually started really saying, you know what, I want to develop my firm a little bit more. So I changed with cliche P R firm to cliche brands. Now I was like, okay, I'm going to be all about brands and, you know, helping people with their Brandon's. So I started doing printing with the flyers and the business cards.

Because I saw I was able to print and then, you know, I was able to get some deals with some bigger printers to help me out. And I was like, you know what, I'm going to be an all in one solution. And I want people to say, Hey, when I go to, at that time, like I was one memory, same. So, so we were like, okay, Stacy, that's another thing we'll talk about that.

We'll talk about sometimes with branding and everything, I'm going to start it out there. I was one of those type of people that would each brand. And I morphed into, I changed my name. I changed my brand. I changed my image and I was like a morphine, you know, the transformer probably transform to this and I'm a music artist and I'm the front person.

And now I'm the PR person. And I was like morphing through time morphing through time. Okay. Yeah. So morphing through time, right? And I'm working now into the next best version of me, which is cliche brands. So I was like, all right, cliche brands, I'm here to help your brand. We're going to help you be the most amazing, right?

So I'm doing the printing, I've got the craft fix going and everything. I asked if you were coming to me now, I was getting now actually I started being a little bit more corporate. I started getting like a little like working with some of the cosmetic companies. And then I was able to get some of the solar companies to do some branding and then even a couple of like refrigerator type brands, things like that.

And I was getting more bigger clients as I morphed kind of like into a more corporate brand. Right. And at that time it was a little harder to find graphic designers, stuff like that. So I'm definitely getting hired for those types of things, which was amazing at the same time. I still didn't quite pivot.

It took a while before I was like, you know what, I'm going to do this full time because I still didn't quite believe yet.

Passionistas: Was there a moment that made you believe that you could do it?

Nekei: I had a certain individual, again, it's good to have great mentors and people who inspire you, you know, like, Hey, maybe we should try really going out with this a little bit, you know, harder.

So I did leave and I was only just doing the business for a while, a very long time. And that was like my main sauce. So just the branding graphics, working with businesses. And I realized everyone kept coming to me with their ideas. So that's how, from that time I was able to work with so many of the companies, because if I'm having maybe 30, 40 clients a month or whatever, I'm doing all these practices, other people they're like, Hey, I want to start a company.

I've got to come. Now. I want to start a company. Okay, let me help you with the name. Let me help you with the logo. Let me help you with the brand. Let's get the website going then. I was hosting websites. Then I started learning how to build websites. Then I became a hosting brand company, which now I can host brand and do your website.

Passionistas: You're listening to The Passionistas Project Podcast and our interview with Nekei Lewis. To find out how to hire Nekei as a business coach and order a copy of her book, “Launch X in 30 Days,” visit asknekei.com. If you're enjoying this interview and would like to help us to continue creating inspiring content, please consider becoming a patron by visiting ThePassionistasProject.com/podcast and clicking on the patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions. Now here's more of our interview with Nekei.

Passionistas: Is there anything you've ever wanted to do or been asked to do that you haven't been able to figure out?

Nekei: The things that I didn't know how to do, what I would do is I would hire someone who did.

So regardless, I knew how to do it. If I did not know how to do it, I would figure out. So just so you ladies know on this call, that I'm the master reseller here. Do you understand? So I will resell you your own shirt if I could. Right. So people come to me, can you build me this type of website with these type of functions and this, and then they would give me their specs, right?

And I would not do it. I'm not a developer or anything, but guess what? There are people out there that can do it. So I just become a third party person. You don't have to know how to do anything because I have no cell. Okay. I don't know how to do this website. I don't print CDs. I don't print. I never printed up things in my life.

Understand it, people doing it for me. I had shops doing it for me. I had other designers doing certain things for me, but me actually. Pick up a paintbrush and print impossible. I'm a hustler, right? This is that way. And I'm like, listen, you got to hustle. And you especially dealing with, uh, other men in the industry, the whole print industry was all man.

So the reason I was actually getting a lot of jobs too, it was like, Oh, you're a female in the print industry. Like, yeah. So you want to pray with me? Yeah, hell yeah. You know, do my, t-shirts do my love. I'll do my business cards. And I started. Doing all these things for all these people building with all these new entrepreneurs coming to the table, do my banners for this real estate brand that I know they're doing very well.

Also too, nowadays, another hair Kay brand. They started with just the logo with me. And now they're into a store now they've made their own hair care products with the same logo with everything you see. So it's. It starts with that little idea and kind of like mixing Google batter and having the perfect mixture of Oh yeah, this smells good, right. So then we're going to put that out into the world.

Passionistas: Do you have any like a few tips for people who have an idea and want to start up a company?

Nekei: I have this vision, it's all about getting clear about the idea and clear about the vision. It doesn't matter what kind of idea it is, because guess what?

Somewhere, somehow someone has started some kind of version of it. Where, what 20, 21 you, I think about. So someone has started it somewhere, right? You want to find maybe the closest thing that is similar. Do your research on it? Cause that'll be not only maybe your competition depending, or it may be just something that you miss.

Hey, I like that. I like this. I like this. I like that. So I like to take a pick and powder and take a little bit of each person, different brands. What I like about the brand before, like I'm creating my branch so that I'll actually have a brand that reflects what my vision. Is clearly like portraying and what I really want to build.

Right. So that would be a next value point that I would definitely specify for you is create that vision, that way of seeing what else is out there, but then putting your own spin on it because there's nothing new under the sun really varies.

Passionistas: Why do you like working with startups so much?

Nekei:  I like working with startups because I love the passion. I love the fire that comes with it. I love the, like, I don't have a claim. You know, I have an empty vault here in a Chi feel my goal. Yeah. So I think that's pretty cool. You know what I mean? So it's like, okay, if it was me and it was something, it was like 20, 30 years, let's say down the road before. And someone was like, Hey, do you have a vision to build something?

Let me help you build a vision. There was no one telling you that, but I'm just telling you, I was out there telling other people that you have an idea, let's start it. What do you want to do? You know, and I just feel like I really enjoy that spark because as you get into corporate America, then you have to get into the structures and it's like this, and it's like, there's no leniency room to move and create.

Cause I'm a creator, right? I'm a Passionistas creator. And I just love the fact that when you just have that idea and you have that, that, like, I have so many ideas. Now, like I said, startups and branding and coaching, that's my passion. Right. And I have other passions, but that's one of my passions.

Passionistas: Now tell us about Quuirk, which you founded in 2018.

Nekei: Quuirk is my brain child. It is the beginning of that transplant. I started and everyone's going like, okay, well, I remember she was kind of doing this, but it was a version of, of the whole big picture. Right? Because sometimes I actually can help other people with their big picture and painting it and putting that pain and splash and glitter smell like great stuff on it, right. But then sometimes for myself, it's like, well, should I do that? So should I do that?

Should I do that? You know, I don't know. So that's where I'm been. Right. I've been like, because I have this great brand vision. So Quuirk ventures came from cliche brands and I morphed it into that because I was like, I've always had the idea to start work like Quuirk.

I had 10 years ago. It was sitting in the back of my head and it sat there and it's out there and it sat there. So I said, you know what, we're going to take that out of there and stop sitting from there. And we are going to put it in a forefront, put it out there. What is it that you want to do? What is it?

Okay. So I realized, all right. So yes, I have a passion for real estate. I have this really, really huge passion for real estate and creating. And I'm into sustainability, I'm into solar, I'm into container homes, I'm into renting and also dealing with guests and creating. So I was like, okay, I need all these passions.

Passionista one, Passionista two, Passionista three three, all of those passions, right. Put into the container, mix it up. All right. So. Quuirk was born to help startups, which now will always be part of my thing. Like when this, when my company blows and you know, I'm a 1 billion validation kind of company I said to your first, you would feel good one day.

Right? I'm going to say that I started here, but I love the fact that I still want to help startups. You see what I mean? So even as a company, I still want to be able to have that. Community kind of piece where, whatever profits I have, I can still help startups. You see? So that part I never wanted to lose.

So what I have done is morphed again, to, to do, to do more for, for, for always morphing. So of course the brainchild is now a rental real estate album, and we are going to be helping homeowners, landlords, renters. Like I was one of those people and I realized this is something from the core, my parent. You know, they rented for 18 years.

That's a long time to rent and I was never taught about buying house or any of those. Right. So I also now became one of the product of renting for many years now as well. And I realized, you know what, I'm sure there's other people out there who have been renting for years and were renting and were renting.

And like, do we ever get out of this, renting it? Oh Lord, what are we going to own? What am I going to buy? So Quuirk I'm like, okay, I want to help renters. So one of the future we'll be adding, which I'll be adding soon is being able to report your rental income from like, whatever that you rent on the app.

Also report it so that you can get credit. So boost your credit. I mean, it's not a benefit. So I want to make it all a one rental solution to help renters and to make it more simpler and easier, whether it's furnished unfurnished. And that's basically what Quuirk is about. Right? So the foundation, it's your home, your foundation then of course, I split up my passionate piece.

So as Nekei Lewis, I've just now made my own brand, which is called asthma cock. So that is the second part. I just decided to split it. I just created Ask Nekei because when people want help, they just come to me anyway.

Passionistas: Tell us more about Ask Nekei. What is, what is that and how do people ask you something?

Nekei: Ask Nekei is my brand. I've now transformed that into, from the coaching and working with startups. So ask the Chi is all about that is no longer in court where it's just real estate, ask the pies about helping others. So I have my radio show, which is an iHeart radio and Wednesdays when PM and WDRB, as well as. My website, which I've just launched.

And now I'm helping others as my passion with either asking me to help you about your business or your startup, your idea. Or wealth. So anything dealing in terms of like wealth management, the financial aspect, I'm now also have been adding that and studying those pieces to add. And I have another business partner that helps on the wealth side to help businesses really set up their foundation so they can create that generational wealth and they won't miss any money or opportunities and know how to retire because we start our businesses.

And then what. We don't even set up a retirement plan, an exit plan, nothing. So I'm a micro influencer in that space. Um, I'm continuously creating that part and that's my passion part of just helping others. And I'm just morphing and developing that into one big online resource.

Passionistas: You mentioned your book. So tell us a little bit more about it.

Nekei: “Launch X in 30 Days” is on Amazon. It's also part of Ask Nekei where, you know, you get coaching and things like that. And then if you want to say, Hey, you know what? I just want to go ahead and start my idea. You can actually get this on Amazon search “Launch X in 30 Days.”

So this is the workbook edition, right? So this workbook goes along with the coaching and with the course like of that for 30 days. So we help you get an idea, start an idea and launch it within 30 days, the minimum version, some people don't even get this far. They just have the idea and it's fitting in the backseat for 10 years.

Passionistas: What's your dream for women?

Nekei: My dream for women is exactly what I'm concentrating on right now, which is wealth, right. And her legacy. That is what my dream is right now for women, which is her legacy. We as women, we do not think, or, you know, even back in the day, like what, I think, what women we had to have men like sign up and credit cards and all this stuff, right?

No one says, well, what is your legacy? We all know. If you have children, usually quote unquote, that's your legacy, right? That's your little, you passed the version of you that lives on forever and ever, and ever, and ever right. But what about business? What about your creations? What about your recipes? What about, you know, that is your legacy.

You know, what you eat, how you eat, how you are, your whole being, what you want to create, what you have created, the legacy, the legacy of you, right? So for women, I want women to be able and the vision for the future is really take hold of your legacy. Dif is my legacy. Right. And what do you want to leave?

How are you? Let's say they got a special spaceship and we're out of here tomorrow, right? And you had to leave back a box, right? Stuff. The Passionistas Project box. What are you gonna leave that box? What is your legacy? So is it that lip balm that like, Oh my God, it makes my lips feel so amazing. Isn't that hairspray?

That feels so great. Is it the cupcakes? Is it, what is it? I feel that every woman has a special, unique thing to bring to the world, whatever it is. Is it a book? Is it a poem? Whatever your contribution in the world is. All for your contributions to the world, we all have something to offer others, whatever it may be, write it down, put it in physical form.

That's my whole thing. Do the legacy. Right. And in addition to create avenues a way so that your generations is set up your generations after that, and after that is set up. For continued wealth for continuing, maybe passing on the company, to who, your grandchildren, your children's children. Right. And then setting all those levels of things up so that everything falls into place.

Sometimes people even write a basic, well, even if you're 15 York, 25, whatever it is. We need to really create our legacy and make sure that it is ready at any time at any time at any time, really, and truly, and instructions of what to do. That's what I'm passionate about.

Passionistas: Do you have a mantra that you live by?

Nekei: Yes. Causes there's a bunch and there's always some mantra. One in particular is just be, you be you. A lot of times we just get morphed into this morphed into that and morphed into this. And many times along the journey, I've lost the version of myself in morphing. Sometimes you lose little parts of you.

I would say, be you once you're able to just continue to be, you just be you in your interactions with others, being you in your products that you deliver, being you in those aspects. It's it seems simple, but it's kind of hard for certain people and just being authentic so that authentic self. You know, because you may have a view of a YouTube channel.

You may have Instagram, we have seen certain aspects and you're not typically all you, so you're not really drawing in the audience. So if you be you and try to learn how to continue to just authentically come out naturally and just be your best self, it works.

Passionistas: Thanks for listening to our interview with Nekei Lewis. To find out how to hire Nekei as a business coach and order a copy of her book “Launch X idea in 30 Days,” visit asknekei.com. Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list to get 10% off your first purchase. And be sure to subscribe to The Passionistas Project Podcast, so you don't miss any of our upcoming inspiring guests. Until next time stay well and stay passionate.

BONUS: Helen Torres on her dream for women

Helen Torres on her dream for women.

 

Learn more about Helen and HOPE.

Learn more about The Passionistas Project.

 

More from Helen:

Helen Torres on advice for an aspiring advocate

for a day

Helen Torres on a personality trait that has helped her become successful

Helen Torres on a lesson shes learned on her journey that sticks with her

 

Helen Torres: Preparing Latinas for Civic Participation

Helen Torres is the CEO of HOPE — Hispanas Organized for Political Equality, one of the nation's most influential Latino organizations. She has been instrumental in the development and implementation of the HOPE Leadership Institute (HLI), a program that prepares adult Latinas for the next level of civic participation. HLI has resulted in more than 180 Latinas being appointed to state and local commissions and over 200 Latinas serving on nonprofit boards to improve local communities. To date more than 565 Latinas have graduated from HLI.

Learn more about Helen and HOPE.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Helen Torres, the CEO of HOPE — Hispanas Organized for Political Equality, one of the nation's most influential Latino organizations. Helen has been instrumental in the development and implementation of the HOPE Leadership Institute, a program that prepares adult Latinas for the next level of civic participation. HLI has resulted in more than 180 Latinas being appointed to state and local commissions and over 200 Latinas serving on nonprofit boards to improve local communities. To date more than 565 Latinas have graduated from HLI.

So please welcome to the show, Helen Torres.

Helen: Thank you so much, Nancy and Amy. It's a pleasure to be part of this.

Passionistas: We're really happy to have you here. What are you most passionate about?

Helen: The first thing that comes to mind is my family. I'm most passionate about my family and making sure they're okay. Especially my twin boys, Adam and Joshua, who are teenage boys. And I want to make sure they grow up to be good kind people with a feminist streak and a Star Wars fans.

Right now are good in kind. They definitely understand that I'm a feminist and I can hear them speaking in those terms as well. And we are all Star Wars fans in our family. So I think I'm on the right route with them on that. Outside of my family, I am very passionate about our democracy. And very passionate of creating opportunities for everyone to be a part of this huge social contract and to really, truly define how we can all, you know, have the pursuit of happiness.

And so I do that through HOPE ensuring that Latinas are part of that equation. Ensuring that Latinas are part of government non-profits corporations, businesses, so that we're really creating a place where there's liberty, freedom and justice for all.

Passionistas: Love that and love that you're raising Star Wars fans. That's very, very, very important. Talk more about the work that you do at HOPE how do you do the things that you just described?

Helen: Everything that we do at HOPE has a civic engagement lens, as well as a financial literacy education lens. And so how we do it, we break it down into three key bucket areas, if you will. First is around leadership development. And we have leadership programs for high school students, college students, young professionals and Latinas who are already at the executive level. And all of those programs are to ensure like from a high school program is to ensure those young ladies are already finding and defining what type of leaders they want to be.

Engaging them in the political system. So understanding how they can be advocates around education in their school board. How they can engage their community and position themselves as community leaders. And then the ultimate goal is to ensure that they see a pathway into college. So we have 92% of the young women that go through our program end up being accepted into a college program as well, which is way above the national average.

So we found that civic engagement. Coupled with realistic learnings of a pathways. Works in college. What we do for our college age, Latinas is still, we give them a civic engagement project. If it's voter registration, if it's getting more people to sign up in their community around the census, and then we give them a format to run a town hall among their peers.

Yeah, Rhonda subject area that they decide to tackle. We give them a lot of professional development around workforce integration. How do you interview for your job during these COVID-19 distanced zone times? Right? How do you position it? You write that resume. How do you review? We do a lot about how they're reviewing their social media.

And positioning themselves. And then we connect them with various corporations, business opportunities. So that they can hear from peers in these organizations or role models. So they understand what they can expect when they're going into the workforce. So that's our college program. This college program enrolled over 3000 people in the census they added outreach for.

And so we're really proud of our college program. Then what we're known for is our HOPE Leadership Institute, which is, target audience is about a Latina that's about 35 years old. Ari has to prove quite a bit of years of community activism. And this Institute is designed to get the Latina to her next level of civic engagement.

About 10% of them will end up running for office. About half of them will serve on a local or statewide commission and close to 80% will be serving on nonprofits or running nonprofits. So it's really seen that civic engagement taken to another level. And that's a program that we're really proud of as well.

The HOPE Leadership Institute. The last program we launched three years ago is the binational fellowship where it's for Latinas across the United States and in Mexico who are already at the executive level and are looking to take their leadership at either a national level or international. So we have two sessions with policy experts on trade, workforce development, the future of the two countries and negotiations and political understanding of each other.

But also we have a lot of conversations about how to really truly bring best practices around policy to each other as well. That's our leadership development and that's really what we are known for.

We also have an advocacy agenda where we create reports. We do a lot of studying a lot of reports on the status of Latinas. How are Latinas fairing in the United States? And how are they fairing specifically here in California? And from those reports, we create an advocacy agenda. So for example, we did our economic status of Latinos report about two months ago and found that 60% of Latinos overall made up the COVID-19 cases here in California.

And our population's 40%. Over representation in an area that we don't want to see over representation in. Right. We also know that for the first three months of the shutdown that we had back in March through May 30% of Latinos lost their jobs. So what does that mean to us economically? We're able, when we do these types of reports, we're then able to go advocate in Sacramento, in Washington, DC, around policies of like, how do we help individuals that are losing their jobs during this time?

To reenter into the workforce. Is there training programs? Is there the stimulus package that did not reach Latina micro businesses or small businesses? Is there an opportunity for the third stimulus package to be much more concentrated on small businesses and micro businesses? So that's what our advocacy agenda looks like.

We do a lot around health care reform issues. Wanting to ensure when we first started healthcare reform conversations and part of the coalitions about 20 years ago, the uninsured rate of Latinas was at 30%. Now we're at 13%. So it's incredible to see that, you know, and a lot of that's because of the Affordable Care Act, but advocacy works.

You just have to be patient and know that it's going to happen eventually. And then the last thing we do is what we call this bigger education bucket. We do do a lot to educate the general market and ourselves about the impact Latinas are having on our government, on our corporations, on our businesses and our civic society overall.

Passionistas: So let's take a step back. Let's talk about growing up. What were your experiences that led you to be interested in this kind of work?

Helen: I blame my mom a hundred percent. And I mean that with all well, with a lot of endearment and love, my mother was a single mother in, in Puerto Rico, beautiful Island, a Commonwealth of the United States. She had to work really hard in the garment industry, in Puerto Rico. I was born with a heart defect and disease. And that she was advised to come to the United States to ensure I had the best care. Everyone knew that eventually I would have to have open-heart surgery by the age of 12. And some of the best doctors happened to be in Detroit, Michigan, where also I had an aunt and uncle were living.

So it made it easy, somewhat for her to migrate to the United States, but it was really difficult for her. And as her daughter, I witnessed the struggles she had with people accepting her accent. You know, as she was learning English, she was made fun of a lot. People ridiculing her, correcting her. And just little by little, you saw this very independent woman just being her spirit, been chip away at.

When we moved, when my mother remarried and our stepfather moved us out to the suburbs. She even had a harder time because in Detroit, we at least had community the, of fellow Puerto Rican's and Mexicanos that we could, you know, she would at least have friendships with, but it was when she went outside of that community, taking me to my hospital visits, doing banking transitions, trying to get a job is where things really kind of, it showed me the level of, I would quite frankly say discrimination that so many people face, right.

When we moved to the suburbs that even multiplied because we moved into a very blue collar, very lovely in so many ways, but blue collar, a hundred percent Caucasian. Give you an example. When I graduated from high school, our high school itself had 2000 people. I think we were four Latino families out of those 2000. It just gives you a sense of the isolation she was feeling.

I always hated there, there was this one moment in my history that crystallized, I think my pathway into advocacy and being very passionate about people being included and ensuring that we have an inclusive society. I was in third grade. It was the first year that I was going to a public school.

We always had a, I went to Catholic school up until that point. And my mother received a call from another mother that was organizing some kind of bake sale or something for the school. There was something lost in translation. My mother just understood that she was asked to bring a cake. So she baked this beautiful cake.

When she showed up with the cake, the mother that was organizing on this just really yelled at her saying, I meant cupcakes, not a cake. You have to learn how to speak English. And even at that age, being a third grader, I step in between them. And I yelled at the woman saying, how dare you? My mother knows two languages and these are beautiful cupcakes.

I think that's where the advocate in me started. It's crazy to think, even in third grade, you can see some injustice. So I always think of that incident. And I experienced similar changes in my mom. She went through her own stage of depression. It wasn't until I was in college, that I really started getting more involved in political and started really understanding the need to understand how the system works and the part that I can play in it.

But at the end of the day, I found HOPE the organization I run as a place to ensure what happened to my mother doesn't happen to other Latinas. Now, of course, we're not a hundred percent in making that happen, but I feel like I'm working towards that. And that's why I'm so passionate. My mom is still very politically active.

She's still my role model in so many ways. I often think, you know, she, wasn't given a form, an opportunity for a formal education. And I think somebody, women in our society have not been given that especially of different generations and just the waste of human capital, that if we don't invest in each other, what does that mean to our society?

Passionistas: So you were saying, obviously there's still a lot of work to be done, but, but how do you think those kinds of issues have changed since your mother's time and what still needs to be done?

Helen: Education is the incredible gateway and a lot has changed to ensure education, especially through a public education system and the United States that everyone has access to education. But we also know that that access doesn't look the same. In the quality doesn't look the same. It's really much based on your ZIP code is very much based on your income level. So I think there's a lot more to be done. So I think we've seen more accessibility. Now we really need to talk about the quality of the education.

We have to be very honest about what the workforce of the future is going to look like. Are we marrying education and opportunities and innovation with what the future is going to hold for us? So I think that's where a lot of work needs to be done, especially for Latinas. We are one of the few groups that are not going into STEM education, if you will, at the level that we should too, when we're looking at the future of the workforce. A lot of that is because of the access to certain science courses, advanced science courses are not being made available in low income communities. I always think that's one of the key factors that you can look at.

So we know through our reports at hope that we're seeing a great increase, almost 13% over the last 10 years of Latinas, not only graduated from high school, but going on right across California. So we see these great numbers moving in the right direction. Not only do we need to continue that and grow that movement forward, but we need to think about quality of education and how we're preparing young Latinas as well as Latinas of all ages for this new workforce. So I think that's really important and I'm very much proud to be part of that work.

Passionistas: We're Amy and Nancy Harrington, and you're listening to the Passionistas Project Podcast and our interview with Helen Torres. To learn more about Hispanics Organized for Political Equality, visit Latinas.org.

If you're enjoying this interview and would like to help us continue to create inspiring content, please consider becoming a patron by visiting ThePassionistasProject.com/podcast and clicking on the patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions. Now here's more of our interview with Helen.

Tell us about your education and what path you took to get to where you are now.

Helen: I was one of those individuals that was told from a very early age and probably cause my mother's experience and not being able to access formal education. She didn't know the pathway. Right. But she just always would tell my sister and I. You have to go to college. You just have to go to college. I don't know how you get to college. I don't know how we're going to pay for college. I don't know how to answer any of those questions. So we fumbled a lot and we figured it out.

I went to Michigan State University, which is one of the great public universities in Michigan. My first year was really hard. It wasn't like anyone in my immediate family could tell me, this is what you can expect in college. This is how you should study how to work 30 hours a week while going to school to help pay and make sure I wasn't going into debt.

That was really important for my mom. Not to have a huge student loan at the end, always reconciling these two things, this mandate to go to college, but also this mandate that you have to work. You have to not get into debt. We didn't know. We didn't know that it was okay to have a little bit of debt because you'd make it up sooner in, you know, in better wages and salaries.

So that was interesting. Michigan State University. Found a passion around communications, but not PR or advertising. It was actually the study of communication. So one of the things I did and I had a great experience with a professor was we studied a deception model. How can you detect the differentiation around men and women and how they, what they consider as deception. So that was a fantastic study. I went on for my master's degree in communications and urban studies, which is more like a sociology really was, became very interested in how. Communities are shaped in urban areas and how people interact in urban areas around civic engagement.

And I took a little bit of a breather. I thought I was going to go on for my PhD program in Santa Barbara, actually. But then I had to have this real honest conversation with myself. I didn't like writing. I still don't like writing. When you go out for your PhD, you've really got to love writing. I love the research part.

I love the human interaction and understanding how humans thought about communication and. The implications of the study of how that can enhance communications either interpersonally or culturally, but I just didn't like writing and it made me really miserable. So in a whim, I came out to California. I had one friend that lived out here and after my master's program, I met her boss.

He was in public relations. He saw that I had a communications degree and just assumed that I knew what public relations was. And so I'm like, sure. Why not? Um, and that's how I ended up in California, but all my degrees are from Michigan State university.

Passionistas: And how did you get involved with HOPE?

Helen: I went through five years of being very miserable in public relations. I was really great at the pitch and getting media coverage. But once again, that writing thing came back to haunt me just was not happy, ready, and all these press releases and whatnot and white papers. So I did it and I did it fine, but it was just not where I was. I didn't find my passion there. And then I just said, you know, I'm not using my master's degree, the way that I envisioned that I would about really building community and understanding the psychology and sociology behind community building.

So I just applied it, you know, from a, an, an ad to United Way of Greater Los Angeles. They needed fundraisers. I thought that would get me my foot in the door because I felt PR is very much about sales as well. Just made that transition. They hired me. It worked out, I loved the opportunity, not only to fundraise for great causes like you doing United Way, but there was a lot around the community development piece that I was also exposed to that I just loved.

And I was very fortunate that one of the board members of United way was the founder of hope. Maria Contreras-Sweet an incredible leader and trailblazer in the Latino community. Maria know, founding the organization always recruited people to volunteer. So I started volunteering at HOPE and HOPE at that time was about 98% volunteer run.

That 2% was consultants and administrator that would just help the train keep on moving if you will. And I always said, gosh, you know, if we can ever get a grant that can hire an executive director, that's my job. So what happened? After volunteering for almost two and a half years, this opportunity came up.

I was all of 31 years old. That was 20 years ago. I just followed my passion. I had this vision of where I could see the potential and the growth of the organization. And here I am 20 years with really a pride moment of not only the growth, but the impact that the organization's making in California and nationally now.

Passionistas: Tell us about that growth. What was the organization like when you started with it? And we know how far it's come but tell us about that process.

Helen: Part of it is, I always say, you said you're, you're, you're handed this beautiful gift of that is made up of a vision and a pretty good brand at, by that time. Right? Cause HOPE was already 10 years old by the time I was hired, but no infrastructure. No real long-term funds. Uh, so I had to come in and kind of be this operational person of not only raising money, not only keeping the vision and the excitement that was around hope already, but really developing programs that foundations and corporations and individuals would invest in.

So it was putting, you know, five years of my life, I would say that I started at 31. I remember my 35th birthday. I said, Oh my gosh, all I have done is hope. All my friends are part of HOPE my mom tesingly would always say, you know, who is this Hope person that keeps you from visiting us and stuff? Cause they were still in Michigan.

Uh, but she, you know, she said that jokingly of course she knew it was my job, but she didn't understand what I was doing. Right. I think sometimes it's a little bit hard to explain to your parents when you get involved in civics and politics. Exactly what you do. It consumed me because I had to put in the infrastructure of one day hoping to hire staff. Right? So putting in that infrastructure with you, following all the rules and regulations fundraising for the first two years was my mandate so I can build up the team.

So we went from an organization that was driven by event to event. You know, you just fundraise whatever you need to get that event going to the next to an organization that now has four established programs, has an advocacy agenda, 10 staff members, one located in Sacramento as a policy director and has a national profile where we're able to provide not only the governor.

But, you know, the new incoming administration names of women, they should be considering in appointments. It was about professionalizing it, the first five years were, you know, very difficult because it was building it up, building up your board, building up your stakeholders. And then we went into a recession.

Thank goodness. We built it up. And we had this great brand and credible programs for five years that people can see that track record. So we survived the recession, but we didn't do any growth really, you know, and sometimes just surviving is pretty incredible. Right. Then we were back into a growth pattern where we were becoming even more statewide because we were very much a regional organization to begin with in LA, but now we're going through COVID-19 in, which is very interesting because it's provided us an opportunity through our virtual programming.

We pivot within a month. Everything went virtual for us, which allowed us to get to a bigger audience. And so, as we're looking almost like at a hybrid model next year, we're really thinking about how do we market even to, for all our programs, not just one to a much larger audience. So that's part of the growth and the trajectory of HOPE

Passionistas: You mentioned all of the different programs that you do. Are there one or two specific success stories of girls or women that really stand out to you as ones you're proud of?

Helen: One from the HOPE youth leadership program, the first class, which was 15 years ago, now two of the participants, one of them is now a chief of staff for an assembly member in CA in Sacramento.

So it was just great to see that the other one is. A co-leader of an advocate national advocacy group that has done incredible grassroots work to ensure larger Latino and Latina civic engagement and voter registration specifically is in at great success in this past election. So those two come to my mind from the youth leadership. We've had a couple of the youth leadership women after their graduation, from college that they went on and ran for their school boards.

So we have to have those success stories when it comes to our Hope Leadership Institute, uh, success stories. We've had quite a few, we have elected officials that are now serving in.

Or have served in the state Senate. We have a couple that are now serving the assembly. The most recent is we had a high-level appointment in governor Newsome's cabinet that came from HLI. So that was an incredible success story as well. But we have so many grassroots success stories from the hope leadership Institute.

And even success stories of how these women come together and support each other. We are a nonpartisan nonprofit, so we don't get into a electionary. We can't support a candidate individually. This network can do that. And they individually really came together to support the first Latina supervisor in San Diego County.

Those are some of the success stories of HLI. They often the women often help each other. So they're from Silicon Valley view of our alumni a few years ago. Donated X amount of, uh, computers to alumni that was working at LA USD. And so there was this great computer exchange that wouldn't have happened otherwise. Right. So those are some, a great success stories.

The binational is a little bit early still to see how that evolves. We are starting to really measure the impact where you are going to be entering with a contract with Dr. Manuel Pastore to do this great study of the impact mentors of HLI or our leadership Institute, women, but of Latinas that they're, that we're having in local communities, either through civic engagement. Or because of our economic contributions, they're starting businesses being part of the workforce, going to be a one-year study. So it's going to be pretty intense.

Passionistas: And you yourself are a success story from the HOPE leadership Institute you were graduate yourself. So what did you learn personally from that experience that you've taken away?

Helen: I thought I was pretty already savvy about understanding how government works. Right. We all probably took those civic classes that aren't as offered as much as we need them to be offered now. But, you know, through civics, through being engaged in college and working on some campaigns when I was in college, too volunteering, when I was a professional.

But when I started going through the leadership Institute, it was really that insider baseball about how the sausage is made both from a policy perspective, but how candidates are brought along and that road, that was incredibly insightful. So that's one of the things that we constantly do is we create this environment of people feeling safe.

So they can share stories because see, you can learn from a textbook about how a bill gets passed, but you need to understand the census building that you have to do, how you bring together, what does negotiations look like? How do you even plant that seed with that legislature? What's the timing of it?

We do so much around budgeting people sometimes don't realize that your state budget is really your blueprint of how advocacy and how programs are going to be funded. Right. So part of it makes a lot of sense. But if you're a strong advocate in your community, you need to understand what the budget looks like. And you need to understand how you can influence where the dollars are going. So that's what I got out of the HOPE leadership Institute was that more minutia, that detail of how government works and the role that advocacy can play in it to be effective.

And then the second thing, and this is. I say the second thing for me, but from all our evaluations from the alumni, they say the number one thing is the network itself. Is meeting other Latinas who have probably very similar, humble, beginning stories. We don't all think alike. We don't all approach students the same way, and we're not all friends. But through the Institute, you learn from each other and you really do create a bond in which there's this unspoken promise to be of support.

Passionistas: And as non-Latinas, how can we be supportive of your community?

Helen: Come and be part of the training. Come and understanding, you know, read our reports. I think part of it is we're always looking to have this exchange of how do we understand each other better? How do we walk in each other's shoes? And there's a lot of opportunities. Most of our trainers, half of them are Latinos and half are not.

And we do a lot around putting the women in situations. Where they're not always surrounded with people that are thinking the same way or come from the same background. That's what's true. Leadership is, is when you're able to bring everyone together. So I think that's one of the key ways. And then we create so many reports that hope that really is for people to understand our community, reading those reports, getting those reports out, understanding that Latino lens, if you will.

And that data. I think it's just beneficial, especially in a state like California, where there is no clear majority, even though Latinos are now at 40%, but there is no clear majority. And we also know that future generations and you can see this already with gen Z. There's going to be a lot of mixture happening, right.

And that's a beautiful thing and that needs to be celebrated. And I think also it's the celebration of understanding each other's cultures and having those exchanged and you know, why do you see the world the way that you do? And that comes from a place of judgment, but really come from a place of understanding.

Passionistas: What's the most rewarding part of what you do.

Helen: Seeing the success and the impact our graduates are doing, or when we've been advocating for a specific policy issues, seen it implemented next to being with my boys and my husband. That is like the biggest thing that gives me a smile on my face, the success of our graduates across the state and the nation, literally all pun intended, that's what gives me hope.

I get to see it every day, but not everybody else does. It just makes you think, okay. For all the craziness that we sometimes think about what's going on in our nation or in our state, there's a lot of good things going on too. And I get to witness those daily. I get to hear those stories.

Passionistas: And what does your mother think about what you're doing and the success that you've had?

Helen: When we hope publications and stuff, she looks through things and says, well, where's your picture? Where are you? I go, mom, that's not, it's not about me. It's about the women that we're putting forward. I think at the end of the day, she's just proud that I followed my dreams and that I've been able to create a life that it brings happiness to me. And so that, that brings a lot of joy to her.

Passionistas: Thanks for listening to the Passionistas Project Podcast and our interview with Helen Torres. To learn more about Hispanics organized for political Equality, visit latinas.org.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire

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Until next time stay well and stay passionate.

Cara Reedy: Helping People with Disabilities Control Their Own Narratives

Cara Reedy is the Program Manager for Disability and Media Alliance Project, aka D-MAP. She's a journalist, an actor, a director and a photographer. She worked at CNN for ten years, produced documentaries, wrote about food and reported on disability. And in 2019, she co-produced a short documentary for The Guardian called "Dwarfism and Me." Her goal within her work in the media is to have disabled people control their own narratives.

Learn more about Cara and D-Map.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington and today we're talking with Cara Reedy, the program manager for Disability and Media Alliance Project also known as D-MAP. She's a journalist, an actor, a director and a photographer. Cara worked at CNN for 10 years, produced documentaries, did some food writing and reported on disability. And in 2019, she co-produced a short documentary for the guardian called “Dwarfism and Me.” Her goal within her work in the media is to have disabled people control their own narratives. So please welcome to the show, Cara Reedy.

Cara Reedy: Hi, thanks for having me. I'm really glad to be here.

Passionistas: What is the one thing you're most passionate about?

Cara: Justice and equity because for so much of my life, I haven't really received a lot of that. So it's made me kind of fighting mad about it. Everything I do, I believe should further the cause for other people like me, because at some point we have to stop treating people, poorly black people, disabled people, like all of the cross sections that I inhabit. But more than that, once you start fighting in this space, it becomes more clear how much the system kind of keeps us down and it keeps everyone down. And I think that's what people don't really realize is that you may think that, okay, well, it's just the disabled people that are not doing well. It's like, no, when disabled people aren't doing well, we're all actually not doing well because the system is broken. That means that system's broken.

Passionistas: Take us back to your childhood. And you know, you said that you feel like you've often been treated unfairly. So tell us about that.

Cara: Growing up, I had a really good childhood. I would say I have great parents and a great brother. So I didn't experience any of that at home. But when I went outside of my home space, there was a lot of, no, you can't do that. Whatever I wanted to do, there were a lot of barriers put up that had nothing to do with me that had to do with other people's perceptions. I was a dancer. I still call myself a dancer because I started off when I was six and I had a wonderful dance teacher who was like, you can't do ballet just because of the way your legs are, but you can do all of these other things, things growing up from elementary school, I had this really great kind of support system between my parents, the dance teacher, Mrs. Wren, I'm going to shout out her name. She's gone now, but she's amazing when I hit high school, that's when I felt it. I was an actor too. Like I love performing. I perform all the time. Even when I'm in the grocery store, like, this is just who I am. I like to tell stories and stuff. But when I got to high school, there was a definite like, Oh no, I don't. So you don't think you really fit in the place. And if you do, maybe you can go into the chorus, but kind of somewhere where we can't see you, I ended up my senior year trying to trick the system. And I figured out that if I tried out for a kid's part, they would have to give it to me. So I played a kid my senior year, which was super embarrassing, but I did it cause I was like, well, I want to perform.

And I want to be in the senior play. So I'll play a kid. So I think I played Agnes in, meet me in St. Louis. Well, all of these, like sophomores were playing my big sister and there were times when there were dance choruses and I would try out theirs. We did anything goes, which is a tap show. And like tap dancing is my that's my jam. And so I go up to audition and the choreographer said, do the time, step on my Cher did it because I've been doing timestamps since I was six. And then she said, do the double-time step. Oh, okay. Did that do the triple did it? And then she kind of looked at me because that's something you get when you're different. You figure out people are testing you and trying to figure out how they can eliminate you quickly. So she said, okay. And then I looked at her and I said, you want me to do a quadruple? Like, how far do you want me to go? I know all of 'em and she went, no, that's fine. When the call sheet was put up, I was in like chorus B, no dancing at all. There were girls in the dance chorus who had never put on a tap shoe in their life. It was like, well, you know, she has a creative vision. C’mon it's high school. What creative vision does this lady have? She's not going to Broadway. This is it for her. So like, what, what is this? And my dad just lost it, which he does sometimes. And he wrote her a note and just said, yeah, you're super prejudice. I'm calling you out. He go, he handed me the letter, ISA, don't read it. Don't say anything to anybody. And just put it on her desk and walk away. I said, all right. So I did that morning, went to class and it was in the middle of the Spanish class. And there's a knock on the door. Also in the letter, he said to her, do not speak to care about this. And she went and knocked on the door, pulled me out of Spanish class to yell and cry at me about how unfair I was being. And what did I tell my father and how dare you?
 
Me prejudice. And she was balling like just flipping out balling. And I was just standing there, not in class while managing this grown woman's emotions. That to me was one of the pivotal moments in my childhood. I realized I don't really have protection because no one would do that. No one would do that to any other kid. They would never pull a kid out of a class. She ended up calling Mike because my dad left his phone number in the note and said, call me. And she ended up calling. And I was in the house when she called and she was crying and screaming on the phone. She said, you called me racist. And he said, Oh no, I called your prejudice for height. And he said, but now you make me think you're racist too. And then she flipped out. And then I ended up getting in the court in the dance course because she had no case. What could she say? There are girls that don't even own tap shoes in the chorus. I went from there to college where I was like, college is going to be my space. And it wasn't at all. I got into theater program at Loyola. We did a freshman showcase and everyone, I think we did a scene from Antigony Tiffany and I played and Tiffany sister, everyone, after the freshman showcase, all of the teachers came up to me and say, you are talented, really talented. And I thought, Oh my God. I mean, a year I did it. I got it. All right.
 
And then the head of the department pulled me aside and he said, I want to talk to you privately. So make a meeting with me. And I'm 18. I don't know any, like I literally had just turned 18. I didn't know any better. So I was like, okay. And so I saw, I, I schedule an appointment with him and I go in and he says, I really want to work with you, but there's so many challenges with this, but we'll figure it out. 40 five-year-old Cara would understand what that meant. ATM care of thought, Oh, he's going to work with me. And then year after year, there was nothing. His wife also taught there. She was my advisor. And I went to her and I said, I don't know what I'm doing. Like I'm an actor. And I mostly just work on the crew. I don't know how to move past this.
 
She said, well, I think what you need to do is go write your own stuff. You're telling a 19 year old, who's paying thousands and thousands of dollars for you to train her that she needs to do it on our own. So I left for a year because I had a meltdown and my mom said, you can do one or two things. You can transfer schools or you can go abroad a year, pick your poison. And I chose to go abroad. And I studied at the Lee Strasberg acting school in London. And it was fantastic. It was the best thing that's ever happened to me. My teacher was Mariana Hill, who was in the godfather movies. She was Freightos wife. And she was also in a bunch of Elvis movies, wacky lady, she's still alive. She's super awesome. And she was, it was the first time I was in an acting class where the teacher, first of all, trained me second, whole leaned down and said, you're very talented.
 
And I want you to keep going. And I almost lost it in there. Cause it was the first time anyone had said it to me. I come back from London and I go to reregister at Loyola that summer. And I was staying with friends and we all went out drinking. And the head of the department ended up out drinking with us, which is a different inappropriate, like why was he out with us? But there you go. I turned to him and I said, listen, this is my senior year. And I just came back more than I was at Lee Strausberg school. I did really well there. I learned a lot. What do I need to do to get into a show? And he said, Hmm, well, if you really enjoyed it so much over there, you should go back. And Oh, I melted down. I melted down in a way immediately.
 
I had a meltdown, but then I also had like a mid-life crisis at 21 where I didn't know what I was going to do. I took some paths that weren't the best. After that I graduated, my mom said I was a double major anyway. And she said, drop theater. Just forget it. She didn't mean like, forget it as in your life, but forget it at Loyola. And so I dropped it, graduated with a degree in political science, like got out in that year, pushed through, but I also started drinking heavily. And I'll be honest about that. Yeah. I started drinking. Cause that was all I knew. And I didn't know where I was going to go.

Passionistas: Was it an option for you to return to London at that point?

Cara: My mom just was like, we can't, they couldn't afford to sit because it was so expensive and that's why they calculated that they could pay for a year there. Or if I transferred, I would probably have to do extra time in college. And so that was the calculation. I tried to go back because I also was in college over there. Not only acting school and the Dean of the college professor Hilditch I love this man, Scottish man. He tried his best and offered me scholarships. That's why I loved London so much because I sort of found my place in my people. And I had a Dean who loved me and was trying to figure out a way for me to stay financially. It just didn't work out. That was a big heartbreak and I've never really returned fully to acting since then I've been in and out of it.
 
And I think that happens to a lot of people when you experience trauma like that, you dip in and then someone says something the wrong way. And you're like, Oh, Hey, well, all right, that's enough. Latner okay. And I've done that. I did the improv scene and experienced some things there. Abel ism, sexism, like all of the things that people are reporting. Now I saw I never got raped or anything. There were a lot of people that did. And I had some friends that almost got raped in the improv scene, nothing like that happened to me, but there was definitely an aura, a massage journey that was really prevalent. And I don't think they've mastered that and gotten rid of it yet. So I dipped out of that because people are like, how come you didn't make a team? I was like, cause I didn't even graduate from improv school.
 
I dropped out. I've been in and out of sort of performance and that kind of space for years. I finally decided in 2017, after I quit CNN that if I was going to be in performance or I was going to do any performance, then I had to control it. So I have, from this point on is controlled everything done. I taught myself how to direct. I know how to produce because I worked at CNN for 10 years. So I learned those skills. They're not by their choice by mine because they didn't want me to. But I was like, well, I'm here. I'm going to do it. Everything I've ever done, I've manipulated systems to get there because if I don't, I'm not going to go. I'm not going to ever walk in somewhere. And they're going to be like, here are the one because that's not what people see when they see me.
 
That's not the image of a little person. An image of a little person is a clown. Someone that's not very serious or someone that's super sad and kind of an isolated figure. I always get comments on the street. Sometimes people will come up and they want to like, talk to me like I'm a pet. I smart off because that's who I am and I'll get responses like, well, you're not very nice. I don't know why you expected me to be. You walked up to a random stranger on the street and decided that they would be nice because of their body. I'm not nice at all. I mean, I am nice, but not, not to randos on the street, talking to me like, that's not going to happen. You chose this. This is not my choice for you. It was not great for me, CNN. There was great.
 
And it also was not great. I learned a lot. I know a lot of things about production, about how networks work, how decisions are made, but that's by accident. That's because I was in rooms where people didn't know I existed. Like they knew existed, like, you know, doorknobs exist, but they don't think of you as a thinking human being that can take this information in and use it. The 10 years at Santan was awful.

Passionistas: How did you last so long there? That seems like a long time to put up with that.

Cara: I mean, I tried to get out multiple times. I applied for other jobs, but early in my career I was working for a particular anchor. I won't name that person. I went to this person and said, I'd like to produce, I was their assistant. They said, okay. You know? Yeah. I think you should be pretty good at that.
 
Every time I would get like a little project to do, they would spend that time kind of sabotaging my time, but I would still get it done and get it done really well. But because I was running this person's life, they weren't into me doing other things, even though I was running their life and doing it because I understood that that was the deal. Like I couldn't shark my duties on the other side, but it just was not that person was like no way, no way. And so that was a pretty brutal that person actually started sabotaging my work in really, really gross ways. And I've kind of never talked publicly about this people know, but I've never spoken publicly about it. And there's, I can't get into too much detail about it, but I will tell you the, I got fired from that job because they couldn't really pin anything on me because there was nothing to pin.
 
It was all this weird, like, Whoa, you're not managing her expectations and blah, blah, blah. And like all these weird words and the, uh, final straw I was, I was leaving and I was going, but I was staying at CNN, but going to a different job. And the executive producer who had been my champion up until that point, you know, it was my last day with this person. And they said, I want to speak with you before the day ends because it was also the holiday. So it was like, everybody's last day before the break. And I said, okay. And my friend who sat with me, it was an assistant to, she looked at me and said, you cannot cry in that meeting. Do not show any emotion. And I was like, okay. And she was right, like, totally right. But I needed her to sort of prep me.
 
And so I got into the meeting and it was just a character assassination. He said, we thought you would be good at production. You're not, you're not ever going to go anywhere in it. We really had high hopes for you, but it's not, you should not pursue you. You can't pursue it that he said, but you're going to be an assistant again. And I think this'll be a good move for you. I said, okay, okay. Okay, walked out. He walked out smart. He walked out smiling. Like he had done something great and left. And then I am just crying. That was another pretty dark period after that conversation, because I was stuck with basically what they had done was all of the credits that I'd worked up towards those past two years, they erased. They just completely erased it. So I wasn't assistant again. And every time I try, I would try to tell someone that I had done all this other stuff.
 
They would sort of look at me like, you're crazy. That didn't happen. And no one would vouch for me. So I was done. That was also why I couldn't get out of CNN because I kept getting kind of punched. I didn't have any credits, so I couldn't leave. So kind of got stuck. No believe me and I had no references. So I went off to be an assistant again. And I was an assistant until I left. I ended up in a safer space. I won't call it safe, but a safer space. When I went to the digital side, I had a boss that kind of just was like, listen, you can do whatever you want to do and just get your job done. So I started writing there. I actually started writing because I knew that no one could take it away from me. And once you get a byline, it's yours.
 
And it's PR the internet is written in ink. I went to cat kinsmen who is now at food and wine. And then she was starting the ITAR Crecy blog. And I just went to, I was like, can I write for you? I've never written about food, but I'll figure it out. She said, yeah. And so she gave me a break. She gave me the two biggest breaks at CNN. There was that one. And then she was doing a series where people could kind of like talk about their biggest, I don't want to say fear, but it's kind of talk about their feelings around something that makes them different. And so she had me write about being a little person and what that's like, and that was in 2014 and it went viral, translated into other languages when all over the place. So without Kat, I wouldn't be here.
 
She really saw me and kind of helped me and propelled me and did great things. She was one of the only people like in my career that just didn't have any idea whether I could do it, but said, let's try. It just worked. That's a long road. That's why I think I'm so passionate about it. Never happening to anyone else because it's still brutal and expensive quite frankly, to deal with this stuff. I haven't had a full-time job since Santa Ana. I mean, not until I went to D map and that's because I couldn't, I was so messed up in the head because when people spend years telling you that, you know, and absolutely not. Why would you even think that I'm giving like the big picture of what happened at CNN? There was so many microaggressions that happened there where people would come up to me and you know, when I would write a piece, they would go with me and be like, Oh, you could write.
 
And what do you mean who I could write? Well, I did this. Let's be some kind of like magical thing that you just come out. Right? And I'm like, no, I went to college. I worked for somebody at some company and it was like, Oh, where all fine black writers. Um, and at the time Ebony was still around. Essence was still around. I'm like, go poach, gal patch, all those people there really talented. You got BT down the street. I mean, that's why those places exist. Disabled people. Don't sort of have those spaces yet. So were locked out in, we're locked out everywhere. I had a meeting with somebody recently and they said, Oh, we're working on a project and you were referred. Have you ever covered the subject? And I said, no. And they were like, Oh, like kind of like, why did you, why am I being referred to you?
 
And I said, I haven't covered it because I haven't been allowed to cover it. No, one's been allowed to cover it. Like no disabled people have been allowed to cover it. I said, are there people that could cover it yet? Let me name some people that could cover it. And they're like, Oh, and like, I'm not blaming that person. Cause they were, they were just literally trying to find people like that's, that's not what I'm saying here. It's it's that there's because we aren't seen no one knows where to start. And there's people that are out there, like guy I was talking to the other day, he's actually actively like, okay, how do we do this? Like, let's do this. So there are, I feel like there are people, all of a sudden waking up to the fact that there are disabled people in the world that need to have their issues covered and they need to be in film. They need to be in all of these places. So it's starting at D map. I'm trying to push it forward faster, a little faster. Cause I'm impatient. And I'm like, let's move on. C’mon guys.

Passionistas: Tell us more about what D-MAP does. And how did you get involved?

Cara: Actually Lawrence Carter long. Who's the director of D map and of communications for draft, which is our parent non-profits disability rights, education and defense fund. Right after I did, uh, the doc dwarfism and me, one of my friends from CNN, one of my good friends who actually saw all of the things that happened to me. He was at NBC at the time and he emailed me and he goes, why is it this vine about dwarfism? And you gave this to somebody else. I'm like, Whoa, first of all, it wasn't my initial idea. And he's like, fool, we should talk about doing something together. So we ended up talking about it. And then as the news business does about a week after I sent him the proposal, he got laid off, he said, he said, I'm out, but let me transfer. You won't be the big doc we were thinking of, but let me transfer you to this smaller department.
 
And maybe we can get something cooking there for you. I pitched this very small thing. It's about inspiration porn because it's something I want to kill. It's my goal to murder all of it before all of this was over inspiration. Porn will be dead. I've decided we were going to do this little thing. And I wanted, I really wanted to find someone that has either written about inspiration porn or has been the subject of it. Moritz was a March of dimes poster child. So in my research I found Lawrence and I was like, he was a poster child. So I called him and he, we ended up talking and he came in, did the interview. Then about a month later he messaged me and he said, can we, can we set up a zoom chat? Yeah, sure. He said, I want some, I want to talk to you about something.
 
And he said, I really think that you should come work, get this D map started. And D maps been going on since 2008, but there's sort of like this resurgence now that they're trying to build it up. And Judith human who was in Crip camp and is the leader of the disability rights movement. She's w is, uh, she wrote a paper for Ford that actually started this new iteration of D map. Lawrence called me in. And I interviewed with him basically. Then I interviewed with Judy and then I interviewed with Susan who's the executive director, Susan. Then they brought me on and that's how it started. But what we've decided is we're going to do is sort of be where the infrastructure, the support system for disabled creatives, journalists, all the things that I never had, I am building up for everyone. That's my goal.
 
So we're starting the disabled journalist association. We're starting really focusing on journalism. So we're doing some programming where we take issues that the news media hasn't quite covered as a disability issue. And we're going to really deep dive into it, but all of the programs are going to be run by disabled journalists. And then we're going to invite the other news media just yet so that they can see what they've been missing. Not only in content, but also people so that they can see. Well, I can't find a disabled journalist. Yes you can. It's right here. It's right here. It's all right here. Come up, take your pick. That's our goal, disabled creators in particular, don't get the support that other creators get. I did a lot of interviews over the summer. Not only with journalists, but actors and comedians. Like what is it that you need? And a lot of it is basic stuff. Like I need captioning or I can't find a job. I don't know. I don't have the network to find a job. So we're trying to build all those networks. So those connections so that people can come and find us. And if we don't have it right, then, then we'll go between Lawrence, me, Judy, Susan, like we'll, we'll figure it out for them. Which is because when you're a disabled creator, you're really by yourself most of the time, because nobody wants you to do it anyway. Like just give that up.
 
So we're actually working with Selena Buddha who was a previous passionista and we've had a lot of deep conversations over the last month. And a lot of it was, well, people told me not to talk about my disability because no one will like that. I used to hear that journalism too, where I would pitch stories about disabled people and it was always, Oh, nobody wants to know, Oh God, that's too much. No one will click on that. That's depressing. It's like, but 26% of the population is disabled. Just for business purposes, you are leaving 26% of the population's money on the table and walking away from it because you're afraid. And how many people are actually disabled in this room. But won't say it because you say things like this, like how do you get there when no one wants to talk about it?

Passionistas: As people who don't have disabilities, what can we be doing to be better advocates and allies?

Cara: I think the biggest thing is listening. Cause there's so much, especially in the disability space, there's so much talking, being done by non-disabled people for us in particular because our agency has been taken away and it, you know, people are like, well, we have to give disabled people agency. It's like, no, they already have it. Like you just have to stop talking. I think that's the biggest thing, because some people will be like, I don't know what to do about the disabled people. Well, be quiet, like, and listen, because there's all these movements and things happening within the disability community. But no one knows about because no one's listening or they'll go to some organization that is not run by disabled people. Those people will like have ideas about what disabled people want and it maybe isn't maybe you going to them. It's probably not the best thing. And not to say that there's not advocates that are non-disabled, there's a lot of parents that are really good at it. But for this for a while, can we just listen to disabled people like truly listen to them.

Passionistas: Thanks for listening to The Passionistas Project Podcast and our interview with Cara Reedy. To learn more about Cara, follow her on Instagram @infamouslyshort. To learn more about the Disability Media Alliance Project, go to d hyphen map dot org. Now here's more of our interview with Cara. Please visit thepassionistasproject.com to learn more about our podcast and our subscription box filled with products made by women-owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list, to get 10% off your first purchase. And be sure to subscribe to The Passionistas Project Podcast so you don't miss any of our upcoming inspiring guest. Until next time stay well and stay passionate.

Kimberly Stewart Helps Creative Women Design the Life They Want

Kimberly Stewart is the founder of Be Weird Make Money. She helps people design a life and make a living in a world where they feel like they don't belong. She works with creative people to identify different ways to combine their passions and talents to build completely unique individualized profitable businesses.

Learn more about Kimberly.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington. And today we're talking with Kimberly Stewart, the founder of Be Weird Make Money. She helps people design a life and make a living in a world where they feel like they don't belong. She helps creative people identify different ways to combine their passions and talents to build completely unique individualized profitable businesses. So please welcome to the show. Kimberly Stewart.

Kimberly: Thanks guys, for having me. I'm so excited to be here.

Passionistas: What's the one thing you're most passionate about?

Kimberly: Doing your own thing and you know, me doing my own thing and helping others to do the same. It's the one thing I can remember throughout my entire life being a driving force is, you know, being able to be myself, be original. My rallying cry, you know, like my Superman moment is when I hear people being marginalized or, Oh, you can't do that or, Oh, just be quiet or, you know, and I just really want to help people be more themselves in the world. Cause I think that's what the world needs.

Passionistas: So what is the name of your company and how do you help people do that with your topic?

Kimberly: So being weird, make money, uh, came about from when I was applying to speak at a convention. And they said, if you, you know, what would the title of your talk be? Because at the time I was more, uh, my company was catalyst Kim productions and, you know, catalyst being, you know, the chemical production that gets things moving.

And I thought, you know, I've been to a lot of really fun, funky conventions. And if I was looking through the program to see which talks I wanted to go to, I said, be weird, make money. I would go to that. It was short sweet. And to the point I've been helping people in some form or fashion for the last 17 years, create their own livelihoods. My mentor, my one mentor, Valerie Young created changing course and the profit from your passions consulting. And so I was trained in that. And the guiding question with that is what do you want your life to look like? You know, I had been trying to help people in what felt like a very normal standard mainstream way. And I wanted to break out of that because I didn't quite understand the folks from like the cubicle farm people were, you know, having regular jobs and stuff like that, which are very fine, you know, just regular things.

And you know, here I am, I'm very creative. I'm a theater person, Renaissance festivals, sci-fi conventions, I wrote a book about how to have Halloween based businesses. And so I was like, there's a whole world of people who are ignored by traditional career counselor. So like all those people who want better jobs or better careers, there's plenty of people to help them. But the people who are like soft and nerfy and weird, you know, who want to do like really odd ball things, it's, there's no one really to help guide them. And so it was like, I will be the pied Piper of weird little businesses. So, you know, and how I help them is I kind of identify what they love and what they want their lives to look like, which again is not a traditional career question. Usually people, when they say, when they're talking about work or jobs, they know your life is going to look like most likely it's going to be nine to five or eight to late, you know, 50 weeks a year. And I don't want assume that ever once I get an idea of what people want their lives to look like and what they love and, you know, then we can start generating some ideas. And so that's kind of the basis of where I start.

Passionistas:  Let's go back a little bit. Tell us about where you went to college and when you were there, you were a success team leader. So tell us what that is and how that helped you in your path.

Kimberly: I went to college at Naropa University, uh, here in Boulder, Colorado, and that's a Buddhist based liberal arts college. And I was studying psychology and visual art. I had originally gone there wanting to be an art therapist and kind of halfway through my studies there, I, I became aware of Barbara Cher and her work, creating success teams. And I remember I had listened to one of her audio books on a road trip. And I, she mentioned success teams, which is a group of about six people who get together for, you know, and help each other identify and go after goals. And I thought, wow, you know, I could use one of those. And I know a whole bunch of people who could use one of those. I wonder if there's one in Boulder. And at that time she had just started registering people as success, team leaders.

She couldn't do this all herself, so she needed to be able to train people to do this. And so I wrote to her and she goes, I think you'd be a great fit for, for being a leader. And I said, okay, if you say so, and I signed up and got trained, she came out to Boulder later that year with Valerie young and Barbara winter. And they ran this really cool four day event. And before it, you know, Barbara called me and said, Hey, do you want to come attend as my guest? And I was like, sure. And so I got to meet all kinds of really neat people and kind of get started really with this process because secretly, you know, I picked her up at the airport cause I was the local team leader. And as soon as she got in the car, I was like, Barbara, I have a confession to make.

I registered as a team leader back in February and now it's June and I haven't run a team. She's like, Oh, don't worry about it. Nobody has yet. I thought it was a failure. And you know, she's like, Oh no, don't worry. No, one's no one's really run one yet. So she helped me kind of leapfrog. And soon after I think it was within like three or four weeks of that event in June, I ran my first success team. And you know, I'm still in contact with some of those people, you know, so was all the way back in 2003, since then, I've, I've run about 15 teams and on average about one a year. And they're just amazing. I really love the people that I get to meet what I love about this work and what keeps me coming back to it is that moment when someone feels heard, you know, because they've often been holding onto this like quirky little idea that they're afraid that they're going to get laughed at.

If they tell anyone and they just kind of share it with me in the group. And everyone's like, yeah, I think that's how it's great. And they're just like, really? You mean, this could happen. It's just such a beautiful thing. I mean, even as I'm talking, I'm getting goosebumps because it's happened so frequently. And one of the fun things about the success team, so a formal success team runs for eight weeks and in the seventh week after people have been kind of working on their goals and making progress because each week you talk about like, okay, so, you know, once you figured out your goal, what are you going to do this week? And then you report back in and you said, your team will be like, okay, how did it go? And a lot of times, like, I didn't actually get anything done. She was never going to reprimand you or be me.

That was like, okay, okay, what do you need help with? You get it done with the idea party in the seventh week, you invite friends and family and you say, okay, I've been working on this school. Here's my dream. Here's my obstacle. Does anybody have anything for me? The best story I ever had from an idea party was there was these two fellows in Denver and one guy was born in Denver. The other guy was born in Ghana, in Africa and their goal, their dream was to get mechanized farming equipment from the United States or wherever to Ghana, to help people who were still farming by hand. And it's not that the land wasn't good. It's just that they didn't have the technology. And the guys said, here's our goal. We don't have any money. We don't have any equipment. We just have this dream. And so, you know, they're like, does anybody have any ideas to help us? And so one day raises his hand and says, well, why don't you contact the manufacturers of farming equipment to see if they would sell you or donate to old equipment or something like that? As I live in breeze, the second person to raise her hand said my brother-in-law is the retired CEO of John Deere.

I was like, get that lady's phone number. I lost touch with them to find out what happened after that. But it was just that kind of power of you never know what, you know, until somebody asks you. And so I've been doing the success teamwork, and I love that. And, but that, and that's group work. And then from the initial event in Boulder, in 2003, I met Valerie Young, who I mentioned earlier, and she has a training program that teaches people how to work with people. One-on-one and I love that too. And so I kind of blend them both. And that's kind of again, where be weird, make money was born from, it's kind of my synthesis of, of the training I've gotten from them.

Passionistas: So talk about how you work with people one-on-one. What's that process like?

Kimberly: First I have them do, uh, some homework where I have them write out, you know, thing, all the things that they love, even if it doesn't feel like it would be part of the money-making process. And then I have them do an exercise that's called the ideal day. And some people can do the ideal day, week, month, year, whatever. So I can get a picture again, of what they want their lives to look like a funny example that, that Valerie gave that I realized it applies to my folks too, is I would often start our working together process with the question. So what time of day, you know, what time in the morning do you want to wake up? And somebody said, does it have to be morning? Nope. I guess not particularly for my tribe,

A lot of really nocturnal people, but it's, it's kind of like, um, if people want to work in bursts, like if they want to work for half the year, six months, a year and travel half the year, again, that's something I can accommodate. So we, you know, have them fill out their assignment and then we have a 90 minute talk where, you know, I get a clearer picture because what they write is one thing, but it's that listening to when they talk and when they get excited or when they're really excited, usually the voice drops a little and because they're afraid because it's, it's very special. And so that's, that's what talking to them. And then once we kind of bendy about some ideas, I'm like, okay, do you want to make a living that is connected to your passion? Or do you want to make enough money to, to have a comfortable life, you know, so that you can work on your passion?

Cause sometimes people, especially creative people sometimes there's that fine line of, I don't want to create on command, you know, because that takes the fun out of it. I just want time to work on my creative projects and I don't, I almost don't care what the work is, as long as it pays the bills. So then we, you know, once we kind of figured that out then I walked him down the nuts and bolts process of, okay, well, here's what you need to do. You know, here's the, the steps, the first steps that you're going to need, something I've learned to say is I help bridge the gap between knowing how to art and knowing how to business, because I have studied small business for so long because that's, that's a passion of mine. Even though if it's like straightforward, boring, boring business, you can apply creative fields to that.

But a lot people aren't necessarily doing that. So that's what I like to do that. And so that last part, the nuts and bolts part is that bridging the gap, like, okay, so here's where you need to go. Here's who you need to talk to. Sometimes I don't really know how to do the thing, but I know what you need to do. And so I'll say I'll tell people right out of the gate, you know, like, I don't know how to do this. I don't know how to make a website, but I know you need one. You can go to help. You know, here's the best practices for website. I just don't know how to do it. And that's okay. Like, you know, for a long time I used to be really shy like, Oh, golly, I don't know how to do this. And it's like, why do I have to know how to do, I just have to know where to send people and be a resource.

Passionistas: Do you find that there's a common, like stumbling block or issue that gets in the way of your clients getting started?

Kimberly: You know, a lot of times it's one of two things. One it's the, I don't know how to monetize this or, you know, I just don't know like what this would look like as a business. I know I love to do this, but I don't know if anybody would pay me for it. But then the other part is something that my mentor, Valerie actually wrote a book about the imposter syndrome. And that's that lack of confidence that fear of being found out as a fraud and that, who am I to be doing this? Who am I to be sharing this? But it's like, why would anybody pay me to do this? I think the biggest thing is kind of like the lack of confidence. And then the, the lack of just basic know-how, you know, cause I think once people are with, Oh, that's how people make money with that. Okay. I can do that. You know, it just it's like learning a new practice of anything, you know, learning a new exercise and muscle memory. It's just like, Oh, okay. I never knew that nobody ever taught that to me. So now that fills in that gap and now I know how to move forward.

Passionistas: We're Amy and Nancy Harrington and you're listening to the Passionistas Project Podcast and our interview with Kimberly Stewart, the founder of Be Weird Make Money. Learn more about Kimberly at BeWeirdMakeMoney.com. Now here's more of our interview with Kimberly.

What are some of your success stories that if people you've dealt with and has there ever been anything so weird that you weren't able to help them figure out how to make it into your business?

Kimberly: My favorite success story ever of someone I worked with was this young lady. I helped she, she was an artist and we met at, uh, where I was doing a live event. She was like, wow. So what do you do? And I told her, I, you know, I'd help people be creative and get paid for it. And she's like, great. I want you to do a thousand things. Cool. I want you to do it all sounds and all of them, but we have to start with one. And so we started working together and it turned out that she wanted to get her artwork printed on a multitude of different products.

Like t-shirts mugs, beer cozies, you know, that sort of thing. And she's like, but I don't know how to do that. And she's like, I want to use this one printing process called sublimation printing, which is where it actually imprints it into the material rather than just on top of. And so we, we talked about it, but as we talked, she kind of let me know that one of the things she really struggled with is she had a lot of health considerations. She had cluster migraines and everything, and it just made it really hard for her to commit to jobs and stuff. And so she's like, you know, I just, I'm embarrassed cause I'm broke all the time. Cause I can't work. I want to create. And I was like, all right, cool. So we, we found some people who did sublimation printing here in Colorado.

And I said, all right, go see if you can get some samples made up, either you or someone else can present the samples to different shops in town to see if they'd carry your stuff. And these big printing guys wouldn't even talk to her because she wasn't ordering in bulk. So because she wasn't going to order like a thousand, they, she wasn't worth their time. I kind of know what we can do. I don't know how to do it, but I said, I want you to go to your local small business development center. Every town or County has one. And I want you to talk to them about getting a loan or a grant for this printer, because I was like, how much do they cost? And she goes, well, you know, they can go up to $25,000, but you can get a real basic one for $5,000.

And I said, great, because you are a woman. And because you, you know, facing are facing other challenges, there are monies available to you because they want to help you start a business because they know, you know, you've had a rough go of it. She went to them and she got a grant for a machine. And so, you know, about a month later she had her machine and it was fantastic. And she was all excited because she's like, wow, now I can start printing my stuff and then we can start doing this. And I said, now hold up. I said, what's really cool is now you get to be the small batch printer for all your local friends and artists that those other turkeys wouldn't talk to. And she just stopped. And she was like, Oh my God, you're right. You know? And she's like, I didn't even think of that.

And I was like, that's why he hired me. It was just one of those moments where it was like, and she she's said to me, you know, over the years we've kept in touch. She's like, I can see a time when I can be a really, truly like contributing member of my household and my community and everything in a way that I never would have been able to before. And so that by and large is my favorite success story. That's kind of why I want to do the work that I do because a lot of people would have said, Oh, you can't work a whole lot. Then you're probably just destined to not make a lot of money. It's not even about, you know, about like a number or whatever, but it's just her feeling. Her confidence grow sometimes even for me, I'm just like, huh.

So I was at, I was at a horror and Halloween convention, um, with my Halloween business book and I was doing kind of on the spot consultations, which is something I like to do just again, a quick snapshot to have somebody tell me what they love and I'll say, well, have you thought about doing this, this there, so this and this one kid comes up and you just kind of stares at, you know, he's like, so what do you do? And they told him, he just kind of blurts out. I have over 600 skeletons. I was like, what they, you know, and I just kind of read it. Cause I was like, that makes a lot of questions for the human animal. Do I need to call the cops? But he goes on to say the little 12 inch toys. And I was like, no, no, no, you didn't.

But I can work with that. Really? How can I make money with that challenge accepted? You know? And I said, all right, so you have 600 skeletons. I said, first off, you'd give them all names and personalities like the Smurfs, right? Dokie, skeleton, Papa, skeleton, whatever. And then, you know, I said, you could do any number of things. She was also an artist, a visual artist. And he said, you could make a comic book about them. You can make stop motion animation. You could create a series of calendars. You know, you can have a web comic. Well, you know, it's the adventures of Skelly town in Wisconsin. There's the house on the rock, which is a roadside attraction. And they boast that they have over 6,000 Santa clauses. So he said, all right, so you're one 10th of the way there with your skeletons. They said, kill miniature trains.

And you don't have them sit in the cafe or whatever and charging mission. And he was just like, what? Like a fool. I gave him my business card and I said, call me and let me know what to do with this. And I did not capture his information. So people who are listening always make sure you get the contact information of people you'd like to follow up with. I always wondered what happened to that kid. And I thought, how many watch lists would I get put on? If I put something out like on Craigslist, you know, in the misconnections, Hey, do you have over 600 skeletons? You want to be calling me the FBI? Excuse me. Ma'am is there something we need to know? Like I said, I don't know what happened to him, but I was always very curious because I was just one of those times that even for me who I think I'm pretty worldly and up first, anything, I was like, huh.

Passionistas: That is brilliant. But I can't believe you came up with so many ideas. So when we were researching you, we read that you say that it's an asset rather than a hindrance.

Kimberly: When you don't have money when you're starting your own business or it can be so talk about that because that sounds something a lot of people think. But yeah, I think traditionally it's the thought is, you know, you have to have money to make money and while money can be helpful, that's for sure. What's nice about not having any money to start. Is it forces you to be really creative because if you just have money to throw at problems, it doesn't really help you learn a whole lot. That could be important lessons. And maybe you're just wasting money because maybe you're, you're being taken advantage of by service people who are like, Oh, this person just has lots of money, you know? So I'll just keep telling them, Oh yeah, we need to keep doing this project. Or yeah, I just need more money to get your website up or whatever. And so it kind of fosters some creativity also now more than ever. There's a lot of power in social capital and the way things are going with crowdfunding, et cetera, you know, there's something really powerful about putting your goals and dreams out there, which that's something that a lot of people are very nervous about.

They've held onto this idea for so long that they don't want to put the baby out there either to get stolen. Like, no, don't take my idea. It's mine. Also that fear of what if nobody likes it. That's the other part. That's another asset of not having a whole lot of money, because if, if you don't have a million dollars to put into a product before you launch it, what if you create a dud? What if you spend all that time and money and nobody wants it. And so, you know, if you don't have a lot of money, you have to be resourceful, try things out things out on a small scale and try it out with people to see if anybody would want it. And you know, you can adjust as you go something. I, I suggest to people when they're like, when they have say, you know, a product that they want to sell and they're not sure what people would want.

I tell them have an old school Tupperware party type thing, but nobody's allowed to buy anything. It's just, you print out, say you're making like soap or jewelry. You, you invite friends over and you give them cider and donuts and you have your wares out on a table and you just sit back and watch, what do people pick up? What, you know, what do people like, like, Ooh, clearly you kind of see this. And then that's a lot of invaluable market research right there. And then you can even say, you're not allowed to buy anything today, but what would you pay for that? You know, because that's, you know, a lot of people have questions. What should I price my stuff at? So you can just ask. So again, having to be creative about things and be resourceful without wasting a lot of money is, is really good.

I just think you learn a whole lot more about yourself and what you're trying to sell, whatever that might be. If it's a product or service information, whatever, it just helps build a solid foundation. And what about people like the woman you were talking about earlier who do need some kind of seed money and don't know where to go for it? What suggestions do you have definitely check with your SP your small business development center, wherever you are, see what might be available to you because you never know, there's all kinds of little grants and loan programs that they will know about that you might not necessarily have access to. Also, you know, again, the, the crowdfunding model is becoming so powerful as a resource for people, because if you can get out there and get your story out there, even if you don't have a prototype or a product yet, if you can, you know, tell the story strongly enough and get people behind you and to back you become essentially your initial investors, that might be a really good way.

But again, that that's kind of encouraging you to be really resourceful and ask for help, because I think that's something, a lot of people that's a big stumbling block for a lot of people is, you know, needing to ask for the help that they need. People want to help other people, the idea parties that I was talking about earlier, that just, you know, that's a really great example of, if you just tell somebody in a way I want this, but I can't because this do you know anything, people will just automatically help. You can do that. You know, in public, on the bus and strangers are even better because they don't have any investment, but like, Oh, have you tried this? Or maybe you could go here and it's, I think people are inherently helpful. And, um, we forget that when, when we're having our negative self-talk of who am I, why should I be doing this? Blah, blah, blah.

Passionistas: And what about the woman you spoke about who came to you with a thousand ideas? What's your advice for people who have multiple passions, they want to pursue and want to create more than one revenue stream?

Kimberly: I love them. So that's something I also learned from Barbara Cher. She identified those folks as scanners. That's someone who has a lot of different interests and, you know, they have a lot of energy. They get kind of a bad rap because they get into stuff. And then when they get what they need out of it, they leave it. And a lot of people want you to finish things and stick with it. But I say, I want you to do all of those things, but in all honesty, you do have to pick one, one to start with at least another person I mentioned earlier, Barbara winter uses this analogy a lot that I love. And it's that of the plate spinner. If you see a street, Esker somebody who is spinning plates, they don't take all 10 plates, they get one on their foot and they get that one going.

And then they get the one on their knee going, and then they have the one on their shoulder going. You choose that with projects as well. I love when people have multiple streams of income, because you never know when one is going to dry up or, you know, when one's going to take off, if you want to have a couple of different things going, that's great, but you do need to give enough life. You know, you need to give enough breath to bring it to life. I am also a scanner. So I understand that desire of wanting to do lots of different things, or I don't term it for myself as getting bored easily. I just have a lot of interests and I like to have things to go to. So it's, it's figuring out where the energy is strongest for someone. Sometimes it comes down to picking what would be the easiest, fastest win to kind of get the energy going and the momentum going.

So it's like, okay, we get this going. And then now what what's next? Because there are some things that you only want to do once there are some things that you do a couple of times a year. There's some things that you work on all the time. So I think that's the other thing that people get overwhelmed with or bogged down by is they think, Oh my gosh, it's so overwhelming. I'm going to be doing this all of these all the time. No, no, you're not. Everything takes its turn. And, but you have to figure out what that looks like. And again, that's kind of where I help people determine, you know, kind of like what that might look like for, I never tell anybody what to do. I always give suggestions and then I let people figure out what it looks like for them. But I think just the permission that it's okay to want to do a lot of things is, is really powerful. And so again, that's part of my mission is in the world, if everybody to do their own thing, no matter what that looks like, even if it's doing thousand things,

Passionistas: Do you have a weird business idea of your own that you haven't tried yet?

Kimberly: I'm kind of in the midst of trying that out, you know, cause I've done a bunch of things. I was a candle maker for a while. My bread and butter business is as a massage therapist. I've tried a lot of really interesting things. And what I'm hoping to move into more with be weird, make money is go on a, like almost like a larger scale and start reaching branching out into all the different areas that feel like weird or non-traditional or whatever. And just finding these people and highlighting them. I did, um, two things earlier this year, a virtual summits. And you know, we're, it's a different topic for each summit and you interview people who are making money. Like the last one I did was about gaming. So if you love games or video games, board games, role playing games, whatever it is. And everyone's always told you, or you can't make money, playing games, just grow up and get a real job.

You know, what are you going to live in your mom's basement forever? You know, I talked to some really awesome, fascinating people who are really killing it in games. And so I wanted to highlight them and say here's who are really doing it. And so I want to just keep branching out, kind of become a pied Piper of weird businesses and be like, great, whatever you're into. We can probably find a way to either monetize it or find a way for you to bring in money so that you can enjoy life. What's your dream for weird women everywhere. I want weird women to be able to share their ideas with out fear of shame and ridicule. Like I always think of myself as skewing younger as far as like who I'm attracting or who I want to talk to. Like, I want to save people from lives of quiet desperation of, you know, doing that thing for 20 or 30 years that they hate trying to fit in.

But this market of women over 60 who come to me and again, they have this like, Oh, you know, I never really wanted to tell anybody about this. Cause I feel it make fun of me. I want to help them, but I want that to not have to be a thing. I want everyone to, you know, I want all these weird women to just be fearless and bold and be like, I am doing this cool thing and I know you guys are gonna love it. And Curtis, yeah, that's that's my dream is to, you know, take, take the fear of ridicule away.

Passionistas: What advice would you give to a young woman who wants to start a business based on her passion?

Kimberly: Try it. Don't be afraid. Be careful who you talk to about it because you know, when dreams are new or read somewhere, every great idea is born drowning. And so you need to foster that little idea, but just give it a shot because you don't know. So just try it. And what's nice is when you're just starting out, if you sit on that idea and never try it, you won't ever know whether or not it will work or something people don't often talk about is if you're even going to like it. Because I think some things are, you know, sound really good on paper or in your head. But in reality it's like, Oh yeah, I didn't realize that, but there's no harm in trying. And so just get out there, find some supportive people and you know, maybe who are also going after dreams. So they're going to be less likely to bash yours, give it a shot. I think that would be my biggest advice is just get out there and try it

Passionistas: Thanks for listening to the Passionistas Project Podcast and our interview with Kimberly Stewart, the founder of Be Weird Make Money. Learn more about Kimberly at BeWeirdMakeMoney.com.

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Amy Honey Teaches Personal Growth Through Sales

Amy Honey is a pull, no punches, powerhouse, speaker and trainer in the areas of customer engagement, body language, behavior modification, sales and habit transformation. She has extensive background in high ticket sales and is known by her peers as a powerful closer, Amy is also passionate about helping girls and women find their courage just as she had to do starting at the age of 16, when she found herself alone and independent through her own resourcefulness, she still managed to graduate from high school. Her passion for personal growth, travel and transforming lives has taken Amy all over the world, helping people transform their lives through behavior, observation and habit change.  

Learn more about Amy.

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Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Amy Honey, a pull, no punches, powerhouse, speaker and trainer in the areas of customer engagement, body language, behavior modification, sales, and habit transformation. She has extensive background in high ticket sales and is known by her peers. As a powerful closer, Amy is also passionate about helping girls and women find their courage just as she had to do starting at the age of 16, when she found herself alone and independent through her own resourcefulness, she still managed to graduate from high school.

At age 20. She became a single mom and chose to put her family's welfare first while overcoming numerous obstacles in an unreceptive marketplace. It was during these life challenges and her entrepreneurial journey that she crossed paths with personal development and discovered her love for speaking and training her passion for personal growth travel and transforming lives has taken Amy all over the world, helping people transform their lives through behavior, observation, and habit change. So please welcome to the show Amy Honey.

Amy: I'm so happy to be here.

Passionistas: Oh, we're so happy to have you. What are you most passionate about?

Amy: Personal growth. My path through that is sales. Do you ever watch any of chef Ramsey, Gordon Ramsey stuff? He does this show called Kitchen Nightmares and he goes in and what that shows really about is about personal growth, but his, his avenues through cooking, you know, so that's his version of it. So I think everybody has their version of personal growth.

Passionistas: Talk about your journey through life, where you started out your experiences, that we talked about a bit in the intro at the age of 16, becoming independent, and why personal growth has become such an important concept to you through your journey?

Amy: I probably started in sales at two years old. I was just like, I was just in, I was just, I loved the idea of being able to create something and then, and then make money for my time or my creation. And so even as a little kid, I made like pet rocks and sold them to my family, or like we would travel through Germany were my dad was a military. So we traveled and I was, I was adopted. So it's my, I'm a single, an only child. Oh, come into play later. So we were traveling through Germany and we had this like VW bus and it had this rack in between. So my parents was very difficult for my parents to get to the back of the, of the VW bus, you know, camper and the frigerators right there. So they would ask me for food and I would just charge them.

So it was like, it'd be like a nickel, like, okay. Yeah. And I would like walk up with my little, you know, you know, I'm like eight years old and I'd walk up with my little paper and say, you know, okay, I'll take your order, you know? Okay. That'll be five cents, you know, whatever, but they paid it because they didn't want to get it into the back of the bus. Little did I realize supply and demand, but I learned it very early on, I guess. And and so then from there, uh, later on, I actually started out. So, so it was a dance instructor. So I'm really into dance. I'm really into moving energy. So I became a dance instructor at age 13. So very young, my dad, since the time I was three taught jazz, tap, ballet, gymnastics. I taught everything. I started assistant teaching at 13.

And then by the age of 16, I was teaching my own classes. And then at the same time I was working two jobs, so, and going to high school. So I was working on the phones for Kirby vacuum cleaner. So I sold Kirby vacuum cleaners on the phone from the age of 14. And then at the age of 16, I was allowed to go door to door. So I wasn't allowed to do door to door sales until I turned 16. So this is back in the eighties, dating myself here. So at that point, I just was good at talking to people because for me, it was about connecting. And then at age 16, I'm out on my own. And I moved out on my mom and dad's house. I just they're great people. We just had large differences in opinions. It's very interesting DNA to me is very interesting because my parents are really good people, but I got the opportunity to meet my birth family about five years ago.

And now I'm really, really close with my brothers. I've got four brothers that never knew I existed. And so what I found so interesting is that I'm so much like them in the way that I think about the world and my sense of humor and all that stuff it's naturally in your DNA. Right. And so there was just a difference of opinion. And so when I moved out at 16, I always felt like it, like I did something wrong. This is my fault. I'm a bad kid. I'm horrible person. But in the meantime, I am putting myself through high school. Like I still worked. I still graduated high school on time. So, you know, it was, I was just had a really, I always had a really strong work ethic anyway, but I also had an ethic of like, okay, I just, whatever it takes to get it done, like whatever it takes to get it done at the same time, I started really seeking at that point.

Because I really thought something was wrong with me. Like I was, something was wrong with me. So I started seeking and I sought out counseling and I sought out, you know, which was also kind of like wrong. Like if you went to counseling, like by my parents' standard, you know, you were wrong or you needed to be fixed or something goes wrong with you. But I don't think that we put enough emphasis on the importance of mental health. So I just started seeking and I, I started finding books and I remember one of the very first books I read way back, when is a book called peeling, the sweet onion. And it was always all about the layers of who we are and how we're going to forget it kind of over and over and over again, and how to really become more of, of the center of who we are, like getting the layers of the, kind of the crap off, you know?

And so that was one of the very first and it's, it's an old book and it's not really popular these days, but it's still super relevant, like really super relevant. So, and then I just, you know, went on to Tony Robbins and you know, all of these other people. And then I started working in the seminar industry, doing sales, like doing sales, but doing coaching because for me, sales is not just like getting the number, like it's funny. Cause like I get on, like I talk to my family all the time. I was just talking to them last night and you know, all sale. I had a good day or I had a bad day, you know? Uh, and, and my daughter was asking me, well, what, what makes it good is like, if you just get a sale and I said, no, no, it's the conversation.

If I can get on the phone and help somebody and have a great conversation and they don't buy anything from me, I had a great day because I impacted somebody's life in a way. So to me, sales is about service and connecting the right people with the right products and figuring out the right flow of energy with the sale. So maybe that right flow of energy might be a no, but when you come to the highest point of service with that person, and you're not just looking at them as a transaction or a number, when they are ready, they will come back to you and maybe they never will be ready and that's okay too. But if you push them into a sale, you're going to it's, it's just, it's horrible, bad karma on you. I think bad energy on you. You're, that's where you're going to get higher cancellations. You're going to get people complaining about your company. You're going to get all these things, right. So to me, it's just not worth it to push a person into a sale.

Passionistas: And then when did you start public speaking?

Amy: I've been a teacher since a young age. So I was in front of groups of people with no problem and teaching dance. And I teach zoom by owned. I owned a gym. So, you know, just I've always been in front of people, not a problem. I was also a stuntwoman. And so I'm don't have any problems being in front of cameras. That's my husband and I are both stunned, Exxon actors. So I just never had a problem being in front of people. But when I started working in the seminar industry, I was forced to get in, you know, we would have to intro the speaker. So it was like all of a sudden I had to introduce a Les Brown or somebody and I'm just, Whoa. Okay. Okay. So it was just kind of run into it. And then I just started speaking. And for me, I just think when you can speak to a group of people, it's a lot easier than trying to one-on-one because there's always things like a, every single, every single business.

I believe that we have to educate our clients because an educated client is a good client and when they understand it and they're educated enough. And so I feel that there's things that every single business repeats over and over and over again. So if we can take those things that we repeat over and over again, and I end make a video or, or get them as together as a group and say it, you're not exhausting yourself saying it over and over and over again to each client.

Passionistas: Tell us a little bit about being a stunt woman. What attracted you to that world?

Amy: I was always into fitness. I wanted to do martial arts from non-time. I was a real little kid, but I was, I had to do, you know, I had to dance. So dancing was the thing or piano, piano, piano for a while. It was not ladylike to do martial arts. So it wasn't allowed to do martial arts. So as soon as I turned eight, well, as soon as I turned 16, I moved out. But by the time I was 18, I had my feet underneath me and I'd graduated high school and stuff. And so at that point I was like, Oh, I can take martial arts. No, one's stopping me. I can pierce anything. I want, I can get tattoos. So yeah. So I did, I went and started taking martial arts. And at that same time I was body doubling as an actress. So I was living in Oregon at the time and I was on this movie set and I met a stunt coordinator on the movie set, Steve, his name was Steve, really super nice guy.

And I was like, huh, that's interesting. And so I was, I was an extra on the set. So as I was body doubling and I met this I met the stunt coordinator and he said to me, and I started just digging and asking questions. And he said, look, if you're really interested, why don't you fly out to LA and meet with our stunt guys and see what you think? And I said, Oh, okay. And so I booked a flight to LA and it was so funny. Cause I'm like, I'm 51 years old. Now I think I was 22 or 23. At that time I weigh a lot more now than I did then. So I was probably like 105 pounds, like soaking wet, five foot tall, I'm little. And so I get on this plane, I get on the plane. This is 1994. It's like, get on the plane and no one's on the plane.

And I'm like, this is really bizarre. Right? Well, come to find out, that was the 1994 earthquake in Northridge that had just happened that morning. So everybody canceled their flight, right? So like I'm on the flight by myself and I'm heading to LA and they've got this guy, his name was big. Wayne picking me up at the airport. This is a guy I've never met before. Right now, big Wayne is like a massive dude. He kind of looks like the rock and is probably about as big. And I walk up and he's holding the sign and I'm like, this is how every horror movie war starts like, Oh my God, what? I'm like, I'm just like, I'm walking into this thing. I don't know this guy. I'm getting in the car with a stranger. I'm in a strange town. I was just like, what was I thinking?

Like I'm freaking out at this point, like inside my heart is like, but I'm like, no, no, I trust my gut. I trust my gut. So he took me out to eat with a couple of the other stunt actors. And it was very interesting because they wanted to know my philosophy on life. Like they wanted to know if I believed in fate, they wanted to know if I believed in circumstance. They wanted to know if I believed if I created my own reality at that point, like I was really young, but they wanted to know these things because they weren't going to trust me with teaching me some of these things. If I didn't believe that things happen for a reason that you're in the right place at the right time that you trust yourself. Because it's very important when you're doing choreography with another stunt actor, you have to trust that when they're supposed to Zig, they're going to Zig.

And when they're supposed to zag, they're going to zag. Otherwise you're going to collide and people get hurt. So that's how I learned. And so the kinds of stunts that I do were our high falls and lighting myself on fire and fight scenes.

Passionistas: What projects did you do?

Amy: Oh gosh. Like I did a lot of a lot of TV and I did quite a few like Showtime, HBO movies. And I couldn't even tell you some of the titles because they have what's called a working title. And then, and then, and then it goes to print crime strike was one of them like any like cops reenactments. I played in a battered woman a lot because I get beat up really well. So I can really, I can really sell, I can really sell a punch. There's a really cool chase credit card commercial.

And it's actually a friend of mine. Her name is Melissa Barker and she's gets hit by a car and she comes off and she's like, yeah, you know, like you can't, I can't predict everything what's going on, but I can predict what's in my wallet kind of thing. And um, so she's actually a really big stunt woman. And she, she was one of the girls I trained with early on and with her and her husband, Eric, Betsy's another big stunt guy. So yeah, she's still going strong. I'm 51. I don't bounce. Like I used to. And um, and I got out at a point when, you know, I realized that most stunt people have broken their back at some point. So I was like, yeah, I think I'm going to cash it in quit while you're ahead.

Passionistas: Your husband was also a stunt person. Did you meet him in that industry?

Amy: The funny thing is we did not. We actually met, do you know who, uh, Joey Dispenza, Dr. Joe Dispenza. He's written a book called breaking the habit of being yourself. He's a, he's a speaker. And again, it's personal growth. So we met doing personal growth. That was really funny. Cause we were at this thing where he was talking and I think we were like the youngest people in the crowd. So like, we were both like 36 at the time. And so we were like the youngest people there and everybody else was like, well, over 60. And so we were just like, Hi, a young person. And so, and it was like, he was like, Oh yeah, I'm a star. I'm like, Oh my God, I'm gonna stop a woman. So that was interesting. But he did, he is from Australia and he did stunts for a live action shows. He did some movies, but he mostly did live action. So he did, he was a Warner brothers movie world. He opened up the universal Japan. He went to Indonesia. So he was a stent, a livestock action performer for years where he did shows daily after it, that you eventually opened your first business together.

Passionistas: So what was the first business you started together?

Amy: It was the gym that we started together before that we were kind of doing our own things, but then I'm an entrepreneur and a big risk taker. And it's funny, he's a stunt man, but he's not risky. So I'm more of a rule breaker and a risk taker. And he's more by the book by the rules. So jumping off a building is not risky to him. As much as like purchasing a brand new business is scary, scary to him. So, uh, so he always worked for the people kind of thing, but now he's learned to be an entrepreneur. So the gym was the first business that we opened together.

Passionistas: Tell us about running your own gym, what was that like? Did you like doing that?

Amy: Oh, I'm so glad we're not doing that. I loved helping the people. It was great, but God, it w like what a babysitting project that was because our gym was a little different. We were like our more high-end studio. So you didn't just come to the gym and work out when you wanted everything was classes. So I taught Zumba, I taught spin. I taught, I created my own classes like riding row, which was like a, like a spin and row class combined. And then I had employees and stuff, but Oh man, what a headache? What a headache and a brick and mortar. And I'm so happy that we do not have that during, like when the pandemic started, all I kept saying was like, I'm so glad we don't have the gym. I'm so glad we don't have the gym. We never would have survived it.

Passionistas: Now while you had the gym, you developed the Five Elements of Health. So tell us about that and why each one is important?

Amy: What Jamie says is you've got five elements of health, exercise, sleep, hydration, nutrition, and emotional environment. And when you get all five, you've got a grip on your health. That's what he says. You got a grip on it. Um, so they're all important, but the most

Important one of course is emotional, uh, environment. And what emotional environment contains is the energy around you. Emotion, emotion is energy in motion, and it's the people around you. And it's your, it's your health space. And it's your, it's everything that has to do with your mindset. And the emotional environment is the most important one because you, it's almost like if you think of a triangle and you think of like, the emotional body is like at the top of the triangle and the physical bodies at the bottom. If you change the physical body, but you don't change the mind up here, you're just going to come back to that physical body that you were at before. So you could lose all the way you could do it. This is why people lose weight. And then they come right back to here. This is why people win the lottery and then spend all the money and don't have the money because they got the physical level, but they didn't do the mind level up here.

So what I realized in that is that the mindset was the most important piece. So, so for me to really help people would be to focus on the mindset. So that's what we kind of shifted to, is focusing on the mindset. I worked with people that needed to lose hundreds of pounds. That is, it can be a slow moving boat. You got to kind of give them a wide berth and let them be able to, you know, come around to this new lifestyle. And it takes patience and it takes, but it's really takes shifting that mindset. And so this has changed. Nothing's going to change in the body and if it does change, it's just going to go right back to where it was at. If the mindset doesn't get changed along with it. And so,

Passionistas: So is that what inspired you to create Improv for Impact?

Amy: Improv for impact is more my husband's business, but it's a tool that I use in sales, Tai Chi. So improper impact. He's, he's always done improv, but when people think of improv, they think of comedy or they think of like, whose line it in any way, or they think of like comedians. Oh, that's funny. What I realized when I was recognizing it and watching what he was doing was I was like, Oh my gosh, what a brilliant way to, and a fun way to figure out what people's habits are that are holding them back from success. Because as he's playing the games, I'm watching the patterns. And what happens is when you play a game, there's always rules on the game, right? So anytime you add rules, it adds stress. But even though it's fun, stress, anytime we're in a moment of stress, like it, like if you think of like, like fun games where you're like, ah, and you're like, you're like kind of get a little stress.

We always revert back to our habit in times of stress. So then I could identify, I easily identify what the habits were. So there's certain games where we can watch it or say, Oh, that's interesting that person doesn't like to take responsibility for things, or, Oh, that's interesting. This person always wants to push their idea, but they're not willing to listen to other's ideas or, Oh, that's interesting. This person always says no before they hear it out because in their head and this is, this really can help teams. It can help innovation with business. Because what we see, a lot of people do is like, say I'm an employee. And I come to the boss with an idea and the boss goes, well, we can't, no, that's not. We can't do that because in the boss's head, he's thinking, what's going to cost this. It's going to cost this.

What are we going to do? Right. But if the boss had just said, yes, okay, well, let's figure out how that can happen. Maybe another idea is going to come out that maybe it's not that idea, but if he was open to it, instead of just immediately blocking that idea, he would be able to innovate and be able to come up with something completely new. I love Apple. What Apple did. Steve jobs came back. When he came back after he had been gone from his company for a while, they spent, I think, a few days on this. And they said, well, what business are we in? And they said, well, we're in the computer business. And he said, no, no, no, no. What business are we really in? We're what are we really in? What are we really doing here?

And they took days to figure this out. And they spent time just minds, you know, brainstorming what they ended up coming up with was no, we connect people to their passions. And that's how they came up with the iPod. That was when they first came up with the iPod because, Oh, well, their passions are what their passions are, music, their passions or photos, their passions, or family emails, their passions are, you know, these kinds of things. So that's was, became their motto. And it was like, it was a different, innovative way of thinking about things. So if we can stop blocking that, then we can, then we can, then we can identify who in the companies doing these things.

Passionistas: We're Amy and Nancy Harrington. And you're listening to The Passionistas Project Podcast and our interview with Amy Honey. To learn more about Amy, visit her website amyjohoney.com. Now more of her interview with Amy.

How can people transform their habits to, to connect better with their clients and communicate their values better?

Amy: We teach about the energy of sales. So we teach about looking at the energy and then we also teach really active listening, truly active listening to somebody, and we teach them how to stop blocking them. So for instance, if I come to you and I say, Hey, Nancy, I got this great health product. Are you open to taking a look at it? And you're just like, no, I'm like, Oh, okay, cool. What, what interests you the most? Right. So like trying to connect on a different level, right? When somebody tells you no or blocks it, you have to accept it. So what I see a lot of salespeople do is they keep pushing. Yeah. But this is really good for you, but this is really… no, Nancy, this could really benefit you. Like really? You need to look at this, right? No, she already said no. Right, stop it. And just stop. Like sometimes it's better just not to sell.

Passionistas: You really are passionate about helping girls and women find their courage. So how do you do that?

Amy: And especially single moms because I was a single mom. So especially single moms. I met my husband when my daughter was 18. So how do I do that? How do I help women? I, I think that women are really powerful in who they are. And I love, I specifically love helping women and teaching women how to sell because we are, we are nurturers. We are naturally a nurture and we naturally create through pleasure. So men push, push, push hard, hard, hard, buy, buy, buy women don't function that way. So I like to teach women sales by just using their own nature of who they are. You know, don't try to be me. Don't try to be the other best salesperson in the world. You've got to be you to do it. And you are valid and you are valuable in who you are. And so that, so I, I, I, I, especially just, I mean, I work with companies and corporations, but I really am super passionate. Like when I see a woman, especially a single mom, I'm kind of like hone in on her. And I'm just like inner ear, like really amazing. You can do it.

Passionistas: What's the philosophy of Sales Tai Chi. How does it work?

Amy: So Sales Tai Chi right now, the main thing that we're training teams to do, we're training them how to recreate their live events to online, because it's just necessary right now. So how do you recreate that live event experience and do it online? Sales Tai Chi is all about the energy of the sale and the flow of energy and how to take whatever comes at you and move it into the energy that you want it to be moved into. So rather than blocking the energy of a no accepting the energy, turning the energy into what you want. And when, when you do get to know what I train our teams to do is to accept that no, you know, when you get objections, that's different than a no. When you get objections, you want to turn that objection and vet and validate their objection. Because if somebody says to you, Oh, I just, I just don't have the time right now.

Well, that's just, that's an ex an objection in reality. It's an excuse because they just told me they really wanted this, but now they're telling you they don't have time. Right. So you never want to say, Oh, but you've got plenty of time. Or you got, because you're just invalidating their excuse and their excuse in their own head is really valid. So it's more about asking questions, you know? So when they, when they say, Oh, I don't have time. Oh, I know. Yeah. Time can be. That can be tough. Do you want more time? You know what I mean? So it's like, it's like accepting, accepting it. And if it's a no, except the no sales is like kissing, the other person has to be leaning in, or you can't kiss them.

Passionistas: You talk about how I shouldn't try and sell the way you try and sell. So how does somebody tap into their, their personal strengths to figure out what their best approaches?

Amy: So I would just ask you, like, when you're like, do you, do you sell anything right now?

Passionistas: We sell a subscription box.

Amy: Okay. Oh, cool. What's in it?

Passionistas: It's all products from women owned businesses and female artists.

Amy: I love that. That's great. Okay. So what is your favorite thing about the products? Like what are you most excited about that excites you about that product?

Passionistas: To me, the most exciting thing about the subscription box is that we're supporting other women. Like it's just, you know, we, we beyond selling the products, we, uh, interview every woman in the box and we share their stories so that people are, aren't just buying the product. They're supporting the woman behind the product. And to me, that's what I love about doing the subscriber.

Amy: What do you absolutely hate about selling?

Passionistas: Asking people for money.

Amy: Okay. Yeah. So then what I would do with you is I would shift your mindset around about that because are these products gonna serve that person?

Passionistas: Yes.   

Amy: So if you're not selling, you're not serving. So I would just help you shift that mindset around asking people for money because it is value. It is valuable, right?

Passionistas: Oh, yeah.

Amy: And then how do you sell as yourself is you just find the things that you like. So if you really love connecting with women, then just connect with them. You don't have to sell them anything. Right. Just connect with them. If that's your favorite part about it, and you hate asking money, but you love connecting, then just connect and then it's, it doesn't even feel like you're asking for my needs similar to like, you know, would you tell your best friend about a great movie that you just watched?

Passionistas: Sure.

Amy: So why wouldn't you tell them about the subscription box? So you're going to just tell your friends as if you were telling them about a great movie.

I'll leave you with a little story. This was a kind of a big lesson for me. So when I did own the gym, I had a, I would help people lose hundreds of pounds. And I had a program that was $5,000. I'd be with you for a year. I guaranteed at least a hundred pounds of weight loss. So during that, I thought, you know what? I want to really help everybody. I really just want to help everybody and not everybody can afford me. So maybe I should just run like a free, almost weight Watchers type of a class on the weekends. So on Saturday I did an, a full hour. I had about 18 as a smaller town side, about 18 people that came during that entire year that I did that.

I was there every week. Not one person lost one pound. And the worst part about it was there was a guy and he passed away at age 36, at 450 pounds. I feel like if I had sold him that package, that he would probably be here today because when people put, put money in the game, they're invested, they're, they're gonna do it. They're gonna, you know, and, and just think about the women that do buy your box and that why, like how excited are they when they get this box? I mean, who doesn't love to get a box of stuff where you're just like, I don't know what's coming and I can't wait. It's like opening. Right? Like, so tap into that excitement that the women feel that buy your box. And then that makes it a little bit easier to ask for the money because you know, they're going to be excited to get it.

Passionistas: What advice would you give to a young woman that wants to be an entrepreneur?

Amy: Go for it. Jump in with both feet. Don't hesitate. It's like stunts. Once you go to jump off that building, if you stop yourself in the middle of it, you're going to get hurt. Once you commit, commit and do it, don't hesitate that hesitation. That's like, there's, there is a lot of dead squirrels on the road to indecision, right? So don't hesitate when we hesitate. That's when we know, are we going to make the right decisions all the time? Probably not. That's okay. Stop beating yourself up about it. Take a little risk. It's okay. Get out there and do it.

Passionistas: Thanks for listening to The Passionistas Project Podcast and our interview with Amy Honey. To learn more about Amy, visit her website, amyjohoney.com.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans — to inspire you to follow your passions. Sign up for our mailing list, to get 10% off your first purchase.

And be sure to subscribe The Passionistas Project Podcast, so you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

Jess Weiss Uses Trix to Make a Positive Impact on Women

Jess Weiss is the Publisher and Co-founder of Trix, where she looks after the magazine’s commercial, editorial and brand viability, strategic partnerships and overall business strategy. A full-time strategist for Google’s Executive Leadership Development team, she leverages her organizational psychology background to steep Trix’s editorial angle in research about media gender bias, stereotype threat and the positive impact of visible role models on young girls and women.

Learn more about Jess.

Learn more about The Passionistas Project.

 

Full Transcript:

 

Passionistas: Hi, and welcome to The Passionistsa Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington. And today we're talking with Jess Weiss, the publisher and co-founder of Trix, where she looks after the magazine's, commercial, editorial, and brand viability, strategic partnerships, and overall business strategy, a full-time strategist for Google's executive leadership development team. She leverages her organizational psychology background to steep Trix,' editorial angle in research about media, gender bias, stereotype threat and the positive impact of visible role models on young girls and women. So please welcome to the show, Jess Weiss.

Jess: Hi, thank you so much for having me. It's a pleasure to be here.

Passionistas: Well, thanks for being here. What's the one thing you're most passionate about?

Jess: I would say in this day and age, it's really about giving women a platform to have a voice. And, you know, I think it's a really interesting time to be a woman today. We've seen these remarkable movements over the past few years, such as Me Too, the Women's March and then that has had global reverberations. Uh, so I think it's a, it's a really wonderful and interesting and challenging time to think about what it means to be a woman. Um, you know, we still have tremendous gaps of all kinds across the world, pay gaps, um, investing gaps, gender gaps in hiring, you know, positions of occupancy and executive, um, leadership roles.

But at the same time, I think more than ever women and girls and allies are really raising their hand to say, let's change the dialogue, let's change how we speak to think about and, um, project power into the hands of women. So I'm very passionate about doing what I can through Trix and my, my work at Google to really elevate voices of women and girls around the world in a way that's empowering and, uh, demonstrates their agency in a way that is not necessarily tied to their beauty or their looks, which I think has really been the traditional way that we've, um, portrayed women in power.

Passionistas: So talk about how that relates to the work you do at Trix.

Jess: So Trix, um, has been my passion project and now official side hustle, functioning, small business that I run with my two founding partners and about a hundred freelancers all across the world. But it started from an idea a couple of years ago. Um, so as many things in life start as, um, Trix started to sort of, as a happy accident, I had been thinking about getting more involved in journalism, but, you know, being really mid-career and quite advanced in my field, which is not directly tied to journalism, I didn't really know how to get in. Right. I thought, well, I can't really go back and get a master's degree and started as an intern in the mailroom of CNN. That doesn't sound appealing. So I wonder if there's another entry point.

So I had that in the back of my mind, then one day on vacation, just right after Christmas day, a couple of years ago, I happened to be sitting by a pool on vacation with my family and my phone died. So kind of being a busy minded, new Yorker, I not very good at sitting still and doing nothing. So I kind to scramble to pick up the nearest reading material, which happened to be a couple of magazines that I probably normally wouldn't have read. Um, but because I had time to kill, I picked up the first one and it was a typical women's fashion and beauty magazine. Um, but the title on the cover really caught my eye. It said "how to have your best year yet how to kill it in 2018." And I thought, Oh, okay. Maybe fashion and beauty magazines are creating more content for ambitious hustling women. Maybe there's something in here for me.

And I'll never forget when I opened up the magazine, the first article I saw on this section of how to have your best year yet was called "An ode to liquid eyeliner." And it was like 250 words, praising liquid eyeliners ability to disguise your hangovers. And so if you're running low on sleep or I'd been out all night party, that all you had to do was swipe on this magical liquid eyeliner and all would be well in the world. And I just remember laughing and thinking like, okay, well, first of all, no judgment. I wear liquid eyeliner and I've been hung over before. So that's not really like a problem per se, but the fact that it's packaged as how to have your best year yet to be just felt like an incredibly low bar, almost comical to think about.

So, you know, it really, that really stood out to me. Um, but I probably would have just set that aside and not thought twice about it because I'm so used to seeing women's magazines that really focus on this kind of shallow content, only talk about fashion and beauty and portray these really unrealistic standards of beauty through their models and their advertisements. But I happen to also pick up a men's magazine, a men's lifestyle magazine, which I had never read before. And I opened the pages and was immediately blown away by the variety and depth and intelligence behind the editorial. There were articles on activism and politics and extreme travel and leaders in their fields and the models were varied, you know, and didn't have these perfectly chiseled abs.

And I just thought, wow, I want a magazine like that, but for me, for women. And does that exist yet? So that became the start of what turned into six months of R&D um, talking with friends, family members, our network, and really trying to figure out like, does that kind of magazine exist for women? And what we found out was, no, it didn't, you know, there are sort of some more truly feminist magazines like Gloria Steinem's Ms. mag. And then, you know, teen Vogue and Marie Claire have started to introduce articles occasionally that are more kind of political by nature, but there was nothing really like what I had seen in the pages of that men's magazine. So that, um, became our idea to start one and make one. And here we are two years.

Passionistas: How did you come up with the name Trix?

Jess: It's a fun one too. Um, so a little trip through history to explain the origins of the name. Um, you know, my co-founder Carly, our editor and chief and I were for months batting around different names for the magazine. We had all kinds of names, but we really wanted to make it not feel so on the nose about empowering women. Like we didn't want to use words like fearless, boss babes or, um, you know, moxie or something that kind of was labeling the fact that women had power. We really want to take like a show, don't tell approach to demonstrating women with agency and power in our pages. And I can talk a little bit more about the psychology behind that and why that's very intentional. Um, but we were sort of doing research and I was Googling things like, you know, words that are aren't frequently used that refer to strong women.

And I stumbled upon a listicle of like 10 different words. And one that stood out was editrix. I thought I've never heard that before. And when I looked up the definition, uh, said that editrix was a female editor, and this took me then down a Wikipedia rabbit hole to figure out like, why have I never heard this before? And it turns out that any word in the English language that ends in T O R, which there are quite a few of like reporter litigator, administrator, doctor creator, editor aviator, those are all technically the masculine forms of the word. So, you know, if you speak Spanish or French or some of the romance languages, you you'll notice there's a feminine and a masculine, like an elle and a la version of the word and in the English language, we've actually simplified that, um, to exclude the Trix, which would be the feminine version of those words.

So technically it's correct to say aviatrix or reportrix or doctrix. Um, and that refers to the female version. So we thought, huh, let's just call the name. And the magazine was called magazine Trix, which really is a nod to agency and action, you know, all of those words have some sort of doing or verb or action attached to it. Um, and yet there are so many different possibilities for what, uh, Trix can follow, um, in that word. So that's sort of the origin and we're certainly not trying to bring back, you know, people using words like aviatrix or reportrix, but it was a fun plan word and a fun sort of nod, um, to, you know, to language and history and how we think about, and talk about.

Passionistas: Talk about the path that you and your partners took to actually get the magazine off the ground.

Jess: When we thought of the idea, it actually started as a conversation on a Facebook group. So I was part of this private Facebook group of like 400 mutual female friends. And I had posted about my experience of the liquid eyeliner article and the men's magazine, and had posed a question to that group of, you know, does a women's magazine, like what I'm describing exist yet. And a bunch of people chimed in and said, you know, Oh, like the Atlantic or NatG"eo have some elements of that, but no one could point to a specific women's magazine that had the content we were envisioning. And my now co-founder at the time chimed in onto that thread and said, "let's start one side hustle?" But she always tells the story. Like she was very much kidding. She was a joke. I kind of took that and ran with it.

And what's funny about that currently in our history is we happen to share an ex-boyfriend. Um, so we knew each other sort of as the other woman for many years. And, um, now we sort of have a laugh about that because our now, you know, ex um, is a subscriber to Trix and he loves the fact that we started a magazine together. It's a very positive experience overall, but it was sort of a funny, um, you know, again, kind of repeat accident of her chiming in and sort of jokingly saying, let's create this magazine. And then a bunch of our other friends chiming in and saying, I think you should actually explore this. This is a really good idea. So once we have the momentum there, Carly and I started meeting regularly, um, she also happens to work at Google. So it was easy for us to meet up over lunch and have a bite and shoot around some ideas.

And what we decided to do to really test the concept was to do two things. We, one held a series of focus groups all over the world, including a few in London where we would get together kind of 10 to 15 women. Um, strangers usually that we would just sort of promote this over Facebook groups or Eventbrite, and we've got them together and we would pitch our liquid eyeliner story and our concept and said, you know, if you, if we were to create the perfect magazine for you, that felt relevant and interesting and engaging, and really spoke to you like you were intelligent, which you are, um, what kind of content would be in there. And that was really fun. Cause it got women really engaged in thinking about the possibility for content that would really resonate with them and speak to their more purpose-driven lines. And actually a few of our articles that we ended up publishing our first issue came from those focus groups. So that was kind of a fun way to really understand, you know, our readers before we had a product.

And then the second thing we did is we wanted to understand the competitive landscape. So we actually hired a consultant to do some competitive analysis for us. And what we found was just jaw dropping. Now he found that 95% of women's magazines on the market in the English language are fashion and beauty focused. And I was just shocked by that number. You know, I sort of had a hunch, but seeing the reality, um, contrast it, you know, the fact that there were so few magazines targeted towards the many different things that women are interested in outside of fashion and beauty contrast it with the excitement and the appetite we were seeing in these R&D focus groups, um, to, to us that felt like it was really clear that there was a need for this. There was space for this in the market.

And all of that really pointed us towards the realization that this was a need. And then the next part became figuring out, okay, well, how do you actually make a magazine? And neither of us had experienced doing that. So that's sort of a whole other chapter of the story as to how we sort of went about figuring out how do you find the writers? How do you create the layout? How do you get people on board, um, you know, to subscribe before you actually have a product? So that part of the journey took a little over a year, but once we had decided we had enough data and decided, yes, there's appetite for this, yes, there's a need in their space in the market. It was just a matter of finding the resources and finding space in our schedule, you know, to, to carve out for this on top of our full-time jobs. So the whole process, you know, from conception to launch, our first issue took about a year and a half. Um, and then of course when the pandemic hit, we completely changed our business model. So I see this year as of last March as being kind of the third chapter in Trix's journey,

Passionistas: Tell us how has the coronavirus shutdown affected your business and how have you pivoted during this time?

Jess: You know, it's been challenging. I think that we're seeing all over the world, some businesses not being able to adapt because their model, you know, like co-working spaces, you see organizations like the Wing or Albright, you know, these women focused co-working spaces and their model is so dependent on in-person gatherings. It's been really challenging for them to, to pivot with all of that overhead, um, for us, you know, because we are the perfect case example of a gig economy, you know, we, we don't have full-time staff. We actually just hire out, um, individual gigs to freelancers. And because we don't have a brick and mortar space, everything is done virtually anyway, we didn't have that high overhead sort of tr tying us down. And so what we really started thinking about when the pandemic hit is, okay, what are our readers going to need in this particular moment in time?

And after serving, you know, a few folks and kind of batting around a few ideas, we really landed on the fact that, you know, most readers would be looking for information that was either relevant to their lives in the coronavirus, um, and or distracting, but not too expensive. You know, we, when we first launched, we had a really premium print product. Our magazine was beautiful, thick coffee table style magazine, that was like $15. And we thought, Hm, with all the economic uncertainty, some people losing their jobs, you know, really trying to strip back, spending people probably aren't going to be eager to spend $15 on an individual magazine. So how do we actually make a pivot to make Trix content more accessible to a wider audience and also affordable? So what that meant for us is actually, um, going completely digital. So we no longer have a print product at least for now, but what that's enabled us to do is to produce content on a more frequent basis.

So rather than these quarterly issues, which we were at publishing prior to the pandemic, we're now releasing new articles every single week. And we're tapping into an international network of freelance journalists, people who write for, you know, the times in London or, um, report on the region of West Africa for the New York times or report on border issues in South America for the BBC. Now all of these journalists all over the world, um, now we can access and say, Hey, tell us what's going on in your part of the world. We can put that up on our website and actually move to an annual subscription plan. That's a lot more affordable than the individual magazine.

So I think in a way, you know, I hate to say, I hate to say that there's any sort of blessing from such a terrible global pandemic, but I do think in a way it was sort of the best thing that could have happened for our business in terms of what we're able to now produce in the readers that we're able to reach that happened very quickly, that happened over the course of maybe a month or two. Um, but I'm very, you know, grateful to my team for being willing to say, okay, this isn't what we had in mind when we started, but this is what the time is calling for, and this is what our readers need. So let's just make sure that we're meeting those needs in this moment and we'll continue to watch the market and see how things change, you know, if, and when that can come out. The other side of this thing.

Passionistas: That's great. I do think there are going to be blessings like that on so many levels for people and the people who can adapt and change are the ones that are gonna survive and thrive at the end of this. You know, so it's, it's really great that you were able to do that.

Jess: I agree. You know, one thing just to build off of what you were saying there, we actually ran an interesting article on, uh, the common factor that surprised us when we did research into what businesses were actually thriving and able to adapt. Like, is there anything that they have in common? And what we found is really interesting, you know, most women owned businesses or small businesses are actually very, very few that have, you know, over 500 employees, um, which is a gap in and of itself. But so we really looked at surveying women, um, women, small business owners. And we found that the ones that are really thriving right now are meeting basic needs. So they're, you know, meeting people who are in a state of survival and they're doing things like, you know, whether it's food related or meditation, focus for health and wellness or connecting people in some way to online communities, those are the ones that, um, people really need products and services from. So to the extent that's helpful for any of our listeners out there, if you're thinking about pivoting your own endeavors, you don't really think about the fact that society is in survival mode right now. And how can you meet their most basic needs in this moment?

Passionistas: We're Amy and Nancy Harrington, and you're listening to the Passionistas Project Podcast and our interview with Jess Weiss. To learn more about Trix magazine, visit Trix-Magazine.com. Now here's more of our interview with Jess.

You mentioned the global network of journalists that you're working with. How do you find the journalists that write for Trix? And do you take contributions or pitches from women outside of that network that you have?

Jess: Yeah, we do. So we in fact started finding all of our writers by posting to different Facebook groups that are designed for freelance around the world. So there are a couple, um, Binders Full of Writers is one that has kind of a fun name and, uh, the other is Study Hall. So these are listservs and Facebook groups that anyone around the world can join and are known to be sort of the go-to for sourcing freelance writers. And then in some cases, you know, we had our eye on particular writers that had a voice that felt very aligned with Trix, you know, not just writing about women's issues, but also very solutions oriented and can write in a very sort of elevated substantive intellectual way. So in some cases we proactively reached out to writers and photographers whose work we admired. And in other cases, we would just post to these listservs and Facebook groups with an open call for submissions.

And so, uh, that has enabled us to basically fill out our editorial calendar, but we continue to accept pitches on a rolling basis. And, you know, while we look to really go to seasoned journalists to help build our brand credibility, and also just to make the editorial, um, part of the process lighter on, you know, our very small team, we tend to go first for those more established journalists, but because we so much believe in elevating women and lifting women up in mentoring, aspiring and emerging writers, we reserve about 25% of our stories for non-professional writers. You know, people who just do it for a hobby for guest author op ads, or for really the newer ones who are just trying to get their feet wet. And our editorial staff has a real passion for actually mentoring aspiring and new writers. So we do try to keep a little bit of room for those folks and coming, um, later this year, we'll be introducing storytelling workshops. So we actually can provide educational training for the newer journalists on the field while also producing that more kind of credible long form feature and investigative journalism.

Passionistas: So now is that mentoring in addition to the coaching and consulting kind of stuff you already do now? Tell us about those services.

Jess: We have not yet come out with our workshops. I'm, we're kind of right in the middle of a planning mode to expand our business model. And, um, since we've had to make this pivot, you know, away from in-person events, which we really heavily relied on, um, for, for income and also just to build community and have moved away from this print product, we have to think about diversifying our revenue streams. So the plans that we have for that involve what we call the three Cs. So content, which is the magazine, um, coaching and community. So our coaching and consulting services will be expanding to go beyond just one-on-one coaching with one of the founders of what, which is what we currently offer and is quite a popular, um, product that our readers really enjoy. Um, but what we're going to be doing is announcing plans to expand our network of coaches.

So folks can tap into people other than just the founding team and then also offer consulting services. So we would like to work with brands more in a B2B model who have an interest in speaking to their female customers and maybe a more elevated, empowering way. And so we're really eager to really help brands and other businesses, um, rethink, you know, how they approach their female customers and then the community aspect. Um, we are really moving towards sort of the court's model of building in member benefits. So anyone who subscribes to the magazine will also have access to online workshops for personal and professional development, um, group coaching. So, you know, coming together with maybe a group of 10 other women, if they can't quite afford the higher premium individual one-on-one coaching and then also access to speakers. So we've had some really great fireside chats with people like Sally Krawcheck, who is the CEO of Ellevest, the first woman focused investing firm.

We've also done great panels with senior editors from the New York times and vice and helping to post teaching women who have expertise in their field, how to turn that expertise into an op ed and actually get published. And I was so thrilled to learn that after our last workshop on that topic last year, um, three of those attendees actually had their op-eds published, uh, one in Newsweek, one in ProjectSsyndicate and one in Politico. So it's really exciting for us to see that this kind of training is working and helping writers and women to have their voice heard. So that will all be coming, um, probably this July, but we'll offer us a way to just reach different readers and really elevate women in a more direct skill building and development kind of way.

Passionistas: While you've been doing this, you have also been working full time at Google. Tell us about your work there and tell us about how you do both of these things at once.

Jess: So my background at Google is in organizational psychology. So I am trained in social organization, psycho organizational psychology, which is essentially the study of how groups interact. So group dynamics, group behavior, and my team at Google really looks after development for our leaders and managers, and thinks about how to apply best practices and organizational development to support them and being good stewards of culture in, um, really bringing out the highest potential in their reports in, um, getting into sustainable high-performance. So they're not burning out. And so I'm really interested in things like unconscious biases and stereotypes and how, you know, you can write an unbiased per for view, especially for minorities, um, women, women of color, marginalized groups, uh, that can be particularly impacted by these very invisible stereotypes that we tend to place on others. So a lot of my work is really focused on, you know, bringing down those invisible barriers that might be holding some back. And that links very nicely, I think, to our editorial for Trix.

Now, in terms of, um, balancing both, you know, I feel very lucky that our work is so distributed, know we have a small but mighty army of so many freelancers who contribute both to our editorial and also to the operations. So we have, um, uh, you know, business associates, digital marketing folks, partnerships leads, um, and then a whole slew of advisors who really help us to, uh, share the burden. So it doesn't all fall on one person. So that makes it a lot more manageable. And so the other thing, which I'm sure you can relate to is when you're really passionate about something, it doesn't feel like work. You know, I can happily spend my entire weekend and evening hours after I get done with my day job, you know, really diving into, you know, editing an article for Trix or, you know, sourcing new content because it's, it's just so rewarding. And so I think, you know, when, when you find something, it sounds very cliche, but I think it's true when you find something that you really love, you know, it doesn't feel like you're working, it just feels like what you naturally want to do. And the, the space that you naturally want to inhabit.

Passionistas: Is there something that you've learned while at Google that's helped you in building Trix?

Jess: The thing that's applied to tricks most, I think is how I've been managed by incredible leaders at Google, you know, I've had the privilege of working with some incredibly strong, intelligent, talented, mostly female managers who have really, you know, brought out the best in me, brought out the best kind of work in me, um, really set the bar high, but do so in a supportive way. So, um, the growth trajectory that I've been lucky enough to have in my career is really supported by really great leadership and a certain kind of way of speaking to and treating women. And I think we really try to leverage that in terms of how we speak to our readers.

Um, you know, I'll give an example. So I actually hate the word girl power, and that might be a controversial statement. And I, and I actually don't like to use the word empowerment very often. And the reason for that is because of this thing called Stereotype Threat. So the summary of that concept is, you know, there are certain stereotypes that are connected to aspects of our identity, and they're not obviously necessarily true in many of them are harmful, but they tend to impact the way that we behave and think. So, for example, psychologists studied this, for example, a stereotype that exists is Asians are good at math, or African-Americans are good at sports or women are bad at math. And there are many different versions of those stereotypes that relate to talents and abilities. And what researchers have found is that when you remind someone of their identity and then ask them to perform a task that has a stereotype related to that identity, they perform better or worse than those who aren't reminded of their identity. So, you know, if a woman takes a math test and is asked to mark her demographic before the math test and then is told, this is a test about your abilities, math, what happens is she thinks of herself as a woman is subconsciously reminded of that stereotype that women are bad at math. And that increases her performance anxiety, which causes her to do worse on the test than if she didn't think about the fact she was a woman at all before taking the test. And, um, research has shown that in those cases, those control groups, the women perform just as good if not better.

So all of that is a learning for me in not speaking to women, always in terms of them getting empowered, because it implies that they don't have power. And that they're always in the process of trying to find it. And while I think it's true that there are plenty of inequalities that we need to pay attention to and plenty of, you know, rights and progress towards women's rights that still need attention. I think we also have to start to speak to women. Like they already have power and to not constantly be reminding them that they can be fearless or they can have power that they can get empowered, but rather to assume that they have it. And I know that that's really worked for me in terms of how my managers and leaders have treated me as, as a woman, you know, at Google. And that's what we really try to convey in the pages of our articles.

Passionistas: Is there a word that you prefer to empowered or just no word at all?

Jess: We actually take a show, don't tell approach. So whenever we talk about or tell stories of these incredible women, you know, thought leaders or leaders in their fields, I'll give you an example. We have an article on this ultra-marathoner, um, Pamela Reed, who's in her fifties or sixties now, and has won several 135-mile ultra-marathoners, sometimes outpacing and beating male competition. It's just this incredible story. But, you know, I think a traditional media outlet would take an article and a person like that and talk about how fearless she was and how, you know, what a bad ass she is. And to me that is almost, it almost works backwards because it's, it's put it's, it's like naming the thing.

And just by comparison, like if you ever picked up a magazine about an ultra-marathon or man, or, you know, a really great businessman, you don't see words like fearless boss, bro. Yet we see things like fearless boss, babe boss babe, or girl boss, you know, all the time. And so I hope that makes sense, but for us, it's really important to just demonstrate how these women are remarkable and tell their whole story, including the challenges they faced, how they overcame adversity, how they overcame obstacles, um, rather than telling the readers that they're fearless or brave. Um, so it's, it's very subtle, but we think it makes a difference in terms of elevating the tone, um, and how we speak about, and to our female readers.

Passionistas: Is there a particular trait that you think has helped you succeed?

Jess: I always attribute, um, my career success to first of all, incredible opportunity and privilege. You know, I think it's important to name, um, those things, but I also really tried to adopt a growth mindset in everything I do. So Carol Dweck, who became very famous for this concept of growth mindset and this, this idea that most successful people don't think of themselves as ever really being done. You know, you never really sort of win or are best at something. Um, it's instead of mentality, that you can constantly improve and constantly grow and constantly learn. And that failure is actually a natural output of those things. So I really try to think about an approach, you know, a situation like with Trix. I had never made a magazine before I had no journalism background, but I didn't let that sort of get to be, even though like tons of well-meaning media veterans that I would have coffees with at those early days would really sort of subtly tried to dissuade me, you know, like, how are you going to get a journalism is dying. Print journalism is dying. You know, how are you going to make a magazine? You've never done this before.

And, you know, we said, okay, those things might be true, but we know that we're resilient. We know that we love to learn. We know that we're passionate about this and we think we can figure out how to do it and learn as we go. So I think it's that, um, not being afraid to fail. That's really allowed for us to learn as we go and then grow and pivot where we need to and not sort of being held back by this idea that we don't have experience or that we'll fail. You know, I see failure as, as a sign that we're onto something and that we're, we're learning as we go.

Passionistas: What's your definition of success?

Jess: I love this question because our magazine tagline for Trix is a magazine for women who define success on their terms. And we came up with that as a way to, again, nod to women, you know, for me have been so held back by standards of, you know, what others think they need to be to be successful. You know, whether that's being beautiful or thin or a mother or a, you know, a homemaker or someone's girlfriend, you know, there's, there's so many expectations placed on women, you know, really around the world. And for me, the most liberating thing I think we can do for ourselves is to define success on our own terms and to, you know, it doesn't mean becoming like a social reckless, but essentially saying like society and external validation. Isn't what I need to feel successful. You know, success for me is based off of my values and what I care about and where I want to place my energy and time. So my definition of success is of course more personal than that, but I thought I'd just nod to the fact that, you know, we really think that women should be defining success on their own terms, you know, whatever that looks like for them.

Passionistas: Thanks for listening to the Passionistas Project Podcast. In our interview with Jess Weiss to learn more about Trix magazine, visit Trix-Magazine.com.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions, sign up for our mailing list, to get 10% off your first purchase and be sure to subscribe to the passionate Easters project podcast. So you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

Julie DeLucca-Collins Helping Women Re-imagine Their Lives

Julie DeLucca-Collins, the founder and CEO of Go Confidently Coaching, host of the popular Casa De-Confidence podcast and author of the new book, “Confident You.” Julie's been a successful executor for 20 plus years, and recently completed her tenure as Chief Innovation Officer for an academic solutions company based in New York city. Her goal is to help others re-imagine their life. She has extensive experience in business development, strategic planning, staff development, leadership skills, life coaching and a vast history of assisting people in finding success. Her individualized positive approach helps her clients identify and attain their goals.

Learn more about Julie.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Julie DeLucca-Collins, the founder and CEO of Go Confidently Coaching, host of the popular Casa De-Confidence podcast and author of the new book, “Confident You.” Julie's been a successful executor for 20 plus years, and recently completed her tenure as Chief Innovation Officer for an academic solutions company based in New York city. Her goal is to help others. re-imagine their life.

She has extensive experience in business development, strategic planning, staff development, leadership skills, life coaching and a vast history of assisting people in finding success. Her individualized positive approach helps her clients identify and attain their goals.

So please welcome to the show, Julie DeLucca-Collins. Thanks.

Julie DeLucca-Collins: Thank you ladies. It's so exciting to be joining you again for some amazing conversation.

Passionistas: We're so happy to have you here. What's the one thing you're most passionate about?

Julie: My most passionate, uh, thing that I can talk about is just becoming a better version of myself because there are so many directions that life can pull us. And I have found that when I am just stagnant and not growing and, and in my growth takes place through a lot of different things, right? But it takes place through anything that I read or my, my trainings, or, but for me, I'm passionate about being the best version of me, because then I can show up better for the people that I love and I can show up better as a wife, as an auntie or as a community leader. And that's, that makes me super passionate. And again, things that make me better also include traveling, which we're not doing. I'm a, I'm an avid traveler. And I miss that a lot and I can't wait because I think what I have gained from being in other places, learning other cultures and meeting people from around the world has definitely changed me. And I'm passionate about that overall.

Passionistas: How does that translate into what you do for a living?

Julie: It was a, a small transition really, because everything that I am doing now is everything that I've done in my career before, while working for an educational company, I really had to figure out one how to strategize for the organization and grow the organization. And number two, I had to really be able to also learn some things that maybe were a little bit out of my comfort zone. And the organization grew from a small mom and pop to a large organization, a multi-million dollar organization. We expanded to provide services, but I wanted to make sure that everything that we were creating was something that was going to be meaningful to wherever our partners were in education, whether it'd be a school district or a parent or teachers, and in the same way in how that translates right now to what I'm doing is I know that I need to continue to learn right.

And strategize, like, how do I, how can I help these women in this group that I'm helping. Through self-love right. Or a lot of women that I'm working with as well are dealing with overwhelm because let's face it. It's a little bit of a, what everyone has been experiencing right now. So it translates in the sense that I have been learning so much more about for myself and growing myself. How, how can I be more peaceful? How can I grow my mindfulness practice? And then translate that into giving those things to the people that I partner or, or work with in my practice. And again, strategizing helping them strategize. I'm really good about you. Tell me what you want to do or what your goals are, or maybe you're not sure how to figure it out. My mind works in such a way like, “Ooh, have you ever thought of?” and then I start to, you know, maybe you could partner with this or this may be an opportunity.

This is really a great gift for you. And this is a way to go. And my mind just starts to put pieces together that then I help people work through in the same way that I did in business. Right? “Oh, Pat, how about we offer this service and be able to support principals and maybe training their teachers and yoga or mindfulness or whatever it might be.”

Passionistas: Why did you choose a career in education?

Julie: For me, it was something that was just a neat. My grandparents who were a big influence in my life were both educators. My grandmother in particular, she was born in 1905 at the turn of the century and she was in El Salvador, but she came from a very affluent home. Her father was a well, very well-regarded engineer. He was very well known in the country and traveled extensively. He came from Spain.

He studied in San Francisco as a matter of fact, and created this life from my grandmother of comfort. And as most women in that age, she was encouraged to just follow her passions. She was, she loved to play the piano, but she also wanted to become an educator. She wanted to be a teacher. It was something that she felt passionate about. So my grandfather continued to encourage her to go to school because he wanted to keep her busy and not necessarily go out into the workforce. Cause that was really unseen for someone, um, of my grandmother's background. Eventually my grandmother said, okay, I'm done. I really want to teach. So he built a school for her. So growing up in El Salvador until I was about 10, although we traveled to New York to see my dad's family, I really had this amazing influence in my life in which I saw her as a teacher.

I saw her as a community leader or principal. So for me, I started teaching my sisters and my cousins in a very early age. I also, we used to play kingdom with my cousins and my sisters and I was not the queen. I was the prime minister because my grandmother would always say to me that, you know, the prime minister is the one that has the power. So I learned from that early age that I wanted to definitely teach. And it, it comes very naturally to me. However, I also liked the leadership component and that's something I was always told that you better be a leader, not a follower, my grandfather, and the same way he came from a very different background. He was an educator, but he really came from a very poor environment. He was a child out of wedlock and had to fight for everything.

His brother wanted him to be a Shoemaker and sent him to the capital city from their small village to learn the trade of being a Shoemaker. But my grandfather wanted more. So everything that he earned in the Shoemaker and shop, he actually saved. So he could put himself through school. And that's what my grandparents met when they were both teachers. And in a, again, I, he went on to teach at night at the university and, and, and at night school, but he also went into business and was an executive in a large company. So I had those two examples. So growing up, I definitely had no choice. I started my career as a teacher, as a preschool teacher. I later on worked with middle school and I loved it, but I also had this sense that there was more in me and there was more so I sort of floated through life in my late twenties.

And when I was living in New York, I was hired by a company that sort of took both of my skills in education. And also because I put myself through school, working in retail, my retail business background. And from there, this company does a really great job at just growing people from within training them, building them. And I grew through the company for the next, almost 10 years to the executive level and learned a lot from them.

Passionistas: And what was that company?

Julie: Huntington Learning Center. So it's, it's a, it's a national tutoring company and the tutoring company itself. It's, I mean, I, I, I do, you know, worked for them and I have great passion for them because I know how well they do what they do. Actually. I just had in Huntington, who is the daughter or the founders on my podcast, it's amazing to see her because when I first met her, she was in elementary school getting ready to go into, into junior high and or middle school rather.

And now she is the president of the company cause she's taken over the legacy of her parents. And she's so passionate as well as, as far as education and everything that she does. And it has been a phenomenal journey and reconnecting with her and being able to work together because she, she is a supporter of arts and programs and a philanthropist. So it's amazing to see that, but that company really helped me come into my own in, in meld both of the sides of me, the education part, but also the, the entrepreneur or that business like, and I, and throughout the company, I had the opportunity to really, they were exploring, entering into contracts with school districts. So I helped to develop this brand new line of business for them. And I went from being just the coordinator of the program to grow into the manager, to then, uh, training the national franchisees, to developing a whole strategy for expanding this business side, to partnering with school districts.

By the time I left the company, I actually had helped to create over 157 school district contracts, which they didn't have before and get us approved in over 40 States to be a provider of services and partner with them. So it was a great experience and I loved it. And, but I also wanted to move into a different direction as far as not traveling as much. And I wanted to also the woman who the company that I went to was very similar, but she was based in New York. And she was a woman who was passionate about also teaching, but also didn't have the experience and expanding in the business side. So it was a great marriage for me to be able to come in and help her expand her business.

Passionistas: And what business was that?

Julie: The name of the company is Brienza's Academic Advantage and Mrs. Brienza or Lillian as, uh, every money knew her was a former educator. And she was just an incredible mentors. Another mom, if you, if you would. And, uh, she, she did such an amazing job at just by sheer force and passion starting this, this business out of nothing. And she grew it to also be a multi-million dollar company, but she wanted to really be able to bring other people in. And I had met Lillian doing some advocating in Capitol Hill. As a matter of fact, we had both representing our individual companies. We're talking to lawmakers on education issues and things that mattered when it came to funding and how they should hopefully send some fund to help underprivileged kids. So that's how I met Lillian. And I was with Lillian. I was with her company for over 12 years. The difficulty is Lillian passed away three years ago.

So, you know, the, the vision and, and obviously changes in the company came about. And really we scaled a little bit back. And at this point with COVID things really took a, a challenging turn. And for us, it was a mutual path that I started to had been doing some of the stuff that I'm doing now, working with women, leadership programs, coaching and mentoring. And it was a good time for me to, you know, unfortunately they had to let me go. And it was something that I, I, it was a difficult partying, but a mutual, you know, beneficial in the sense that they needed to grow and continue. And obviously it's hard to keep everybody on staff on your programs have been scaled so rapidly.

Passionistas: So the good news is that you struck out on your own. It's not always an easy transition. We've there before too. But sometimes it feels like the universe is telling you that you're supposed to be doing something else, whether you think you're ready for it or not.

Julie: Oh, Amy. I totally agree. I think that in the last year, and as I was going through my social, emotional learning facilitator training in the yoga teacher certification, which I did in order to, to create programs, to support the schools and districts that we worked with, I really found that I was so passionate about, wow, I really loved working with these women. I really love in this mentoring program. Wow. I'm working with this private client. And I thought, you know what, someday, maybe this is something I can transition to it some day. Maybe this is something that I could do, but of course the fear of, Ooh, how would I do this? And you know, what would that look like? Now? Obviously, if I were coach and myself, I would have been able to lay out a plan and say, this is how you do it. This is how you go about, it's no big deal. You can do it. It does, you know, and it wasn't until I was faced with a choice of, okay, I have to do something. And I thought, well, no time like the present. So here we are.

Passionistas: Since you do, do this for a living, you do, do this for other people. And I don't think this is unique to you. Why do you think it's so hard to be that cheerleader for yourself when you can do it for so easily for other people?

Julie: Because I think that when we are dealing with other people, it is easier to be able to say, okay, take the leap. It's no big deal, but when you're doing it for yourself, you're also dealing with that imposter syndrome. And you have to really be able to overcome that negative voice that says, Oh, who are you to do that? And who are you to go out and, and, uh, speak at a, at a conference. And who are you to think that you can get this up and running? And there's a lot of evidence that we create for ourselves. And sometimes we need to just be able to look back when you're self-coaching yourself, you have to find that evidence and look at it when you're coaching somebody else, you can show them that evidence, and you can talk about it where it really takes a lot of introspection to be able to find that for yourself.

Passionistas: For the people who don't know, describe what a life coach is.

Julie: I think that Amy kind of hit it on the head. I'm sort of your cheerleader. I am the person that when you are at a place that needs clarity is able to, out of stepping out of the main picture, be able to say, this is what I'm seeing. This is where you are. And also breathe some belief into you. And an end will be that cheerleader that you need, because sometimes we are. So as women's sport in particular, we're so hard on ourselves. We're so quick to say, I can't do it. Or who am I? Or we get caught up in the minutiae of the, every day that we don't see that there is possibility. And I think that sometimes as well, we need someone to hold our hands through the process, right? Because like, for me, yes, I had to do a lot of self-coaching, but I will tell you that the process of jumping onto my own really was also possible because I have a very supportive husband who he would say, well, what would you say to a client if you're a coaching them?

So he really reminded me. So he in essence became a little bit of a coach for me. And that's what happens. And that's what a coach does for you. A coach is not going to be a therapist, is not someone who's gonna, you know, revisit your past the past. When you're coming, when you're doing life, coaching defines you, it creates some habits and the coach will help identify what are the habits that don't serve you. And really for me, with cognitive behavioral techniques is really being able to use the mind and some of the mindset that it takes to be able to re shift your brain and create some of the new thought process that will help you go after what you're looking to do and could be accountability. A life coach also provides us very important.

Passionistas: We're Amy and Nancy Harrington, and you're listening to The Passionistas Project Podcast and our interview with Julie DeLucca-Collins. To learn more about her one-on-one coaching, the Casa De-Confidence podcast and her new book, “Confident You” visit GoConfidentlyCoaching.com. Now here's more of our interview with Julie.

Are there some tips you can give people if they're feeling stuck?

Julie: One of the things that I want people to see is especially like, Oh, I'm so down. I'm so depressed. You are not the feeling. And foremost a feeling does not define who you are, what defines who you are, is a lot of other things. The first and most important thing that you should do is if you're feeling sad is we sometimes try to push all of that away. Or if we are angry at someone, uh, again, that inner critic will say, Oh, you're not a good wife. If you're going to yell at your husband, right. Uh, it's not true. What happens is all of our emotions are really driven by what we're thinking. Most importantly. So for instance, if I trip over my husband's size 15 shoes, then maybe he perhaps left where he shouldn't have. And my first reaction is going to be to snap and be angry.

And if he's not there, like be really annoyed, like, Oh, so sloppy. Why would he leave his shoes here? And I can't believe he did this. Right? And then all of these thoughts that I'm beginning to think of what he did, then create that feeling of anger or annoyance or whatever. Once we have a feeling and for most of us, we feel a lot of different things. And we also have over 60 to 80,000 thoughts a day, that's a human nature. And what happens is we don't realize what our thoughts are. And we more importantly begin to experience these feelings. And then two things happen. One they're the people who actually act on a feeling in that action, right? So if he comes in the door and I'm feeling really annoyed at his shoes being there and me tripping over them, the first thing I'm going to do when he comes in the door, it's going to snap at him and that's going to also, you know, generate a reaction from him, or I can choose to like, well fine, I'll put these away.

And then I'll be angry. And I'll stuff, these feelings inside. And I, when he comes home, I'm that, you know, inaction is also an action. And that is also going to have a result on what we're doing. So your thoughts will generate your feelings, your feelings generate an action, and then your actions typically create a result in your life. So if I'm thinking my husband's a slob and my, my action was to snap at him and he just drops his, uh, drops his jacket on the ground. And I puffs over Mike, it's going to start to prove that, right? And I think that for us, really being able to feel and be more aware, you can't go from feeling, you know, things. And then all of a sudden switching them off, like you, you would have switch. You really have to one become really aware and really start to recognize what are the things that you're feeling and really not try to push them away, not try to change them, but really become more understanding of what is going on because we live our lives in this autopilot. We live our life. A lot of our feelings becomes a white noise of sorts that we don't pay attention to. And what we need to do is once we identify what we are feeling, and then we can start to explore, what am I thinking that is making me feel this way? What is that thought? And then we have to start to really evaluate, is that true? So for instance, with me losing my job and at first, uh, not thinking that I could go out on my own, I really had to say, wow, are you really incapable? Are you really not able to? How is that thought true or not? And proving that belief becomes something that if you start to shift what you're thinking, then you're feeling a little more confident. So for me, wait a minute. I know how to, I know how to do marketing.

I know how to coach someone. I know how to working with a business person, show them how to create a business plan, help. I know I have these skills. So as I started to see that, then what started to happen is my feelings like, Oh, wait a minute. I can do this. And then the more that you feel that you can do this and your actions begin to sort of resonate and become in line with what you want your result to me, here's what I usually start my sessions with. And if you had told me 20 years ago that I would be this person, and I still don't think I am in a way, because I think I'm a little too New York times for people, but some people would call me a little woo, woo. Right. Because when I start a session with a client, the first thing is, yes.

Hey, how was your week? Let's, let's talk about that. But I stop. And I say, okay, let's take a deep breath and come into this moment because we go through life, just, you know, jumping from moment to moment from meeting to meeting from, or from lunch to, okay, let me check email or here and that instant thing. Right. Whereas we need to really be able to regroup. We really need to be able to take a moment. For instance, I found myself, uh, Tuesday and I, I really did not want this to happen, but I found myself feeling a little anxious. And I started to do some of the things that I typically do when I, when I, when I'm anxious, right. I started to clean incessantly and I, then I thought, Oh, maybe I'm going to have some wine and then just kind of relax and take the edge off.

Right. And then I thought, no, I, I do, I did plan to have a glass of wine tonight, but really I'm working on being a little healthier and dropping my COVID-19 pounds that I gained. And I, I, um, I decided, okay, I need to finish my water. That was my goal for today. And really like, as, as I was drinking my water, I started to feel that anxiousness. Right. And I started to feel my heart and I thought, okay, what does that anxiousness feel like? Where is it in your body? And really taking a moment to relax in the same way with a client when they start. And they come in, I want to make us aware, how are you feeling? Let's be in this moment, let's take a deep breath and kind of resetting our nervous system. And that's been something that's very important.

Passionistas: What do you think is the most common obstacle that people have that prevents them from achieving their goals?

Julie: I hate to break it down to this, but having worked with both male and female clients, I can tell you that the obstacles are different from male and female. For most females. One of the biggest obstacles that we have is that we tend to want to do it all. And then we give ourselves a real hard time when we don't do it all. We want to keep all these balls in the air. And as we're juggling all these balls, we also think we're terrible at it. So that, that, uh, Oh, I just know, you know, I just, I'm a terrible mother or I'm a terrible wife. And, but really did you give yourself credit for the volunteering job that you were doing or for the little distance learning that you were working on or the project that you did at work? Or did you also give yourself credit for the house that is clean?

And here's what I tell my clients typically, uh, to overcome some of these obstacles as one, you really have to be able to prioritize. You really have to be able to understand one. If you're looking to accomplish something, you need to identify what that is. Number one, I think that all of us have an idea like, Oh, I want to retire rich someday. That's not specific. Right? You have to really be able to figure out what do you want, why you want it as well, because everybody wants to have money and retire and be, you know, safe. But you know, is it because you want to spend more time with your spouse or is it because you want to provide for your children, whatever it is, identify what your why, and what's pushing you because when you don't feel like doing something, understanding the reason behind your goal is gonna give you that ability and motivation to move forward.

And I think that that's the first thing for women. And the other thing too, is prioritizing and realizing, okay, when you say yes to one thing, you're going to say no to something else. And really being able to evaluate if these are my goals, this is where I'm going. What are the actions daily, weekly, monthly, and maybe even yearly that are going to take me there and identifying all of that. And that's really the process with our clients now with males, uh, they don't, they don't necessarily have the same obstacles in the sense that, you know, they, they do juggle stuff. I won't give you that in, but they don't feel like, Oh, I'm a terrible person for not doing it. All right. So I go, okay, well, I gotta do this. I gotta do that. But for them, it's being more again, reverse engineering the process for them.

And, and I think that with males, a lot of times they don't explore their, their why at times, or they don't create a realistic plan for themselves. And they allow themselves to get sidetracked. At least that's been my experience so far with them, with, with my clients.

Passionistas: Tell us about your podcast and what inspired you to start that?

Julie: I always knew I wanted a podcast. I, a podcast listener and I thought, well, what would it talk about? And then when I worked for my company, I thought, Oh, we should do a podcast on education, but I couldn't get anybody on board. So when COVID hit and we went into lockdown, I guess, March. And, um, and then I got laid off two weeks later. It really like, I, my husband really, he cause he's really the brains here. Sometimes he realized that it was going to be a little challenging for him.

He has a wife who had lost her job, who is really a high level achiever, who is, you know, also an extrovert who loves to be socially involved in different things. Um, I was turning 50 in April and I had planned a big birthday party. And as the days continue to come, the likelihood of me having this 50th birthday party was looking very slim. So he decided that he was going to buy podcast equipment as a birthday gifts. So when the equipment he came, he's like, I got you this great birthday gift. And I opened it. I'm like, what is this? He's like his podcast equipment. So you can start a podcast. And then I thought, okay, what would I do a podcast about it? And then I thought, huh, wait a minute. I definitely can do a podcast. Yeah. And it just, and I know for me, when I travel, for instance, one of the things that I love is connecting with people.

And I have met some amazing, especially women who are not necessarily on Instagram with millions of followers, but in their life, they have some amazing stories and they have faced fear and they have like most of us have faced fear here and there kind of push through those discomfort feelings and gone and achieved some of the things that we love or have maybe failed terribly and have learned great lessons from it. And I wanted to create and bring stories of these every day in some, you know, I have some great women that have come on board that have large platforms too, but I wanted to gave the stories of voice and Casa and the confidence, our house, my mom, DeLucca-Collins. My husband has Collins and we have always joked that our houses, Casa, the Collins. So when it came to, it came to, um, naming the podcast cast, the confidence just seemed like it was a natural transition.

My coaching practice is called Go Confidently Coaching because the Henry David Thoreau quote, has been my life code forever as a quote that my dad told me early on in my life. And I have driven, I have every time that I think I needed some bravery, I go back and I use that as a mantra in my life. So Casa, the confidence was an, uh, AC transition. And again, I aim to bring these stories and I've had friends who are doing amazing things. I have also, you know, for instance, and Huntington, who we talked about, who I saw as a young girl in blossom into now the president of a multi-million dollar national company on. So it's great to have them. I just had also someone who I, uh, I was a colleague as well. She was running for school board and she has grown into someone who at first sort of questioned where she was going.

And, you know, she was sort of growing into her own and now is a COO of a, of a company that works with people with disabilities and she is running for school board. She's a great mom. And then she talked about juggling her, her life. Right. And, and what it was like to deal with infertility as well. So yeah, I try to mix it up and have people of all walks of life. The podcast is Dan and I, my husband and I, we do the intro and we chat up a little bit and the Altro and people people know is, you know, they, they tend to give us a lot of feedback on how funny we are. And I said, well, we're not trying to be funny. We're just being us. So that's, that's also one of my favorite parts of the podcast is having him be my co-host.

One of the biggest things that I learned about myself, and I don't know if anybody is familiar with a disc personality profile, but, uh, there there's two tendencies in the disc profilers for, but I am, uh, to most, and, and most people tend to have one, uh, very high in another one second, but mine are tie one. So the disc is dominant in, um, the eye is influential and those are my two personalities. And I, I have learned that the dominant person in me, the bossy lady in me is also the extrovert friend, fun girl in me in those two sides tend to fight a lot as to who's in charge. And that, that definitely, I am great at seeing a big picture and just, uh, saying, okay, this is the big picture. And now the, the extrovert in me is like, Ooh, shiny, let me move on to the next thing.

So what I've learned is that the other two personalities, which are the supportive and, and, and the, really the, the other part is the C, which is really just compliant, but also very detail oriented. I realized that we may have parts of our personalities are prone to certain things, but we also take need to take a look at our less dominant parts and work on those because all of these parts work together to make us a better person. So that's one of the biggest things that I've learned. And, you know, it's interesting because I, I tend to have my clients take disc, but in our initial conversation, I'm pretty good about figuring out where their personality lies. And we really use some of the tendencies. You know, for instance, I have a client who is very shy, but she's also a very, um, a very, a people person too.

So she has to fight her tendencies to be friendly, but also push past the fear of, you know, out of her comfort zone to talk about her business or talk about, or stand up for herself or really create some boundaries. So it, it's interesting.

Passionistas: Tell us about your new book.

Julie: I wrote this book a long time ago, and it's about my grandparents. It's a story of my grandparents and I, I don't know how it had happened, but I started speaking to somebody about my love for writing. And they said, Oh, what do you, do you ever think of doing a book? And I said, well, I know someday. I always said I was going to write a book. And I said, I wrote one, but I never really, you know, it's not something that I've ever focused on. Then we got into a different conversation about me traveling to Spain and doing the Camino de Santiago.

And I said, you can read my experiences. I'll send you that blog. Cause I kept the blog. So I sent him that and then he came back and he said, you're an amazing writer. You really should talk to my friend who is literary agent and so on and so forth. I'm like, what? Anyhow. So long story short, the literary agent and this person helped me put together a book proposal. And then I met someone who has a small publishing firm and is helping me put together this book. And I've been working to what I wrote originally was a story of my grandparents and a story of their life and how they have influenced me. But it's sort of evolved into something more of, especially with a podcast. I get to meet so many amazing women. And I think that there is an overarching theme, right?

I may not have grown up in, in, in new England like you did, right. I may not live in California now, but there are some universal themes that we all have when it comes to confidence. When it comes to managing our fears and in the book talks about law, these lessons, and how to be able to one, you cannot have confidence if you don't have that peaceful, if you are not a peaceful person, if you are not in connection and being aware of what you're feeling and thinking in, in how you're reacting, right? And the second thing is that once you begin to have more peace, then you can become more of a purposeful person and really be able to connect to where am I going and why am I here? And how am I doing that? And once you begin to focus on what your purpose is, then you become a stronger person and you begin to, um, and I think that strength comes not only from intellect or what, you know, but also from physicality and being able to be in the best shape, whether you're feeding your body, the right foods or whether, and sometimes as women, we are so lacking in confidence when it comes to our self image and loving our bodies and loving what we see in the mirror that is very important to gain that power for ourselves, through what we are eating and how we nourish and what we, how we move our bodies as well.

And once we have all of that kind of put together, then my next pillar to, to that confidence is, is something that you guys probably relate to and that's passion, right? So begin to really live in your passion and begin to really go after the things that you love, knowing that you have the strength to do it, knowing that you have direction through your purpose and that you have the ability to really center yourself. And last night lists, at least as we find the prosperity that we want for our lives, and it's not necessarily money, but is being grateful and being filled with the right things. Then, you know, at the end of the day, when you're sitting at home and you're getting ready to close your eyes at night, you just feel like my life is good. And that's what prosperity is. And knowing that you may not be living in a million dollar house, or maybe you are, but it is not the house or the material, things that make you, but it's really what's on the inside.

Passionistas: What advice would you give to a woman who wants to follow her passion?

Julie: Find someone who is going to be your advocate, your cheerleader, your partner, who is going to laugh with you, who is going to cry with you and who is going to also give you the tough love and, and remind you how great you are and show you in the mirror and say, listen, stop putting yourself down. And you can do this. And even if, if you can't believe in yourself, find the person that can believe in you. And one of my guests and friends, Valerie, she has a one woman show. She is in LA and she talked about believing mirrors. And I think that we need to be believing mirrors for each other. And for the woman who can believe that she can find someone that will reflect the greatness in you.

Passionistas: Thanks for listening to The Passionistas Project Podcast and our interview with Julie DeLucca-Collins To learn more about her one-on-one coaching, the Casa De-Confidence podcast and her new book, “Confident You” visit GoConfidentlyCoaching.com. Now here's more of our interview with Julie.

Please visit the ThePassionistasProjectPodcast.com to learn more about our podcast and subscription box filled with products made by women-owned businesses and female artisans to inspire you to follow your passion. Sign up for our mailing list, to get 10% off your first purchase.

And be sure to subscribe to the passionate justice project podcast. So you don't miss any of our upcoming inspiring guests until next time stay well and stay passionate.

Madam Nselaa Ward — From NOW to Black Lives Matter

Some people know Madam Nselaa Ward as the former notorious attorney during Black Lives Matter who defied the system, or one of the top female Slam Poets in the world, or the professional troublemaker for the National Organization for Women. But people that have heard her speak in person know that this wasn’t always her story. Before she became Nselaa Ward, Juris Doctor she was Caramel, the sex worker. When you hear her speak live she tells an addictive story of resilience and how you can be your own superhero, even when the world thinks you’re a villain. People have seen her on TLCs reality TV show “She’s in Charge,” CNN, CSPAN, BET and on the stage of the March for Women’s Lives.

Learn more about Madam Nselaa Ward.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Madam Nselaa Ward. Some people know her as the former notorious attorney during Black Lives Matter who defied the system or one of the top female slam poets in the world, or the professional troublemaker for the National Organization for Women, the largest women's organization in the world. But people that have heard her speak in person know that this wasn't always her story. Before she became Nselaa Ward Juris Doctor, she was Caramel, the sex worker. When you hear her speak live, she tells an addictive story of resilience and how you can be your own superhero even when the world thinks you're a villain. People have seen her on TLC's reality TV show "She's in Charge" and on CNN, C-SPAN, BET and the stage of the March for Women's Lives, the largest march in the history of the U S at its time.

So please welcome to the show. Madam Nselaa Ward. We're so happy to have you here.

Nselaa: I'm so excited to be here also. Like this is awesome. I'm glad you guys have me.

Passionistas: What's the one thing you're most passionate about?

Nselaa: Oh, the one thing that I'm most passionate about, um, is, you know, helping disenfranchised communities, um, get economic justice, economic justice is something that I'm, I'm really, really, really passionate about. Um, I've always believed that the revolution was financial. Um, I think that, um, race, gender, um, and class, it comes in a little bit later, but I think that the bottom line is really making sure that all communities have economic justice.

Passionistas: So how do you do that? What, what kind of organizations are you involved with?

Nselaa: I started out with the National Organization for Women. I've been active with the National Organization for Women for a few decades, uh, right now, um, they actually was a really, really big resource to me when I was transitioning over into my divine purpose. Um, like you guys said earlier, I, I wasn't always an attorney or a business architect. My story started off really as a, as a sex worker and in a, what I thought was a dark place at the time. But now I realized that it was a blessing in my life, uh, because it taught me so many lessons about resilience. Um, but they really helped me to transition between that life and my, you know, and the divine purpose that I was trying to walk into. So I was involved with the National Organization for Women as the national field director for women of color.

So we went around organizing protests and demonstrations and educating people about women's rights and how they can make a difference, um, and impact. Uh, we actually organized the 2004 March for Women's Lives, um, which was the largest March, um, uh, Washington for its time. Um, and then since then after that, I became an attorney. Um, I did a lot of legal work, um, in criminal business and bankruptcy law. So, um, on the criminal aspect, I did a lot of work for our clients were involved in the Black Lives Matter movement and that work come through police brutality. Um, and during that time I was able to free over 300 years of black lives from the criminal industrial complex. So yay. Excited about that. Um, so I, in to, I mean, it definitely wasn't easy. There was a lot of, um, pushback that we got from, um, district attorneys, judges, attorney regulation, um, about some of the works that we were doing, the work that we were doing, I was in Colorado at the time.

So there wasn't that many black attorneys and there definitely wasn't weren't that many black attorneys that were helping, um, black people. Uh, so there was definitely a lot of, a lot of pushback, a lot of contents of court, a lot of complaints, you know, disciplinary actions and things of that sort of. So, you know, we, we went through that journey, um, together. Um, during that time I also worked in business and bankruptcy law. So one of the things that I was able to really really, um, see in business and make whimsy laws, I was able to see some of the correlating factors that happen between small and mid-sized businesses before they got to the point of being the 80 to 90% that failed within three to five years. Um, and boom, being able to see those correlations, I was able to kind of figure out what the, the patents were in the defining factors, but unfortunately at the time, you know, law is really based on being reactive. It's not very proactive.

And when you're in a reactive industry, you have to kind of wait until something bad happens. So I want it to be able to kind of step in early, before something bad happened and preventing them from getting to that place. So in 2015, I moved to Atlanta, Georgia and opened up my business architect firm, which actually works in that proactive stage and helping, um, businesses, entrepreneurs, small business owners to be able to have success in the business so that they don't get to that 80 to 90% of the businesses that fail. Um, and then now I'm also working with the international black business agenda. Um, so one of the main things that we work on is holding, uh, businesses in our community that have, um, historically contributed to the question of, of black people, holding them accountable, um, allowing them to make amends for the role that they've done in the past, as well as making sure that black people are getting the economic justice and, um, their share of the banking system in the United States.

That is amazing, such incredible, powerful, impactful work. And we want to touch on every single one of those things that you just talked about. Let's start by going back a little bit, talking about your childhood, how you grew up and how that sort of influenced the choices you made later.

Like I said, you know, I, I didn't really grow up as you know, on this pathway to being an attorney or being a business architect. In fact, um, I, you know, I, even though I knew that I wanted to be attorney ever since I was eight years old, I'm in bed. I wanted to be an attorney. I was in a third grade play. And, um, my teacher at the time, you know, they had different roles. And the role that I chosen was times that I wanted to be an attorney, but I didn't even know what an attorney was. And the time could tell that my teacher was trying to encourage me to do other things you outright say, you know, you can't be an attorney, but she was like, Oh, well, you can be the paralegal. You can be the secretary. How about me? This role over here?

And you can be the mom and can be like, no, I want to be the attorney. I'm about to be the attorney. Uh, and, and, and this play right here. Right. So I wouldn't let her, you know, encourage me to do anything otherwise. And even though I didn't even know what it was at that point, because at that point, I just thought it was arguing. And I was like, I'm good at arguing. I can do that. You know? Um, but the fact that, you know, somebody didn't believe that I could do it gave me like this fire to prove to everybody that I will do it. Um, so I knew that I wanted to be an attorney ever since I was eight years old. Um, so it was always in the back of my mind. And what it did is it provided me a vision, you know, when I was going through some of the other aspects of my life.

So when I was 11 years old, um, my mom actually, she got shot in a crack cocaine deal. Um, that went bad. She, um, it was around the Christmas holidays. And what I remember, you know, is that I was home with my brothers. I had, at that point, I only had two siblings. I had a brother that was about four years old at the time. And then I had a brother that was like a new born baby, just a few months old. Um, and you know, my mom was used to disappearing sometimes. Um, when, you know, when you have, if you've ever dealt with anybody in, in a crack cocaine community, you know, we, we called the missions, right. Admissions were when, you know, basically like they would disappear for a few days and just get high and they would come back like nothing happened, you know?

And you'd be like, she'd been gone for like three days. You want to tell me where you man, what's going on. You know? So I was used to my mom going on these missions and disappearing. So that had been normalized. Um, but this particular time, it was around the Christmas holidays. And she had been gone for almost a couple of weeks at that time. And I remember my grandmother called me and she, um, she was like, you know, well, what did you guys get for Christmas? And I was like, we didn't get anything for Christmas. And she was like, what do you mean you didn't get anything for Christmas? Um, and I was like, we didn't get anything for Christmas. Mom didn't come home. And that was kind of a red flag to her. Cause she was like, wait a minute. Okay. She's not coming home. She always gets you something for Christmas. Something is wrong.

And at the time all of my family members, I was in Charlotte, North Carolina at the time, but all my family members, um, they were in another part of the state. So my grandparents traveled up to Charlotte, um, to figure out what was going on. And they found that she was in a hospital and that's when we found out that she was shot. Um, and, uh, she ended up being paralyzed for a couple of years. She was bedridden. Um, fortunately she survived. They never told me, you know, um, that she got shot in the beginning. I just remember my cousins coming to the house. And they was like, I heard your mom got shot. I heard, you know, that she's in the hospital. And that was so scary to me. Cause I was like, what does that mean to get shot in the face? Is she dead? Like, is she like disfigured what's going on? You know?

And I just remember being so afraid that she wouldn't come back, but eventually she did come back. Um, and when she did come back, she, like I said, she couldn't, she couldn't walk. She was bedridden for a couple of years. And that sent her into a depression where she fell really, really deep into her crack cocaine addiction. Um, and this kind of left me, you know, out, you know, in the world on my own. I moved with my grandmother, but she was really old at the time. And she really, um, she really couldn't control what was happening to the kids and what was happening in the neighborhood. In addition to having to take on this mom role, all of a sudden, um, and, and dealing with all my own personal self-esteem issues, self-esteem issues that come with being a black female, um, substantive issues that come with the world constantly telling you that you're not good enough, you know, and that, um, you know, that my value and my worth was less than other people in the world.

Um, and one to be able to find that value, you know, I was introduced to a lot of people that were in the drug community that was like, Hey, I know how you can find value. Um, and that's kind of how I was introduced into the, the sex work industry, you know? Um, and it was a slow transition. Like initially it was just, you know, making sure that when I was with people that they show me that they weren't just using me by buying something right behind me, something, or taking me somewhere, or, you know, doing something nice that had some type of monetary value. And then when you're in this industry, you meet a lot of people that are trying to hustle you, you know, so over time, but what happened is that, you know, some, you know, when I would just trust them, okay, you have to buy this for me afterwards.

You've got to take to this place. So you're going to have to get me this outfit or whatever the case may be. And then they would try to hustle you and they would, you know, sleep with you or have sex with you and then not do these things afterwards. So then I started having to learn how to require some form of payment upfront, you know, and then that transitioned to, okay, look, this is what it is. This is how much it costs. You know, I'm valuable and you're going to have to pay me to prove that I'm valuable. Um, and that kind of lasted on and off between, um, the ages of 12 and 19, you know? Um, and then eventually I was able to, um, walk into my divine purpose and I found the national organization for women and started working for, um, several other activist organizations.

Passionistas: So what was that defining moment at 19 that helped you make that transition?

Nselaa: Like I said, I always knew that I wanted to be an attorney, but it was certain points in my, um, in my career or in my life at that young age. Cause I wouldn't say I had a career, um, where I felt like it was, you know, there was no hope for it. I was like, man, you know, a lot of people know that, you know, I'm a sex worker, we didn't call it sex workers back then we just like holds prostitutes, you know, tricks, things of that sort. You know, I call it sex worker today just to be, you know, politically correct, you know, but um, people knew about it. You know, I had a lot of police contact at that point and I just thought that it was, I thought it was hot. I was like, there's no way I can, I can be an attorney at this point in my life.

And, um, it was a series of things. One thing is that, you know, in, in the act of having a lot of, um, a lot of police contact, uh, at one point ahead, this public defender, you know, and, um, he was, he was a prop, it was a private attorney in the system at that point. Um, the state, instead of having a public defender's office, they just contracted private attorneys at reduced rates. So I was able to get quality legal care. Um, and, and, and not really having, you know, somebody that was overwhelmed and I was going through a case and he was able to get, um, me, uh, like a deferred prosecution. What people told me at the time, they was like, I was always very smart. I was able to go to the school of science and math, uh, when I was very young and at, when I was in 10th grade.

And what that is is they take the top 2% out of each county and they take them to this school where they do, um, college courses. So, uh, he knew that I, you know, I was a little bit different, but he was like, you know, what, what is it that you want to do with your life? You know, why are you out here doing this? What's going on with you? You know? And I was like, well, I always wanted to be a lawyer, you know, but you know, that's just not going to happen now. You know, but that's what I wanted to do. And he's just like, sly he's, let me tell you something. He's like, I know people that have murdered people and become attorneys, you know, um, he was like, it's really about what your power is. He's like, when you go in and you want to be a lawyer and he said, you go, and you tell those law school committees that they can't tell you no.

And he was like, you go in, you tell the attorney regulation board that they can't tell you. And he's like, don't let nobody tell you. No, just because you have a history, he was like, get that. That was the thing that sparked me like, Oh, is it really, is it still possible? Can I still be an attorney? Is he right? You know? Um, but then you just deal with my family members and the friends that was in my communities, we call them rock stars. Right. Um, because you know, my mom she'd get off with ever called anybody crack head or crack. She felt like that was an insult. She wouldn't let us do it. Right. So we called, um, people that were surviving, crack cocaine addiction. We call them rock stars. And they had this resilience where, you know, they wanted something to happen.

They just would not take no for an answer. You know, my uncles and friends and family, they would come and ask me for like $5 every day. And I would tell them no a hundred times and I would see other people tell them, no, I, 100 times over and over and over again. And they would just come back the next day. But you never just told them no, I could just, they just kind of brushed it off their shoulder, you know? And I was like, okay, you know, if they could do it, you know, why am I so afraid of people telling me no, you know, they would just come back over and over again to finally be like, look, here's $5. Get out my face and be alone. Don't ask me again. Right. And I knew that they were affected by no, if I saw so many people that were already rejected from society.

Right. And they weren't a favor afraid of failure. They were just like me. Right. Because I felt like some degree I was rejected from society because of the industry that I was in. I felt like if they weren't scared of no, then why would I be the worst thing they could do? And he goes, no, you know? So I started, you know, just, just going after life with this indifference of not being afraid of no. So going to law school, I did have to explain my history a hundred times. So a lot of different law schools, I ended up getting accepted to over 25 different undergrad schools, over 25 different law schools. When I, you know, having to explain to them like, okay, this happened, I was a sex worker. I have a criminal history. I came up in the crack cocaine community. That's okay.

Cause I'm gonna be the best lawyer there is help there. And they told me no, several times they told me no so many times. And I just had to suck it up and keep going back. I know you told me no, but let me explain to you what I was offering again, because obviously you don't understand, you know? Um, so I just, I just had to get past that. No, I had to get past the fear of no. And you know, even though it gets harder, as you get older to get past that fear of no, because we have so much more to lose. There's so many more consequences as you get older. I still have to constantly remember that. You know, there's so many people that are depending on me to show the world that just because you come from this past, just because you, because you come from this background doesn't mean that nothing's possible. Something's not possible. You know, so I have to get past the no and not be afraid and you know, not stress out, you know, and just keep going, just keep pushing forward.

Passionistas: So when you decided on this path to become an attorney, why did you, um, focus on the business and bankruptcy side of it?

Nselaa: It was a happenstance, it was a happenstance because I knew in the beginning that I really wanted to do criminal law. That's what I always thought I wanted to do. Because first of all, that's what we see on TV. We see criminal attorneys, you know, we see all these like Johnny Cochran type individuals that are just slaying the system. But the other thing is that my family and my friends were always, um, they were always having police contact. I literally remember like the police coming into my house. I had to be maybe seven or eight years old and like wrestling with my mother. I'm not gonna say they beat her up because it wasn't like an outright beat up, but it was wrestling with my mother and they drug her out of the house and arrested her, took her to jail while I was there, had to be set.

And they left me there by myself. And I always had this feeling like, man, I just, you know, if I could defend them, I would get all of my family members out and I would protect the neighborhood and I would protect the hood. I'm going to do this. Like, I always had bet that like, you know, desire to want to do that. Um, and I remember another time when my mom was going through a case, you know, later on down, because she had a lot of police contact as well. And she had the hardest time finding an attorney. And I remember like one of my school friends, um, in school, their father was an attorney. And I remember running to him court begging him, like, can you please represent my mom? You know, we can't get an attorney, you know? And, um, and he was like, I can't, you know, if she doesn't have the money, I there's nothing I can do.

And I was like, I'm not going to be that person. I'm going to do this. I'm gonna do that. You know, so I knew I wanted to be a criminal attorney, but then when I got into criminal law, I realized that a lot of the reasons that they were even in these predicaments had to do with their, you know, their economic situation, you know, and dealing with the criminal aspect of it was just putting a bandaid on it because if they couldn't feed their families, if they were unnaturally secure, if they weren't financially illiterate, if they were able to take care of their businesses, then they were going to end back up there again, you know, because it made survival of the fittest. So I realized that this was just putting a bandaid on things. Um, at the time I ended up getting offered a job as a business slash you know, we did business in bankruptcy was just really kind of a corporate law firm, which I hated at the time, but it was a huge corporate law firm.

And I was just kind of like this paper pusher, you know, and, you know, I was just doing all the background work, um, for the business and the bankruptcies that the cases that they had, but I was able to look at their files and then see some patterns. And I was like, okay, I want to do this on my own. Like, this is the missing, this is the missing key to these other criminal cases over here. I was like, Oh my God, I did not know that. Like, why is that just, you know, just hitting me right now. Right. So when I was able to work at that firm, you know, I was able to see those connections. And then, um, and I wanted to start my own firm because the problems that, you know, at that firm, they were charging 400, $500 an hour.

And the people that I wanted to work with at the time couldn't afford to charge to pay four and $500 an hour for business or bankruptcy work. So I started my own law firm at the time, and I wanted it to be able to provide that financial security, that economic justice to the people that reminded me of home, you know, so that, that, that's how I ended up getting in it. What did think that was important to me, you know, um, is that I was able to work with people that were just like me, you know, to be able to find a different way. And one thing that I realized early on about, um, people that I grew up with is that the, you know, people that were traditionally sex workers, drug dealers, um, things of that sort, they had a very, very keen sense for business and they didn't even know it, you know, um, they, you know, the world had constantly told them, you know, that they were bad people, that they were not smart, that they were ignorant that they were criminals.

So they go through life feeling like, okay, you know, I'm worthless. This is the only option that I have, but the same tools that we learned in sex work, you know, the same tools of being able to build a team, being able to build safety systems, um, being able to build systems, you know, within the business, how do you connect with customers? How do you connect with people? How do you handle supply and demand? How do you make sure that there's adequate distribution? All of these things were very similar things that we learned in the sex work industry, things that we learned, learned, you know, in, in the drug community. Um, but they were always constantly taught that, um, that they were bad and that they weren't worthy of anything. Um, so one of the things that I was able to do afterwards is to build programs.

One is called, um, from Corner Blocks to Corner Offices, which primarily focuses on former sex workers and then help them to build, um, legitimate, legal businesses under the same principles that they used under sex work, you know, and make more money from it. Um, and then I have another program called from, um, Prison to President, which deals with former drug dealers, you know, that, um, and using the same principles that they had been. Um, so a lot of things is, you know, is that we've been conditioned to believe that this is all that we can do. And it's so ironic because, you know, we we're, we're seeing States right now, legalize, cocaine, heroin, things of that. So in addition to marijuana, um, you know, all of these things that we've been told was bad, and that was worthless, you know, and has limited us from being able to reach our highest potential.

They're trying to make legal now. Um, but using those same principles to help people, um, to be able to really build something, an empire, a legacy that they can be proud of, but they're not gonna have to look over their shoulder, you know, about all the time and that they can use to take care of themselves and their families. So that, that was the, that was the work that I got the most joy in because it was like, I felt like I was working with my aunts and uncles and brothers and sisters, like it was like, you know, family oriented again. Um, you know, those, those, those are the ones, those are my favorite, you know, types of cases, um, in business architecture. And even when I was practicing law, they had their, their journeys with it as well. Let me tell you, you know, cause it's, uh, there's a mindset that you have to work through.

Um, that's constantly, you know, at play because they've been told one thing all of their lives and you're, you're working against that. Um, so there are some challenges that come with it, but it's still, uh, still very rewarding and very exciting for me because it makes me feel like I'm building a legacy for my family. You know, one of the things, um, that I realized that I have been battling with for a very long time is, um, building family, you know, building rebuilding my family when I was younger, when I was, you know, between, you know, at the age of 11 or so, it felt like when my mom, um, was she was shot and when I had to move away, it felt like all of a sudden my family was torn apart. You know, like I had lost my family. Like I was separated from my mom.

And then on top of that, you know, I was separated from my siblings at that point as well. Um, in addition to the fact that because my mom was going through her depression, she became very emotionally distant with me, you know? So, I had to learn over time that, you know, that that really affected my inner child very early on, you know, to always feeling like I had to rebuild my family some way. And I've noticed like through life, through the last few decades and different segments of my life, I've been trying to constantly rebuild my family. So that's one of my ways that I, I get my satisfaction is through, um, working through my, um, from Corner Blocks to Corner Offices and from Prison to President

Passionistas: We're Amy and Nancy Harrington. And you're listening to the Passionistas Project Podcast and our interview with Madam Nselaa Ward. To learn more about Madam Ward and how she helps small business owners to thrive visit NiNavaFirm.com. That's N-I-N-A-V-A-F-I-R-M.com. Now here's more of our interview with Madam Ward.

So let's shift gears a little, tell us how you got involved in the Black Lives Matter movement and what your work has involved.

Nselaa: Well, you know, like I feel like I've been involved in Black Lives Matter movement of my life. In all actuality. It just became a hashtag in 2012. Um, but I, I definitely remember, like I told you earlier, I remember the police coming in and both housing, my mom, um, you know, when I was younger, when I was like, you know, seven or eight years old, um, so it's been always something that has been really, really important to me, um, to, to make sure that I stood up for, there was one particular time in the latter part of my teenage years where, um, I remember, um, my mother had this police encounter in a car where she was stopped. And I remember like growing up with my mom, like I was, you know, when I was younger, you know, when she would go on her mission, sometimes she would take me with her.

Um, and, um, I would be in the backseat and she was like, okay, you have to make sure that you're looking out for the police in case anything happened because you know, they might try to hurt me if something happens. And I never believed that when I was really, really young in the beginning, I was like, why was the police shot hurt you? Right. But I would just, you know, be a lookout, you know, looking around, see police would come up behind us. But there was one time when I became a teenager that we were actually stopped by police. And, um, I remember the police dragged her out of the car and he was like, you know, crack cocaine has this very distinct smell to smell to it. And I I'm assuming that he could smell like the crack cocaine that was in the air, even though he couldn't see it, you know?

Um, and he was like, he kept saying, I know you have it in the car. I know you have it in the car. And she was like, Oh, you're talking about, I don't know what you're talking about. And he ended up dragging her out the car and what happened is she, she ended up, she swallowed it so that he couldn't find it, but he ended up, he was choking her to try to get her to spit the crack cocaine up so that he could have it as evidence, you know? And, um, I would be like, that's something that re replays in my head, even as an adult, you know, when I handle, um, when I started handling my cases, you know, in law, you know, like I remember like how he treated my mother and, you know, one of the, um, the analogies that I heard is that, um, you know, this situation that's going on with the black lives matter movement and America finally waking up to everything that's happening is like, you know, telling your mother your whole life that your father was abusing you, like constantly telling your mother, Hey, you know, your father is a daddy is hurting me.

You know, I don't want to be left by myself. And your mom is constantly like, daddy's not, what are you talking about? You must've did something for him to work. You, you must've did something, you know, um, for me, for him to treat you like that. Um, and you know, so it's like constantly telling your mom that your dad is hurting you and he never believed you all your life. And then all of a sudden, your mom one day comes to you and says, you know what, I'm sorry, I see what dad has been doing to you now. And, you know, I'm so sad that I didn't step in early, what can I do to fix it? So when I was dealing with a lot of my black lives matter cases, the world judges, prosecutors everywhere, constantly feeling like you were making up stuff, you know, they were constantly implying that there was something that we were lying about, you know, that we weren't telling them that created the incident that happened.

But I remember I saw visions of what was happening to my mother. So even if I even, even if the stories were really way out there, like I still had this, you know, natural been like, you know what? This probably did happen because I've seen it happen before. You know? So I always, I always believed them, you know, because I felt like, you know, if we just keep pushing one day, mom was going to realize that we're totally truth. And she's going to tell daddy to stop, you know? So that, that's, that's what, what got me into it.

Passionistas: What do you want people who don't understand it to know about Black Lives Matter.

Nselaa: Things, you know, that I want people to, to really keep in, in their hearts, is that a lot of times, the biggest question that we see is that people are asking, does protests really work? Does protests, um, really get the results that we're looking for? And one of the things you said earlier, as part of my head, he was like, you know, I'm sorry that there's not more movement. I'm sorry that we're not completely there, but we're getting there the biggest benefit, um, to protesting and demonstrations, people feel like it has to be the most immediate thing. What we see like within the first year, you know, they're looking for some type of reactions, some type of response within that first 12 months. And I would say probably about 25% of the benefits of protesting and demonstrations and civil disobedience may happen within that first 12 months or so, like, for example, you know, previously prior to these, this Black Lives Matter, but even prior to 2020, um, the majority of America didn't feel like police brutality.

When I say majority, at least 51%, didn't feel like party's police brutality was issue. Now 76% of America believes that police brutality is an issue. They believe that, um, people that racism is a problem. Um, the majority of America didn't, you know, didn't have a problem with all the Confederate statutes that were around. It was like, Oh, that's history. That's just showing that we're from where we come from right now, over 51% and saying that, you know what, these Confederate statues need to be removed. Right. Um, so you know, that that's the immediate benefit that we see that first, you know, that first, that what happens in that first 12 months, but the largest benefit that we get about protests and demonstrations is that it slowly changes the mindset of people over time, right? So we might not the results of it happening immediately within that first 12 months.

But we see it in generations to come. What it does is that it challenges the infrastructure of power when we protest, right? When people see that there are people in the masses that are saying that something is wrong. The thing that it does is it all of a sudden tells the public, okay, this power that we have been recognizing for so long is losing legitimacy, because power is based on legitimate. People have to believe the power is legitimate in order to follow the laws and the rules. But when you see that the majority of the people, all of a sudden, you know, are, are saying that something is wrong. It challenges that legitimacy and it slowly changes people's mindset. And that they're the way that they think over time. So that the people that traditionally thought that nothing was wrong. Eventually they're coming over to your side.

The people that knew something was wrong, but just felt like nobody was ever going to do it. Do anything about it. All of a sudden they're saying, you know what, well, maybe I should stand up, right? Like that. Sometimes oppression and discrimination is normalized so much. And I can say this, even in my own personal experience, sometimes it gets normalized so much that you all of a sudden, starting to think, you know, well, there's nothing we can do about that. So I'm not going to complain about it anymore. You know? Um, um, you know, it is what it is. So people, even the people that are being abused, stop working to change it. Right. But when they start to see other people setting up and saying, no, this has happened to me and I'm going to be counted, and this is wrong. All of a sudden it clicks, wait a minute.

There is something that we can do about it. So it's changing the people that experienced it. It changes the people that don't experience it. And it changes the political officials because they see, you know what, I gotta do something about this, or I might lose my legitimacy moving forward. So there is change that's happening with protesting demonstrations and civil disobedience. And just because we don't see it tomorrow or today doesn't mean that it's not happening. So just keep pushing, keep moving forward, keep going at it. Um, even if it's not changing for us, change it for the people that's coming up.

Passionistas: What do you think as allies is the most important thing for us to be doing?

Nselaa: The, the biggest thing I would say is listen, learn and leap. That's something that's really, really big, listen, learn and leap. Um, Liz, because the conversation is going to constantly change. Um, one thing that I see happening in media a lot is that, you know, people are going to get mad at people that did something, you know, 60 years ago, 50 years ago, you know, that wasn't racist back then, but it might be racist today. Um, I don't necessarily always think that's fair to, to try to say that they're a bad person today because things are going to change over time. Um, so the first thing is, listen, listening to the change in conversation because it's going to change within the months, within the weeks, within the years, um, and be willing to adapt to whatever those changes are, you know, uh, because we're all learning together.

So listening to the changes, learning from it, you know, which, which is where the adaptation comes. And we've been like being okay. Sometimes we're going to make mistakes. We're all going to make some mistakes, you know, even, you know, as a black female, I'm going to make mistakes. You know? Um, I, we have a conversation that we do regularly, um, with different States around the country, um, called white women. Can we talk right? Um, one of the biggest things that I learned, um, just in this process, like, for example, I used to always constantly, like I was always like when I see a white man come into the room, it historically has brought me a lot of anxiety. Like I would start to feel fear, especially if you see like a white man in a truck, you know, you start to feel, feel like something is bad is going to happen.

And a lot of it originally happened just because I didn't really have a lot of exposure. I didn't have a lot of experiences in relationship with white men, especially like white, Southern men. I didn't have a lot of experiences with them. And I realized as I started to practice law, and when I became, um, started working in business architecture, I have more exposure to white men. So over time I didn't see them as a threat as much anymore, but that was just based on my experience and exposure and over the conversations of, of white women that can we talk? I realized that a lot of times, you know, a lot of the people we're having conversations with, they don't have experiences and exposure to different communities and different cultures. So when you don't have that experience or exposure, all you have is the stories that we see on the media, the stories that we see on TV, the stories that we see, you know, her neighbors talk about.

And sometimes those are stories that are based on fear, but if we start building relationships and conversations and experience new relationships, conversations, and experience, then we can change that narrative together. So we have, um, a, uh, a series that we do called white women. Can we talk, well, we just ask each other, all the questions that we always wanted to know, like in an open form, without judgment, just being able to get to know each other and creating new experiences so that we don't have to base our views on old experiences anymore. Um, so I'm gonna say, listen, learn, and then leap have experienced leap into it. You know, if you see somebody that doesn't look like you, or, you know, it doesn't have the same experience, be willing to leap and create a new experience with them and make mistakes. And then just try again, you know, like, Hey, I made a mistake. Let me, let me get ready to try again.

Passionistas: You took a big leap into the news in September when you went to an event for your local us Senator, can you talk a little bit about that? What you were there for and what happened?

Nselaa: Oh my goodness. Oh my goodness. Oh my goodness. So, um, myself and, um, my, my, my sister in the movement, Triana Arnold James, we went, uh, to a campaign rally for Senator Kelly Loeffler. And literally when we went to the campaign rally, we really just went to ask questions about, you know, what she was going to do to protect people. I didn't initially know a lot of her stances on the black lives matter movement when we first came, like that was still relatively, um, unfamiliar to me. Right. So we went, um, to ask her some questions. And of course we were the only black people there. So that was my first light, you know, especially because there's a lot black people in Georgia. Right. So we're all black people that, we're the only ones here. I'm confused. Yeah. That was the first kind of signal that, you know, that this might be a foreign territory to me, especially coming from like, you know, social media world.

And we made quarantine, like social media kind of puts us in this echo chamber chamber where every, like we only hear things that we agree with constantly. So I didn't realize it was so many people that did not agree. So we went there to ask her questions and it was, you know, during her, her campaign rally. Um, and all of a sudden, you know, she started talking about, um, the black lives matter movement, but when she was, I thought prior, I was like, well, okay, I'm pretty sure there's some people, you know, that don't support black lives matter, but justice people like the KKK and stuff like that, you know, like, you know, I didn't realize that there was a whole lot of people that didn't like it. Um, and they were just normal people too, you know, but they would, so they, you know, they were saying on me, they was like, you know, um, initially, you know, we asked her, you know, well, what are you in?

Cause this was around, you know, opera had happened in Georgia. So we asked her, what are you going to do to protect the black and Brown people that are being abused and murdered, you know, in your state, how are you going to protect those constituents? And then all of a sudden she started talking about how black people that supported the black lives matter movement, where Marxists, we were communists that we were in. I didn't know. I didn't even know what Antifa was when I went there until she called me MTV. I was saying, what is Antifa let me look that up.

Um, so, you know, so she said that we were part of Antifa that we were communists, that we was Marxists, that we was entire nuclear family. And I was like, I was just really shocked that she would even say this, like, this is my us Senator. And I was like, okay, at the very least, at the very least, like, I suppose, like I can imagine some people might be low key racist, but I never thought that anybody would, you know, as a Senator, as a political official, just be so like outspoken without like, they at least gotta be politically correct. She wasn't even politically correct. She was just like going for it, which is why I'm so surprised that there's a runoff with her right now. I'm like, that's a run. They like, I was shocked about that. So, um, you know, so she was telling everybody that, you know, this is what I'm talking about.

You know, she was like their fastest they're Marxists, they're communists, they're all just that they're trying to change your way of life. So then all of a sudden, the crowd like start like getting mad at us and started surrounding us. Right. And then they started yelling at it. But initially they were trying to lock arms, you know, and surround us in a circle so that we couldn't get out of the room. And then they started yelling at us all lives matter, like all lives matter, all lives matter, you know? So I was like, is this for real? Like I was, I was literally like, this is like a movie, you know? Like I felt like I wasn't us like the movie, you know, I was like, wow. You know? So they started trying to surround us. Um, and, um, you know, then they started telling, was yelling all lives matter.

So the only thing that we can do, because there was like two of us and like a hundred of them, you know, like, so we were like, okay, we're going to say Black Lives Matter. You know, it response. So we start saying black lives matter, you know? And then they started like spitting at us, like throwing stuff in a feat, you know, they, I mean, they were going and a lot of them were like older white people also like, Oh, like people that were in walkers and wheelchairs, you know? So I was just like, I've never seen like, Oh, people get this rowdy before. Like it was like, you know, and then afterwards, like while they was like locking us in the room, right. Mind you there's cops there also. So, you know, there's, the cops were kind of like, you know, some of the cops were telling us, like, even though there was two of us in like a hundred of them, like there was a few of the male cops.

It was like, you better not touch any of them or I'm taking you to jail. I'm like, we've been, not touched them. There's two of us in, you know, there was this one female cop who was amazing, you know, she was amazing. She was like, look, she's like, you guys are not doing anything wrong. She was like, they better not touch you guys. She was like, don't worry about it. She's like, you know, you guys have a right to be here. She was like, I got you. Like, that was kind of like our, okay. You know, like it's, you know, thank you. You know, but some of the other cops was like, you better not touch him or we're taking you to jail. And they were trying to find a reason to arrest us. And we're like, really? Right. So while they were surrounding us, they went outside a key to our car.

Right. Like Triana, she had a BMW. Right. Um, and of course, you know, she has a stickers up there. So they keyed her car outside when they was like holding us in. So it was definitely a crazy, interesting experience that happened that really awakened my, you know, my eyes to what, you know, that there are communities out there that didn't necessarily agree with some of the work that we were doing. The hard part about it is that after the event happened, Senator Loffler, um, tried to use it as, you know, a campaign strategy to rally up the masses to be like, this is why, you know, black lives matter, like is trying to destroy your lives. Like, look what they're doing. You know, they're trying to take away, you know, your, your, your way of living. They're trying to take away your money, your communities they're trying to do, like she was telling them that we were doing all of this stuff, you know, that we were like, we were just asking you questions.

Like, all we did was ask questions as our Senator, you know? Um, so, and then she went on this media campaign and talked to basically like a hundred different outlets about how, you know, this was an example of how black lives matter, like is a facet like Antifa communist organization. And that we were violent, even though they were the ones that keyed our car to us, you know? Um, so like, it was, it gave me the experience of seeing, um, really how, um, how somebody can create a narrative to create hate within communities. Because I didn't go in there, like having any opinion about any of the people there when I first came there. And I'm assuming that before we came, I'm assuming that they didn't really have very much opinions about us or about black people, you know, but when you have somebody created this narrative that they're coming after you and she repeated it multiple times on social media and then the media, she was like, these people are coming after you, Black Lives Matter is coming up.

And she said, make no carpet, hold at words was, make no mistakes. When they come from me, they're coming after you, they're coming after your way of life. You know? Um, she, when people are creating this narrative, it creates hate and it creates all of this division. And it was really the first time I saw it up close and personal know, we see it on TV where we see Trump's a standby stand down, you know? And it almost still seems like a movie when we see it on TV and stuff like, Oh, that's not real. You know, that's just movie. That's just, you know, but it really is. Will people have to really understand that this is real, there are people out here creating this narrative. Trump is real Senator to, of Israel, right. And seeing it's so close and seeing how people responded in our presence.

So up close and how dangerous it could have turned. It really raised wait, raise my awareness. And it, and it really, um, made me realize that we really have to get this message out here and to stop this division. Right. And make sure that we continue to have this conversation with each other so that people that don't look like us, they know that that's not what we mean. That's that, that's not what I said. And when she said that I was coming out of the out, that ain't true. When she said that I was anti-family, that's not true. That's not what I said. This is what I meant, like getting in front of each other, having these conversations, even if it's by zoom so that we can understand one-on-one what our agendas are and stop having these other people try to tell it for us.

Passionistas: Thanks for listening to the Passionistas Project Podcast and our interview with Madam Nselaa Ward. To learn more about Madam Ward and how she helps small business owners to thrive visit NiNavaFirm.com. That's N-I-N-A-V-A-F-I-R-M.com.

Please visit thePassionististasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. There are still a few winter boxes left with the theme. Passionistas Pamper. Sign up for our mailing list to get 10% off your first purchase.

And be sure to subscribe to the Passionistas Project Podcast, so you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

Laura Beck is creating scratch cards with a social mission

Laura Beck is an activist and the founder of LottoLove, the first ever scratch off card with a social mission. LottoLove brings charitable giving to everyday gifting. It's been featured on The Today Show and Ellen DeGeneres and included in national publications, such as Women's Day, Real Simple and Redbook. Through her work with LottoLove, Laura is making a positive impact on people's lives by providing a better way to gift that empowers people in need and inspires communities to do good in a fun and exciting way.

Learn more about LottoLove.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we tell the stories of empowered women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington and today we're talking with Laura Beck and activists and the founder of LottoLove, the first ever scratch off card with a social mission. LottoLove brings charitable giving to everyday gifting. It's been featured on The Today Show and Ellen DeGeneres and included in national publications, such as Women's Day, Real Simple and Redbook. Through her work with LottoLove, Laura is making a positive impact on people's lives by providing a better way to gift that empowers people in need and inspires communities to do good in a fun and exciting way. 

So please welcome to the show, Laura Beck.

Laura Beck: Hello, thank you for having me on here.

Passionistas: Thanks for joining us today. So what's the one thing you're most passionate about.

Laura Beck: I always get a little hung up on like picking the one thing, but I really, I mean, I'm passionate about the environment and cooking, but I think the most, the thing I'm most passionate about would be relationships and connecting with people. My dad always said something along the lines of, if you have relationships, you'll be rich in life. And that's something that really stuck with me. And so I've really spent a lot of time investing in friendships, which have had a lot of them for over 20 years, you know, with family, coworkers, mentors. And I think, you know, really having a variety of all these different relationships in your life allows you to connect with people on a lot of different levels, which I think is important. And with a lot of love, you know, I don't get to meet everyone that we're helping, but I do feel a connection to them with what I'm doing. And I value that relationship too, even though it's, you know, more distant,

Passionistas: You mentioned your father and your parents really showed you firsthand about giving back when you were a kid. So can you talk about that experience and how it's informed your life?

Laura: So my dad for, I want to say, like, I don't know, for 14 years he was going to Guatemala on mission trips. And then when I was in high school, he wanted to bring the whole family. And I think at that point it was like, my little brother's older, not old enough, I'm one of four. So we all went as a family to small town in Guatemala and he had been working on building an orphanage or every year that he would go to that orphanage was built. And there were like three families in there that had, you know, maybe five kids each. And we went down probably for like 10 days and did a lot of like mission work within the orphanage. But then we would venture out and go up into the, like the most remote villages in the mountains where we were giving, you know, some medical relief.

There was a CR you know, a little religious component to it and just Christianity, which, you know, is the main religion of Guatemala. And so there were, you know, a lot of different ways of helping and connecting with these people that, you know, most of the time never come down from their villages. They never get to see a doctor, you know, they're suffering from arthritis and to fakes and, you know, a lot of different ailments. So they were very grateful when we would come up there and help with, you know, help them just ease pain and play with the kids and, you know, just interact and kind of give them this, give them some hope. And so I did that trip a couple times. And then at right after I graduated from college, I raised money to go to Honduras with my sister and we did something similar there.

So those were, you know, were big experiences. And then just like on a daily basis, my dad had been on the board of directors at the homeless shelter in the home, in the town where I grew up. So, you know, I just grew up with him, always giving his time and not, you know, not just time and money and resources, but so that was always kind of ingrained in our upbringing was, you know, helping those less fortunate and really just taking the emphasis out of material things and putting it more on, you know, these relationships and connections with people. 

Passionistas: So you mentioned college, where did you go to college and what did you study? 

Laura: I went to University of Michigan. I'm originally from a small town in Northern Michigan, like four hours North of Detroit. And then I studied art history with a minor in Spanish. So I was using a lot of, well. I mean, when I went in high school, I took Spanish as well. So I was able to speak Spanish and these in Guatemala and Honduras when we were there. But then after I graduated, I moved to Chicago and I went back to school for art direction and design. And there's this type of, I guess, school, which is called a portfolio school. And that is where you go specifically to get a job in an advertising agency afterwards. So you can study copywriting design or art direction. And the whole it's a really intensive program. And some of them are two years, but the one I took was just one year. So it was pretty much for an entire year, no breaks taking the courses. So that's where I got my art direction background.

Passionistas: What were some of your early jobs after you got that degree?
Laura: I had set my sights on New York. I always wanted, when I was younger, I wanted to go to a big city. I think it was partially of like, I want to rebel against the small town and, you know, live somewhere where the closest mall is not an hour and a half away. So I always wanted to go to a big city and I liked Chicago, but I felt like I wanted something more. So I started applying to some jobs in New York and I got an internship at a small midsize agency. And so I moved to New York for that job. After the internship, I worked there as an art director, and then I started working for this woman who is a lifestyle brand and I was hired to basically kind of just overhaul her branding and, um, design and, you know, head there, like the lead of her website development. So I did that. And then at that point I was like, I think I want to do something on my own work for myself. And then that's when I started my own design shop on my own.

Passionistas: Tell us about that. That's Tiny Rebels. Right? Tell us about that. And some of the socially good companies you work for there.

Laura: I really enjoy working with brands that needed that I really liked working with them from the ground up, you know, being part of their initial, I guess, the initial phase. And so one of the companies I worked for was called OneGridCandle, and their mission was, you know, to help provide clean energy to people in Africa and sell their candles. And so that one was a company that I was able to, I got in touch with right away, you know, from helped them from logo design, to packaging design, to their website and know pretty much all marketing touch points as well. And that was like, okay, I see them able to, um, giving back in a way, you know, by helping this company get off the ground, I really enjoy doing this and that at that point I was like, I think I want to, you know, try doing this a little more direct and be the one that's, you know, has the company that's giving back. So I kind of, I slowly just start kind of as like not accepting new clients and was just letting the phase, not the phase out naturally happen. And then that's when I took a leap with LottoLove.

Passionistas: So what inspired you to create lot of love cards?

Laura: I wanted a career change and I had a desire to do something that did more good in the world. And I, you know, I felt I could do that, you know, helping client or, you know, the companies I was working with, get off the ground and do that. But I wanted to do that in a little more direct way. And, you know, if you ask yourself the question, why do I do what I do? It really forces you to reflect on what gets you out of bed in the morning? And I knew I had, you know, interesting background and experiences and, you know, different talents that I had, um, honed in on with my past jobs. And I wanted to figure out how I could put all that together and figure out a way to positively impact other people's lives. And if I thought back to a time where I felt like empowered, it was when I went on those mission trips with my family.
 
And then with my sister that I mentioned earlier, at that point, I saw extreme poverty and seeing it firsthand is very different than, you know, seeing it on the news or reading about it. So I knew that there was a lot of people out there that needed help, but if I can't be there physically, you know, helping them, what can I do based on everything I know, and I've done to create something. And so I, I was ready to make that career change. And I think having my branding company gave me the confidence to do that because could brand LottoLove all on my own, you know, I didn't need to outsource that. So I was able to really kind of take everything in my own hands. And I enjoyed the client aspect of, you know, or the service aspect of Tiny Rebels, but I wanted to try out something a little different by creating a product.
 
And so my inspiration for LottoLove actually was my grandma because she loved scratch off cards. And that was something that we would always gift her for holidays, you know, especially, you know, what do you give an 80 year old grandma, you know, and they love the scratchers, but that whole idea is about winning for yourself and, you know, winning money. And, you know, I think I saw a way to flip that concept on its head a little bit and add a twist to it. So instead of winning for yourself, you're able to win for other people. And it was actually during a road trip with my now husband, he would love to scratch off tickets too. So he would, every time we'd stop and get gas, he would, you know, buy a couple and he bought two, which actually happened to be winners. They were both like $5 winners, but that's kind of where the whole idea started coming about was on that road trip. So
 
Passionistas: Explain what the LottoLove card is, how it works and what happens when
 
Laura: Get one, like you mentioned, we're a social good scratch off cards. So instead of winning money, you want a charitable prize. That's donated to someone in need and we have four charitable partners and each one's tied to what I call the charitable prizes. So you can either win clean water, solar energy, literacy tools, or meals. And it will always be one of those four. And I like to say that we're the only lottery where everyone wins, because we really are. When people ask me that question a lot. So I like to say it right off the bat, every card is a winner. It's one of the four charitable prizes. So, you know, we sell most of on our website and the buyer would then buy a LottoLove card. They could mail it directly to the recipient and then the recipient would get to play the game, scratch off all the circles to figure out basically what was donated in their honor. So it's a gifting item and they come with a greeting card. So it can just be an easy, all-in-one like gifting experience and it's a matching game. So are you familiar with scratch off cards or have you done a lot in your days? 

Passionistas: It's been awhile, but yeah, we've definitely done them… for sure.

Laura: Yeah, so it's like a matching game. So we've designed icons that represent each charitable prize and then you have to match one of those icons. And then that tells you flip it over and explains a little bit more about the causes that we're supporting. And then we direct everyone to our website where they can learn more about our charities and the efforts that we're supporting.

Passionistas: So tell us about those charities who are they and why did you choose them?

Laura: We have four Austin charities. Solar aid is our solar non-profit and their mission is to eradicate the use of kerosene, which is harmful to health and to the environment. And why really like about their mission is they're working to employ people to sell the lights, which creates jobs and a sustainable markets. So, you know, they're creating sustainability in a lot of different ways, as opposed to just providing a clean energy source. And so they're able to combat poverty and climate change. And they work specifically within Africa, lit world is our literacy partner, lit worlds based in New York. And they work within the U S and also globally. They're putting emphasis on not just learning how to read and write, but to learn how to teach kids, how to tell their story and how to communicate, which helps them build a sustainable life because, you know, communications foundation of a lot of things.
 
So they put a lot of emphasis on, you know, talking about feelings and being able to communicate water is life is our word, water, charity. And they, we specifically are supporting their water filtration efforts. They've created this straw that kids can wear around their neck, and they can basically go to any water source and purify the water from that straw, which is pretty awesome. And it can filter two to three liters a day. I think it's really impressive. I mean, when you look at it, you're like, you know, you're like, how can this actually do what it does, but the insides of it, it's, it's an amazing invention. So yeah, that's really cool. And then our hunger non-profit is rise against hunger and they are working to end hunger by 2030. And they do a lot of natural, like natural disaster relief as well. But they've created the most nutritious packaged meals all in like one where it's basically like add water and you get all these vitamins and nutrients that you need in a day.
 
Passionistas: Tell us specifically what each card gives to these charities

Laura Are a limited amount of like gifting options, but you can either give one week of clean water or four weeks of clean water. So when you go onto our website, you're not going to be able to, as of right now, but we might change this. You can't choose. If you are getting a water winning card or a meal, it's a surprise, but you can either win one meal or three meals, one month of solar light, or four months of solar light, and then one set of literacy tools or three sets of literacy tools.

Passionistas: We're Amy and Nancy Harrington. And you're listening to The Passionistas Project Podcast and our interview with Laura Beck. To learn more about her scratch cards with a social mission visit, GiveLottoLove.com. 

Now here's more of our interview with Laura. 

Have you personally had any interactions with people that have benefited from the work you're doing and are there any that stand out?

Laura: Yes, actually I think it was two years ago now I was able to go to Kenya and I met with one of the partners of our literacy charity. They work in Kibera, which is like one of the chorus slums in the world. So we spend a day with the Red Rose School and it was all girls and, you know, got to see everything firsthand. They call them lit clubs. So how they run their lit club. So it started with a story and then that story had an underlying message about feelings and like bravery. And so then, you know, we all sat in a circle when it was great, because I got to like sit in a circle with them and I was participating, you know, just like a student with them. And everyone went around the room, talking about the story, you know, talking about moments in their life, where they had to be brave and courageous.
 
And then there was activity, which they call a heart map and it's basically drawing a heart on a piece of paper and then filling that heart with everything that represents you or that you love in your life. And then we all went around the room and explained our heart maps to everyone. And I was just, you know, I was really blown away by them and their ability to, you know, talk about their lives. And, you know, their upbringing was a lot more difficult than mine. And they were just, you know, full of life and love and, you know, just proud to be a sister and a daughter and a friend. And it was really amazing to actually see how our who we're supporting and the benefits of it. 

Passionistas: We were reading about that story. And one of the things that struck us was you told, said you played a game with them and did an exercise with them called a rose, a bud or a thorn, which we loved the concept of that. Tell us about that.

Laura: That it wasn't the first time I heard it when I went to Kibera. That was something that actually my parents did with us growing up too. Like, especially around like Thanksgiving, it was like, you know, we'd all be home from college or something and they'd be like, tell us, you know, something good that happened. And you know, and so the rows, the button, the thorn really kind of puts a metaphor to that. I think, you know, arose is something that you're really happy and excited about. The bud is something, you know, you're anticipating, you know, that's going to happen and you're excited. And then a thorn is, you know, something was difficult. Something was a little prickly, a challenge that you faced. And yeah, we went all went around the room and did the Rose about a thorn. It's actually something really fun to do with, you know, friends and family too. And it's just another way to connect with people. And if, you know, for lack of a better word forces, but allows people to open up, you know, cause everyone's doing it. You know, we all have hardships, but you know, we all have something that we can find that we're excited for or something good that happened in our lives. 

Passionistas: You've also added wedding favors to your store. So talk about those.

Laura: I would say it's a little bit of a work in progress, but something that excites me about a lot, all of is all the different ways that you can gift it. You know, we really want people to rethink what they gift and how they, and there's so many occasions why when we need to buy people, things. And so weddings, and I think it kinda came about like when I was planning mine, now people buy wedding favors and they're cute and they're fun. And I it's a fun thing to do, but I really had a hard time wrapping my head around that because one, it feels a little wasteful to me and it's just not where I really wanted to spend the money. And I, you know, I felt like I could gift something to someone outside of a trinket, you know, the header initials on it or something or something that might get thrown away.
 
So I use my wedding as like a test case for that. And, you know, it's a slightly different design. Our typical cards are like really bright and punchy, but our wedding line called Lucky in Love. It's, you know, we're stripping it of all the color and, you know, keeping it white and clean, you know, everyone has different themes for their wedding. And white just felt like it would fit. Um, a lot of people's decor. So the game is the same, but we allow this like top portion to be customized. So if people have, you know, like a logo they created for their wedding or a monogram, or they want to have write a little message to all their guests, they can do that. And the way we kind of tell people to gift it is to put it at their placement settings at dinner, but it's also good dependent, like gift bags.
 
If you're doing that, or people can grab them as they're leaving the wedding, but really easy way. It's just, everyone's sitting down. It's a great way to like get people, talking, bring awareness to the causes. And we included a little penny on each place setting. Um, so people can scratch off and play and you know, their response from people that have included it as part of their wedding has been great. And I love seeing all the photos and, you know, even seen like the little, the little kids participating and playing the game. So it's another way to spread love and your wedding day,

Passionistas: What would you like to see as the future for a LottoLove?

Laura: Sometimes I feel like it changes a little bit, but you know, near term, I want to expand our product line, you know, which means adding new charities and increasing the causes that we can support. You know, right now we have four and it's what we call our basic needs line. And I'm really happy with the four that we chose, but I know there are so many more causes out there that mean a lot to people. You know, I want to expand and do like a health card, you know, support breast cancer and Alzheimer's, and I mean, there's so many, you know, maybe an animal card. I know a lot of, you know, people want to support animals and help them. So expanding our product line is something I want to do near term. I want to get into more into corporate gifting because I think that is a way to really reach a lot of people and obviously increase our impact.
 
Like I mentioned before, a lot of creative ways to gift a LottoLove. And I think, you know, just what we have now is kind of the tip. And I think we can really expand a little bit and, you know, bigger picture. I want to continue to figure out how I can help people to rethink about traditional gifting. And I think LottoLove does that for a lot of people, but I think we can do that a little bit more because we are solving a few problems. You know, simply gifting is stressful. A lot of people get stressed out around the holidays because it's expensive and they don't know what to get people in. There's so many people that don't need anything and people that are hard to buy for. So LottoLove solves that problem. Obviously our social mission, you know, we're helping people just live and also thrive, but I think there's more than we can do and want to tap into, you know, traditional gifting and how we can uproot that a little bit.

Passionistas: So where can people go to get the cards and find out more about what you do

Laura: Our website, which is GiveLottoLove.com. So G I V E L O T T O L O V E dot com. That's where we do pretty much all of our sales through our website and we ship all over. I pretty much ship across the world. We just sent an order out today to Australia. So wherever you are listening, you're not too far. 

Passionistas: You do corporate gifts as well. Talk about that.

Laura: It's been a really fun aspect of the business, which it wasn't something I was thinking about when I first started, but usually mostly around the holidays. That's when everyone's, you know, figuring out how they can gift people, something, but we did something for the Cleveland Cavaliers. They had a yearly summit and they wanted to include LottoLove at this meeting. So anything from meetings like that to including them and gift baskets that get sent to clients or customers, we can do a lot of the fulfillment ourselves. So if you know, we're mailing these out to 500 people, we've done it. And, you know, we try to be as flexible as possible because everyone's gifting needs are different and unique. And you know, some people want a greeting card and some people just want the scratch off. And we create these little custom informational cards, which are a great, like co-branding option where we can put their logo on it and custom messaging. Or if these corporate companies are ordering a lot more, you know, we have like a 500 unit minimum order quantity, but we can customize the scratch off cards, which is a fun way to, to do a little like co-branding where we can add a logo and some messaging. There's not as much flexibility with that, but we try our best.

Passionistas: Is there a lesson that you've learned during your journey that sticks with you?

Laura: I would say one of the biggest lessons is to not give up because they're just in startup life. There are so many roadblocks and times where you feel like, okay, this is too hard. I can't do this, but to just not, not give up and to put yourself in uncomfortable situations, because I think those uncomfortable situations is where you really see growth and to not shy away from those because you're afraid. So, you know, there are a lot of twists and turns and disappointment comes with that. But the one thing we can control is to just keep going, regardless of people's response or lack of response and validation, and then saying yes, because I think fear can creep in and we can shy away from doing things, but I've gotten in this habit of just agreeing to things, knowing even if sometimes my guts like, Oh, I can't do this. I'm not good enough for this or something, but, you know, say yes and I'll figure it out and I'll figure out how to do it. But I think that's where I've seen a lot of like my personal and career growth by putting myself in these situations and just not giving up.

Passionistas: So as the mother of the new baby girl, what's your dream for women?

Laura: My dream is well for my daughter. I want to instill like instill in her the belief that she can do anything and that we're stronger than we know, especially, you know, just giving birth as a woman and being able to give birth, I think is a beautiful and wonderful thing, but it was also one of the scariest things that I've ever done. But after that, I was like, you know what? We can do anything. Like we're so much stronger than we know. And I want women to feel empowered in all aspects of their life because they should, because we're strong and you know, we need to, you know, rise above the fear or whatever's like keeping us down. What's your definition of success? You know, since I had violet, I think that changed a little bit, but you know, I think it's really enjoying what you do and, you know, success, I think looks different. Day-to-day especially now, you know, I think success is okay, my daughter's happy and she's alive. And that is success. Like every day right now is successful for me. If I do that. And if I get a little bit of work done, it's a bonus. But I think success is feeling nourished at the end of the day. You know, whether that's working, whether that's not working, but as you know, feeling that fulfillment and nourishment at the end of the day, I think is success.

Passionistas: What's your secret to a rewarding life?

Laura: Well, can I still be figuring it out a little bit, but I think one now being a new mom is having really good time management. I have learned I work better under pressure, but I don't have that luxury. Like if I get a minute, I need to use that minute wisely. But, and I think having good time management, it can really either make you feel fulfilled or it can deplete you if you're not doing it in the right way and being an entrepreneur, you know, weekends and weekdays blend together. And they can all the days all feel the same sometimes, but you have to really allow yourself to have the fun, the self-care and do the work. And I think that's keeps your mind and body in check. But then at the end of the day, I think it's, you know, doing something that one thing that brings you joy every day, if you can fit in one thing, you know, whether it's a workout or reading a book or meditating, you know, really, I think gives you that energizes you to keep going. Because there, I mean, a lot of things that we have to get done just to live and to not, you know, to pay our bills and do things, but finding ways to sneak enjoy is really important.
 
Passionistas: Thanks for listening to The Passionistas Project Podcast and our interview with Lara Beck. To learn more about her scratch cards with a social mission visit, GiveLottoLove.com. 

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Our winter box with the theme Passionistas Pamper is on sale now and will ship just in time for the holidays. Sign up for our mailing list to get 10% off your first purchase.

And be sure to subscribe to The Passionistas Project Podcast, so you don't miss any of our upcoming inspiring guests.

Sara Ku Creates Fair Trade Filipino Coconut Oil Products

Sara Ku is the founder of Kaya Essentials, a skincare and lifestyle company based in Koreatown, Los Angeles. The seeds of the company were planted when Sara was a young girl and would make coconut hair masks with her mother. Her research on fair trade coconut oil inspired her to turn those early experiences into a company, which not only creates amazing products but gives back to the Filipino community. She recently expanded the company by partnering with female Filipino artisans to bring their one-of-a-kind pieces to a global market.

More about Kaya Essentials.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to the Passionista Project Podcast, where we tell the stories of empowered women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington. And today we're talking with Sara Ku. Sara is the founder of Kaya Essentials, a skincare and lifestyle company based in Koreatown, Los Angeles. The seeds of her company were planted when Sara was a young girl and would make coconut hair masks with her mother, her research on fair trade coconut oil inspired her to turn those early experiences into a company which not only creates amazing products, but gives back to the Filipino community. She recently expanded the company by partnering with female Filipino artisans to bring their one-of-a-kind pieces to the global market. So please welcome to the show, Sarah Ku.

Sara: Hi guys. Thank you so much for having me.

Passionistas: What's the one thing you're most passionate about?

Sara: I'm most passionate about making a social impact, you know, focusing on how on the individual level each and every person can make a difference and the importance of small steps, small acts of kindness that together have a big impact when you bring community together. And that brought me to create my business Kaya Essentials.

Passionistas: So, tell us about that.

Sara: Kaya Essentials is a clean organic coconut skincare line, and we recently expanded to a lifestyle, um, with artisan goods, but it really started, you know, um, about five years ago when I was first introduced to the concept of a social business. And that was when I was in college, I was studying history. Um, it's something that I wasn't really passionate about doing, but I was so nervous as to what my career was going to be.

So instead of going to art school, which was always my passion growing up, it's really funny how, when you look back and look at your most memorable, enjoyable times, um, you know, it's really the things that you know, that you're passionate about, but you never really realized that, you know, that's going to bring you the most purpose in life. Um, so I ended up studying history and I really knew that I wasn't in the right space. I was trying so hard to, you know, succeed in, in my studies and, and you know, it wasn't something that came naturally to me, but at the same time, I was studying Asian history, which I was really passionate about because I'm half Filipino, half English. I was born in Hong Kong. So I have a very international background, kind of a third culture kid to the max. Um, so I was born in Hong Kong, lived there for 10 years, lived in India for two years, um, Istanbul in Turkey for three years, and then finally moved to the UK and, and lived there for five years before moving to LA.

So yeah, I was really passionate about studying Asian history, getting to know my culture in more in depth, and I saw on our career bulletin board that there was a talk on a Filipino nonprofit called Gawad Kalinga, and the founder was going to talk about entrepreneurship and social business. And I had, had never heard of the word entrepreneurship or social purpose, social impact, um, but being a Filipino nonprofit, I was really interested. And so that's when I attended that talk and he really, you know, spoke about the communities that are most in poverty and their lack of access to diversify crops, for example, in the Philippines, because we have very fertile land. And so for example, we've had Cocao farms for centuries yet there was no Filipino bean to bar, um, Filipino chocolate company. And he was saying, you know, there's really a missed opportunity here.

And it dawned on me that Philippines has a very big import culture. And so they had an internship opening and I immediately applied and I was a research assistant at first. And then, um, after college I continued my work with them. And I specifically helped with in facilitating European business students to help with their social businesses that they created at their farm. And that was everything from, like I said, the chocolate company to using our local dairy, which is from a Carabao, which is our local cow and using their milk to make ice cream. Um, and also from mushrooms, for example, because mushroom, wasn't a big staple in Filipino cuisine, but with the rise of international restaurants, you know, restaurants in the, in the main city was needing it more. And so they worked with farmers from different local communities to diversify their crops and add more value.

So I was helping with that. And then at the same time, as you mentioned, I was my mom. She was a very big DIY or like she would make her own cleaning products. She would use ketchup, vinegar, vinegar. We always had so much vinegar in the house. And also with, um, her skincare, she would always make her own lotions, deodorant and everything. And so one thing that we did religiously was, um, make a coconut oil hair mask. And in the summers, when we were in the Philippines, we would scrape the coconut meat from the, from the actual coconut and then boil it into an oil and then apply that into our skull, you know, to, to promote like growth and get rid of dandruff to our, to the ends of our hair. And at the same time, I also learned that 60% of coconut farmers in the Philippines lived below the poverty line and the particular jar that I was using, I, um, was a French brand called Latuda Anjell.

And then when I turned it over in small letters, it had said made in the Philippines. And then that's when it really sh… you know, struck me that this was going to be my lifetime passion. This is when I say my coconut dream came to life when I really wanted to create a clean coconut skincare brand that, you know, really promoted the Filipino coconut oil as a point of pride for Filipinos and for the rest of the world. And I knew that coconut oil, um, especially from the Philippines dominated the beauty and skincare market, and even, you know, with coconut food products, you know, we have it in everything and coconut sugar, coconut flour yet, you know, I really wanted to break that disparity and promote fair trade farming. Um, and so through, um, the nonprofit that I was working for Gawad Kalinga I connected with their fair trade coconut farm, and really that's where it all started, that I had the first jar of coconut oil.

And the first idea that came to mind was to make lip balm actually. And the reason why was because lip balm was something small, it was something that everybody needed. I wasn't even thinking from a business mindset so much at that point, I was thinking it's for men, it's for women. It's for all ages, it's for kids, I can sell it to everybody. And with each one, we would donate a school meal back to the local community. And that part was really important to me, going back to what I'm most passionate about. I think that with change that we want to make, it can seem very overwhelming. So I really wanted to show that small acts of change, small acts of kindness can really make a big impact and to have something in your everyday life that you would use that, you know, contributed into making that change.

So I started with lip balms. I had two flavors at the very beginning. One was lemon grass, and the other was calamansi. And calamansi is a Filipino lemon that only exists in the Philippines. It's a very light citrus. And that was the second moment where I knew this was meant to be because I had found a family business in the Philippines that made this into an essential oil, because, you know, you need thousands of calamansi to make any essential oil. And when I first made that lip balm, I thought I loved it because I was Filipino. So of course I'm going to love it. But, you know, after sharing it with friends and family, you know, people were very excited to also try something different and, you know, try the taste of the Philippines in a very unique way. So those were the two first lip balms that I had.

Passionistas: What are some of the other products that you offer now, as time has gone by?

Sara: My first pop-up market, I actually only was selling lip balms. And so before I even had a website, I started looking at craft markets, farmer's markets, and I had my lip balms there. And for the lip balm tester jars, I had them into small jars and several customers that were trying the testers were saying, can I buy this jar? Can I, can I, because I use body balms, I use this all over my body. I use it for my cuticles and for my elbows. And I didn't even think about expanding into different products first. And so really that's where the idea came first to get into body balms. And it was also really the idea to have a very minimalistic approach to your skincare so that, you know, you can, you can have something clean and organic and something that was really affordable as well that was really important to me because what I realized in the beauty world is, you know, I would kind of steal some jars from my mom, you know, in her skincare when I was growing up, because, you know, it was, it was for like, it was very luxurious and I would only use like a little pea sized amount and only use it on the weekend and, and only use it when I really needed it. And really skincare is your life is supposed to be part of your lifestyle. Something that you, you, you can use every single day without feeling bad about the price tag that's attached to it

Passionistas: Talk a little bit about the working conditions and the financial situation of a lot of the farmers in the Philippines. Why was it so important for you to work with those people specifically?

Sara: So, it was really important for me to work with fair trade farming, because I think that in the last decade, there's been a strong focus on organic ingredients, which is really great, and we're moving towards the right way because we know that what we put on our skin absorbs into our bloodstream. But the way that I like to explain it is that how these organic ingredients are grown, isn't necessarily grown in a very organic way with the people that they employ. And so that's where fair trade really comes in. Is that it really ensures that the working conditions are safe and that they know their rights. And also that they're not overworked. That was a very big thing that I had learned from the nonprofit that I worked with, that, you know, especially a father who was a farmer and had two or three children and had to, you know, pay for bills and schools and everything would end up working, you know, 12 hour days, 16 hour days, not knowing when their breaks could be not having, you know, sick days, you know, sick pay days. And, um, so that's where the fair trade, you know, really comp like adds onto the organic. And I really love connecting with different customers that really care about this advocacy in supporting fair trade ingredients as well.

Passionistas: What does Kaya mean? Why did you choose that as the name of the company?

Sara: That's the first question I get a lot, um, in pop-ups is, is your name Kaya. Hi Kaya. And I love the Kaya, but my name is Sara, but Kaya in Filipino means we can do it. So, um, Kaya koa in Tagalog means I can do it. And it's really a personal affirmation back to, you know, what I'm most passionate about is, you know, focusing on the individual level that each person can make a difference. And so it's that affirmation and really that when you come together as a community Kaya, nothin, which means we can do it, you really see that's where changes made. That's where the biggest impact is and the power of the people as well. You see in that. So I knew I wanted it to also have a Filipino name because in the Philippines, there's this strong notion that anything that is high quality has a very Western name. And I really wanted to bring that point of pride to Filipinos that, you know, a love for our culture and our ingredients and our language as well.

Passionistas: You use a lot of Filipino phrases in your branding. Why did you want to do that?

Sara: It was really important for me to honor where the, where we're rooted out, which is in the Philippines. And, you know, that is where we source our coconut oil from. And something that we launched this year in 2020 is our artists and goods collection. And really that was my connection to the nonprofit. I've been connected to all these artisan communities that was upcycling fabrics, creating, you know, beautiful jewelry, beautiful home pieces. And going back to my mission, which with Kaya Essentials, it's a lifelong business, it's a lifelong passion. It's not, I'm not here to have an exit strategy and really looking at how, where can I make more of an impact? And so that's where we launched our lifestyle line. And that was really difficult for me too, because I had introduced Kaya Essentials for the last three years as a skincare brand. And I kind of, you know, was scared to kind of go out of my comfort zone or, or, or be put into a different box. And I realized I was limiting myself. And then I realized, wait a second, I'm the founder, I'm a solo entrepreneur as well. I own a hundred percent of the business. Why can't I do this? And so that's where, um, I began, you know, really connecting with the artistsan communities and figuring out the best pieces to first introduce the collection.

Passionistas: We’re Amy and Nancy Harrington and you're listening to the Passionistas Project Podcast and our interview with Sarah Ku. To learn more about Kaya Essentials, visit Kaya Essentials.com. Now here's more of our interview with Sara.

So, what are some of the challenges you face starting your own business?

Sara: So, as I mentioned, I'm a solo entrepreneur, so that it's really difficult when you have to be your own cheerleader and your biggest critic at the same time. And there's not really, you know, strong markers of success because you don't have a template to follow. You don't have goals that you've set with a team. And so really you have to have a lot of discipline. Um, and especially at the start, when you're doing everything, you're like every single part of building your business is a whole new template for you to learn. And so there was a lot of Googling. Luckily I'm very autodidactic and would connect with any expert in one particular field, but it really got to me because a lot of days it felt very slow. And I realized I had to lean into those slow days and realize that, you know, slow progress is the best progress because I really wanted to focus on getting this right, and really having an organic growth that would last for decades to come.

But, you know, it's hard. It was hard to, especially at the start, have that motivation had that belief in myself. And so, yeah, that was the biggest challenge. And also, you know, imposter syndrome is very real. And for me, I don't have a business background. I lean towards more of the creative side. So in building the product in, in coming up with my marketing materials or anything that never came from the point of view of, okay, what's the trend right now in skincare? What, what are consumers, you know, gravitating towards? And it really just came from an artistic approach. And so that was really difficult when for example, I would share it with different communities, different people and not having the strength to really believe, um, to, to hold that up. And I really, um, really loved when I heard Sara Blakely. Uh, so she she's, uh, she pronounces her name, Sara, um, the founder of Spanx, the first self-made female billionaire in America.

And she said, when she had the idea for Spanx, she didn't share it for the first year. She didn't even share it with her own boyfriend or her family. And she said, when something is an idea, so close to you so that your, so that's your little baby it's that you're so passionate about. You have to really take care of it. That really made an impression on me. And so I learned the hard way to be careful in, you know, what I would share, how I would grow and, you know, really finding the confidence in myself and carrying that through, even in the very slow days,

Passionistas: What are the challenges of working internationally?

Sara: Luckily, I have a business partner here in LA and we source our coconut the fair trade coconut oil together, which, um, you know, when you find, I really believe in the law of attraction and we were both connected to the Filipino nonprofit Gawad Kalinga. And when that happened to be, it, it was just, it laid it all out. Um, but you know, there's a lot of planning ahead. And for someone who, I'm a type of person who wants instant gratification, and also I have a huge attention to detail, which I really think that your best qualities can also be your worst qualities. And so it is really great, especially as a solo entrepreneur, because, you know, getting your website, ready, doing packaging, doing customer service, everything it's, you know, it's good that, you know, I have my lists and everything, but at the same time, especially with international, um, orders, for example, in sourcing the ingredients, you know, there is that, you know, that over time where you have the waiting period and also that period of uncertainty sometimes, and not only from the international side of things, but just in the business side of things that I personally find really difficult.

Um, and so again, it's just, you know, going with the flow, going with the ride and realizing and accepting that, you know, every single day something's going to come up, there's going to be things that are short-term focuses for the next month. And then, you know, some things that are long-term, but, um, you know, carrying that through is, is a challenge, but it's also really exciting and really, really, um, gratifying as well to challenge yourself, um, and see what you can do.

Passionistas: How has the COVID-19 crisis affected your business and maybe in particular working international?

Sara: Yeah. So with this COVID-19, I mean, for everyone, you know, especially small business owners that have a face-to-face, um, element, you know, we've been put out of stock and for key essentials, that was mainly our pop-ups our farmer's markets, our, um, you know, craft markets and everything that is where a lot of our businesses from as well. And also with distribution too, you know, we're in over 20 boutiques all over the US um, you know, unfortunately they've had to close as well. And so, um, what we've been doing is kind of, you know, putting our focus into our online community and recognizing that, you know, social distancing doesn't mean that it's a time, you know, to shut off and really finding ways to connect with one another. Um, so that's been our main focus during this time. And we, um, launched a program this week where for every single body bomb we sell, we are donating a body bomb to the front lines and seeing how we can best, you know, make an impact again, during this time. Where, where possible

Passionistas: Tell us a bit about your production process? Do you make everything yourself?

Sara: Yes. So, uh, everything is handmade by me in my studio. So everything is made in small batches and really where I started, which was in the lip balm that took me over a year to formulate. And even though it's three simple organic ingredients, it's [inaudiable], mango, butter, coconut oil, um, all the different levels of the texture of butter and how that works in, um, you know, in the heat when you have in your bag to when it's cold and the coconut oil and how that blends in. So that took me a really long time to perfect, but from there, it gave me a base to create our body balms. And also our body balms are all infused with essential oils. And that was really important for me too, because one of the biggest chemicals in skincare is fragrances and fragrances is basically a chemical construct to smell like a certain things.

So for example, anything that smells like a banana isn't from a banana, it's impossible to get it from a banana. Um, so it's all chemically formulated. And so that's where essential oils are really great because they come from the actual herb or flower. And yeah, so everything is made in small batches. And that's really important too, because we don't use any silicones. So that's where the formula, um, you know, to get a very smooth formula silicones provides that gel consistency. But for us, we make it in small batches so that we don't have to use any silicones.

Passionistas: You talk about the cold centrifuge, virgin coconut oil? So tell us what that is and what are the benefits of it?

Sara: Cold centrifuge, coconut oil is a spinning process that spins the coconut meat out from the coconut oil. And as it's the spinning process, it doesn't use any heat to boil the coconut oil out. And really that gives a more refined coconut oil that has that retains more of its antioxidants, vitamins, nutrients, and really is coconut oil for your skincare that goes directly onto your skin or your hair, which is different to coconut oil that you cook with, where they boil it, because you're going to heat it up anyway. And it's much faster for production, um, to heat it up and really in the Philippines they've been using this type of process, um, for coconut oil for decades. And, you know, that's something that, that differentiation, not a lot of people know about. And so I really wanted to share, you know, their specialty and how they take care in processing this coconut oil that takes over three days to process from the coconut meat to the oil.

Passionistas: What's your dream for the future of Kaya Essentials?

Sara: My dream for Kaya Essentials is really to focus on how more we can make an impact. So something that we also launched last year was our Conscious Coconut Club. And really that came from the idea of bringing community together to give back where I recognized that there was a space for galas and, you know, those, these big events, but usually the, the cost for, you know, a meal ticket. Wasn't a, and I really felt that there was a lot of people that wanted to be part of giving back part of this initiative. And, you know, they weren't able to take part in something like that. And so we hosted a dinner where each person, you know, came together. We had a meal and we provided a meal back to the Philippines and something that we've also introduced is providing school meals back to our local communities in the US and that's our partnership with no kid hungry. And that really came from our community as well. That really wanted to take part in giving back locally to, you know, now with this new lifestyle line that we have, um, it's also just looking, you know, expanding our brand, um, but always focusing on where we can more make an impact.

Passionistas: What's the biggest risk you ever took and how did it pay off?

Sara: I think the biggest risk I ever took was really focusing on what success meant to me and canceling out the noise and not comparing myself to others. And I say that because, because when you don't have that business background, when you are every single day, not knowing where the template is, and, you know, even just being an entrepreneur is a risk in itself. It, it, you know, um, it's not the easy path. It's not comfortable. You have to find the comfort in the uncomfortable situations, and that's a big risk. Um, but like any risk, you know, it's very satisfying. It's very, um, it's great to put yourself out of your comfort zone and after having lived all over the world and also, you know, having parents that are, you know, that take a lot of risks. My dad left England when, you know, he was in his twenties and lived in and is a civil engineer and worked in Africa, worked all over Asia. I think that just from a young age, kind of just going over the cliff and just going for it is, is, is the way that I've operated. Um, but I would say that's the biggest risk.

Passionistas: You just mentioned finding out what success means to you. So what is your definition of success?

Sara: Definition of success is really in a business sense, looking at what is my mission, where I want to make, where I can make the most impact and how that all fits with the rest of my life. I think balance is so important and I know balance gets thrown around a lot, but really crafting recognizing that you are the one that crafts and cultivates your life. And so you are in full charge of that. And, you know, really living the life where, you know, you don't want to look back and have regrets. And really trying, you know, as the most, you know, trying, despite having any fears, um, you know, to me, is living a very successful life.

Passionistas: Is there any particular trait that you have that you feel has helped your success?

Sara: I would say the particular trait that's really helped me succeed with Kaya Essentials is being very frugal and scrappy and not afraid to get into everything. I think that first had the idea for Kaya Essentials. I was in my early twenties. I didn't have a lot of savings or any savings actually. Um, and it was an idea that I had that I said, okay, that's going to, I'm going to do that. Maybe in my early retirement. That's how far ahead I was thinking, because I didn't know, you know, what you, like, I thought you needed so much investment and, you know, capital to really start a business. And also not trusting myself that I would be able to learn all the different areas. And so, as I mentioned before, being autodidactic, and just not afraid to learn everything from building a website on Shopify, to researching all the different packaging. That's something that I underestimated as well in building a business is how much thought and care has to go into packaging and how, you know, that really depends on, on so many things.

And, um, I, my friends will always say that I am the most frugal person that they've ever met. Um, and it's just something that always came naturally to me. My mom was a domestic helper. Um, when she was 17, she moved from the Philippines to Hong Kong. And, you know, she, she grew up in poverty in the Philippines. And she worked, um, you know, under the table with, with her mom, with my grandma, um, in the factory because my grandma was paid on the quantity of snacks that they were producing, that they were packaging, you know, without an hourly wage. And so she brought her daughters, um, you know, to help out. And my mom always taught me, you know, to have a really strong work ethic and, and not being afraid to, you know, do the tasks that are, you know, um, that are very time consuming as well.

Because I think that when you start a business, um, you really have to do every single part. And so, for example, like I mentioned, I, um, crafting all of our products and also packaging as well. And with each package, I write a personalized note to our customer. And that's something that I never want to let go of because for me, someone who's joined our community and given me their hard working dollars to, you know, part of this, you know, it really means a lot. And so, um, you know, I really love connecting with my customers in that way. And so that's something that I'm never going to stop doing, but yeah, not being afraid to be scrappy. And when I talk to other female entrepreneurs that have an idea that are starting out, um, you know, I really say that there are so many different ways to grow a business and, you know, do what feels right to you.

It's really good to know every single pathway and whether that's going down the investment route, route, you know, having angel investors or, you know, um, whatever it is and knowing your strategy as well. So is that going to be wholesale? So do you need a manufacturer? How much quantity do you need? Do you want to be able to produce and breaking that down as well? Because you know, your profit in the end is different for all of those outcomes. And really focusing on what makes sense for you not being afraid to start small either. I always share that, you know, the lip balm formula took me over a year to perfect. I was selling it, you know, first with just friends and family. And then with, you know, in pop-up markets, farmer's markets before I even had a website, because I couldn't even, you know, put that on my plate to begin to think how it would look like to have a Kaya Essentials website, you know, and I, and I still cringe at the first iteration of the website, you know, and I love sharing that because I say, you know, taking your time organically going through it, um, you know, is the best way because I learned so much that I couldn't rush. Um, so not being afraid, you know, be frugal scrappy and take your time and define your own success as well and how you want to build your passion.

Passionistas: Thanks for listening to the Passionistas Project Podcast, and our interview with Saraj Ku. To learn more about Kaya Essentials, visit KayaEssentials.com.

And visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. The winter box — with the theme Passionistas Pamper — is on sale now, and will ship just-in-time for the holidays. Sign up for our mailing list to get 10% off your first purchase.

And be sure to subscribe to the Passionistas Project Podcast so you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

Fighter Pilot Chandra Beckman Battles the Healthcare System

Chandra Beckman is a retired US Air Force fighter pilot who knows a bit about working in and managing difficult situations. Maneuvering through the many challenges in being an extreme minority as a female fighter pilot with children, Chandra continually found ways to overcome. The willpower, grit and determination that saw her through tough times in military and parenting situations was exactly what she needed when she faced the largest challenge of her life: her own health crisis. Undiagnosed multi-systemic issues for over a decade left her in long periods of house bound (and occasional bed-bound) states, discarded by the conventional medical realm. Based on her journey she is now creating a life in which she can use her “battle scars” to assist others who find themselves stuck in places where it seems no one can help.

More about Chandra.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we tell stories of empowered women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington and today we're talking with Chandra Beckman, a retired us Air Force fighter pilot, who knows a bit about working in and managing difficult situations. Maneuvering through the many challenges in being an extreme minority as a female fighter pilot with children, Chandra continually found ways to overcome. The willpower, grit and determination that saw her through tough times in military and parenting situations was exactly what she needed when she faced the largest challenge of her life — her own health crisis. Undiagnosed multi-systematic issues for over a decade, left her in long periods of housebound and occasional bedbound states discarded by the conventional medical realm based on her journey. She is now creating a life in which she can use her battle scars to assist others who find themselves stuck in places where it seems no one can help. So please welcome to the show. Chandra, Beckman.

Chandra, what's the one thing you're most passionate about.

Chandra Beckman: The one thing I'm most passionate about now is inclusive, inclusive healthcare options for all Americans. My journey was on laborious and costly, and I realized that if I was not in the financial position, that I was very fortunate to be in, I would not have been able to obtain the care that I did. And so I think it's very, very important for all of these health care options to be available to all Americans.

Passionistas: We totally agree. So let's start at the beginning of your journey. Why don't you tell everybody what you were doing for a career when your journey began?

Chandra: I was flying fighter jets for the United States Air Force, and I was 10 years into my career when my health started to fail. And it was very, very odd symptoms ranging from abdominal pain to GI issues, to headaches, to sinus issues, to things like mood changes, where I had previously been really optimistic and, you know, I loved challenges. I wanted to tackle anything that that could be done. And I started just getting snippy and short and angry. And my physical strength just started going away. Like literally I'm going to the gym working out more than I had been in the previous two years. And the number of sit-ups I could do was going backwards. And my physical strength just got zapped

Passionistas: Before we get into your journey to discover what that was all about. Tell us a little bit about being a fighter pilot. What inspired you to become a fighter pilot? And what was that like?

Chandra: So I was inspired to be a fighter pilot by the movie top gun. And I think I saw that way back in 1986 and I was sixth grade or so, but I loved the energy. I love the passion, the speed pushing yourself to the limit. And I just decided that's what I wanted to do. I had no idea how to get there. I had help along the way, very, very fortunate to link up with an Air Force recruiter who steered me down the path that I needed to take in order to achieve that goal.

Passionistas: It's not a very female dominated industry. So what was that experience like for you as a woman?

Chandra: For me personally, it was difficult. Although I don't think at the time I realized how difficult it was. I was so focused on doing the best I could. Every single day I was focused on completing the requirements I needed to complete. I was focused on flying to the best of my ability. And then when I went home, I was taking care of my kids with my husband. And so I didn't have time to step back and really take a look at how difficult is this position really to be in.

Passionistas: I can't even imagine how stressful that type of work must be.

Chandra: Yeah, I think for anyone, it is a very stressful job. I am pretty petite. So you know, about 5’ 4”, 115 pounds. And so every single day when I was flying, I was reaching my limits and beyond in order to perform and in order to fly the airplanes, you know, the seats are fixed. So they're really made for a range of sizes, but that range is not for the really small people or the really big people. And so you accommodate you adjust, you, figure out how can I make this situation work for me? And I can't reach the rudder pedals if they're not all the way up or I can't reach the stick in the airplane. When I'm looking over my shoulder, checking behind the airplane, flying the airplane upside down, you know, at 315 knots. And if I don't put my seat at just the right place, I can't do this physically because of that.

So every single day I was operating at the edge of my limits and then not to mention being the lone female in the all-male environment, it definitely had its challenges.

Passionistas: How did the men react to you?

Chandra: I didn't really pay attention to that. I know when I first entered that there were men that did not want me or any woman there, others didn't care either way, some were welcoming, but honestly, I really never paid attention to that aspect because I was doing everything I could to survive. And I think you have to, in that case focus, because if you open yourself to the negativity that may be existing around you, you easily drown.

Passionistas: And was there camaraderie among the women or was it competitive?

Chandra: I had a, a female in my pilot training class with me and we actually had discussions on that and we commented on that very aspect because her and I got along very well and we would pass other women in the hallway who wouldn't even say hello to us. And so we would just kind of ponder that, well, why is this? There's very few of us? Why would we not even just acknowledge that they're there? And I think there is there at least then 20 years ago, there was some of that, you know, you have to be tough and climb your own way up because there's only so many people that will get to where you want to go. Later on. As I moved into the, my career, my first assignment, I was the only female. So there wasn't any anyone to fight with. Right? I do remember my, what would you call the unit commander?

The squadron commander came to me at one point though, because they were ha they were getting another female to the larger organization and they were wondering, where do we put her? Do we bring her into our squadron with you? Do we put her in the other squadron? What do we do? And I actually really appreciated the fact that he came to talk to me about it. I didn't know the individual. And, and I did tell him, honestly, listen, sometimes these situations work out great. We have new issues, we're a team player. We're just trying to do the best job we can. But other times there's a lot of hostility and I unfortunately don't know the individual, so I could not give him, you know, a definite answer either way. But I did answer it as honestly, as I could, based on the situation and scenarios I had seen.

Passionistas: Where did you fly?

Chandra: Yeah, my first assignment operational flying was actually stationed at Eglin Air Force Base in Florida. And there I was flying the F 15 C. We did have a few deployments for different things. And after that assignment, I actually went and flew the F one 17 out of Holloman Air Force base in New Mexico. My only official overseas assignment was to the Republic of Korea. And in that assignment I wasn't flying.

Passionistas: So you are in this very intense career and you start to have these health issues and these symptoms talk about going to a doctor for the first time. What diagnosis were you given?

Chandra: The first time I actually went to a doctor because of all of these random, strange, unusual symptoms. I was actually in the Republic of Korea and I had been kind of observing what was going on for the past four months. And I had been to the doctor for just acute things, you know, like a sinus infection, but I had never gone into this whole conglomeration of symptoms that were occurring. And at the time I was weak to the point where, when I tried to climb up the two flights of stairs to get to my dorm room after work, I had to stop because I did not have enough oxygen to continue walking up the flight of stairs. And, you know, for someone who had been doing a very physically demanding job, the fact that I can't go up two flights of stairs without running out of oxygen, the fact that I'm working out and getting weaker, the fact that I'm having significant digestive issues and that my mood is changing and that I'm starting to have a lot of pain.

You know, these are all really, really big concerns. So I finally take them to the doctor and this was my introduction to conventional medicine. And I call it really the opening bookend. I explained to her everything that was going on and her response was you miss your kids. You'll be fine when you get back to the States. And honestly, I was like shocked, like my jaw kind of, you know, if it could, or if it did, I don't know that it did in front of her. I'm not sure I would have shown her, my reactions. I usually keep them hidden, but my jaw dropped at the same time. I'm like, I can't walk up two flights of stairs and you're telling me, this is because I miss my kids. Can I punch you in the face? You know, what's what, how, how is this even?

Okay. So that was the opening. Along with that, I had my right. I had some blurriness to it that was passing. And honestly the only thing that came out of that appointment, it was that she got me to the optometrist to, to try to see if we could get some lenses to help with the blurriness in my eyes. But other than that, there was nothing. And yeah, like I said, that was the kind of the opening bookend to my experience with conventional medicine that lasted over 10 years.

Passionistas: So then what's the next step? Your health continues to deteriorate. And do you go to a different doctor? How do you move forward?

Chandra: Yeah, over the next several years, I was seen by, I, I, to be honest, I don't have the actual count. I never did count the probably hundreds of doctors because I was transferred back to the United States back into a flying position.

And I became so weak that I could not fly. You know, another interesting factor here is, as this is occurring, the flight medicine doctors, who, some of them were very helpful. Some of them were understanding. They actually were, you know, told me to my face. I believe you. And I do honestly think something seriously is going wrong. And they were helping me get to the next step. On the other hand, you have the flight docs who told my boss she's scared to fly. And I get this. My boss happens to tell me this one day. And I said, really I'm scared to fly. Well, how am I still flying my own airplane at home, which has no objection, seat and still wanting to do it still wanting to fly Air Force aircraft. Yet my physical strength is so weak that I can't do it. And eventually my physical strength got so weak.

I couldn't even fly our own airplane at home. So, you know, individuals and it used to be just women, but it's getting to be more and more men are facing this kind of behavior, this kind of mindset from the doctors who are there to help us supposedly. And so it became very, very difficult for me to navigate that system. And I had to continue going and continue fighting for the next doctor who was going to be able to help me. I was sent through the Air Force’s medical center at the time. At the time it was called the Wilford hall. They did the full workup. They did find some minor things. And eventually I got to the Mayo clinic. They also did a full workup, some very minor things that, you know, of course, if we found, we took action on throughout this process, I went through two necessary surgeries.

Had we known what we do now, the Jews went to the unnecessary and finally in the fall of 2015, early 2016, my health crashed so much again, that I was begging the doctors to help. Meanwhile, during this, you know, almost 10 year period, I'm working a full-time job in the Air Force, not flying. It was, you know, doing various what you would call desk, desk jobs. And I'm trying to navigate the medical system while performing at work to the best of my ability.

Passionistas: And you're raising children.

Chandra: Yes. Yeah. At the time began having the serious symptoms. I was dating my now husband, but I have two grown boys and he had three girls and so five kids together while this is going on. And you know, you're like here I am someone who is used to performing and getting things done and doing whatever it takes to make things happen.

And, you know, not understanding what is it that these doctors can't help me. And as we roll back to the 2015, 2016 timeframe, when I'm bed bound several days a month, like literally do not have the strength to lift my arm off the bed. I can't work more than half a day. Most days, if that, and the doctor who I'm begging to help me tells me, you have fibromyalgia, no further workup puts it in my record. And so within the military system, you're only allowed to go to these doctors and I fought and fought and used every Avenue I could within that system and find the, I said, I'm not going to sit in the system to die. And I made up my mind to do my own research and find the doctors that could help.

Passionistas: How did you do that? And what did you eventually find out?

Chandra: Yeah, I did that by significant self-research and really it began, it, it became reading books by doctors, doctors who were in the trenches, helping patients, doctors who are specialists in areas based on symptoms I had based on the lack of energy, the energy was the biggest thing for me. And so I started researching that and eventually it brought me to the fact that I needed a functional medicine doctor and I had done the research. We had one in Las Vegas. I had spent three to four months trying to get the insurance company to pay for that because she did accept a version of my insurance. It wasn't the one I had, but if I had been my children or my spouse, I could have walked into her and made an appointment and gone to see her. And finally, I said, you know what? This is ridiculous.

I'm not going to live like this for the rest of my life. And I paid cash first appointment. She took down all the symptoms. They were the same things. I had been telling people the, for the last almost 10 years, and based on all of the intake paperwork I had filled out for her, which was over 15 pages worth. She says, you have Lyme disease and why is no one seeing this? She followed it up with,ulab tests, which were confirmed. And for anyone out there who's not familiar with Lyme disease. Not only is Lyme disease prevalent or present, but usually there's any number of co-infections present with the Lyme disease and other viruses, things like mold toxicity, things like heavy metal toxicity. Your, your, your body is basically a toxic heap of trash inside. And especially when you've been living like this for 10 years.

And that day she told me, listen, it's going to take you two to five years to recover from this. You have been sick for so long. I was one of the worst patients she had. She had one of the most complex and worst patients, as far as the kind of shape I was in at that point began a new journey. Little do you know that when you get a diagnosis such as Lyme disease and, a complex chronic illnesses, the treatment often puts you into worse spaces and places than you have been through just living with it. And that journey was to me, the worst part, the most difficult part, but it also brought about the most learning experiences that I would have never had. I see the world in such a different place, in a different space, and then in just a different way than I did before. I'm very, very grateful for this journey and to be this far along in it, to where I can actually talk to people now, because the, the self-care that comes along with this is never ending. So, you know, one day you may be able to work for an hour and the next day you're in bed for all day, because you don't know how your body's going to perform, and you do the best you can to get the max performance out of it.

Passionistas: You're listening to The Passionistas Project Podcast, and our interview Chandra Beckman to learn more about Shondra and her business Soul Central Coaching and Consulting, visit Chandra beckman.com., visit Chandra, beckman.com. Now here's more of our interview with Chandra.

You said that this has made you look at the world differently. How did you look at it before? And how do you look at it now?

Chandra: Before? I don't think I was as accepting of people, accepting of others. The perspectives that I see now are so much more interesting and enriching to me. This has really allowed me to really expand that view.

Passionistas: But at what point did you leave the Air Force and why did you make that decision?

Chandra: I actually ended up retiring at the time that I became so sick. I couldn't function normally in the military, you go through what's called a medical evaluation board so that they can take a look at your case, determine whether or not you're capable of remaining on active duty to serve. And at the time when I should have went through one of those, I had already had an approved retirement date. I was getting CA better care than what that the military could provide. And so if we had pursued the medical evaluation board, it would have just extended my time on active duty a lot longer at that point I was allowed to retire. So I actually did 20 years.

Passionistas: So you have had intimate experience with our health care system. What have you taken away from those experiences and how has it made you look at the system that exists in the United States?

Chandra: While I was in it, it was atrocious at that point though, I did not realize how handcuffed, how not blind, but there are blinders on our medical system and how entrenched they are in one way of medicine. And it is not the individual medical care providers faults. It is the system that has been created through the insurance companies, through the pharmaceutical companies and the system that our nation has bought into, if you will, and there's history behind. If anyone wants to go look into it, I think it started back in about the 20 1920s when we kind of discarded the other medical care options. And now I feel so sorry, I guess, for people that are stuck in that system, I feel empathy for the people having to work within it and having to go to work day in and day out and not have answers for people or not be allowed to take the time, to really sit down and understand people, understand why things are happening.

And that's, what's required in order for wellness to thrive in order for healthcare to be healthcare instead of sick care. And when you get out into the integrative and functional health medicine options and natural pathic, there is a, a plethora of options available to people yet we're not even educated on them. And I think that was a big thing for me is these options are available. These options were out there. They're legal, they're in the United States yet. None of my conventional medicine doctors even knew about them. So, you know, it's one thing if they could tell me about them so I could go pursue them, even if I had to do it at my own cost, but they aren't even educated on them.

Passionistas: And you would have to do them at your own cost, which as you said earlier, is prohibitive to people who don't have those means.

Chandra: Absolutely. And I'll tell you, that's one of the big things that I had to let go of, you know, the first six, eight, maybe even 12 months of recovery, once I was accurately diagnosed, I would hurt. I would feel for the thousands, if not millions of people in the United States that are suffering and you know, what we would consider S you know, the, the most well off nation on earth. And we have these people who are suffering because they can't afford this kind of care that is available and would help them get better so that they can be more productive in the future. How is this right? How is this even happening? Yeah. So I had to add that point, you know, I had to take a step back and say, okay, you've got to focus on using your financial resources to recover, to take care of yourself, to get stronger, to heal so that you can help those who maybe aren't aware of it, or maybe can't financially afford it.

Passionistas: So how are you helping people at this point?

Chandra: I am very fortunate to be at the point where I am able to be a resource for others. I was able to start my own coaching business so that I can be a source of education, a source of resources, a source of accountability for those that are going down this path. And I won't even limit it to healthcare because the clients that I work with really don't come from the same path that I walked, but really about transformation and digging deep into yourself and finding ways that you can affect your own life in much more positive ways. And that has been very rewarding that I am now to the point where I, I do have time and I do have energy to help others.

Passionistas:  So what are some of the services you offer?

Chandra: I offer personalized one-on-one coaching and my role as a coach is to help people with whatever goal they have. It can be a personal goal, it could be professional, it can be transformational, it can be a health goal. And we walk together down that path options and the resources that are available for them and allowing the individual to really dig deep inside themselves and figure out what is going to work best for them. And my role is to be a partner. It's not to tell them what to do. It's really to be a partner in walking that path of discovery.

Passionistas: What advice would you give to someone who's in a similar situation to what you went through and not getting the information they need to get better?

Chandra: The first thing is don't give up. That was one of the beliefs that I had from the beginning when I started doing my own research. And really, you know, as you're age 40 and you're in bed saying, this is not the way I want to live the rest of my life. And there's answers out there. I know there is, and I'm going to find them. And so for anyone that finds myself there, don't give up because the answers do exist. They are out there. And when you start exploring, you will find that the next step will become available. It will appear before you, as you start researching and having to dig in and do that work. And then the other thing I would say with that as well, is that nutrition, nutrition is foundational for healing. And so I went through a number of dieticians and nutritional consultants, and it wasn't until we figured out what nutrition was best for me, and really strengthened my body and helped my body heal, that I could really start moving forward. And that's different for every single person. And so it takes a lot of time to relate to figure that out.

Passionistas: And how are you feeling today?

Chandra: Today? I'm feeling pretty good. I, you know, when you're dealing with people with invisible illnesses, it's easy to show up and have other people look at you and say, Hey, you look great, but they don't know everything that goes into you just showing up for that 10 or 15 minutes or showing up and sounding happy for that 10 or 15 minutes, or the fact that your body inside right now, it feels like 65 years old, but your face looks like you're 30.

And so I am doing so much better today than I was six months ago and six months prior to that. Now in six months prior to that, the journey is very slow. And as a former fighter pilot, I just want to take the actions, do the steps that are required to fix it and go on. And that's been one of the biggest learning points of this journey is like, okay, the body heals at the speed, the body heals, and you have to have patience for it.

Passionistas:  Now that you're helping other people, what's the most rewarding part of this journey?

Chandra: I think the most rewarding part of the journey is that I now have an even bigger toolbox, if you will, to be able to help and empower others to grow prior to this, I had never experienced getting close to suicide. I didn't even understand it, but it was never something that I would consider going through this journey and hitting the, and hitting that black wall of, I now have a decision to make, I can choose to keep fighting and keep living, or I can choose to end this. Now I now understand how people can get to that position. I would not have understood that before. I now understand why when people say I couldn't get out of bed, no, you physically can't get out of bed. It's not like you're making this up, you know? And it happens.

Passionistas: What do you think is the biggest lesson you've learned about yourself on this journey.

Chandra: Self-Love kindness really becoming okay with the fact that you can love yourself and you can love yourself first, because if you don't do that, eventually there won't be anything left of you. I think that's really important. I know it's really important for women. I don't know how much this can apply to men or to, to anyone else who from an early age, we're taught that at least I was taking care of yourself and giving yourself that self-love was not okay. It wasn't appropriate. There was something wrong with it. And I think that that is probably the most important factor.

Passionistas: What's your dream for women?

Chandra: To feel free, to feel free, to be who they are, and to understand that other women can be who they are and it's okay. And we can all be who we are without condemnation without having to judge. And there's beauty in that.

Passionistas: Thanks for listening to The Passionistas Project Podcast  and our interview with Chandra Beckman. To learn more about Chandra and her business Soul Central Coaching and Consulting, visit ChandraBeckman.com.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Our winter box with the theme, Passionistas Pamper will be on sale soon. Sign up for our mailing list to get 10% off your first purchase.

And be sure to subscribe to The Passionistas Project Podcast so you don't miss any of our upcoming inspiring guests.

Until next time stay well and stay passionate.

LIVE EVENT — Jessica Craven on Getting Out the Vote

The Passionsitas Project welcomes Jessica Craven from Chop Wood, Carry Water. Jess gives phonebank training and chats about ways to get involved in the final weeks leading up to the November 3 election.

Jessica Craven is a community organizer, activist and member of the California Democratic party’s County Central Committee. Jessica is the author of "Chop Wood, Carry Water," a daily actions e-mail that’s been published five days a week since November of 2016. Her emails provide detailed text and scripts for the everyday person to reach out to their Congress people and Senators to take action on the important issues of the day. She’s made it her mission to get regular people more involved with politics on both a federal and local level.

Hear Jessica's full episode here.

FULL TRANSCRIPT:

Passionistas: Hi, everybody. Thank you so much for being here with us today. Um, anybody who's been reading our posts, especially lately knows how anxiously I have been about the election and where things are headed. And, uh, our guardian angel spirit guide in this entire process has been our guests today. Uh, Jessica Craven, who does an amazing newsletter, um, which is how we first were introduced to her. It's called chalkboard carry water. We'll let her tell you about that, but it gives you daily actions so that you can be involved politically and make a difference. And, um, and then when we did our summit in August, uh, we asked just to do a workshop that she has called activism one Oh one, and it was an incredible hour where she gave us all these different things that we could do to be involved and help, um, make a difference during the election period.

And we had been doing them tirelessly. We've been writing letters, we've been sending postcards. Uh, we have been texting, they've done everything but calling cause we're still a little shy, introverted when it comes to that, but just assures us that even introverts could make calls. So she's going to tell us about that today and a bunch of other things. We're just going to talk with her about what we can all do in the six weeks, 39 days. I think that we have left, um, to make a difference. And she's going to maybe talk a few of us off the Lake, um, anxiety and nervousness, no pressure. Um, but so welcome to our group today, Jessica grade.

Jessica Craven:  Thank you. Thank you for having me. Um, thanks both of you.

Passionistas: You've been such wonderful advocates and, uh, this is a great group and I'm very glad to be here. And, uh, yeah. Do you want me to start by just talking about the thing that Nancy and I were talking about before we started?

Jessica: Okay, well, you know, we, Nancy was saying that she was having some anxiety and I think that a lot of people were having a lot of anxiety because of the news is extremely anxiety provoking right now. And, uh, I was just saying simply that I, my tactic right now is just to stay very, very, very busy. Um, I feel that there is an enormous amount of fear-mongering happening in the news right now. And there is a, um, you know, there is a payoff for Trump and for his side, when we are all freaking out and running around, um, you know, wringing our hands about the fact that he is going to steal the election, because every minute that I'm doing that, I am working to get out the vote.

And honestly, I see what's happening right now is a very successful form of voter suppression. They are very successfully getting people to feel like it's hopeless and we're gonna lose cause he's already going to steal the election. And so what's the point. And in that sense, he's a giant bully who is successfully bullying the entire school yard right now with a threat that he can't even possibly carry out. And I know that people read the Atlantic article and I know that people feel that he's going to get all these people to sort of line up and do these horrible things to, um, and I just am not, I'm not there. I actually still have enough faith in the American system as a whole, although parts of it are very broken right now. Um, and I, I subscribed to this wonderful writer or Hubbell who writes a political, uh, newsletter every night.

And, um, you know, he, he said exactly this this morning, he was like, it's quite frustrating to see people so quickly buy into this kind of, you know, Trump says all kinds of things. He says insane things all the time. And like, I never believed anything that he says. So I don't know why we're all believing this part so much that he is going to successfully organize a coup right in front of us, that the entire country will participate in, um, or enough to carry it out successfully. It's I have a very sort of, you know, my, my spiritual practice is such that what I, what I have learned to do no matter what is happening in my life that is troubling or scary is to stay in the day and do the thing in front of me that I can do. And that's where the Chop Wood Carry Water comes from is just instead of freaking out about something that might happen in six weeks.

Um, what can I do right now? And, and frankly, I'm distressed at the level to which his tactics right now are successful. I'm distressed at how many people I see who normally would be busy making calls right now who have spent their entire days sending frantic emails back and forth about is he going to still be election? Well, yeah, he's going to win the election if we don't work. So work. You know, I mean, as I try to remind people, if Trump were this able to steal an election, he would not have, let us win. In 2018, we would not have won Doug Jones's seat in the Senate. We would not have won the governor seats. We won last year, we flipped to Virginia state house. We flipped essentially the New York state house, although they were Democrats, but they caucused with Republicans. We got them all out.

Like we have voted so many bad actors out and nobody, one time has said, Oh, that election wasn't valid. Sorry, people accept the results of an election. Trump won't. But Trump is a malignant narcissist. He's insane. So who cares? I mean, he he's, I won't even begin to list the delusions that guy lives under, but there are a lot of people who would have to cooperate with him. And I fundamentally don't believe they will. Um, and, and whether or not okay, even if they will, there's nothing we can do about it now. But what we can do is wind so overwhelmingly that that's not even a possibility. And if our numbers are enormous, which they absolutely can be, we absolutely have the numbers for it. All indications are that early voting is overwhelmingly on our side. So just keep it up. Don't let this total loser, baby man distract you from saving the country.

He's seen, does not work the gum on the bottom of my shoe. This man and people are giving entire days and weeks to worrying about what he's going to do, who cares? He's a loser, the guy is a loser. So let's just make sure that we have so many votes that even he, with his total delusions and delusions of grand jury or whatever else he has cannot lie. I keep thinking of the inauguration crowds. You know, he said over and over again, that it was the biggest inauguration crowd ever, but history and all of us know that it wasn't. So he can say we're all cheating or we're all, but everybody else will know that that's not the case. And frankly, I don't think that the military is so behind them at this point that they're going to enable him in a coup it's just not going to happen.

So sorry. I'm very passionate about this because my job is to recruit people into action. My job is to get people busy making phone calls, which is a proven tactic for winning elections, right? Sending letters, sending postcards, texts, making these things work. And when people are wringing their hands in this kind of like fear mania, they're not doing that. So I just got off the phone with, I mean, often about call with flip the West with their team of people who were working to flip the Senate. It's an enormous team of people who are so committed and working so hard. Don't let all of these people work so hard and then give all of our attention to the, the ninny and the white house instead, you know, come and join us in the work. We will win in the work. So that is my sermon. Sorry. I'm just drinking my tea. So I'm very thankful.

Passionistas: It's, no, it's excellent. We need to hear it. Yeah. We need to hear it, everybody already saying great advice and thank you.

Jessica: It is true. I mean, I wake up every day, I feel like totally panicked. And then I go through the list in my head like, Oh, am I freaked out about this? Now this now I'm going to go, Oh, to see a lecture. And then I roll out of bed and I pick up my posts in my list and I just start writing and I wait until I can get onto the texting. And I start flexing and I feel better, you know?

Yeah. Action is the antidote. And it is every time. And you know, I'm doing these activism one-on-one classes. And so many people were coming, which is great. So part of my job is just to let other people know how many people are doing this work right now. So w in my workshop, you know, you heard me talk about the drop of water, right. And it's very easy for us all to feel like that individual drop of water, like, Oh, who cares? I'm just, I'm so small. And if I just make like one hour of calls, who cares, like it's so insignificant, but you have to remember all the other drops of water who are also doing their little jobs. And when you get that many drops of water together, that's, as I say, when you start to carve stone, like then you are participating in something so much bigger than yourself.

And there are a lot of people doing this work. I am telling you because I do it with them. And I see them. And I hear about the groups that are phone banking and post carding and sending letters to voters in Milwaukee and just little groups that have got brilliant ideas for ways to help and are doing them. And, uh, the news doesn't talk about it. And I remember before 2018, the news didn't talk about it either. I was like, am I crazy? Because I feel like with this much stuff happening, we are going to win, but everyone keeps saying we're going to lose, but I see what people are doing. How could we possibly lose? And we weren't. Right. But the news is not going to say, Oh, we're going to win because that doesn't get clicks. And we, these little, you know, we middle-aged women, activists, we definitely don't get clicks.

Right? Like nobody cares about us. We're middle-aged women. But the work that we're doing is massive. And we are going to save the country. Don't get me wrong. That is what is going to happen. And the news will not carer until after it's happened. And then they'll give the credit somewhere else because no one wants to credit people like us, but it doesn't matter. We're not doing it for the credit. We're doing it for. Right. Right. So who cares? But believe me, I remember this from 2018, no one covered the resistance back then either, even after the fact, no one covered us, but it's fine. We're still going to do the work and we're still going to win. You can attribute it to the tooth fairy for all I care. I don't really care, but we are doing the work and we know how to do this work.

And let me tell you, people are doing this work in vast numbers. So, but that's not what I came here to talk about. I came here to talk about phone banking, but I just, you know, I get passionate because it's important. I want to wear a big t-shirt that just says less news, less news, more action. Because honestly, even I can get sucked into Twitter. And after five minutes on Twitter, I want to kill myself. It's over. Right. But that's not reality. That's Twitter. And there's, uh, you know, there are aspects of reality on it, but there's also a lot that is not real on it. The work is real, you know, talking to voters on the phone is real. I've phoned banks several times already this week. And when I get someone on the phone who was like on the fence and I convinced them, that's real. And, uh, you know, you guys and the people doing this work, we are real. And we, we will make a difference. So I guess I'm here to do the opposite of what Trump is doing today, right? Like I want to power people and give them their faith back and remind them that they have power. And that, you know, you have agency, you can make a difference. Every single person listening to this, it's hugely powerful. Don't let Trump take that away from you. He doesn't deserve to have anything of yours. Nothing.

Passionistas: Thank you. I needed to, I needed to hear that. Thank you. Thank you. I had one other question for you about something I read this morning. Did you read that Esquire magazine article about, um, maybe people who can, should vote in person?

Jessica: I didn't. Okay.

Passionistas:  Because it was just saying that it was just that, you know, this whole, his whole scam right now is based on, you know, mail in votes and de-legitimizing the mail in votes. So what do you think about that? Do you think it it's better? If people can take the chance and go boat in person, is it better to mail it in person?

Passionistas: I don't know. I think that I know in California, we were told that if we mailed our ballots by October 10th, that they would be counted by election day. Um, but again, we've had so many elections where the results were not determined for weeks after and nobody cried foul. No one said that election is not valid. Katie Porter, her election was determined like two weeks after the fact, no, she's there in Congress kicking . I mean, Trump can say what he wants. It requires more than him saying that something is fraudulent. And frankly, I really don't see Mitch McConnell as awful as he is. He's he made a statement today saying like, we're going to respect the results of the election. He's not going to go down that road. I just don't. I mean, so I think vote, however you feel I'm voting by mail. I'm going to mail my ballot right after I get it.

And I'm going to track my ballot. Just vote. I don't think when we vote is as much at issue. If it makes you feel better. Sure. Go vote in person. Most States have early voting. We go to the grocery store. I don't actually think that voting is like a super dangerous activity. But if you're someone who's highly at risk vote by mail. Yeah. I don't think it matters. Just vote, vote and track your ballot, make a voting plan and get three friends and family to vote. Especially those who probably wouldn't have voted unless you prompted them. Because honestly your friends and family are more likely to vote. If you ask them to then if I, some stranger calls them, you know, this is relational organizing. It's really critical right now that we each take responsibility for getting three people who maybe wouldn't have voted otherwise to vote. I'm working on my niece. That's my, that's my goal. No, she's one person who is right now is thinking of writing into candidate and I'm working on her with everything I know to get her not to do that. And it doesn't matter the reasons, this is just really important to me. And if I fail, I'll work on someone else. But if we all do that, think about the power of that.

Passionistas: You bring up a good point too, which is you can track your ballot once you send it. And everybody should do that just to…

Jessica: Not in every state, not in every state. Sorry to interrupt you. But in many States you can. Yes. Yes.

Passionistas: Okay. And where do you find, where do you go to do that?

Jessica: Secretary of State website? The secretary of state website is really your friend. You just Google your state secretary of state, and then all of your questions are, are, can be answered there. So, and yes, in California, they make it very easy to sign up where you can actually, you'll all get a text message when they received my ballot and the text message when it's been, um, you know, entered into the system. So I don't know that every state does it as well, but look into your state and find out.

And another really important thing about voting by mail is to follow the instructions very carefully. Yes. Yeah. If you sign, if you sign in the wrong place or you sign your signature sloppily and it doesn't match what they have on record, or you don't steal the inside envelope or whatever it is, you do wrong. That vote will be disqualified. So I need to make sure that you follow the directions very carefully.

Well, and in Pennsylvania, in particular with this whole naked ballot thing, if you mail in your vote by mail ballot, put it in the inner envelope, because if you don't put it in that inner envelope, the secrecy sleeve, they will not count it, which is absurd. But you know, we have to work with a lot of servers right now. So yes. Being educated about what the rules are in your state is incredibly important.

Passionistas: Particularly if you live in a swing state or voter suppression state, right?

Jessica: Yeah. And like, I'm going to, I'm getting together with some elderly relatives. I told them once they get their vote, that we're going to go to lunch, we're going to take a risk and you go to an outdoor restaurant and I'm going to walk them through it. I'm going to make friends to do it exactly. Right. And then we're going to go wherever they can go to drop it off. We're going to drive there with them. We're going to make sure.

Passionistas: So if you know anybody that might not, you don't think a hundred percent is going to understand the process because it's so different than what they used to offer to help them.

Jessica: Yep. Yes, absolutely. That is exactly right. Yeah. And elderly people. Don't always, a lot of times when we phone bank, we'll find someone who has, you know, 81 years old. Yes. I want to provide them, but I don't have internet. I mean, not everybody has internet. Right. Um, and so those people need, sometimes some of them to show up at their door with a form or, you know, help ordering the form for them and having it sent to them or whatever. But yes, I think we all need to think of the older people, the less tech savvy people and reach out to them.

Passionistas: Yeah. Yeah. And as Lisa said in the comments, also, if you add a stamp, even though a lot of votes on ballots, don't require a stamp. If you add a stamp, it will make sure that it's treated as first-class mail. Yeah. So that's how that plus what supports the post office, which is exactly win-win. Yeah.

Jessica: Yeah, totally. And you know, and try to remember, I just want people to remember that the majority of America desperately wants Trump out of office. The majority, like, yes, he has got a very devoted small following, but the rest of the country will, is desperate to have him out. So people are going to work very hard to vote and make their friends vote. It's just, I know there's so much fear. And I, I mean, look, I share it, but I also, I want us to have faith in each other. And I want us to have faith in this country. It's not broken fully yet. It's very broken, but I still believe there's enough of an infrastructure in place that we can have a fair election, as long as enough of us show up. This is not an election that anyone can sit out. We need numbers.

Passionistas:  So can we talk about phone banking now?

Jessica: Excellent.

Passionistas: I want to say one thing though, I today started to, um, to write postcards for Jon Ossoff. You know, him for everybody who doesn't know is running for Senate in Georgia. And I really wanted to point out that the thing I love about him, which is his hashtag is his name is Jon Ossoff, O S S O F F. And his hashtag is hashtag #VoteYourOssoff.

Passionistas: Oh, he deserves to win.

Jessica: So I just wanted to give him a little plug. That's great. Georgia is doing really well. Stacey Abrams released some statistics today about, uh, early vote and vote by mail and Georgia. And it's already off the charts with, you know, typically voters who vote our way. So she's been working her butt off in that state. People are working very hard. I have a lot of faith. I have a lot of faith.

Passionistas: That made us all feel better. So, um, so now what do we do? How do we make it happen?

Passionistas: Well, let's talk about fun banking for a second, because this is the, you know, this is the big challenge right now. So first of all, people are voting already, right? In a lot of States, the election has started. We are officially in the election and starting next week, that's it like it's election month. We are fully in, GOTV get out the boat. Right. So, um, all of the big organizations are having their big weekends of like training and phone banking starting next weekend. So Y Mo you probably all know this, but why do we phone bank? Why can't we all just send postcards until the election? Because postcards increased voter turnout somewhere between one and a half to 2%. Right. Which is a nice little bump in turnout. Um, as I always say, in my workshop, Donald Trump won in Wisconsin by seven tenths of 1%, right?

So we're not going to sneeze at one and a half percent because that would have won us Wisconsin. He won the entire election by 77,000 votes. You guys, it's just not a lot of votes, um, or you peoples are very much trying to stop saying you guys. Um, but, um, so those postcards about one and a half to 2% bump don't forward letters, which are amazing. And I know you are doing those as well, and I've done a bunch of my husband does them. Those letters are great. They increased turnout by about 3.4%, right? That's their studies have shown. So phone banking is a significantly more than either of those things, right? Phone banking, talking to a person, voice to voice can increase turnout by maybe twice what the vote forward letters can when we're lucky. So again, these don't sound like huge percentages, but that's more than enough if we can get enough people on the phone.

And, um, there's a great phone banking video that I'm playing in my workshop now that, um, this woman is just talking about why we fund bank. And it's not as many people think to persuade Trump voters. And I think that people think that they're going to be forced to get on the phone and argue with somebody like their uncle in Alabama. Who's, you know, got the mag ahead. You're not going to, first of all, campaigns are generally having you call lists of people that they think, or at least potential supporters. They're not sending you to call heavily Republican list. That's just counterproductive. It's a waste of their time. But even when I do get somebody on the phone who is just like, you know, girl Trump or whatever, or I only vote Republicans, the response is thank you so much. Have a great day. And we hang up the phone.

Our job is to find our people reluctant Democrats, who almost never vote independents, who are persuadable, um, declined to States. People who are just low propensity voters or people who want to vote, but are fuzzy on the process. Like, yeah, I do want to vote, but I still haven't gotten my absentee ballot. And they're like busy doing something else. So they haven't taken care of that yet, but we can help them. So most of what we do when we phone bank is help people who want to be helped if they don't want to be helped, they'd get off the phone. But it's not about trying to persuade someone who has totally drunk the Kool-Aid and is like screaming about things that are just, you know, upsetting. And we don't want to talk about those. People are not who we're trying to persuade. We don't need them.

It is a waste of time. The campaign doesn't want you wasting your time with them. So when I get someone like that on the phone, again, I'm going to say, thank you so much, have a great day quick. I'm going to Mark them as strong opposed. And the campaign's going to take them off of their list, right? They don't want people like that on their lists either. They want to maximize their time and our time by looking for people who are potential votes. So part of what we're doing when we're phone banking is just finding those people and sort of sorting them into piles of like, that's not someone who's going, gonna vote for us. That's someone who maybe they definitely need more attention. That person is so into us that like, we're going to put them in this pile over here. We're not going to bother with them again until the day before the election, just to make sure they voted because there are definite supporter and a high propensity voter.

Then we're also right now doing stuff, we call it cleaning the lists. So if for those of you who like to clean, we're basically just making sure everybody's phone number is still the same. You know, we're calling lists that are from elections two years ago, mostly. So some of that information is outdated. Sometimes people no longer live in that place or their phone number has changed, or they've moved. Sometimes they're deceased. Sometimes they've changed parties, whatever their thing is. So that's what we're doing. We're sending that data back to the campaign. So we're both gathering data from the voter about who they support, where they are and their thoughts. And we are bringing data back to the campaign. Hey, that person now lives in California. So take them off the list. And that's the wrong number. It's disconnected. Take that off. This person wants to volunteer, call them.

This person wants to drive people to the polls, reach out to them. This person wants a yard sign. So it's a lot of data exchange. And, but there is something about calling and talking to someone voice to voice, which every time I run a phone bank, I have a volunteer say, I just talked to somebody who was on the fence. And we talked about like our kids and healthcare. And by the end, they they're going to vote for Biden or, you know, so it's not like every person we talk to is a massive victory. But again, we think about our own tiny contribution. And if I phone bank for an hour and I get three people or two people who were on the fence and are maybe going to support my person, now I have done my job. Other than that, it's a lot of not home.

It's a lot of leaving voicemails. When, when the campaigns want you to leave voicemails, they do sometimes. And they don't sometimes. Um, if you're nervous about using your own phone number, which a lot of people are, a lot of the campaigns now are using something called an automatic dialer or predictive dialer. You can just make sure that you use one of those and it all goes through a computer program. So your phone number never comes into it. And you literally just sit there on hold until somebody picks up and it's great. And you actually talk to more people. And, um, it's all very scripted. And I guess the last thing I'll say is that in my experience between texting and phone banking, I mean, I love canvassing. That's awesome, but we're not doing that right now. Um, I actually find people are much nicer over the phone.

My craziest meanest responses from voters have always been, um, texting. I actually don't text all that often because people are so much nicer on the phone. I would just rather deal with the, the politeness. I had someone today just tell me to F off on a text bank. And I'm like, Oh, I had asked him was how he, you heard of the candidate. No one would do that over the phone, but on texts, do they feel like they can do that? So I like calling people tend to be nicer, especially when I speak with a smile, which is one of my big tips for phone banking is smile talking, which is as a woman, I don't like to be told to smile, but in my experience that when I smile talk, it's the same thing that anybody who does any work on the phone knows like, I sound different when I'm talking like this.

And when I'm talking like this, it's just different. So when I kind of talk with a smile and, and I, myself, I'm I'm, I am me on the phone. I don't pretend to be somebody else. I act like myself. Um, if I make a mistake, I say, Oh God, I'm so sorry. I'm a volunteer. And I'm, you know, I'm a mom and I've been doing homeschool all day and I'm tired. You know, that's how people actually connect with us. They relate with us through our humanity. So, um, I emphasize the fact that I'm a volunteer. I recognize the fact that I'm barging in on people. And I say even sometimes I hate when people call me, but this election is so important and people appreciate it. So, um, I just encourage people to try it. We really do need more people on the phone. And, and, and the last thing really I will say is, you know, my daughter is very obsessed with “Hamilton” right now, right?

So we're talking about the revolutionary war, revolutionary war a lot. And you know, we talk about the fact that during the revolutionary war, the people who fought to found this country like died in massive numbers, right? To sort of defend the idea of our freedom and eventually our democracy, right? They died to form this country or they lost legs, or they were blinded, or, you know, people suffered horribly. If I am being asked to get on the phone and be a little bit uncomfortable to literally save our country, we are literally talking about saving this country. Then I am going to do that. And I am pretty sure that all of you can, I know YouTube can cause your, you know, the worst that can happen. What does it mean to me? I get to keep my legs. You know, I don't have to walk through a snowy valley with leather straps wrapped around my feet.

I mean, yeah. The stories from the revolutionary war pretty normally we're just being asked to make some phone calls. We can do it. You can do it. All of you can do it. I will turn it on to my phone banks. Yeah. How do people go to your phone beds? Well, um, you can there's uh, let's see. Do you guys do like show notes or anything like that after this? Will you post some information?

Passionistas: Yeah. And we can put you post things in the chat and everything. Yeah.

Jessica: So you can post my email address. Uh, the, the chop wood carry water, email address, see WCW daily actions@gmail.com. People can email me and I can add you to my big list. I invite people to a bunch of phone banks and you can come or not come as you see fit. But every phone bank I do either I or somebody else will train you.

Um, you always do them on Zoom. They're all remote. So you're with a group of people. And if somebody is mean you can come back to the group and just say like, Oh, somebody just called me the devil. And then everybody laughs and people send you hard emojis, and then you go on, right. Um, and if you have a victory, then you come back to the zoom and you share that. And people are really excited for you. Uh, so you can do that. I highly recommend flick the West if you're concerned, particularly if you want for RBG, if you, if you're concerned about flipping the Senate flip, the West is an extraordinary organization. They do great bone bank trainings, like four times a week. Um, they just launched a training called demystifying phone banking for geo TV. That is apparently amazing. Um, there were these women who do a phone bank training called bone banking for introverts, which I can provide a link for.

Um, and that's supposed to be great, actually, it's on my Google doc. You, you have access to my group. So it's in their phone banking for introverts. That's supposed to be great. Um, you know, it's one of those things like you'll try it once or twice, and then you'll be like, Oh, this is actually just mostly kind of boring. Like mostly I'm just getting people who aren't home and it's model that exciting, but it does feel so good when you get somebody who needed your help. So those are a few of the ways. And I mean, my God, you can just Google like phone bank for Biden or, you know, there's million ways to get involved, swing left. Um, flippable any number of organizations can guide you to phone banking, but, um, you can post the link to my Google doc, which has a gazillion phone banks in it.

If po choice is your thing planned Parenthood does phone banking. If environment is your thing, three fifty.org does phone banking. So there's a million ways in, and they'll all basically take you to the same kind of event. You know, we're not reinventing the wheel. This is something that we've all done for a long time and it works. And you know, scientists say that getting out of your comfort zone is actually very good for you. People who get out of their comfort zone regularly actually live longer. So, you know, this is an opportunity for us all to do something that we don't want to do, but that is good for us and good for our country. How exciting is that?

Passionistas: That's good. Yeah. And I don't think anybody wants to look back on November 4th and wish they had done more. That is for sure.

Jessica: That is for sure. And that's what this great. I should I'll, I'll get you the link to the video too. And maybe you can post it in the chat after this great three minute video about phone banking, but she says that she's like, yes, it's uncomfortable, but you know, what will really be uncomfortable is waking up the morning after the election and finding out that we still have Trump in office. Like that will be devastating. And I definitely don't want to wake up the morning after and think I could have done, I could have done more. And I I'm happy to say, I am not going to wake up and say that, but I, I, you know, I don't think that anyone wants to feel that way.

Passionistas: Yeah. So, yeah.

Jessica: And it feels good to be part of a win. You'll love it. You'll love the feeling of having helped us win. Yeah. It's a wonderful feeling.

Passionistas: And I should say this wasn't something you've done all your life. I mean, this is something that you chose to do in recent years and you've educated yourself and now you're really comfortable doing these things, but it's not like, I just want people to know, like, it's easy to sometimes look at somebody who's talking like this and say like, Oh, well, but you know, you've dedicated your career to this. Like, this is something that you came to in after 2016 is not really opt in.

Passionistas: Right. And so you can, you can make the choice to make the change in your life to make this a priority.

Jessica: Absolutely. I am not a, I'm a volunteer. I'm not, uh, I, you know, I mean, I have Patrion sponsors, but like I'm not paid by anybody. Um, and I only ever phoned bank during presidential elections before Trump was elected. So yeah. And I think people come to my workshop. I always tell the story of Sally. She came to my workshop a couple of months ago and she, you know, my age, very, you know, just by, I don't know what she does, but definitely does not work in politics. And she was like, I mean, I will try it once, but I'm telling you, I'm going to hate it. And I'm dyslexic. I can't read those scripts and I'm going to suck at it, but I'll do it one time because you're telling me I should. And she came to my phone bank and God love her.

Ended up staying on. After we all got off the zoom, she was like, I'm still calling. She got us three volunteers her first time out and then just started putting banking all the time. And now I don't even hear from her anymore because she's just off phone banking. She found out she loved it and she was good at it. And she was positive. She would not be. So for some people, it really is underbelly uncomfortable, but you won't know until you try. And for most people it will not be unbearable. Um, and, and if you find out that it is, at least you tried, at least you gave it one try, but for 90% of us will be like, huh? I mean, it's, you know, I'd rather be taking a bubble bath, but you know, I'll do it, bring the phone into the bathroom phone, into the bathroom.

Passionistas: I obviously haven't phone banked yet, but I have been texting and you're right. People can be really harsh on texting. Um, but the other day I got a text, you know, the first question I was supposed to ask was, can we count on your support? And, uh, and I got this really like inappropriate response back. And I was gonna just, you know, send back the thanks, have a good day. And then I was like, no, I'm not going to do that. And so I forget how I replied, but I kind of replied like, what are your issues kind of thing. And, and, you know, it felt not to be judgmental, but it felt like, like a 16 year old boy texted me back. Um, and he was like, if I get a hell, yeah, I'll go to provide me.

I'm like, how much, how long am I going to let this person jerk me around? And I was like, doesn't really hurt me just to text back and see what he says. And so I texted back hell. Yeah. And then he texted back and he was like, wow, you must really want me to vote for bud light. Cause I'd stuck with it for these few comments now it's like, yeah, I do is really important. And I gave like, check the rate registration email, and it ended up in this like really long chat with this person. And by the end they're like, all right, well, awesome. It didn't hurt. It was like, you know what? I can let this person intimidate me because they think they're cute and funny interview noxious. Or I can just see where it goes and give it five minutes of my time. And it felt really good at the end. It was like, all right, well, that's not the back in line. What's next. It's amazing.

Jessica: I did a lot of texting with Open Progress for a long time. And you would see these conversations that people would post in the Slack that were so incredible where someone starts out very mean and hostile. And then when you send them a reply that lets them know that you're a real person, half of the time, they're like, Oh, I did not know that you were real person. Like they genuinely think you're a bot. And then once they find out you're real, sometimes they will actually have a conversation. And yeah, sometimes there were some people who are so unplugged from politics that they're basically like, I don't, I don't really care. Like what's the difference. And if you're like, okay, this is actually really important to me. They'll, they're like, all right, fine. I'll do it for you. Like I, I had that experience before and, you know, whatever, whatever gets them.

Yeah. Well, anyway, I don't want to share that story publicly, but I mean, whatever gets somebody within reason to vote, you know? Yeah. That is just a persuasion. It's wonderful. That's great. And yeah, texting can be really effective. Sometimes it does require a bit of a longer conversation and sometimes you got to get creative. I saw one texting conversation where the person they were texting with was started talking about Fortnite and the volunteer fortunately knew a lot about Fortnite. So she started responding with these very like insider comments about Fortnite and she won his vote because of that. Whereas I would have had no clue. So, I mean, it was just kind of good luck that he got her and then he was like, you're amazing. I'm going to vote. It was a whole thing. So, you know.

Yeah. But that's what it's all about. Right. It's all about reminding everybody that we're all the same common interests. We all worry about similar things. Right. I mean, we all want our kids to grow up in a safe world and we, you know, most of us worry about the same things, not all of us, but generally I can find an area of connection with a person on the phone.

Passionistas: Yeah. And I have to say both ways, like I've also, I started yesterday morning texting with a friend and feeling really angry and down about Republicans and Trump supporters. And in the course of texting yesterday, I had a few people who are like, I'm voting Trump and you know, you just say, all right, great, thanks for letting me know, have a good day. And they lived, there were a few people that are back on like half a nice day. And thanks for checking, you know, and it was just not like, I don't understand the fundamentals of the decision to vote for the man, but it doesn't mean everybody who is, is the person. And it kind of just re renewed my faith and the other side, like, I still can't, can't forgive anybody that's going for them. But at least I felt like it was a reminder. Like there are people too, and they, some of them are really nice people, you know, they just are misguided for whatever reason. Um, so in that regard, it made me feel slightly more optimistic about some of the people in that.

Jessica: Exactly. Oh, that's good. Yeah. But I couldn't turn them that texting is hard too, because I think they cast a very, very wide net with texting. So I think that you will tend to get more Republicans. Um, I feel like phone banking. They're a little bit more judicious about where they're sending you to call and I'm not sure why that is, but it's, it's just, I think because they can cast a wide net texting. They do. So you do, you end up getting a lot of people who were like Trump 2020, and you're just like, Oh my God, really? But calling, I don't get that. I don't know that I've ever had somebody just yelled Trump 2020 at me. Okay.

Passionistas: Oh yeah. You can definitely get that yelled in the, it may just be my imagination, but I honestly feel like between last week and this week I've been texting in Arizona mostly. And um, since RPG passed away, I swear to God more people there have been fewer Trump, 2020s, interesting work and more either neutral or onboarded by which, because the first couple of days I did it within her, it was like really depressing. And it was like 90% of the people were Trump 2020. I mean, and take me off the list. And then she passed away everything every time since then, it's been like a very small fraction of the people. So maybe I'm just trying to keep myself positive or maybe there is some shifts that happened.

Jessica: Um, well, yeah, I think you're going to actually like phone banking. I do feel like, I feel like

Is very comparatively is very draining and phone banking. I find very uplifting. So, um, I, I'm not sure everybody feels that way, but for me, I tend to get depressed when I'm texting. I think because there are so many Trump people because they're casting such a wide net and calling it's not, I don't know. I always feel pretty uplifted afterwards.

Passionistas: Wow. I'm definitely going to try it. I'm terrified of it. I am too, but I'll do it.

Jessica: Um, come to my Biden phone bank on Monday. It's it's great.

Passionistas: Okay. Yeah. It's not Monday. I can't Monday thought through with all that.

Jessica: I'll send you my whole schedule. Yeah, definitely. We'll definitely get, we are going to commit right now that yes, we're committed.

Passionistas: I definitely check out the Flip the West trainings. They're really good there. Those are definitely in my Google doc. Also, you can post them for your people wherever that's fabulous. And

Passionistas: Does anybody listening have any questions? Just pop them in the comments and we'll pass them on. So just, do you have any thoughts on flipping the Senate and whether that's going to happen or what, what do you, what's your gut it’s going to happen?

Jessica: It has to happen. Yes. It's going to happen. I mean, you know, none of us can see into the future, but I believe it's going to happen. Um, the polling in Iowa is extremely good. The polling in Kansas is really good. Um, pulling in Arizona is outstanding. Obviously. Uh, Georgia is somewhat competitive. Alaska is competitive. Um, Montana is somewhat competitive. I mean, I think we still have a little bit of work to do there. Uh, Colorado is extremely competitive. North Carolina is competitive. There's a lot of seats. We just need four, if we can win the presidency. Um, and we need to hold Doug Jones seat. But, um, yeah, I mean, it's, we have a lot of money. There's been a lot of money raised. So financially we are destroying the other side. I actually think, uh, Jamie Harrison is to win Lindsey. Graham was on Twitter, crying about how desperate for money he is, you know, he's awful. And I think he's going to get punished at the ballot box and Jamie.

Passionistas: Yeah. I think if we get him in McConnell out then…

Jessica: McConnell, I mean, we get McConnell out by winning the majority. McConnell will then become a minority leader and that will actually almost be worse for him. Yeah, no. And I mean, look, I'd love to see Amy McGrath win, but that's a, that's a tough, you know, that's a tough seat, but it doesn't matter if we win the Senate for me, that's enough. That's enough. I don't care. Mitch McConnell can crawl off into obscurity and you know, I don't even want to start all back under his wing. I shouldn't say on Facebook, but yeah. Yeah. Just, you know, flip the West is a great organization. If you want to flip Senate seats, I really recommend them very highly. And um, yeah, we should all be working on that very, very hard because if we flip the Senate, I feel that that will bring us also Biden. Um, and, and you know, if Trump steals the election, but doesn't have the Senate, he can kick and scream all he wants. He's still not going to have really much he can do. So I don't think that's going to happen, but I'm just pointing out that it is another way that we can protect ourselves. So, um, but yeah, I think we're going to do it. I know we're going to do it. We're going to flip the Senate. We're going to hold the house. We're going to beat Trump and we're going to flip a whole bunch of state legislatures. It is going to happen, mark my words.

Passionistas: You heard it here.

Jessica: People also, if, if we flip the Senate, it's harder for Trump to claim you won. Right?

Passionistas:  Right.

Jessica: Well, that's, that's the thing is that in order for him to claim that he actually won, he has to say that every election in the country was invalid at which point, okay. Then that's just chaos. Then what do we do then? Like, we don't have elections anymore because we're holding elections the same way we always have. So you can't have one and not the other, this is why it's not going to happen. He can't it's, it's not just ignore him. Okay. I rarely  talk about this. I'm going to say something right now that I rarely, rarely, almost never talk about, but my dad was a filmmaker. Right? He made horror films. This is something I do not talk about, but it's applicable here. He made a movie called “Nightmare on Elm Street.” Right. And I don't know if you've ever seen it. Probably some people have and some people haven't, but there's, you know, the bogeyman is Freddy Krueger. And in the end, the way the woman in the film beats him, her whole thing is you turn your back on them and you take away their energy. And then they literally just evaporate. And I'm not comparing Trump to Freddy Krueger. I actually, so much of his energy from us, you know? And so my whole thing with him is just a screen. I don't give him, I don't talk about him. I don't read his tweets. I don't re I don't listen to him talk. He does not exist for me to the best of my ability, because what he wants is to exist for all of us all the time. So, um, turn your back on him. He's just Freddy Krueger. He is, uh, he is, defeatable just like further Krueger was and just like everybody is defeatable, he's not a supernatural being, he's just a human politician. So, um, that is the, probably the last time for 10 years that I will talk about that publicly again. But I just wanted to

Passionistas: I'll say it. Yeah. I always think of, um, since we're using movie references, I always think of “Labyrinth.” When she finally realized that realizes it and says that line, you have no power over me.

Jessica: Right. Right, right. Right. So like, why am I giving you of my energy? It's a classic abuser and abused relationship at this point. And we as women, especially, you know, the, the middle-aged women who are running this army right now, it is our job to say, like you can't the second I turned my back on you, you have no power over me. And we are working very, very, very hard and we will demand. And this is a female business. We are fighting the patriarchy I could go on. But like, our job is to not be bullied by this man. And the way we are not bullied is we get on those darn phones and we text and we write and we call and we talk to our friends and family and we get people to vote. And that is how we defeat this man. We women.

Yeah. And especially these almost all women. Yeah.

Passionistas: And especially in honor of RPG, since it says he's going to replace her, he thinks that he can say, I'm replacing her with a woman and we're all stupid. I'm going to be like, Oh, that's great. I'm fine. He's destroying her legacy by planting, whichever one of these, your, so we need to fight harder in her memory, in her honor to be the women that, you know, don't, don't stand for it.  

Jessica: Right. And he can't destroy her legacy. He can't destroy it if we don't let him. Yeah. Yeah. Her legacy is in us to win. That is how we carry her legacy on is we win. We destroy him at the ballot box. And uh, and then who's destroying who at that point, when he can't destroy her legacy, again, her legacy is so much bigger than him. She's worth a million of him literally. Right?

Passionistas: Yeah. Did you see his visit too?

Jessica: I just, I did. And this is the thing I want people to remember is that when you take him out of his little supporter bubble, America hates him. And it's really easy for us to forget that because all the press shows us is his supporter bubble. I don't know why, but that is what they choose to cover. But the majority of the country hates him. So it is when you take him out of that bubble, it's the same thing with the town hall he did last week. People don't, he's awful and people know what Americans are not stupid. So that is why I just want people to stop watching news. Yeah. And do the work. That's how it was fed.

Passionistas: The town hall was fascinating because fascinating. You couldn't see most people's mouse because they had their masks on their eyes were. So every answer was like, every person's eyes were like, that's not what I asked you. Or like you're a or whatever it was, but just like in their eyes. Yeah. Really interesting. Yeah.

Jessica: And he's just, you know, he never lets himself be in those situations, but as we get closer to the election, he will. And he has to, and yeah. I mean, yeah.

Passionistas: I was going to say, what's your thought on how the debate's going to go next week?

Jessica: I don't know. And I don't care quite frankly. I mean, honestly, I don't really care again, like to me, that's all part of the, the press, the end of the show, like the circus, like, I mean, I know who I'm voting for and there's obviously no question. Like, we all know we don't even need these debates. I don't know if there was an undecided of Oregon left and if there is good, the debates, right, right. That's great. And they should watch them. I'm not, I am not. I mean, if anyone really has a question right now about who is more fit to be president than they're insane, quite frankly, so sorry if I'm offending anybody, but not in this area, then we lost them a long time ago. I probably lost them in the first part of this podcast. But I think, I think that, you know, Trump will be insane and crazy and Biden will hopefully, uh, I think Biden is going to do great Biden. Hasn't been doing great. And Trump is destroys himself every time he opens his mouth. So yeah, but I will not be watching. I can't watch Trump. I don't, I don't watch him. Freddy Krueger.

Passionistas: No, it's really, it's good advice. It's I do it to myself because I feel like I need to stay informed, but I guess I have all the information I need right now. Yeah.

Jessica: I don't think, and you're not getting informed by him anyway. You're getting lied to so it's not information. Yeah. Yeah.

Passionistas: No, for me, it's not about informed about what he, he is saying or doing. It's more like we watch at least an hour of Fox news every day. Oh God. Oh yeah. Because it's really interesting to hear how the other side is getting brainwashed. I don't know what the talking points are and what's avoided. So it's, it actually is really interesting in the context of this, like talking to people and texting people or having conversations with people that I know that might be on the fence. It's like, I, I understand like if you, if you buy into that at all, like Fox is brilliant at making it seem real and logical, you know? Um, so you know, it, sometimes it makes you think like, wow, am I is brainwashed by the other side as these people are that this side has it, it makes sense if you're crazy, if this medic Nazi, this makes sense.

You know? Um, so it's just interesting. I can only do it in short skirts, but we do watch a bit every day. Um, and, uh, and you see you, it just gives you, I mean, all you see is Portland burning the block of Portland that's burdened, which makes it seem like if you buy into that agenda, it makes it seem like the country's role, unless you stop and say, it keeps showing me the same law of Portlands over and over. Or we'll say like April 21st, 2020. It's like, though that didn't happen yesterday. It it's just interesting from, from that perspective to, um, to kind of just keep an eye on what's what the dialogue is. Um, but then it gets like insanely frustrating and I either have to leave or I get angry. So I do it in little, little spurts. Yeah.

Jessica: You're way more emotionally resilient than me. I couldn't do it. Yeah. I can't do it. I can't do it. I don't know. Maybe I'm just more of a masochist, but I think we should end this the way we started, which is, I agree. I am hopeful that there are enough, strong-willed good people out there that are going to vote the right way and convince as many people as possible to do it. And all we can do is, do, do as much as get up every day before the time we have, you know? Um, so you know, we thank you because you really have, um, we've learned so much from you and you really do inspire us. And, and now what, you can get a God willing more than you've been to try and get some other people to join us. Yes.

I think flip the West even has the training tonight. They have, I think every Tuesday and Thursday, twice a day. So yeah. Check them out, go check them out, come, come join me at one of mine. They're short and easy. And uh, yeah, it's like, one of those come on in the water is fine situation, but of activism one-on-ones coming up this week. So if anyone wants to come and do a one hour free workshop, that'll give you other ways you can help, uh, you know, email me and I'll send you the schedule. I've got one in about an hour. Actually. I've got one at five o'clock tonight.

Passionistas: Yeah. Cool. So the same, the same email address as before. And they can reach out to you and then be, yeah.

Jessica: And I'll send them the Zoom registration. Like I've got one at 5:00 PM tonight, Pacific time. And then, you know, one on Saturday, one on Sunday, a couple of next week. So yeah.

Passionistas: And we have, like we said, we have done Jessica’s workshop as part of our summit. And it's amazing. There's so many different things you can do that are in your comfort zone. If you are afraid to do one thing or another, we get it.

Jessica: You know, we're not trying to pressure anybody into doing anything they don't want. There are enough things you can do. I just said, even if it's, it makes a difference of 1%, that's huge. So do what you feel comfortable doing and get used to it. You know, I think I feel ready to do phone banking because I feel so comfortable with all the other stuff right now that it's like, Oh, why not give it a shot? So start by doing what you can.

Passionistas: And there's also, I want to say there are, um, Nancy what's at organization. You sent me today that to do, I know it can be expensive to do letters and postcards. If you got to buy the postcards goodbye to stamps, you know, it's not always easy for people, but we'll post a link in the chat of an organization that you can, even, if you can't afford the postcards, they'll send you postcards and stamps

Jessica: Is that Sunrise, it's gotta be at Sunrise.

Passionistas: You posted about it today. Jess, I did. I posted about it. I got the information from you.

Jessica: Yeah. It's pay what you can. So if you can afford to pay for it. Great. And if you can't, they will literally send you all, everything you need for free, which is great. Yeah. That's really good. And they're beautiful postcards.

Passionistas: They're beautiful postcards. And the other thing about them is that they're, um, they're, they are trying to mobilize younger people too, which is great.

Jessica: The young voters. Yeah. Which is great. Sunrise is a fantastic organization. I can't say enough good things about them. I am a member of, but I'm really too old. So I'm like, I'm like a sunrise grandmother, but a great organization for young people.

Passionistas: Yeah. Yeah. So, um, so we will post that link as well. So if, if you can't afford it, you can afford it. That's all. Um, yep. So, well, this has been amazing. Thank you ladies. Six weeks away, everybody. So 39. Yes. Follow chop wood, carry water on social media as well. And stay on top of what justice is doing because there might come a day where you think you don't have time and you find you do and see what Jess is doing. Because the other thing I'd have to say is what's great about dress is she sends out a daily email blast election aside. There's a daily email blast that goes out and it gives you action items that you can do on a daily basis. Like these are the things you should do today. Call this person, emailed this person, you know, the representatives. And this is what you have to say. This is what you should write in your email. It makes it so easy. And in five minutes you can make a difference and you can do it every day. And it's an amazing, amazing resource. Thank you. Just trying to stay safe.

Jessica: Hope is an action. Woo.

Passionistas: All right, well thanks. Have a great day. See you next five. Next time. Bye.

Actor and Activist Selene Luna Fights for Disability Justice PART2

Selene Luna is best known as the voice of Tia Rosita in Disney Pixar's Coco. She is an established presence in Hollywood with multiple roles in movies and TV shows, including Margaret Cho's "The Cho Show. " The Mexican American actress, who lives with a physical disability, has also broken ground as a featured burlesque dancer in five national tours of the undisputed queen of burlesque Deeta Von Teese. She is also an advocate for people living with disabilities including a 2019 trip to DC to meet with legislators and speak at a rally on Capitol Hill.

More about Selene.

Learn more about The Passionistas Project.

 

Full Transcript:

Passionistas: Hi, and welcome to the Passionistas Project Podcast. We're Amy and Nancy Harrington. Today's episode is Part 2 of a two-part interview with Selene Luna, best known as the voice of Tia Rosita in Disney Pixar's Coco. Selene is an established presence in Hollywood with multiple roles in movies and TV shows, including Margaret Cho's "The Cho Show. " The Mexican American actress, who lives with a physical disability, has also broken ground as a featured burlesque dancer in five national tours of the undisputed queen of burlesque Deeta Von Teese.

In 2019, Selena went to Washington DC to meet with legislators like US Representative Maxine Waters at the 2019 Conference on Independent Living to advocate for disability rights and spoke at a rally on Capitol Hill alongside US Senator Chuck Schumer.

And it's not too late to get your tickets for tonight's event. Chronically Funny: A Comedy Revolution Featuring an All-Disabled Lineup of Women. This virtual comedy show will be followed by a round table discussion with the performers.

So please welcome to the show Selene Luna.

In 2017, you voiced the character of Tia Rosita in the Academy Award and Golden Globe winning film "Coco." So talk about that experience and how did that come about and how did you feel about doing that movie?

Selene: It was such an unbelievable experience for me personally. It was validating not only am I a disabled woman working under the Pixar brand, but I'm a Brown person, you know, a Mexican doing, you know, Disney Pixar. So that was, I couldn't believe it was happening in my lifetime. And that had everything to do with the team at Pixar and Disney. They went through great, great measures to make sure this film was not whitewashed. And so what was very special about it is that it's the very first film in major studio history to have an all Latino cast. And so I feel like I'm part of history and that film means the world to me. And also because they told the story in such a beautiful way, that absolutely honored my Mexican culture. And so for the first time in my life, I had family relatives who were in like so deeply engaged and proud and just having my family and extended family proud that I was in something that finally represented our people in a positive, beautiful light.

Passionistas: I love that it explained to other people beyond the Mexican culture, what the day of the dead symbolizes.

Selene: I even know my friend's kid, you know, they're white and, but the little kid, an altar, you know, he has a little day of the dead altar and it just those little things that, like, it means a lot to reach someone from a different culture and to be embraced for the beauty that your culture brings. Yeah. It's been really giving film in so many ways, like on so many levels.

Passionistas: What kind of doors has that movie opened up for you professionally and as an advocate?

Selene: It really has opened doors for me. As far as advocacy goes. Right around the same time that the film came out, that's when I started to have a real awakening about disability justice. The timing kind of just really sinked up. And the reason was that I didn't become involved with disability justice until that movie came out. It's only been a few years. And I'll be brutally honest is because up until that point, I was really riddled with self-loathing ableism. Like I was, I, I was not okay with who I was, even though throughout, you know, my entertainment career. It may appear, it may have appeared that I was great. I was totally fine. I embraced who I was, it was all fake. It's not true. I hated myself. It didn't I didn't feel accepted by, you know, most communities ,by anybody really.

And it was very painful for me, but I just happened to believe, well, it's not a belief what actually happens. It's just my level of maturity and finding myself as a complete woman. It all just kind of happened at that time in my life. And it all just kind of came together. So "Coco" had a lot to do with it because at the time I was attending a lot of events you know, you do a big film suddenly everybody's interested. So I kept getting invited to various events. I was receiving recognitions and awards from various Latino communities and organizations. And through there I was connected with with the wonderful organization, which I, which has mentioned in my intro. It's SCRS-IL, a big long acronym for Southern California Resource for Independent Living. It is a disability advocacy group that serves the state of California and mainly Los Angeles County.

They're the largest disability rights organization in Southern California. I became involved with them mainly because they serve the population that I grew in the the Latino population. And through them, I began to learn about what's wrong with this world and how, and what we need to do. And the more I learned the angrier I became and decided I need to do something. And I took advantage of having this platform of the media attention I was getting because of "Coco." So I thought I better take advantage of this opportunity because in showbiz, I mean, you're hot one minute cold the next, and that's real for everybody. So I married the two.

Passionistas: Tell us about the trip you took in 2019 to Washington.

Selene: Well, the trip I took out was to Washington was specifically with SCRS. I became, I, I became involved by being on their board of directors. So as a member of the board of directors, I was invited to travel with them to Washington DC for the Nickel Conference, which is the National Council of Independent Living, which is the, the disability rights movement that started just over 30 years ago. So every year in June, they have a conference on Capitol Hill, along with a week-long of activism. There's a huge March a parade we take over DC. And so with them, with SCRS, I had the privilege of participating and it was life-changing for me. It was the first time in my life that I was in an environment where it was all disabled people, as far as I could see of all variations, all different conditions.

And it was the most powerful feeling of like, wow, this is the first time in my life where I'm not the only one. And it was so... Talk about Passionista and everybody there was like so much fire in their belly, such a, I felt so much passion and pride for who I am and, and really, really, it resonated for the first time in my life. Like we deserve as much as anyone else. And so that was an incredible experience for me. So as part of the week long events, I gave a talk on Capitol Hill about education discrimination against individuals with disability. I focused on education because of my personal experience. Throughout my entire childhood. Growing up in the Los Angeles public school system, I was cheated from getting the equal education that other kids got simply because of my condition ha it had nothing to do with my IQ or my mental ability.

So, I spoke about that and then throughout the week we had meetings, individual meetings with various legislators to talk about what SCRS does as far as they advocate for STEM education for children with disabilities. And so we went to go and meet with legislators to secure funding.

Passionistas: So what can people do that did not have a disability? How can we be better allies?

Selene: To be a better ally... Here's a great example. You, you and not you guys, but you weren't one enabled bodied or just an abled person is not an ally by simply posting something on Instagram, like a guy in a wheelchair, lifting weight, lifting weights, and claiming to be inspired by this individual. We don't care for you to be inspired. The true definition of being inspired means that you were moved to take action. So if you're actually inspired, if you actually want to help, we need you to take real action.

And that starts at the ground level. That starts at your local community, make sure that every building in your town and every sidewalk is accessible. For example, a huge issue in big cities right now is we have a homeless epidemic in this country and which is heartbreaking and horrific. And as a result, a lot of the sidewalks in major metropolitan areas are packed with homeless encampments. So I don't know what the solution is because I don't know where the homeless are supposed to go. I don't have that answer, but just imagine being an individual with a physical disability that has to get to the bus stop in a wheelchair, but there's nowhere on the sidewalk to wheel up to the bus stop. How are you going to get to work? So it's those simple everyday things, you know, talk to your local government, get involved in trying to figure out what the solution is, provide a path. Simple things, daily things help provide paths and accessibility for disabled people who need to get on that sidewalk that are packed with homeless encampments. So it's that kind of thing. Really just take action in your own local community.

Passionistas: Is there a question that we should be asking that we're not asking?

Selene: Yes. The question is for me, and I think for a lot of people in my shoes, why is it legal in 38 States to pay disabled people less than minimum wage for the same work executed by abled individuals? I have a lot of there aren't many laws in place set up against individuals with disability. It's overwhelming to try to list all the problems, but here's another example that people don't realize and it's in our faces. It connects to Black Lives Matter more than 50% of Black individuals who are murdered by police are disabled. So not only are they Black, they're disabled on top of it, nobody addresses that the Sable population being murdered under the Black Lives movement.

And why isn't anyone talking about this? Not only are they black, they're disabled, and these kinds of things need to come to light. I'm guessing it's probably attributed to individuals with mental illness because they're not able to communicate with the police. Also, if you're a deaf Black man, you are a dead immediately, dead. Police officers are not trained to deal with anyone who's deaf or has a hearing impairment. So if a deaf individual is at gunpoint, how are they going to sign? How are they going to motion? How are they going to communicate? Hold on. I can't hear you. And then they get shot. People really need to realize the social injustices against disabled people. It's something relevant to all of us.

Passionistas: We're Amy and Nancy Harrington. And you're listening to the Passionistas Project Podcast and our interview with Selene Luna. To learn more about Selene visit her website, SeleneLuna.com. Now here's more of our interview with Selene.

I know you've had a podcast, but have you ever considered doing a podcast about these issues?

Selene: I did start to do one, but I put it on the side. The podcast that I started was called "Little Woman, Big Crimes." And I was going to focus on crimes against individuals with disabilities. Here's another statistic. God, I can't remember the specific numbers, but it's something like a disabled individual is murdered every hour, every day by a caretaker usually. And the media does not report on this because sympathy is directed towards the person who murdered the disabled individual because disabled individuals by society are considered a burden and they, a journalist will always find the angle where, well, you kind of can't blame the murderer. The murderer tends to be the caretaker.

There, a wonderful website, that is a Memorial to all individuals throughout the entire. It's an international list of individuals who have been murdered by their caretakers. And the stories are devastating, brutal, gut wrenching. They're not covered by anybody. And I went as far as recording four episodes, but the stories are so horrific. I didn't have the stomach to continue. And so I kind of shelved that project. I just, I couldn't do it. It made me sick inside. I was having nightmares and these stories are horrific.

I mean, for example, I don't know if you want to hear it now, but one of the stories that covered was a woman in Russia who was a paraplegic, was boiled alive by her daughter-in-law her daughter-in-law was her caretaker and boiled her alive just cause she was sick of taking care of her. There was a, a father who, and this is a very tragic example. There was a father here in America, the father had mental illness. He was schizophrenic and he was off his medications. He had an eight year old son who used a wheelchair. The father was having an episode where he thought his son in the wheelchair was not human and decapitated him too, because he thought the son was a robot and he wanted to rewire him. So and this isn't like 20 years ago, this story was like, you know kind of I think maybe 10 years ago. So there was a lot of horrific violence against individuals with disabilities. The numbers are staggering and it's something, no one addresses media won't cover it rarely, rarely is a caregiver ever prosecuted at all. Everybody just feels sorry for them cause they were burdened with the caretaking task.

Passionistas: What about coming to terms with your own feelings about yourself and what a struggle that seemed to be for you for such a long time? What advice do you have for someone who maybe hasn't come to that place yet?

Selene: That's a really good question because growing up, I always wished that there was somebody like that in my life. It would have made all the difference in the world. It would have changed me as an individual. But I think at this point, the wisdom I can offer to anyone struggling to live, not so much live in their body, but to navigate through the blatant discrimination we experience on a daily basis is to just do not let all these messages develop the opinion of yourself. That sounds hypocritical because that's what I did. I was told that I was, I was not told directly, I was taught that I was not worth. I was not a complete human, barely human, and that I should remain invisible. So when I started to vocalize who I am and pride in myself, that really changed my paradigm. So all I can say is use your voice. Don't back down. Don't allow yourself to be denied anything just because society says so. Do what you have to do is fight, scream, be angry. Let people know you are a complete person and you have, you are entitled to access, to equal access that everyone else in society has. It is your entitlement. You are not invisible. Don't stay quiet, speak up for yourself.

Passionistas: And you said that when you got into the entertainment business, your hope was that you could change the story being told. So do you think that the story has changed and do you feel like you've had a part in that?

Selene: I don't know that I had a part in it on a grand scale, but I know, I, I believe that I have had a part in changing people's perspectives towards someone like me simply because I've had the privilege of performing to thousands of people live and they saw me, they heard me, so I know I've made an impact. And but I think Hollywood is starting to change. Things are going in the right direction, but it's, I think we have a long way to go. And until images of individuals with disability are changed in the media, then culture will not follow anything. The media sets the sets, the stage sets the tone for our culture. And so until that happens, we won't see it, but it is happening.

I mean, look at us, we're talking about it five years ago. I wasn't talking about it with anybody. Nobody cared two years ago, nobody cared, but I think that's kind of the silver lining about this COVID situation, where now forced to take inventory and reflect all of us. Everybody able, not abled everybody. We are all now sitting at home taking inventory on what matters, what does it matter? You know, everything we've taken for granted, we are now confronted with. So I really see this as the silver lining in the disability movement. So because for the first time in my life, I'm talking about it. People are want to hear people want to learn. So I'm very excited about that. I never imagined, never in a million years than I imagined anybody would care about disability and disabled justice in my lifetime. And I have to add, I gotta, I gotta cut Hollywood some Slack this year alone through COVID I'm now getting auditions for like real human beings. You know, I'm getting like legitimate human auditions. In fact, I just had one yesterday for HBO, you know, that never happened in my life ever. So that's very exciting.

Passionistas: And do you attribute that to COVID or do you think there's a bigger movement?

Selene: I attribute it to the Black Lives Matter movement that has opened and I'm grateful. Black Lives Matter has opened the flood Gates to the injustices in this world. And now people are starting to speak up. People are now saying, Hey, you know what, me too. I understand. I, I, you know, my people w we, we get the short end of the stick too. And also because of social media being on lockdown, there's so much information now being thrown at us. And so it's kind of been a great opportunity. People are now listening.

Passionistas: Looking at back on your journey, what do you think was the most courageous decision that you made that changed your path?

Selene: The most courageous, just decision I made, I think, and I still benefit from it is to stop caring about what people think and just commit to creating my own narrative, no matter how painful it is, no matter how difficult. And I'm actually a very shy individual. I really am. I, I don't like unnecessary attention because of how I grew up. I was always, I never went a day without being laughed at, stared at, it was really brutal. And then people ask, well, then why did you go into show business? You're going to get nothing but attention, but it's on my terms. When I say I'm doing it when I want, you're going to look at me and you're going to laugh when I say it's okay.

But outside of being on stage on camera, I'm a complete introvert. And I just like being quiet and alone. It's a protection thing. And so, but building up the courage to just stop caring and just be free to live, to just be myself and just, pardon my French. Just a case of the fuck-its.

Passionistas: Do you have a mantra that you live by?

Selene: It's really silly and a little bit vulgar, but I stole it from Judy Garland. You know, there was a, an, which I thought for many years was an urban legend, but it turns out it was confirmed. Before getting on stage, Judy Garland would stand behind the curtain and just say to herself, "fuck 'em, fuck 'em, fuck 'em, fuck 'em, fuck 'em." And that would give her the courage to go on. And I w I heard that throughout my life, and I just thought it was urban legend.

And but I started doing it myself before going on stage. And it's really empowering. It shakes off the nerves. It shakes off the anxiety. And later in my career, I became friends was this great producer. And she wants, worked on the Bob Hope show and confirmed that she saw Judy Garland do that. So it's true. And I don't know, you know, and, and I implemented it into my life. And even my internal dialogue, I still have triggers, you know, go to the store. It's like, Oh God, here's a mob of people staring at me. You know, just things like that. And I just go in my head, what would Judt do? "Fuck 'em, Fuck 'em, fuck 'em." It gets me through the day. It gets me through some tough times. It's so simple, but it feels so good.

Passionistas: What's your definition of success?

Selene: My definition of success is having the love and respect of my family and friends.

Passionistas: What's your secret to a rewarding life?

Selene: My secret to a rewarding life is to be kind, I have found because I was very angry, very resentful, very resentful. And so in aging and just growing up as a woman, I realized that kindness goes a long way because anytime you're kind to someone you're really being kind to yourself, it cuts the edge. I know it's really simple, but I have found that it has helped me to heal in many ways. And so the more kindness and generosity that comes from out of me that I share with people, and that has also developed in my advocacy for disability, for disabled justice. The ability to speak for others who are not able to speak up for themselves and to have compassion, to do it compassionately, not angrily, although I can't help it, sometimes I'm very angry a lot, but when I have an element of kindness to anything that I'm doing, I find it very comforting and very personal personally rewarding. And that's all really, it goes a long way.

Passionistas: Thanks for listening to the Passionistas Project Podcast and our interview with Selene Luna. To learn more about Selene, visit her website, SeleneLuna.com.

And find out more about Chronically Funny: A Comedy Revolution, Featuring an All-Disabled Lineup of Women on October 28th at 8:00 PM Eastern | 5:00 PM Pacific at thepassionistasproject.com.

While you're there, you can learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Sign up for our mailing list, to get 10% off your first purchase and be sure to subscribe to the passion needs just project podcast. So you don't miss any of our upcoming inspiring guests until next time stay well and stay passionate