The Passionistas Project Podcast

Emma Zack: Making Fashion Accessible to Everyone

Emma Zack is the founder of Berriez, a curated online vintage shop that celebrates curves, colors and fruit. Although they launched in Brooklyn in 2018, the seed was planted when Emma was just a teenager, frustrated by the challenge of finding fun and stylish clothes that fit her curvy body. Emma turn to secondhand shopping as a way to find what made her feel good in her skin. Berriez brings the fruits of Emma's satorial eye to others. Accessibility and representation are the core of Berriez. Like fruit, Emma wants every Berriez' customer to remember that they're uniquely vibrant, sweet and desirable at any size and shape.

Learn more about Emma.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same.

We're Amy and Nancy Harrington and today we're talking with Emma Zack, the founder of Berriez, a curated online vintage shop that celebrates curves, colors and fruit.

Although they launched in Brooklyn in 2018, the seed was planted when Emma was just a teenager, frustrated by the challenge of finding fun and stylish clothes that fit her curvy body. Emma turn to secondhand shopping as a way to find what made her feel good in her skin. Berriez brings the fruits of Emma's sartorial eye to others.

Accessibility and representation are the core of Berriez. Like fruit, Emma wants every Berriez' customer to remember that they're uniquely vibrant, sweet and desirable at any size and shape. So please welcome to the show Emma Zack.

What's the one thing you're most passionate about?

Emma: Well, if you had asked me that just a few years ago, my answer would not be what it is today. But, today, it would be making fashion accessible to everyone.

Passionistas: So how does that translate into what you do?

Emma: Berriez, I source vintage clothing over size, I would say, about medium and which surprisingly not many other vintage shops do the vintage world. Like the fashion industry in general is... primarily caters toward straight sized people, which is about like sizes double zero to six, eight source plus size vintage, which is actually pretty difficult to find.

But, I try my hardest to find it lately. I've been working with independent designers on expanding their size ranges, so I can also sell small sustainable brands in sizes XL to 5s.

I understand there's people who are double zero out there. But what I don't understand is that it's more, you can more readily find a size 00, then you kind of size, XL where, where like over 60 or 70% of the population is over a size, XL.

So something really isn't adding up. So I've been trying to, you know, confront that.

Passionistas: When did this first become something that you were aware of and something that evolved into this passion for you?

Emma: It became something I was aware of since I was like 10 years old for really going back because as I was a kid, I was also considered plus size quote unquote and You know, I always tell the story of shopping for my Bat Mitzvah dress.

And I was, you know, 13, I was plus-sized, but I wasn't like, you know, above a size 12 women's 12, you know, and I, for the life of me could not find a dress. You know, I couldn't find anything in the teenager section. My mom and I went to all these stores. I remember sobbing in the dressing room. And that's when I kind of let fashion, let me down.

And I was like, I'm not, I just can't find anything in my size. You know? And then it wasn't until a few years ago that I was so fed up with it, that I was like, you know what? I'm just gonna, I'm sick of this. I love fashion. And I'm sick of never finding anything in my size. It's just absurd.

Passionistas: So you mentioned your childhood, tell us where you grew up and what your childhood was like.

Emma: I grew up in Brookline, Massachusetts. It's just a suburb right outside of Boston. And I had a good childhood love my parents shout out to them and, but my sister and I were both always plus-sized. So it was something that, or weight and body image and clothing was always something that we discussed in our house, whether it be positively or most of the time negatively, because even what, 20 years ago, it was not like it is today. It was very much like you're going to fat camp because you're a size 14. But yeah, I mean, I was always the fat one in my friend group, which always left me feeling really shitty.  And but I always loved clothing. Like I can I've loved clothing since I was, since I, I can't even remember, but my mom says that I always dressed myself and I would play dress up in her clothes and my grandma's clothes. But yeah, I, I. I've been thinking a lot about my childhood and how that has influenced what I'm doing today.

And there's an, a connection that so strong and so powerful that, you know, I didn't even realize how much it has impacted me until now.

Passionistas: Who were some of your positive fashion influences when you were a kid?

Emma: I genuinely can't tell you any one, except for My grandma. I never met her, but my mom I was named after her and my mom swears that I am her reincarnated.

She was also a fashion-y stuff and she was also considered plus-size back in the 1940s, fifties. So she was like a size probably today. 10, maybe 10, 12. But you know, I grew up looking at her clothing and wearing her clothing. And other than that, I mean, it's sad, but I never saw anyone who looked like me in the media. So I didn't really have anyone to look towards.

Passionistas: Your mother was a role model for you as far as starting businesses. Right? So tell us about that. 

Emma: She started her own business when she was I actually don't know how old she was, but it was a long time ago.

And she started her own business, founded her own company that she still has to this day. She actually just stepped down as. CEO after 30 plus years of that role. But, you know, I grew up with her and she was always working so hard and like, I just remember going. On vacations or like on the weekend she'd be responding to emails and I never understood, you know, why does she need to respond to this email right now?

And now I'm like, oh my gosh, she was just so passionate about what she was doing. And that I'm the same way I always have to, you know, I'm always doing my job, you know, even if there's a day off, but. It's just because you love it so much, but that's what I grew up with. And you know, she has such a great work ethic and she is so kind, she treats everyone with so much respect and love.

So that's kind of how I've been approaching my business. And you know, it's, it's just really hard to run a business, which is what I'm learning now.

Passionistas: What was the business that she started?

Emma: My mom, her company is called Houseworks and it's an elder care business. So she helps seniors stay at home and she actually started it after her parents both died.

And that, that whole experience really took a toll on her. And she was just like, I'm going to devote my life to this. And she sure did. And now she's has one of the best elder care companies in the country.

Passionistas: What made you decide to leave Massachusetts and come out to California to study at Occidental College. And what did you study there?

Emma: I knew I wanted to go to a small school and, just cause I like more like individualized learning. And and I saw all the small schools on the east coast and I just wasn't really vibing with them. And then I saw Occidental and I was like, oh, is just perfect. Loved the energy there.

My cousins all live around there. So I decided to go out to California. My parents were not thrilled because it was so far. But I actually went to college and in my freshman year of college, I took this class called the prison industrial complex about the United States prison system and race in America.

I learned about the prison system and I. I thought it was the most, a horror. It was such, it was just atrocious. And I did an internship with the ACL of Southern California's jails project, and that's when I decided that I wanted to go into criminology and work in criminal justice. So that's what I studied in college.

Passionistas: That's a pretty far away field from fashion. So how long did you work in that area and how did you make that transition after college?

Emma: I moved back to Boston and I got a job at the CPCs innocence program, which is part of the public defender's office in Massachusetts that helps get innocent people out of prison.

So I worked there for about two years and then got. Another job in the field at the Innocence Project in New York City, which is like the head organization. So I moved to New York City for that job for, it was four and a half years ago. And I actually only left that job in December.

Passionistas: And what did you do there? What was that work like?

Emma: [It was very difficult. So when I first started, I was more of a paralegal and I'd have, I would answer all the calls. So I'd be on the phone with all of our clients all day. And it was just very mentally draining and difficult, but I learned so much. And then I became a case analyst.

So I would analyze all the cases that came into. The project and decide if it was a case that we should pursue or not. Then that road became just so draining because I was literally reading about rape and murder all day, every day. So I moved into our communications department where I was a writer. So I wrote all of our annual reports and yeah, I worked on publications and I, I enjoyed that a lot.

Passionistas: In your spare time where you starting the fashion company?

Emma: About two years into my job at the Innocence Project, my friend and I were just at my house and I was like, and that's how I'm going to start selling vintage clothing online.

And she was like, okay, cool. So we just inventoried a few pieces that I already had and made an Instagram. And just started from there. And then, yeah, so it was really, it's funny. It was totally just, I wasn't thinking of it as a business or anything. Excuse me. I was just thinking of it as like a side hobby that would get me kind of distracted in a way from my day job, which was so mentally draining.

Passionistas: Did you start by looking for pieces for yourself, and then you'd found you just had enough that you wanted to sell? Like, how did that happen?

Emma: So I was really into vintage. And at the time, I don't know if you know about the like Instagram vintage scene, but a few years ago people or businesses started using Instagram as a selling platform to sell vintage clothing, home decor.

So I was really into this world because I love sustainable fashion. And obviously I love vintage, but I was never, ever, ever able to find anything in my size. And at the time I was like a 12, 14, so that's wild. So I would buy pieces from these other sellers and, you know, they would have, they would model the pieces on Models that were like size four and something that size for that looks oversize on that model.

I would get it and it wouldn't even go over my arm. So to make a long story short, I just kept buying this, you know, really hoping that one day I'd find some stuff that fit me. And most of it didn't. And so that was where my. First batch of shit came from. And then obviously I started to have to go and get more, but it, yeah, it really came out of just like stuff doesn't fit me.

I have so much of it. And also, I didn't see anyone on the internet on Instagram. Selling clothes for vintage for plus size people. So I was like, I'm going to just do this myself. This is it's out there. You know, it's not like plus-size people didn't exist back in the day.

Passionistas: Once you started selling on Instagram, were you surprised by how many people were connecting to what you were doing?

Emma: I'm trying to remember how it grew so quickly, but it did. But honestly people would, and I still to this day, get all these messages that are like, oh my God, I'm so happy. I found you. There's no one else doing this. This is so necessary and, and stuff, but So it wasn't really surprising because I was like, I know I'm not the only plus size person.

And again, I'm old at the time. I was only a 12, 14. Now I'm a solid 16. But like at the time I should not have been like 12, 14 and not fitting into literally anyone. So I wasn't surprised to be honest, but I was surprised at how quickly it picked up. I was not expecting what's going on now. I was not expecting that.

Passionistas: So, is that why you quit your job because Berriez became a full-time job for you?

Emma: Yes. A few reasons. I think that the work, I think I was very burnt out from the Innocence Project or not even just the Innocence Project, but that work cause I had been doing it at that point for 10 years and it was so draining.

I'm an empath. So. I'm really sensitive to emotion. So I like I take on so many emotions and it was just, I couldn't disconnect, you know? So that was a big part of it just burn out. But also I couldn't juggle both anymore. Cause you know, it was 40 hours a week for innocence project and then another 40 hours a week for Berriez because I was doing Berriez on all evenings mornings, starting at like 6:00 AM and then all weekend. So I never. For about like a year. I just didn't take a break. Really.

Passionistas: So besides wanting people to have pretty clothes, is there like an emotional mission that you have with the company?

Emma: Of course. I mean, I think it's so much more about pretty clothes it's about being able to go somewhere and not feeling defeated and like someone doesn't care about you because I, even two weeks ago, my I went and visited my mom. My mom was a size eight. I would say we went to the mall for the first time in about like, what two years here, whatever. And we literally couldn't go into any stores because nothing, there was not a store in the, in the mall that had anything of my size.

And it's like, that's so disheartening and frustrating. It's like, I don't want other people to feel excluded. It's just not a good feeling. And I grew up with it and have felt it over and over and over and over again that I want people to come in and be like, oh my God, wait. Stuff fits me. And, oh my gosh, I feel good about myself because feeling good about yourself is what's gonna help you.

Do you know, your day-to-day tasks, whether that be working criminal justice or, you know, working at a bakery or whatever you're you're doing. I think clothes are so much more than just. How, you know, they look and I've really been getting in touch with that, especially during quarantine.

Passionistas: We’re Amy and Nancy Harrington and you’re listening to The Passionistas Project Podcast and our interview with Emma Zack. To check out her “Curated for Curves” store visit ShopBerriez.com.

Save the Dates for the 2021 Passionistas Project Women’s Equality Summit, being held virtually this year on August 20 through August 22. For details go to The Passionistas Project dot com/2021Summit.

Now here’s more of our interview with Emma.

So they're a form of self-expression. How do you use fashion as self-expression?

Emma: I love to express myself through fashion. I wear a lot of bright pop patterns and bold prints. I wear a lot of like novelty, sweaters and shirts that. Are funny and that don't that just show that Fasten doesn't need to be taken so seriously. I think there's and I experienced this as I'm in the fashion world, there's so much of it that is so exclusive. And so like, oh, well, if you don't look this a certain way, or if you don't wear this, this and this, you're not actually in the industry. Well, that's B S you know what I mean? So I try and just wear whatever I want to wear right now. I'm wearing lime green shorts, this really weird top in this big flower necklace. And yeah. I just encourage people to not listen to the quote unquote rules and fashion. Just if you like a shirt that's really bright, but you're, you know, bigger where it, who cares, you know, if it's quote unquote flattering.

Passionistas: How has COVID  affected your business?

Emma: It's been weird because before COVID, I was able to do pop-ups every weekend to make money. And during COVID, I obviously had to switch to like a a hundred percent e-com platform. So now I'm back. I'm like doing this a hundred percent e-com excuse me. And now of course, as I finally figured it out, popups are happening again. So but business, honestly, hasn't, it it's been, I've been growing, but I've been learning how much it takes and costs to grow and sustain a business.

And that's been probably the hardest part for me. And some, it just gets me so frustrated every time I think about it, which is every day. But Yeah. So COVID has not been great for business, but it's also at the, at, on the flip side, it has been great because my company has grown.

Passionistas: So now what are your future plans for Berriez?

Emma: So I've so many. This is my biggest problem is that I have so many ideas, but I also have, truthfully, I have ADHD. So my ideas are literally everywhere. I cannot sit still or focus, but my goal, all right, now, one of them is I've been, like I said earlier, working with independent women designers who are extending their size line for Berriez and these designers, the clothing is a bit more expensive than I usually sell, but that's just because all the designers are sustainable and the fabrics are all just like really beautiful fabrics and everything is just hand dyed or whatever. It may be. Everything is material meticulously crafted. And on top of that, I mean, I'm making sure that for each garment that I put out, I fit it on plus size people before it goes into production.

So that we're not just grading up from small sizes to plus sizes. It's like, we're actually going to fit this garment on a plus body. So that it's actually true to size where it's not that problem of like, Okay. Size 16 fits like a size 10. You know what I mean? Which I'm so sick of designers these days doing that because so many are like, we're a size inclusive and then their size 16 won't even go on my foot, you know?

So that's one and then two, I've been thinking a lot about, you know, I just got a studio space because I'm also. All of my stuff was in my basement and, February. So I finally moved it out of my basement. But I think that it would be really great to have a storefront because as a plus size person, it is so important to try on clothing before I buy them. And also back to the experience part where, you know, if you're a plus size person, you'd be able to walk into the store and be, find everything that fits you. You know what I mean? And not just like maybe one thing that's really stressed.

Passionistas: And I would imagine have a sales person who was supportive and understood, stood your normal trepidation about going into a store to shop for clothing.

Emma: Absolutely. I mean, probably a plus size sales person who knows, you know, who's got gone through this experience themselves and knows how to like fit the clothing on our to our 

Passionistas: Do you have any desire to design your own clothes?

Emma: Yeah. And so that was another thing that we're working on is my employee Eilee Lichtenstein, who is a brilliant creative genius.

Have you ever heard of the designer, Michael Simon? He made those like novelty sweaters in the late eighties and the nineties. So he's one of my all time here. I was, I think he, his mind is like, so genius to me.

So what we've been doing is we wanted to make our own novelty sweaters, but we didn't want to produce anything new. So we've been sourcing vintage sweaters and hand felting over onto the vintage sweater. So we've been making these novelty sweaters, but that are still sustainable on vintage sweaters.

So that's been a really fun idea. Our first collection sold out in 10 minutes, which has never happened in the history of anything. He will want the sweaters. So we're working on a batch of actually like knit tanks and sweater vest for the summer. So those will be ready and hopefully three weeks or so.

And then I would love to like, start producing those in a larger scale. And then also with vintage shirts, of course. And then also using like vintage shapes that I've found, you know, and patterning those to make new stuff, but out of sustainable or dead stock materials. So I've been trying to keep the business the sustainability model.

Passionistas: So you've talked about the frustration that you felt with the fashion industry, not representing plus size people. Do you think it's changed at all? Is it getting any better?

Emma: It absolutely is. It's even the past year. There's so many brands popping up that are like actually trying, I mean I have to shout out this one brand called Wray W-R-A-Y.

And she is just so brilliant because she is making, she just started extended her size range up to 6X, but the clothing is not like, you know how a lot of no offense plus size clothing is not cute. So. She is making plus-size clothing. That's like actually wearable art. You know what I mean? So that's great.

And then, yeah, there's so many brands, not so many, but there's a lot of brands popping up and doing that at the same time though. There are still so many that aren't doing it. Or doing it so wrong, like being like, were we sell a size XXL and the execs outfits, like a large and another thing is, is that media it's, the fashion media itself is changing in that like brands are hiring plus size models. Like, I don't know if you've seen athletes just extended their sizes target. Big companies are finally getting hip to it. You know,

Passionistas: What advice would you give to a young woman who wants to follow her passions like you have?

Emma: I would say to take the risk, but I didn't take that risk until I had fully thought everything through. And organize everything. So I think that was really important. And that was because of my parents. They were like, you want to quit your job, quit your job. How are you going to live? But, you know, it's a huge, it's a huge risk, but you're not going to find out if it works until you do it right. And if it doesn't work, then this is a whole long life ahead of you. So take the risk.

Passionistas: Thanks for listening to our interview with Emma Zack. To check out her “Curated for Curves” store visit ShopBerriez.com.

Please visit ThePassionistasProject.com to learn more about our podcast and subscription box filled with products made by women-owned businesses and female artisans to inspire you to follow your passions. Sign up for a one-year subscription and get a FREE Mystery Box worth $40.

Save the Dates for the 2021 Passionistas Project Women’s Equality Summit, being held virtually this year on August 20 through August 22. For details go to ThePassionistasProject.com/2021Summit.

And subscribe to the Passionistas Project Podcast so you don’t miss any of our upcoming inspiring guests.

Until next time, stay well and stay passionate.

From Pot Brownies to Black Lives Matter with Art Activist Meridy Volz

Meridy Volz is an internationally acclaimed artist who’s known for her paintings of figures and use of shockingly innovative electric color to create a mood. In 2020, Meridy’s daughter Alia published the book “Home Baked: My Mom, Marijuana, and the Stoning of San Francisco,” which chronicled Meridy’s life running Sticky Fingers Brownies, an underground bakery that distributed thousands of marijuana brownies per month and helped provide medical marijuana to AIDS patients in San Francisco.

Learn more about Meridy.

Get a copy Alia Volz's book Home Baked.

Learn more about The Passionistas Project.

Full Transcript:

Passionistas: Hi, and welcome to The Passionistas Project Podcast, where we talk with women who are following their passions to inspire you to do the same. We're Amy and Nancy Harrington. And today we're talking with Meridy Volz, an internationally acclaimed artist who is known for her paintings of figures and use of shockingly innovative electric color to create a mood.

In 2020 Mary's daughter, Alia published the book. "Home Baked: My Mom, Marijuana and the Stoning of San Francisco", which chronicled marriages, life running Sticky Fingers Brownies,an underground bakery that distributed thousands of marijuana brownies per month and helped provide medical marijuana to aids patients in San Francisco.

So please welcome to the show Meridy Volz.

Meridy: Hi and thank you. It's great to be here.

Passionistas: Oh, we're so excited to talk to you today. What is the thing that you're most passionate about?

Meridy: I'm most passionate about my art, about expressing emotion through my art and about our activism in this day and age.

Passionistas: What is art activism?

Meridy: For me, art activism is using my creation of art to contribute to positive movement in the community to express feelings, things that are going on in the world right now in our, in our country right now, and do it through different mediums using color line, text your. And subject matter to express that and to bring change, to kind of shine the light on what is happening and give a very true response to it.

I'm very happy to be part of a movement for change in our time, which really is calling out for it.

Passionistas: Let's take a step back. What was your childhood like? And were there things in your childhood that inspired you to become an activist?

Meridy: It was a mixed bag. I was raised in a middle-class Jewish family in Milwaukee, Wisconsin.

My mother was a school teacher. My dad owned a Tavern. I always had art. I was born with a cran in my hand. And by the time I was three, I was drawing colorful people, which now 70 years later at the age of 73, I'm still doing it. And it was a somewhat difficult household. My mother was very strict and critical and somewhat abusive.

And so for me, that place. Where I was laying on the floor and leaning on my elbows, drawing that place where my cran touched the paper was my sanctum sank, Torian. It was my space and nobody could get into that world was mine alone. And it still is that for me, it's been that for me, man, entire life. And I was.

Recognize very young. I was six when I got a scholarship to go to art school at the Milwaukee art center, which had just opened by a teacher from the, who come around from the Milwaukee school board. And she'd pick up little samples of artwork from young students. To show. And I guess she, she showed them in different places.

Her name was Ms. Yuri, and I'll never forget. I forget her. She had pure white year and as a child Ms. Berry rhymed with flurry, and there was a lot of snow in Milwaukee. So I always associated her with whites. No, I'll never forget that white hair. And she got me my first scholarship. And then from then on, I had great teachers all along all through university.

There were some fabulous teachers who took me under their belt and mentored me. And I was born an artist and I'll die in artists. So I've always known my calling. That's been clear. I've been really lucky that way is I didn't have to search for my calling. It was there.

Passionistas: Was that part of the reason you went out to California?

Meridy: I was illustrating writing and illustrating children's books for the Rockefeller foundation in the seventies. And it was a great gig because I could do it from anywhere I love to draw. And it was the first medium that was bilingual. That was Tran translated into Spanish. It was reproduced on. Really early re reproducing machines.

And so it was cheaply produced, but it was bilingual material. It was the first and I illustrated it and I had gone to Europe because I could, and I could send my work into my boss from any country. And then my dad would pick up my paycheck and wire my money. I'd go to the next country. Well, I ended up going to Morocco and falling in love with a bare bare man that I met at a new year's Eve party.

And he turned out to be gay in the end, but he did end up coming to Milwaukee. And my dad said him back to get his act together before we got married. And he never came because he was clearly gay. He was living at that time with a hairdresser in Switzerland. So I was heartbroken and needed a change. And I had a friend who was in San Francisco and she was like, come on out.

And so I did, I packed everything up and I arrived in San Francisco to find that at that time, San Francisco was quite a wonderful place, a Haven for artists and. Gay and lesbian people where they could be more free and very open-minded. And so I coming from rather conservative Milwaukee there, I was, I was in San Francisco and that's how I got there and fell in love with the city, which was quite beautiful.

Passionistas: Then how did that lead to you making pot brownies?

Meridy: Well, I've always been spiritual. My spirituality is, is a smorgasbord of things. Even now, everything from Zen to Zen Buddhism, to Judaism, to Christianity, to Santa Maria. And part of that was I was into the Ching and into consulting the Ching. And I had a friend who had a little business on fishermen's work, she would go and she'd make all these wonderful baked goodies.

And she had a basket put the goodies in a basket to sell to the street artists who were on the Wharf. And she also had a bag where she carried one dozen pot brownies. And also, so those, and she called me, she had made enough money to move herself to Findhorn in Scotland, which was a commune at the time.

And she asked me if I wanted her business and I was like, Hmm. And I had been still illustrating children's books. I did a book for Filipinos, a book for the Chinese of book for the Jewish academy and was still working for the Rockefeller foundation. And I thought, well, that's interesting. And I tossed a hexagram and it surprisingly to me, it was very, very positive and I went, oh, wow.

But I'm not a baker. I can't cook, but I love seeing people and working and interacting and perhaps selling. And I had a girlfriend who loved to bake and still does. And so I took her on in the business and long story short. That's how it started. And we were stoners. I won't lie. We were, and we got the secret of how to do a good pop brownie back to grade five by only, and pretty soon the brownies caught on in the bakery at a go.

And that's how Sticky Fingers was born. And it started off recreationally and ended up with the, with the aids epidemic being the only thing which gave the people who were dying. And there were so many, it was stunning. I lost many, many, many, many friends during that time during the epidemic, it was the only thing which gave them relief.

And so it became something else. It was the birth of medical marijuana, and there was always art involved because we designed our own bags every time we went out. And so people collected those. So that was sticky fingers. When I look back on it now and having read Alia's book, my daughter's book five times now, it looks like somebody else's life to me.

Like I look at it. I was like, wow, that was really me doing that. Wow. So that's, that was then, and I never told people about it. Even my closest friends, it stayed secret until we were outed in Alia's book, which it was certainly time to do.

Passionistas: Certainly San Francisco evolved significantly during the time that you were there and you were doing that. How did your art evolve during that time?

Meridy: I've always been figurative. All my art, all of it has the figure in it, except one painting that was a commission in which I did on Anza-Borrego  in the spring, which is a place in the desert. And I did flowers and flowers and cacti, and I kept wanting to sneak a figure in there, like where's Waldo, but I've always been figurative.

Even my designs and the brownie bags were very often, most often figures, always a figure in there. And it's because the figure is a great vehicle for emotions. You can express your personal feelings or an idea, but for me, it's always very emotional. From the time I was little, it was that you can express that through a figure what the figure is doing or what's in their eyes.

That was the same. I was always colorful, always love color. I love pushing color to the maximum. I love using combinations of color that are revolutionary, that people wouldn't think of that where I take a lot of risks. With my color. And, you know, I always tell my students, especially my life drawing students, that if you, if you don't take risks, you can't be great.

You have to like be willing to fail in order for, to really, really be extraordinary. So those risks. I was, I've never been a safe artist. Never not in subject matter. Not I've always been right up on the edge. And that's where an artist needs to be an artist who just settles in to something is not on their edge and artists need to be on the edge.

And if you're not on your edge, you need to push yourself to the edge. And sometimes up and over the edge, may I add. So that's it. So my work back at that time, I've always gotten a lot of awards and things like that from the artwork, uh, you know, all through high school and then college. And then as an adult entering shows, you know, I've won many, many awards.

And I think it's because of taking the risk now, as far as marketing my work, that's another story is that. I have an enormous body of work here. Enormous. I've worked from the front row almost right from the beginning around me and I'm prolific, which means there's a lot of work here. And during the pandemic on some of the arts sites, I've made friends with digital artists and have viewed their work.

And I got a handed to him, man. They can put everything on a thumb drive. Like that, like as big as yours, um, right. I'm like looking around and I, I have a three bedroom home and every single interval has stacked artwork. Every inch, every closet, every shell, my garage so much work. And I always, like, I never wanted to be an art dealer.

And, you know, I'm a you'll inherit this way. Never wanted to be an art dealer. So she could do a big bonfire. I told her because everything is in the process anyway, you know, it was all in the making of the art for me. So I know that won't happen, but so I've never been great at the marketing of my own work.

And part of that is that it's very. I find it off putting when people are like, my work is great way to you see it. And I find myself in any medium musician or, you know, right. Anybody, I find myself stepping back from that a couple of feet and, and so it's very hard to do that. And so I sell, but I sure have a lot of work here so that I would say the art marketing.

I've been weakened, the art making I've been strong in. I dunno if that's evolved much my marketing skills.

Passionistas: You're listening to The Passionistas Project Podcast and our interview with Meridy Volz. To learn more about Meridy's artwork, visit MeridyVolz.art. And to get a copy of her daughter Alia Volz's book, "Home Baked," go to AlizVolz.com.

If you're enjoying this interview and would like to help us continue creating inspiring content, please consider becoming a patron by visiting ThePassionistasProject.com/podcast and clicking on the patron button. Even $1 a month can help us continue our mission of inspiring women to follow their passions.

Now here's more of our interview with Meridy.

How would you describe your art for someone who hasn't seen it?

Meridy: I would say my art as expressionists slash impressionist with an extreme palette and texture. I would say my work is extremely emotional, which goes under the category of expressionism. I would say Neo expressionists slash impressionists.

Passionistas: And where do you draw inspiration from?

Meridy: From what I'm feeling at the moment, my deepest, some of them dark feelings, not, you know, it's not, and in this day and age, somebody said, people came to see my work the other day and they were like, it's so deep. And you can just feel, especially the pandemic artist has a real feeling of sadness to it.

And I'm like, if you're not sad in this. These times then you're not paying attention. The loss of life been integrity and so much loss now. And I don't mean to wallow in our negative emotions. However, as an artist, I feel like I'm almost duty bound to record that like years from now, it'll be. An age in the movement of art that contains very, very deep feelings and you see less and less of figurative art and more and more of abstract art probably for that field for that reason is that I think abstract art comes from a different place in general.

I think it can dip into deep emotions, but you can look at a piece of abstract art and it can be a lot of things. The series that I've done during the pandemic, my black lives matter series was another story. I found that to be very relieving because it comes from a different place. It's not about me, and it's not about my emotions.

It's about a life well lived and recording something about the beauty of that person's soul something, you know, because the face. Is a map to that really in most cases. And so for me, it was coming from a much more objective point of view. So from the time George Floyd was murdered to new years, I did a hundred black lives matter portraits.

And that was starting out with black artists, artists who have passed. Who have contributed greatly to our culture. And that was my point. This is why black lives matter is that look at this image, enormous contribution to, to our culture, into the world's culture, but our culture specifically. And by first one I did was James Baldwin.

And I'm still working on this because it's evolved. But at which I will talk about, um, and I began to sell them all proceeds, going to different black lives matter causes. The first section of them went to the bail fund in Portland, when that was happening, the next section of money, which was raised, went directly.

Two black families in my community who are struggling, really struggling. And it went in, honestly it went through community members. I also work with at-risk teens. And so I worked in a church right here in desert hot Springs, where I taught gang kids off the streets. Art. So I met community activists in that community and they distributed the money for me directly.

Like there was a grandma who is feeding three kids who is being evicted because no stimulus check for so long and money went to them and, and so went directly to the community. And then the last section to Georgia for, uh, the election of Ossoff and Warnock. So I feel great about that. I mean, I personally gleaned a lot out of it.

One being able to come out of the deep emotions and just, it was soothing. It was like taking a nice girl shower after being in the heat and also to be active because I couldn't get out and protest. I'm too old to bang the streets anymore. And, and I could be a contributor. And that made me feel very much alive while in lockdown alone for 13 years.

So after that hundred I've been approached by, and this is current happening right now, I was approached by the democratic party of Riverside county. Did I want to do anything with them? So, yes, indeed. I do. And so I had the chair of the party. I had five women all. Meet here last Friday. In fact, everybody vaccinated.

Yay. And we met and they looked at my work. And so we're going to do merchandise using some of the portraits that I've done. For example, we're going to be doing posters, probably a calendar for 2022. And we're going to be starting with t-shirts or we're going to be starting with a John Lewis, onesie for newborn babies that says good trouble.

And I think that's just, as my boys in juvie hall would say, that's dope. So that's what we're working on now. And we're going to do a Stacey Abrams and Amanda Gorman and, uh, uh, Kamala, etcetera. And so that's happening and then a big fundraiser in the fall where I'll take some of these paintings and I'll split the proceeds with the party.

And I feel great about that because yay for the good guys. Anything I can contribute? I glean, I mean, it's not like, oh, Meridy you're so selfless. It's not, honestly, it's not, I gleaned so much out of it. It makes me feel productive. As does teaching my boys are in juvenile hall.

Passionistas:  Tell us how that started and tell us a little bit more about it.

Meridy:  It actually started in 2006 when we started to have the economic collapse, right. And in the recession and all of that. And I thought, how am I going to make money to survive during this. And people were not able to afford classes at that time. It was so bad. And I thought, Hmm. And I walked into juvenile hall and I said, do you have anybody teaching art here?

I had in the past done workshops at San Quentin, may I add that? I painting workshops that, and that was like in the, it might've been the nineties. And I really liked that. It touched on touch something of the rebel inside of me, maybe the outline side of me a little. So I've walked into juvenile hall and they said we don't have money for that.

And I said, how about a five, five the money? So I wrote a grant first grant I ever wrote, and I was awarded the grant and that's where my program started in juvenile hall, where it was for a few years. And then it moved to the church. All on grants. I'm a 16 time recipient of grants from the Anderson children's foundation.

Then it was working with kids on the streets, out of the church here in desert hot Springs, which by the way, has no air conditioning in the summer. And it's 120 degrees here in the summer. That was a real sweat box. I have to say. And then there was gunfire at the church. There was some hassled between the rival gangs.

And there was a shooter who is shooting at my kids coming into class. And that was an eye opener for me. At that time, what I did was I took the boys into the sanctuary and we kind of hovered there. And I was like, if any of you are carrying anything, get rid of it because the police are on their way. And I said to myself, I don't want to get shot to do this, you know, bullet through my head.

So I then started going into alternative schools and bringing the art there. And in addition to teaching the art, we did the fair and they won awards. We did different shows where the boys were able and girls in the schools as boys and girls. Now it's just only boys are housed in India. The girls are in another facility.

I think it Riverside. And so I started going into schools and I have been in schools since and virtual now with the pandemic. Now I'm sent into juvie by Riverside county office of education, and it's a pilot program it's not done anywhere else. And it's very effective. You cannot reform kids. You can't change them without giving them some positive juice and our bins around corners.

That's what I have found is that as an artist, I mingle with what you might consider incarcerated people. You might judge them and say that's lower, lower end. And then very high-end with the adults that I teach artists can run the whole spectrum. And you just are the same. I'm married the artists no matter where I am, nothing changes about that.

And so that's where it's at now. That's where our heart is now. I find that schlepping art supplies with my back right now becomes more difficult. The physicality of it all is just a little harder than it was before, but I'm still in there. I'm still in the game and doing it.

Passionistas: What is the impact on the kids that you're working with, but also on that community that they live in?

Meridy: That's huge in juvie. That's why I find out their first names and address them by their first names and not just the last names I try and get personal with them. I never asked them what they're in for, what was their crime or anything like that. That's not my concern. What my concern is, is my interaction with them, right at that point.

And art is very individual. Because it's you and the paper and the medium you're working on and your individual expression. So there's no right and wrong. Sometimes the kids are like, ah, this doesn't look like anything. And I'm like, it's great abstraction. And then I'll hunt up a picture of like a Pollock or a Kandinsky.

And I look at this, this guy is paintings are worth billions. Look at that, there's our room for everybody in art, everybody. And so I try and make it like that for them where it's very individual, I always deliver good news. So they're very anxious at the end of class to show me their work. I get to play music for them, which they don't get music.

So I'm their disc jockey. And I like to say that I know more about rap than any 74 year old should, but I find clean rap for them and a play it. They can request songs. Sometimes we do all these because they get nostalgic for home, like Otis Redding or the temptations, or like that. And even the rolling stones are considered oldies.

You know, it's like, oh God. So it becomes pleasurable for them. They put their head down and they do their work in the hour and then they come up and they show me and I'm like, that's great because you did that. That's fantastic. And I'll dress them. If I can do it by their first name, they're all dressed in the same uniform.

Same sweat pants and ma wearing masks. And so it's very hard to tell one from the next, but it means a lot if I can remember their names and I start to get it by seeing their artwork like us to see a style emerging and they're like, oh, that's Jonathan or that's Luis, or, you know, I'm getting it in my head.

And so the impacted them, number one, I look at them and I don't see a criminal. I look at them and I see the goodness and them, and that's huge when you're in a punitive, terrible lockdown situation. I've been in person there. I've taught in person many times and it smells like fear. There's a terrible rafting smell in there.

A recycled fear. It's not like any other smell and kind of teen boy BO mixed in with it. Smelly socks and gym shoes and sweat. And then it's got a really, because there's no open air, no open windows. So the energy recycled, if you look at it on an energy level, there's so many pictures, psychic pictures of destroyed vibes, fractured lives, broken, broken people, sadness.

Abandonment. I mean, it's all of that. So in that little hour, when I'm the weird grandma artists, because they get to see the art, it's special for them. If I sell something, I'll tell them, oh, I saw that. How much did you get miss? Would you do one for me? That's meaningful. I believe that I will be that experience will be something that they will remember in their lives.

It's a takeaway, whereas probably almost everything else in juvie. You want to forget because it's hard and horrible and they're just horrible. I certainly bring color in there too. Another wise, very doll situation. And I think I bring a little joy and I bring acceptance. You know, I don't judge them. I only have to say it once.

If you're requesting a song, say, please, so they always can I please listen to this? Thank you, miss. You know, they're all was pleased and tech and that's a good skill to learn. That's a life skill. And I always ended by saying, be kind to each other and be safe and I love you. And they're always like, we love you more, you know, and that's a counter herself that I think it's a small contribution, but I think it contributes to the positive for those boys.

I think if it was in every juvenile hall, we'd see less people in juvie. Factor. They had the art class before they committed the crime, which is why I took it to the streets and out of juvie. I thought if I could head this off before it gets in there before the kid does the deed. And so that one is hard to judge how effective versus I know I'm being effective here.

Passionistas:  Is there one lesson that you've learned on your journey so far that really sticks with you?

Meridy: You gotta take risks. You gotta just, if you fail, you fail. If you crash and burn you crash and burn, but if you succeed, you can be extraordinary. That would be one thing. And the other thing is just open your heart.

If you get it, be loving and accepting of people. Uh, frankly, it's a struggle for me right now with certain demographic of people. And I struggle with that because you gotta be loving, you gotta be open. And I feel so pissed off at 7 million people right now in this country. I just feel like, but you just gotta try, you know, be kind, be loving if you can, and contribute, take risks who contribute.

Get out on a whim. If you get bad feedback from somebody, that's their problem. People always say, follow your heart, but it's true. Find something you're passionate about. Passionistas and follow it. Do it, do it for the good, the greater good.

Passionistas: Thanks for listening to our interview with Meridy Volz. To learn more about Meridy's artwork, visit MeridyVolz.art.

And to get a copy of her daughter, Alia Volz's book, "Home Baked," go to AliaVolz.com. Please visit ThePassionistasProject.Com to learn more about our podcast and subscription box filled with products made by women owned businesses and female artisans to inspire you to follow your passions. Get a free mystery box with a one-year subscription using the code SUMMERMYSTERY.

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Until next time stay well and stay passionate.